PURPOSE

The purpose of this book is to portray a commercialised outcome of this collaboration campaign between DSM and Chanel. This book outlines possible products, prices and a social media campaign that would resonate with a Gen Z consumer meeting my concept of creating a new emotional connection between luxury brands and younger consumers. This book is presented in a look book format that would also be used to market this collaboration within Dover Street Market, acting as a keepsake and promotional tool.