BrandStandards

The Sotheby?s International Realty®brand is the voice of luxury real estate.Our style guide,?The Voice of the Brand,?was created to help you communicate with consumers in our distinctive way.While this guide focuses on sothebysrealty.com, the basic tenets apply to every medium.Additionally,as licensees of the name ?Sotheby?s,?the Sotheby?sInternationalRealtybrand,is required to follow the brand standards outlined in the Identity Standards Manual

HOW DO I USE IT?

Use these brand standards and guidelines to elevate the presentation of your services and to keep you in compliance with the Sotheby?sInternationalRealtybrand licensing agreement.

Check out these chapters from the Identity Standards Manual to understand proper use of the Sotheby?sInternationalRealtyname and mark

Section 2 (Legal Disclaimers,Using our name in text, Website Guidelines,Typography)

· Section 3 (Logo Lockup)

Section 4 (Signage)

Section 5 (Business Cards,Photography guidelines)

Section 6 (Teams)