1 minute read
PHYSICAL EVIDENCE
to consumers. Dover Street currently wraps its products in branded tissue paper, this will be re-branded with the collaboration logo to give another luxury feel to the pieces bought. Swing Tags will encompass both logos and will have a snippet of information on the over leaf about the collaboration acting as an authentication card that usually comes with Chanel’s products. The tags will also have a QR code on to more information behind the collection and an overview of both brands again enhancing the consumer relationship with the brand when learning more about 34 them.
The packaging of collaborations is often more important to some than the products they have bought, as it acts as a symbol of a new purchase and identifier of the community you have aligned to. The packaging for this collaboration will see swing tags, tissue paper and bags using the collaboration logos and branding to maintain the theme of both brands coming together. Currently both brands use paper bags, instead of these the collaboration pieces will come in one of 2 branded fabric tote bags, again to make this collaboration more sustainable but to act as another keepsake acting as a reminder
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