00/ PERFECTIONISM
C ON T E N T S
Selected Work DESIGNER
Wanxin Li P R OJ EC T
Portfolio
Selections from my design work.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. By Antoine de Saint-Exupery 01
PERFECTIONISM
Wanxin Li
Copyright Š 2019 Wanxin Li All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, including photocopy, or any storage and retrieval system, without prior written permission. 02
Table of Contents
01
02
03
04
05
06
00/ TABLE OF CONTENTS
01 / T R AC E OF M E OR I E S Art Exhibition 02/ M AC L A B Deliverable System 03/ L O OK I NG B AC K Annual Report 04 / BE YON D SE R V IC E Future Book 05/ V I E W OF A R T Museum Newsletter 06/ ORG A N I Z E R App Design
03
Trace of Memories
01
02
03
04
05
06
Objective For this project, I branded an upcoming exhibition at an art gallery or museum of my choice. I started by selecting an artist I am interested in and deciding which museum would likely hold an exhibition about that person. By creating harmony between image and typography to generate a mood that connects with a specific artist and the theme of the exhibition, I created a companion book and a poster.
Approach The artist I chose was Chiharu Shiota. She is a Japanese installation artist. I first created the name of the exhibition and a poster to announce her exhibition at the Gagosian Gallery. I then designed the book about her life and journey as an artist.
01/ TRACE OF MEMORIES
CL ASS
Type Composition YEAR
Fall 2018 INS T R UC T O R
Andrew Loesel P RO J EC T
Art Exhibition
05
PERFECTIONISM
Wanxin Li
Trace of Memories
01
02
03
04
05
06
PERFECTIONISM
08
Wanxin Li
Trace of Memories
01
02
03
04
05
06
09
PERFECTIONISM
10
Wanxin Li
Trace of Memories
01
02
03
04
05
06
11
PERFECTIONISM
12
Wanxin Li
Trace of Memories
01
02
03
04
05
06
PERFECTIONISM
14
Wanxin Li
Trace of Memories
01
02
03
04
05
06
15
PERFECTIONISM
16
Wanxin Li
Trace of Memories
01
02
03
04
05
06
17
PERFECTIONISM
18
Wanxin Li
Trace of Memories
01
02
03
04
05
06
19
Mac Lab
01
02
03
04
05
06
Objective For this project, we were asked to find a sign or an advertisement, and transform it into a series of deliverables that should be well-designed and engaging while staying true to the content presented. Approach The main goal was to create a future, high-technology, and helpful deliverable system. I designed several deliverables that visually work as a system for Mac Lab. My final deliverables of Maclab were a booklet, a set of posters, a website.
02/ MAC LAB
CL ASS
Visual Literacy YEAR
Fall 2018 INS T R UC T O R
Hunter Wimmer P RO J EC T
Deliverable System
23
PERFECTIONISM
Original Sign
24
Wanxin Li
Mac Lab
01
02
03
04
05
06
Final Deliverables
25
PERFECTIONISM
26
Wanxin Li
Mac Lab
01
02
03
04
05
06
27
PERFECTIONISM
34
28
Wanxin Li
Mac Lab
01
02
03
04
05
06
29
PERFECTIONISM
30
Wanxin Li
Mac Lab
01
02
03
04
05
06
31
PERFECTIONISM
32
Wanxin Li
“Innovation distinguishes between a leader and a follower.” —Steve Jobs 33
PERFECTIONISM
34
Wanxin Li
Mac Lab
01
02
03
04
05
06
35
PERFECTIONISM
36
Wanxin Li
Mac Lab
01
02
03
04
05
06
37
PERFECTIONISM
38
Wanxin Li
Mac Lab
01
02
03
04
05
06
39
Looking Back
01
02
03
04
05
06
Objective Codify corporate social responsibility through infographics. Use graphic elements, photography, and typesetting to transmit and clarify an annual report into the easiest and most readable format. Approach I chose to redesign the annual report for the JetBlue company. I started the design by setting up a grid. I used various layouts in the page design but a consistent visual language throughout the report.
03/ LOOKING BACK
CL ASS
Type Systems YEAR
Spring 2019 INS T R UC T O R
David Hake P RO J EC T
Annual Report
41
“I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.” —Saul Bass
PERFECTIONISM
44
Wanxin Li
45
PERFECTIONISM
46
Wanxin Li
Looking Back
01
02
03
04
05
06
47
PERFECTIONISM
48
Wanxin Li
Looking Back
01
02
03
04
05
06
49
PERFECTIONISM
50
Wanxin Li
Looking Back
01
02
03
04
05
06
51
PERFECTIONISM
52
Wanxin Li
Looking Back
01
02
03
04
05
06
53
PERFECTIONISM
54
Wanxin Li
Looking Back
01
02
03
04
05
06
55
PERFECTIONISM
56
Wanxin Li
Looking Back
01
02
03
04
05
06
57
Beyond Service
01
02
03
04
05
06
Objective Choose a company, and design a book by collecting and sorting out relevant information. In the future book, information is analyzed and summarized through colors, typography, imagery, and layout. Approach I selected the air service of JetBlue. JetBlue is an airline company. In the book, I used yellow and soft green colors to convey a comfortable and future feeling. I use graphic elements, photography, and typesetting to transmit and clarify future air service.
