MAXIMUM EXPOSURE
MAXIMUM PRICE
Sotheby’s
QUALITY BRANDING A Great Brand is a Necessity, Not a Luxury.
The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new way with a complete package of real estate services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty® brand is born and soon becomes known around the world for the distinctive properties it represents.
BENEFIT: Partnering with Sotheby’s International Realty® to market your home guarantees the utmost in quality service and exposure, regardless of price point.
The Sotheby’s Advantage
SKILLFUL MARKETING LIV Sotheby’s International Realty is the preeminent leader in showcasing quality properties in all price points and neighborhoods across the Front Range. Sellers in all price categories benefit from unique marketing venues, both in print and online.
Your First Showing is Online
UNMATCHED PROFESSIONAL PHOTOGRAPHY Visitors Spend an Average of 3 Times Longer on Our Website Which Features Stunning, Attention-Grabbing Photography
BENEFIT: The quality of your home’s photography opens the door to qualified buyers from all corners of the globe, no matter if they click, tap or swipe to seek their ideal residence.
Presenting Your Home
LIV MAGAZINE
LIV Magazine is the signature publication for LIV Sotheby’s International Realty. Each issue showcases a stunning gallery of listings throughout metropolitan Denver, Boulder, Evergreen, Castle Pines, Breckenridge, and the Vail Valley, as well as national and international listings. Fresh content that illuminates the essence of living in Colorado is found in every issue, and over 70,000 copies are distributed quarterly through targeted channels such as direct mail, drop off points, Denver International Airport amd Eagle County Airport, and targeted rack distribution in the renowned resort destinations of Breckenridge, Copper, Keystone, Beaver Creek and the Vail Valley.
TARGETED DISTRIBUTION • • • • • • • •
40,000 | Direct Mail 30,000 | Drop Off Points Cherry Creek Shopping Center Valet Cherry Creek Shopping Center Gallery All 10 LIV Sotheby’s International Realty Offices Denver International Airport, All Terminals Eagle County Airport Rack Distribution in mountain resort towns, including 31 rack locations in Eagle and Summit Counties
Sotheby’s
EXCLUSIVE MAGAZINE Sotheby’s Art & Home Magazine
HOW CLIENTS OF SOTHEBY’S AUCTION HOUSE CONNECT WITH SOTHEBY’S INTERNATIONAL REALTY.
Presenting Your Home
SOTHEBY’S OPEN HOUSE EVENTS A Collaborative Effort Dramatically Increases Buyer Traffic
Sunday, September 22, 2013
ADVERSTISING SUPPLEMENT TO THE D
ENVER POST
OPEN EVENT 1-4
OPEN EVENT 1-4
BELCARO
Elegant home on ½ acre, 5 en-suite bedrooms, 7 baths, elevator, state-of-the-art kitchen, private mother-in-law or nanny’s suite. $2,950,000 3445 E. Belcaro Lane Carol Levine 303.884.7653 Nancy Levine 303.619.7800
OPEN EVENT 2-4
OPEN EVENT 1-3
HILLTOP
HILLTOP
MORGAN’S HISTORIC
CHERRY CREEK
You will fall in love with this home the moment you walk in the door. 4 bedrooms up, 5 baths. $1,225,000 511 Forest Street Michelle Seward 303.886.0670
OPEN EVENT 1-4
Elegant 3-story home with 7 bedrooms and Grand mansion in Morgan’s Historic. 6 baths on perfect Hilltop block just Superior off craftsmanship, pedigreed location. Robinson Park. East High School, Botanic Gardens. $1,890,000 154 Fairfax Street $1,700,000 801 Vine Street Shannon Tiger Debra Fagan,Wendy Handler 303.717.2134 and Susan Sweeney 303.717.470 5
OPEN EVENT 1-4
OPEN EVENT 1-4
OPEN EVENT 2-4
GOLDEN TRIANGLE
Sophisticated 6-level urban townhome. 3 bds, 5 baths. Fabulous outdoor spaces with bonus 1 bedroom apartment over the garage. $1,595,000 1128 Cherokee Street Susan Mathews 303.388.7200 Sherri Wheeler 303.345.3303
