For the logo I wanted to create something that would be a simple identifier of both brands- the red for H&M and the Black and White Stripes of OffWhite. These simplistic forms emulate the simplistic nature of the collaboration, and how each brand will be stripped back to their core values, but also shows how Off-White is the leading brand of the collaboration. From my 20x20, I decided to use the red box to show how each brand will be thinking outside their box to provide something new. I have also created a secondary logo for the filter t-shirt as a simple symbol of the collaboration, but it will also be a symbol that Instagram recognises to project a filter onto the t-shirt. The symbol reflects the sustainability of the collaboration with the ‘reduce, reuse, recycle arrows’ and the current OffWhite logo encased in the middle.
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