04/ BEYOND SERVICE
CL ASS
Type Systems YEAR
Spring 2019 INS T R UC T O R
David Hake P RO J EC T
Future Book
59
PERFECTIONISM
60
Wanxin Li
Beyond Service
01
02
03
04
05
06
61
PERFECTIONISM
62
Wanxin Li
Beyond Service
01
02
03
04
05
06
63
PERFECTIONISM
64
Wanxin Li
Beyond Service
01
02
03
04
05
06
65
PERFECTIONISM
66
Wanxin Li
Beyond Service
01
02
03
04
05
06
67
PERFECTIONISM
68
Wanxin Li
Beyond Service
01
02
03
04
05
06
69
PERFECTIONISM
70
Wanxin Li
Beyond Service
01
02
03
04
05
06
71
View of Art
01
02
03
04
05
06
Objective The task of designing a monthly museum or gallery magazine. I have many elements to consider—a cover, the director’s monthly letter, at least three articles, and a calendar of events. The articles should be about events at the museum or gallery. The final product need not comply with the museum’s existing brand, but it must include the museum’s logo. Approach The gallery I chose was Gagosian. The three artists in the newsletter were Chiharu Shiota, Ed Ruscha, and John Currin. I developed the pagination yourself. I use imagery in this piece, but typography plays a major role.
05/ VIEW OF ART
CL ASS
Type Composition YEAR
Fall 2018 INS T R UC T O R
Andrew Loesel P RO J EC T
Museum Newsletter
73
PERFECTIONISM
74
Wanxin Li
View of Art
01
02
03
04
05
06
75
PERFECTIONISM
76
Wanxin Li
View of Art
01
02
03
04
05
06
77
PERFECTIONISM
Wanxin Li
View of Art
01
02
03
04
05
06
79
PERFECTIONISM
80
Wanxin Li
View of Art
01
02
03
04
05
06
81
PERFECTIONISM
82
Wanxin Li
View of Art
01
02
03
04
05
06
83
PERFECTIONISM
84
Wanxin Li
View of Art
01
02
03
04
05
06
85
Organizer
01
02
03
04
05
06
Objective The aim of this project is to design a functional application. We are looking for and analyzing some problems in our daily life. We began the ideation with rough ideas, then we worked to solve a practical problem through an app. Approach This app is about helping people organize items, such as wardrobe and makeup. You can find people who have a special skill to get you organized perfectly and beautifully. There are a lot of photos from organizers about the jobs they have done. The user can see what their style is like. Then they can contact them and make an appointment. After that, users can take photos of everything that needs to be organized.
06/ ORGANIZER
CL ASS
Digital Design Studio YEAR
Spring 2019 INS T R UC T O R
Bob Slote P RO J EC T
App Design
87
PERFECTIONISM
88
Wanxin Li
Organizer
01
02
03
04
05
06
35
PERFECTIONISM
90
Wanxin Li
Organizer
01
02
03
04
05
06
91
PERFECTIONISM
USER FLOW Wireframe
92
Wanxin Li
Organizer
01
02
03
04
05
06
93
PERFECTIONISM
94
Wanxin Li
Organizer
01
02
03
04
05
06
95
PERFECTIONISM
96
Wanxin Li
Organizer
01
02
03
04
05
06
97
PERFECTIONISM
34
Wanxin Li
Organizer
01
02
03
04
05
06
99
00/ SPECIAL THANKS
01 / M Y FA M I LY I am so thankful to my mum and dad for their endless love and support these years. 02/ M Y I NST RUC T OR S Especially Mary Scott, John Nettleton, Hunter Wimmer, Sandra Isla, David Hake, Andrew Loesel, thank you for the enduring support and guidance. 03/ M Y F R I E N DS I appreciate the help from my friends. You encourage me and give so much relevant feedback on my work.
101
PERFECTIONISM
Wanxin Li
T Y P O GR A P H Y
TITLE
Din Merriweather
Perfectionism
P HO T O GR A P H Y
Wanxin Li
Wanxin Li Unsplash.com
I NST RUC T OR
P R I N T I NG A N D BI N DI NG
Blurb.com S C HO OL
Academy of Art University School of Graphic Design and Digital Media San Francisco, California
102
DE SIG N E R
Mary Scott C ON TAC T
Wanxin (Hevin) Li +1 (628) 213 9967 liwanxin2017@gmail.com
More info. please visit my website: hevindesign.com