OPEN EVENT 1-4
Beautiful Mediterranean with superb finishes and gourmet kitchen. Elevator ready! 3 bedrooms, 5 baths, 4,059 square feet. $1,149,000 473 Milwaukee Street Rich Farquhar 303.881.4678
R3
CHERRY CREEK NORTH
Stunning San Francisco chic townhome in the heart of Cherry Creek North. Elevator, 3 bedrooms, 5 baths, 4,461 sf. $1,500,000 404 Clayton Street Janet Kritzer 303.883.2474
OPEN EVENT 1-4
BONNIE BRAE
Beautiful home with designer kitchen, cherry paneled library, 4 bedrooms, 4 baths, and fabulous wine celler. $1,000,000 949 S. Josephine Street Ian Wolfe and Chris Bouc 303.809.3531
OPEN EVENT 2-4
DENVER
New 2-story Penthouse in the exciting Ballpark neighborhood.Terraces off of living room and master bedroom. 3 bds, 4 baths, 2,841 sf. $975,000 2229 Blake Street #701 Douglas D. Kerbs 303.898.7818 Jon Goldberg 303.919.8950
PARK HILL
Large Tudor on 12,500 sf lot. 5 bedrooms, 3-1/2 baths, 3,166 sf + 1,462 basement. First time on market in 41 years! $900,000 1783 Hudson Street Dee and Steve Ciancio 303.860.8444
OPEN EVENT 1-4
TODAY, SEPTEMBER 22 From award-winning contemporary estates, to one-of-a-kind historic propertie s, this is an open house event unlike any other.
PARK HILL
Stately 1929 Tudor on The Parkway. Stunning original tile and woodwork.Traditional floor plan enhanced with modern gourmet kitchen. $900,000 6015 E. 17th Avenue Pkwy Dan Fead 720.300.9500
FSIRH OME TOU R.CO M
OPEN EVENT 1-4
WEST WASH PARK
OPEN EVENT 2-4
Modern updates and amenities. 3 bds, 2 baths up, large fin bsmt with high ceilings and non conforming guest suite, deck and 2-car gar. $639,900 721 S. Emerson Street Ian Wolfe and Chris Bouc
303.809.3531
OPEN EVENT 1-4
CHERRY CREEK
HIGHLAND / SUNNYSIDE
Cherry Creek at an affordable price! Beautiful, open, spacious, townhome in sensational condition. $620,000 267 S. Monroe Street Bob Chase 303.748.7240
OPEN EVENT 1-4
OPEN EVENT 2-4
Modern and solar, designed by Architecture Denver. 2007 Mayor’s Design Award recipient. 43Russia.info $600,000 2544 W. 43rd Avenue Leilani Renteria 303.908.9207
OPEN EVENT 1-4
OPEN EVENT 1-3
EAST WASH PARK
Corner lot with updated kitchen, hardwood floors, master suite, 3 bedrooms upstairs, 2-car garage. Great Wash Park opportunity! $575,000 395 S. Franklin Kelly Birner 303.917.6530
OPEN EVENT 1-4 NEW PRICE
WEST HIGHLANDS
Price dropped from $499,000 - a steal! 2,000 fin sf, 3 bedrooms, 2 baths. spotlighthom etours.com/u s/1225082 $450,000 3085 W. 36th Avenue John Ludwig 303.601.1792
DENVER
VIRGINIA VILLAGE
Remodeled townhome with high-end finishes. Charming ranch home on great block in Basement. 2-car garage. 2,327 square feet. Sunset Terrace. 1,583 finished square 2 bedrooms, 3 baths. feet. Ready to move in today! $314,900 1620 S. Quebec Way #7 $269,000 4575 E. Montana Place Amy Gilson Michael Berman 303.507.6641 303.549.5942
CHERRY HILLS VILLAGE
Undeniable magnificence fashioned with the finest designer finishes and utmost attention to detail. Like no other. $6,950,000 3 Winwood Drive Jeff Hendley 303 303.877.676 877 6767 7
H O M E S N OT O P E N TO DAY
DENVER / POLO GROUNDS
CHERRY HILLS VILLAGE
Unparalleled, once in a lifetime opportunity to own the most impressive golf course property in Cherry Hills Village. 4 bds, 6 baths, 7,228 sf. $3,950,000 1530 E. Oxford Lane Janet Kritzer 303.883.2474
NEW PRICE
CHERRY HILLS VILLAGE
Fabulous home on 2.4 acres, near parks and trails. 8,200+ finished sf. 6 bedrooms, 7 baths, pool, tennis. $2,985,000 1640 E. Layton Drive The Behr Team 303.917.4467
MAYFAIR
Charming, cozy updated tri-level on large corner lot. Redone throughtout interior. 2 wood burning fireplaces. Move right in! $499,995 747 Krameria Street Susan Mathews 720.840.7200
