Wanxin Li Portfolio

00/ PERFECTIONISM

C ON T E N T S

Selected Work DESIGNER

Wanxin Li P R OJ EC T

Portfolio

Selections from my design work.

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

By Antoine de Saint-Exupery 01

PERFECTIONISM

Wanxin Li

Copyright Š 2019 Wanxin Li All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, including photocopy, or any storage and retrieval system, without prior written permission.

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Table of Contents

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00/ TABLE OF CONTENTS

01 / T R AC E OF M E OR I E S Art Exhibition 02/ M AC L A B Deliverable System 03/ L O OK I NG B AC K Annual Report 04 / BE YON D SE R V IC E Future Book 05/ V I E W OF A R T Museum Newsletter 06/ ORG A N I Z E R App Design

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Trace of Memories

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Objective For this project, I branded an upcoming exhibition at an art gallery or museum of my choice. I started by selecting an artist I am interested in and deciding which museum would likely hold an exhibition about that person. By creating harmony between image and typography to generate a mood that connects with a specific artist and the theme of the exhibition, I created a companion book and a poster.

Approach The artist I chose was Chiharu Shiota. She is a Japanese installation artist. I first created the name of the exhibition and a poster to announce her exhibition at the Gagosian Gallery. I then designed the book about her life and journey as an artist.

01/ TRACE OF MEMORIES

CL ASS

Type Composition YEAR

Fall 2018 INS T R UC T O R

Andrew Loesel P RO J EC T

Art Exhibition

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PERFECTIONISM

Wanxin Li

Trace of Memories

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Trace of Memories

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Trace of Memories

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Wanxin Li

Trace of Memories

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Trace of Memories

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Wanxin Li

Trace of Memories

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Wanxin Li

Trace of Memories

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Mac Lab

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Objective For this project, we were asked to find a sign or an advertisement, and transform it into a series of deliverables that should be well-designed and engaging while staying true to the content presented.

Approach The main goal was to create a future, high-technology, and helpful deliverable system. I designed several deliverables that visually work as a system for Mac Lab. My final deliverables of Maclab were a booklet, a set of posters, a website.

02/ MAC LAB

CL ASS

Visual Literacy YEAR

Fall 2018 INS T R UC T O R

Hunter Wimmer P RO J EC T

Deliverable System

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Original Sign

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Mac Lab

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Final Deliverables

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Mac Lab

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Mac Lab

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Mac Lab

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“Innovation distinguishes between a leader and a follower.”

—Steve Jobs 33

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Mac Lab

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Mac Lab

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Mac Lab

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Looking Back

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Objective Codify corporate social responsibility through infographics. Use graphic elements, photography, and typesetting to transmit and clarify an annual report into the easiest and most readable format.

Approach I chose to redesign the annual report for the JetBlue company. I started the design by setting up a grid. I used various layouts in the page design but a consistent visual language throughout the report.

03/ LOOKING BACK

CL ASS

Type Systems YEAR

Spring 2019 INS T R UC T O R

David Hake P RO J EC T

Annual Report

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“I want to make beautiful things, even if nobody cares, as opposed to ugly things.

That’s my intent.”

—Saul Bass

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Looking Back

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Looking Back

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Looking Back

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Looking Back

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Looking Back

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Looking Back

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Beyond Service

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Objective Choose a company, and design a book by collecting and sorting out relevant information. In the future book, information is analyzed and summarized through colors, typography, imagery, and layout.

Approach I selected the air service of JetBlue. JetBlue is an airline company. In the book, I used yellow and soft green colors to convey a comfortable and future feeling. I use graphic elements, photography, and typesetting to transmit and clarify future air service.

04/ BEYOND SERVICE

CL ASS

Type Systems YEAR

Spring 2019 INS T R UC T O R

David Hake P RO J EC T

Future Book

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Beyond Service

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Beyond Service

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Beyond Service

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Beyond Service

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Beyond Service

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Beyond Service

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View of Art

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Objective The task of designing a monthly museum or gallery magazine. I have many elements to consider—a cover, the director’s monthly letter, at least three articles, and a calendar of events. The articles should be about events at the museum or gallery. The final product need not comply with the museum’s existing brand, but it must include the museum’s logo.

Approach The gallery I chose was Gagosian. The three artists in the newsletter were Chiharu Shiota, Ed Ruscha, and John Currin. I developed the pagination yourself. I use imagery in this piece, but typography plays a major role.

05/ VIEW OF ART

CL ASS

Type Composition YEAR

Fall 2018 INS T R UC T O R

Andrew Loesel P RO J EC T

Museum Newsletter

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View of Art

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Organizer

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Objective The aim of this project is to design a functional application. We are looking for and analyzing some problems in our daily life. We began the ideation with rough ideas, then we worked to solve a practical problem through an app.

Approach This app is about helping people organize items, such as wardrobe and makeup. You can find people who have a special skill to get you organized perfectly and beautifully. There are a lot of photos from organizers about the jobs they have done. The user can see what their style is like. Then they can contact them and make an appointment. After that, users can take photos of everything that needs to be organized.

06/ ORGANIZER

CL ASS

Digital Design Studio YEAR

Spring 2019 INS T R UC T O R

Bob Slote P RO J EC T

App Design

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Organizer

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Organizer

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USER FLOW Wireframe

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Organizer

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00/ SPECIAL THANKS

01 / M Y FA M I LY I am so thankful to my mum and dad for their endless love and support these years.

02/ M Y I NST RUC T OR S Especially Mary Scott, John Nettleton, Hunter Wimmer, Sandra Isla, David Hake, Andrew Loesel, thank you for the enduring support and guidance.

03/ M Y F R I E N DS I appreciate the help from my friends.

You encourage me and give so much relevant feedback on my work.

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Wanxin Li

T Y P O GR A P H Y

TITLE

Din Merriweather

Perfectionism

P HO T O GR A P H Y

Wanxin Li

Wanxin Li Unsplash.com

I NST RUC T OR

P R I N T I NG A N D BI N DI NG

Blurb.com S C HO OL

Academy of Art University School of Graphic Design and Digital Media San Francisco, California

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DE SIG N E R

Mary Scott C ON TAC T

Wanxin (Hevin) Li +1 (628) 213 9967 liwanxin2017@gmail.com

More info. please visit my website: hevindesign.com