Logo&Packaging

For the logo I wanted to create something that would be a simple identifier of both brands- the red for H&M and the Black and White Stripes of OffWhite. These simplistic forms emulate the simplistic nature of the collaboration, and how each brand will be stripped back to their core values, but also shows how Off-White is the leading brand of the collaboration. From my 20x20, I decided to use the red box to show how each brand will be thinking outside their box to provide something new. I have also created a secondary logo for the filter t-shirt as a simple symbol of the collaboration, but it will also be a symbol that Instagram recognises to project a filter onto the t-shirt. The symbol reflects the sustainability of the collaboration with the ‘reduce, reuse, recycle arrows’ and the current OffWhite logo encased in the middle.

The Logo

Defining the Grey Area of Sustainability

BAGS Due to sustainability being one of the main values of this collaboration, this must be reflected in the packaging as well as the product. Currently H&M’s bags are made from paper and so can easily be recycled, this material will also be used for the bags in the collaboration. The bags will be rectangular in shape, with an organic cotton rope handle and consumers will have a choice of two designs. One bag will be black with the collaboration logo printed over it and one that is white with the Off-White stripes in grey across it and with the t-shirt logo in the bottom corner.

SWING TAGS The swing tags are a take on the Off-White tags, they are long and rectangular in shape tying in with the bags. There are 3 tags, one that is the collaboration logo that has an ‘instagram code’ on it, one that is the H&M conscious tag explaining the sustainability of the product, where it came from and what it was made from and the third is the Off White ‘see-through’ tag with the price, barcode and QR code that links to further sustainability information online. The code links to an Instagram community/account that consumers can access to view/upload images to see exclusive images and information about the collaboration. The tags are held together by red Zip-Ties an Off- White staple and are all made of sustainable and recyclable materials such as bamboo paper and biodegradable plastics. However, given the nature of the consumer everything can be kept as a memory or kept to be resold online.

P A C K A G I N G