NEW OFFERIN G
NEW PRICE
Exceptional custom home on 2.2 acres, located in Denver’s most prestigious Polo Grounds. 6 bedrooms, 8 baths. $4,800,000 680 S. University Boulevard The Behr Team 303.917.4467
PLATT PARK
Stunning victorian with gourmet kitchen, 4 bedrooms, 4 baths, fabulous patio with outdoor kitchen and 4-car garage. $750,000 1500 S. Sherman Street Chris Bouc and Ian Wolfe 303.669.4449
EVERGREEN
Stately mtn rustic home on 10 acres. 2 master suites, walls of windows, sweeping mtn. views, extensively landscaped. KerryEndsley. com $3,500,000 34750 Fox Ridge Road Kerry Endsley 303.570.0267
BUELL MANSION
Classic Elegance at its finest with meticulous attention to detail. 6 bedrooms, 9 baths, 10,000 finished square feet. $3,200,000 29 Foxtail Circle Jeff Hendley 303.877.6767
NEW PRICE
GLENMOOR OF CHERRY HILLS
Spectacular setting on a private cul-de-sac. 11,000 sf with full walk-out lower level. 8 bedrooms, 4-car garage. 100 Glenmoor Lane Susie Dews 303.521.9009
BENEFIT:
GREENWOOD VILLAGE
One of the finest homes in Greenwood Village with beautiful outdoor spaces. 5 bedrooms, 7 baths. $2,485,000 65 Royal Ann Drive The Behr Team 303.917.4467
NEW PRICE
CHERRY CREEK
CHERRY HILLS VILLAGE
An award winning luxury estate, architectura l elegance. 6 bedrooms, 10 baths, 14,300 finished square feet. $6,400,000 1400 E. Oxford Lane The Behr Team 303 303.917.446 917 4467 7
GREENWOOD VILLAGE
Private 6-acre horse property tucked away off University and Willamette with water rights and well. $2,995,000 2480 E.Willamette Lane Jeff Hendley 303.877.6767
CHERRY HILLS VILLAGE
Elegant One Polo Creek #106. Largest Show home with designer finishes and private patio and garden in Cherry upgrades. Creek. Great floor plan w/walk-out basement 5 bedrooms, 6 baths, 6,788 square to feet. the 15th fairway. 5 bds, 5 baths, over $2,450,000 2400 Cherry Creek S. 6,500 sf. Drive #106 $2,200,000 98 Glenmoor Lane Rochelle McNaughton Rochelle McNaughton 303.929.9001 303.929.9001
Our exclusive propietary open house events positions our brokers to connect with qualified buyers face-toface, and provides the benefit of additional local exposure for your home through one-of-a-kind marketing. GREENWOOD VILLAGE
Exceptional renovation on extraordinar y .94 acre site. Private cul-de-sac backing to a hidden park. $1,995,000 1980 E. Belleview Court Susie Dews 303.521.9009
OBSERVATORY PARK
Custom home designed with a central courtyard in Observatory Park. 5 bedrooms, 5 baths, 6,453 finished square feet. $1,985,500 2550 S. Columbine Street The Behr Team 303.917.4467
Office Locations: Cherry Creek Denver Tech Center Downtown Denver Castle Pines Village Boulder Evergreen Vail Valley
LITTLETON
Beautiful home at the end of a cul-de-sac on a lovely treed site. 6 bedrooms, 8 baths, pool and spa. $1,785,000 4681 W. Hanoverian Way The Behr Team 303.917.4467
DENVER / POLO CLUB
Enchanting stone/stucco home poised on a 12,188 square foot lot, minutes from Cherry Creek. 5 bedrooms, 7 baths. $1,775,000 2911 E.Alameda Avenue The Behr Team
303.917.4467
CASTLE PINES VILLAGE
Best mountain views and spacious open plan. Stylish with exceptional quality. 1.2 acres, 4 bedrooms, 5 baths. $1,690,000 6722 E. Handies Peak Court Elaine Swomley 303.916.8207
Member of
303.893.3200
fullersothebysrealty.com
Web Presence
ONLINE MARKETING STRATEGY Presence on the Most Significant Real Estate Focused Websites in the World
BENEFIT: To measure and track results, Sotheby’s International RealtyŽ provides a property view report including view and inquiry statistics for each property and each partner site that a property is distributed to.
