360 OUTCOME

My campaign was originally proposed to be communicated in a virtual realm, telling new stories of old brands for the future, using technology to facilitate this new connection between Gen Z and luxury brands such as Chanel. My campaign tapped into Chanel’s lower priced and more popular accessories market aimed at Gen Z, merging this with VR to provide a new experience for consumers to reconnect with the brand whilst modernising it at the same time. This in turn linked back to my brand me of solving an oxymoron in the industry taking traditional brands into untraditional digital landscapes.