Exclusive Board of Regents Status
LUXURYREALESTATE.COM
LUXURYREALESTATE.COM ONLINE REACH • More than 16 million page views per month • More than 58,000 luxury properties with an average price of $2,107,968 USD • #1 in searches on google.com, bing.com, yahoo.com
The Board of Regents is an exclusive network of the world’s most elite luxury real estate professionals. Each member exclusively represents a defined territory and has been selected based on their leadership and longstanding success in the real estate industry.
Sotheby’s International Realty®
COLORADO PRESENCE Unmatched Presence in Colorado’s World-Class, Destination, Resort Markets. Servicing All of Your Colorado Real Estate Needs.
Sterling
25
Steamboat Springs
Greeley
76
Boulder 70
70
DENVER
Vail Valley Evergreen Breckenridge
Castle Pines Village 70
Aspen
Grand Junction
Crested Butte
Sterling
25
Telluride
Durango
COLORADO
OUR SOTHEBY’S OFFICES THROUGHOUT COLORADO: 28 OFFICES, 500+ SALES ASSOCIATES Including Aspen, Beaver Creek, Boulder, Breckenridge, Crested Butte, Metro Denver, Edwards, Evergreen, Steamboat Springs, Telluride, and Vail.
Presence & Connections
WORLDWIDE A Truly Global Brand with 18,000+ Sales Associates and Over 800 Offices within 61 Countries/Territories
BENEFIT: Colorado is an international destination. It’s quite possible that your buyer could be right down the street—or half way around the world.
Company
RELOCATION A Full Service Department with Distinguished Connections
Moving families to and from Colorado is one of our specialties, which translates to powerful additional exposure. The LIV Sotheby’s International Realty relocation group services over 2,000 Colorado relocation transfers each year, including clients from: AA Credit Union AAA Insurance Exchange AAA Mid Atlantic Agilent Technologies All South Credit Union Allstate AMCORE Bank American Airlines American Family Insurance American Standard Amtrak Amway AOL Apple Computer Archstone Communities ATI Physical Therapy AT&T Autobytal Avnet Banco Popular Black and Decker Boy Scouts of America Bristol-Myers Squibb Calpine Coporation Carlson Companies Chase Chase Union Plus HLD
Chase Union Plus Retail Chrysler CIGNA Corp Cisco Systems CNF CompleteHome Condo.com Constellation Energy Credit Union Real Estate Assistance CUSO UNFCU Advisors (United Nations Federal Credit Union) Discover Eli Lilly & Company Entergy Equity Residential Esterline/Korry Electronics Exxon Mobil Federal Express Ground FHA.com Friends and Family General Dynamics Governmental Realty Services Greenlight Home Loans Heinz
Hitachi Semiconductor Northshore Health System International Rectifier Federal Credit Union Island Federal Credit Union Office Max Johnson & Johnson Omni Hotels Joy Global (P&H Mining Omega Fed Credit Union Equipment) ORNL Federal Credit Union J.R. Simplot Partners FCU Katy, Texas Peachtree Pest Control loanDepot Philips Medical Systems Lockhead Martin Philips Semiconductor Lowes Portola Packing Marine Federal Credit Union Pratt Whitney Marsh & McLennan Qwest Commnications Medimmune Raytheon Company Melaleuca Realogy Corporation Memorial Day School Residential Finance Merrill Lynch Credit Corp SAFE Federal Credit Union Mitre Sankyo Pharma MOAA SAP Labs/America Mobility Real Estate Sears-Holding/Kmart Assistance Program Security Service Federal Nassau Educators Fed Credit Union Credit Union SeniorRelocationUSA.com Navy Federal Credit Union Shell Oil Company Network Capital Funding Siemens Westinghouse Newlywed Food Southern Company Northop Grumman St. Jude Medical
SYSCO Team Ivy Telhio Credit Union Time Inc. Trinchero Winery/Sutter Homes United Airlines United Health Systems Consortium United Nations FCU United San Antonio Fed CU United TeleTech Fed CU United Technologies USAA VALoans.com Verizon Wackenhut Warner Music Company URS Energy & Construction Waste Management Weyerhouser Wells Fargo Whirlpool Wyeth Xerox
We Are A Part Of
CARTUS The Largest Relocation Support Organization in the World
Cartus’ ability to provide responsive, experienced service to clients and relocating employees around the globe is enhanced and strengthened by our numerous professional networks. Cartus maintains a vast ISO-certified network of suppliers around the globe who provide support to clients and assignees in more than 150 countries and in every key phase of the relocation experience, including destination support, homefinding, temporary housing, and household goods shipment. Our networks are experienced and monitored by 186 regionally based Cartus Supply Chain staff, facilitating accurate, proximate monitoring and support.
THE LARGEST RELOCATION SUPPORT ORGANIZATION IN THE WORLD
• Nearly 60 years of experience • Nearly 3,000 employees • 150+ Countries Served, 50+ Languages Spoken
• 172 Clients managed from more than one global region
• USAA is one of the largest clients
2015 RESULTS
SOLD
Local Expert
970.453.0550 livsothebysrealty.com 970.453.0550
2015 was a record year at LIV Sotheby’s International Realty, as we achieved exceptional sales figures in every price range. By providing the same high level of professionalism, service and marketing expertise to home buyers and sellers in every price point, we have reached a truly unique balance.
Sales Volume 2015 Average Sales Price
$2,440,359,950 $623,018
Number of Listings Sold
1,736
Number of Total Buyers Closed
2,181
Number of Total Transactions
3,917
HOME-SELLING PROCESS
1
TOUR PROPERTY LISTING PRESENTATION BROKER INTERVIEW
• • • •
Marketing CMA (Comparative Market Analysis) Sales Strategy Listing Contract
2
SELLERS
BROKER
• Clean and De-Clutter Home • Allow Showings and Open Houses • New Home Search
•
Marketing: • Photos/Virtual Tour • Enter Listing into MLS • Distribute Listing to Various Websites, • Brochures, Postcards and E-blasts to Real Estate Community and Sphere of Influence • Online and Print Exposure Including Connoisseur Magazine • Contact Referral Agent • Transaction Management: • Set Up Showings • Collect Feedback • Monitor Market Conditions
3 RECEIVE OFFER
IF ACCEPTED:
IF COUNTERED:
• Title Work • Buyer Due Diligence • Negotiate Objections
CONTRACT FAILS FINAL WALKTHROUGH
BUYER ACCEPTS
• Offer Accepted • CONTRACT PREPARE TO MOVE
BUYER COUNTERS
CONTRACT FAILS
4 CLOSING
IF DENIED:
WHAT REAL ESTATE AGENTS DO PRE-LISTING ACTIVITIES 1. Make appointment with seller for listing presentation. 2. Send a written or e-mail confirmation of appointment and call to confirm. 3. Review appointment questions. 4. Research all comparable currently listed properties. 5. Research sales activity for past 18 months from MLS and public databases. 6. Research “average days on market” for properties similar in type, price and location. 7. Download and review property tax information. 8. Prepare “comparable market analysis” (CMA) to establish market value. 9. Obtain copy of subdivision plat/ complex layout. 10. Research property’s ownership and deed type. 11. Research property’s public record information for lot size and dimensions. 12. Verify legal description. 13. Research property’s land use coding and deed restrictions. 14. Research property’s current use and zoning. 15. Verify legal names of owner(s) in county’s public property records. 16. Prepare listing presentation package with above materials. 17. Perform exterior “curb appeal assessment” of subject property. 18. Compile and assemble formal file on property. 19. Confirm current public schools and explain their impact on market value. 20. Review listing appointment checklist to ensure completion of all steps.
LISTING APPOINTMENT PRESENTATION 21. Give seller an overview of current market conditions and projections. 22. Review agent and company credentials and accomplishments. 23. Present company’s profile and position or “niche” in the marketplace. 24. Present CMA results, including comparables, solds, current listings and expireds. 25. Offer pricing strategy based on professional judgment and interpretation of current market conditions. 26. Discuss goals to market effectively.
27. Explain market power and benefits of multiple listing service. 28. Explain market power of Web marketing, IDX and Realtor.com. 29. Explain the work the brokerage and agent do “behind the scenes” and agent’s availability on weekends. 30. Explain agent’s role in screening qualified buyers to protect against curiosity seekers. 31. Present and discuss strategic master marketing plan. 32. Explain different agency relationships and determine seller’s preference. 33. Review all clauses in listing contract and obtain seller’s signature.
AFTER LISTING AGREEMENT IS SIGNED 34. Review current title information. 35. Measure overall and heated square footage. 36. Measure interior room sizes. 37. Confirm lot size via owner’s copy of certified survey, if available. 38. Note any and all unrecorded property lines, agreement, easements. 39. Obtain house plans, if applicable and available. 40. Review house plans, make copy. 41. Order plat map for retention in property’s listing file. 42. Prepare showing instructions for buyers’ agents and agree on showing time window with seller. 43. Obtain current mortgage loan(s) information: companies and account numbers. 44. Verify current loan information with lender(s). 45. Check assumability of loan(s) and special requirements. 46. Discuss possible buyer financing alternatives and options with seller. 47. Review current appraisal if available. 48. Identify Home Owner Association manager if applicable. 49. Verify Home Owner Association fees with manager – mandatory or optional and current annual fee. 50. Order copy of Homeowner Association bylaws, if applicable. 51. Research electricity availability and supplier’s name and phone number. 52. Calculate average utility usage from last 12 months bills. 53. Research and verify city sewer/ septic tank system.
54. Calculate average water system fees or rates from last 12 months of bills. 55. Or confirm well status, depth and output from Well Report. 56. Research/verify natural gas availability, supplier’s name and phone number. 57. Verify security system, term of service and whether owned or leased. 58. Verify if seller has transferable termite bond. 59. Ascertain need for lead-based paint disclosure. 60. Prepare detailed list of property amenities and assess market impact. 61. Prepare detailed list of property’s “Inclusions and Conveyances with Sale.” 62. Compile list of completed repairs and maintenance items. 63. Send “Vacancy Checklist” to seller if property is vacant. 64. Explain benefits of Home Owner Warranty to seller. 65. Assist sellers with completion and submission of Home Owner Warranty application. 66. When received, place Home Owner Warranty in property file for conveyance at time of sale. 67. Have extra key made for lockbox. 68. Verify if property has rental units involved. And if so: 69. Make copies of all leases for retention in listing file. 70. Verify all rents and deposits. 71. Inform tenants of listing and discuss how showings will be handled. 72. Arrange for yard sign installation. 73. Assist seller with completion of Seller’s Disclosure form. 74. Complete “new listing checklist.” 75. Review results of Curb Appeal Assessment with seller and provide suggestions to improve salability. 76. Review results of Interior Décor Assessment and suggest changes to shorten time on market. 77. Load listing into transaction management software program.
ENTERING PROPERTY IN MLS DATABASE 78. Prepare MLS Profile Sheet – agent is responsible for “quality control” and accuracy of listing data. 79. Enter property data from Profile Sheet into MLS listing database. 80. Proofread MLS database listing for accuracy, including proper placement in mapping function.
81. Add property to company’s Active Listings list. 82. Provide seller with signed copies of Listing Agreement and MLS Profile Sheet Data Form within 48 hours. 83. Take additional photos for upload into MLS and use in flyers. Discuss efficacy of panoramic photography.
MARKETING THE LISTING 84. Create print and internet ads with seller’s input. 85. Coordinate showings with owners, tenants and other REALTORS. Return all calls – weekends included. 86. Install electronic lock box if authorized by owner. Program with agreed-upon showing time windows. 87. Prepare mailing and contact list. 88. Generate mail-merge letters to contact list. 89. Order “Just Listed” labels and reports. 90. Prepare flyer and feedback faxes. 91. Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability. 92. Prepare property marketing brochure for seller’s review. 93. Arrange for printing or copying of supply of marketing brochures or flyers. 94. Place marketing brochures in all company agent mailboxes. 95. Upload listing to company and agent Internet sites, if applicable. 96. Mail “Just Listed” notice to all neighborhood residents. 97. Advise Network Referral Program of listing. 98. Provide marketing data to buyers from international relocation networks. 99. Provide marketing data to buyers coming from referral network. 100. P rovide “Special Feature” cards for marketing, if applicable. 101. Submit ads to companies participating in internet real estate sites. 102. Convey price changes promptly to all internet groups. 103. Reprint/supply brochures promptly as needed. 104. Review and update loan information in MLS as required. 105. Send feedback e-mails/faxes to buyer’s agents after showings. Continued on next page...
WHAT REAL ESTATE AGENTS DO (Continued) MARKETING THE LISTING (continued) 106. Review weekly Market Study. 107. Discuss feedback from showing agents with seller to determine if changes will accelerate the sale. 108. Place regular weekly update calls to seller to discuss marketing & pricing. 109. Promptly enter price changes in MLS listings database.
THE OFFER AND CONTRACT 110. Receive and review all Offer to Purchase contracts submitted by buyers or buyers’ agents. 111. Evaluate offer(s) and prepare “net sheet” one each for owner to compare. 112. Counsel seller on offers. Explain merits and weaknesses of each component of each offer. 113. Contact buyers’ agents to review buyer’s qualifications and discuss offer. 114. Fax/deliver Seller’s Disclosure to buyer’s agent or buyer upon request and prior to offer if possible. 115. Confirm buyer is pre-qualified by calling loan officer. 116. Obtain pre-qualification letter on buyer from loan office. 117. Negotiate all offers on seller’s behalf, setting time limit for loan approval and closing date. 118. Prepare and convey counteroffers, acceptance or amendments to buyer’s agent. 119. Fax all copies of contract and all addendums to closing attorney or title company. 120. When Offer-to-Purchase contract is accepted and signed by seller, deliver to buyer’s agent. 121. Record and promptly deposit buyer’s earnest money into escrow account. 122. Disseminate “Under-Contract Showing Restrictions” as seller requests. 123. D eliver copies of fully signed Offer to Purchase contract to seller. 124. Fax/deliver copies of Offer to Purchase contract to selling agent. 125. Fax copies of Offer to Purchase contract to lender. 126. Provide copies of signed Offer to Purchase contract for office file. 127. Advise seller in handling additional offers to purchase submitted between contract and closing.
128. Change MLS status to “Sale Pending.” 129. Update transaction management program to show “Sale Pending.” 130. Review buyer’s credit report results – Advise seller of worst and best case scenarios. 131. Provide credit report information to sell if property to be sellerfinanced. 132. Assist buyer with obtaining financing and follow up as necessary. 133. Coordinate with lender on discount points being locked in with dates. 134. Deliver unrecorded property information to buyer. 135. Order septic system inspection, if applicable. 136. Receive and review septic system inspection report and assess impact on sale. 137. Deliver copy of septic system inspection report to lender and buyer. 138. Deliver well flow test report copies to lender, buyer and listing file. 139. Verify termite inspection ordered. 140. Verify mold inspection ordered, if required.
TRACKING THE LOAN PROCESS 141. Confirm return of verifications of deposit and buyer’s employment. 142. Follow loan processing through to underwriting. 143. Add lender and other vendors to transaction management program so agents, buyer and seller can track progress of sale. 144. Contact lender weekly to ensure processing is on track. 145. Relay final approval of buyer’s loan application to seller.
HOME INSPECTION 146. Coordinate buyer’s professional home inspection with seller. 147. Review home inspector’s report. 148. Enter completion into transaction management tracking software program. 149. Explain seller’s responsibilities with respect to loan limits and interpret any clauses in the contract. 150. Ensure seller’s compliance with home inspection clause requirements. 151. Recommend/assist seller with identifying and negotiating with trustworthy contractors for required repairs.
152. Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed.
THE APPRAISAL 153. Schedule appraisal. 154. Provide comparable sales used in market pricing to appraiser. 155. Follow up on appraisal. 156. Enter completion into transaction management program. 157. Assist seller in questioning appraisal report if it seems too low.
CLOSING PREPARATIONS AND DUTIES 158. Make sure contract is signed by all parties. 159. Coordinate closing process with buyer’s agent and lender. 160. Update closing forms and files. 161. Ensure all parties have all forms and information needed to close the sale. 162. Select location for closing. 163. Confirm closing date and time and notify all parties. 164. Assist in solving any title problems (boundary disputes, easements, etc.) or in obtaining death certificates. 165. Work with buyer’s agent in scheduling and conducting buyer’s final walk-through prior to closing. 166. Research all tax, HOA, utility and other applicable prorations. 167. Request final closing fixtures from closing agent (attorney or title company). 168. Receive and carefully review closing figures to ensure accuracy. 169. Forward verified closing figures to buyer’s agent. 170. Request copy of closing documents from closing agent. 171. Confirm buyer and buyer’s agent received title insurance commitment. 172. Provide “Home Owners Warranty” for availability at closing. 173. Review all closing documents carefully for errors. 174. Forward closing documents to absentee seller as requested. 175. Review documents with closing agent (attorney). 176. Provide earnest money deposit from escrow account to closing agent. 177. Coordinate closing with seller’s next purchase, resolving timing issues.
This list was originally prepared by the Orlando Area Association of Realtors. Recently, NAR presented it to Congress to demonstrate all the tasks that real estate professionals must do to close a single transaction. For a copy of this list visit: www.RealEstateIntelligence.com and click on “Documents”, then “NAR’s Transaction List.”
178. Have a “no surprises” closing so that seller receives a net proceeds check at closing. 179. Refer sellers to one of the best agents at their destination, if applicable. 180. Change MLS stats to Sold. Enter sale date, price, selling broker and agent’s ID number, etc. 181. Close out listing in transaction management program.
FOLLOW UP AFTER CLOSING 182. Answer questions about filing claims with Home Owner Warranty company if requested. 183. Attempt to clarify and resolve and repair conflicts if buyer is dissatisfied. 184. Respond to any follow-on calls and provide any additional information required from office files.
Commission Breakdown
HOW AGENTS ARE COMPENSATED ON A 6% COMMISSION
Agent Income 1% Agent Business Expenses 1%
Brokerage Fees 1%
Buyer’s Agent 3%
Step One
SET THE STAGE
Buyers buy emotionally, and if you capture their hearts, you will capture their offers. In order to ensure a fantastic first impression, we will create ideal curb appeal as an inviting exterior ensures a view of the interior. Room by room staging will build that emotional connection and help to increase your bottom line. Finally, we will implement solid best practices and strategies for effective buyer showings.
Step Two
BEST PRICE STRATEGY
A Best Price Strategy goes beyond reviewing comparable sales. With available and sold data readily available on the Internet, it is easy to create a static picture of the market. A strategy requires more. Together, we perform a market study which analyzes trends and review your property as it sits within the real estate market today. A physical tour of properties that are in direct competition may also be beneficial in selecting the best price for your home.
Step Three
MAXIMUM EXPOSURE
A successful sale that yields top dollar flows from an empirical strategy that goes beyond MLS entry. Our goal is to provide a home with relevant exposure designed to connect sellers with potential buyers from the local market to a national and global audience. Local market expertise is aptly supported by a brand with access to online, print and unconventional marketing venues delivering powerful results at all price points.
Step Four
YOUR TRUSTED ADVISOR, MANAGING THE DETAILS
There are several moving parts in a real estate transaction. Many real estate contracts simply do not make it to the closing table. Expert negotiation, communication and the management of details is the top priority to complete any sale. Your Trusted Advisor will educate and guide you to make good decisions to fulfill your objectives.
Step Five
EXTRAORDINARY FIRM, HIGHEST QUALITY SERVICE
When you choose a broker to represent you, you are also choosing their company. Our company maintains critical values and standards of integrity, a commitment to innovation, a full service approach and a market success track record, second to none. Together, these elements deliver tangible results for every client.