.1 $159146* Collaborate with Lo as she creates and curates for her audience through digital, editorial, television, and social platforms.
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37+%- 51%+#. 56#65 YOUTUBE.COM/LOBOSWORTH
INSTAGRAM.COM/LOBOSWORTH
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685k followers
TWITTER.COM/LOBOSWORTH
69+66'4
775k followers
90k subscribers
WWW.THELODOWN.COM
6*' .1 &190 Monthly Readership: 65k uniques 275k pageviews Relau nched August 2014
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6*' .1 &190 999 6*'.1&190 %1/
The Lo Down
was re-launched in August 2014.
%#6')14+'5 FASHION
FOOD
BEAUTY
SHOP
&'/1 67% USA / 8.6% Can / 4.7% UK 55% female & 45% male
Monthly Stats: 65K Uniques / 275K Pageviews Avg. Session: 3.47 pages / 3:14 minutes
33.5% 27.5% 15.5% 12.5% 5.5% 5.5%
— — — — — —
25-34 18-24 35-44 45-55 55-64 65+
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;1767$' %1/ .1$159146* 90K SUBSCRIBERS
90k from zero in one year (launched August 2013) Over 2 million lifetime views Average views per video: 20k+ Average comments per video: 250 DEMO: 95% female, 5% male 30% — 25-35, 26% — 18-24, 15% — 13-17, 12% — 35-44
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25k new followers in 3 days in Aug 93k new followers June-July 2014 Most liked photo: 56,567 likes Most comments: 3,609 Average likes per photo: 15k
路 685k followers 路
69+66'4
".1$159146*
/
775K FOLLOWERS
'0)#)'/'06 Twitter Chats: 1 hr with Libby's Pumpkin (April 2014) — 38 million impressions 1 hr with Walmart's Bella Lifestyle kitchen appliances (May 2014) — 27 million impressions Both expected at 10 mil & overperformed significantly.
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#22'#4#0%'5 Lo hosted an event for the launch of Tone Body Wash “Petals and Peonies� with beauty and fashion editors and promoted the event across social media.
#& %#/2#+)05 Libby's (a Nestle brand) hired Lo to be the face of #PumpkinCan, a campaign to spread awareness about their suggestions to use pumpkin in a variety of ways year-round. / www.pumpkincan.com
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Involves... satellite media tours, press days, social media campaigns, etc.
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Lo is an expert in creating branded content for food, fashion, beauty, and fitness fans. Sponsored, multi-platform distributed posts are her flagship product: videos tied to an editorial piece and connected further on Instagram and Twitter. Shot, edited, and written by Lo herself, videos and editorial posts are crafted in an aspirational and genuine voice users engage with. Team up with Lo to create content that will resonate with her readers while fulfilling your goals. She can use your copy points and assets, or create custom creative content, including photos, videos, or recipes. A Sponsored Post or Giveaway can create buzz around a new product, make an announcement, stimulate direct reader engagement, and collect opt-ins.
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.1 +0 6*' 24'55 0'9 ;14- /#)#<+0' The New York Diet
75 /#)#<+0'
Lo Bosworth’s 4th of July Flag Cake
*#/26105 /#)#<+0' The Most Powerful Women In the Hamptons Named the “Culinary Queen”
Cosmo: https://www.youtube.com/watch?v=6Pk8FuNSQMk NY: http://www.grubstreet.com/2014/07/lo-bosworth-grub-diet.html
%15/121.+6#0 .+8' US: http://www.usmagazine.com/celebrity-style/news/lo-bosworth-healthy-july-4th-flag-cake-recipe-201437 Hamptons: http://hamptons-magazine.com/personalities/articles/most-powerful-women-in-the-hamptons
.1 +0 6*' 24'55
('#674'& +0 New York Magazine, The Wall Street Journal, InStyle, Cosmopolitan, Glamour Magazine, Lucky Magazine, Elle, Hamptons Magazine, Fitness Magazine, The New York Post, Epicurious, StyleCaster, Refinery29, Guest of a Guest, UsWeekly, InTouch, Life & Style
72%1/+0) 24'55 Style Caster Top 10 Most Stylish NYers annual list (9/2014 publication) — Guest of a Guest "Cooking with Lo" (10/2014 publication) — Epicurious "What's in Your Fridge" feature (10/2014 publication) —
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'/#+.
lauren@thelodown.com
9/' #)'0%; WILLIAM MORRIS ENDEAVOR - (212) 586-5100 Ben Davis (Digital) — bdavis@wmeentertainment.com Bradley Singer (TV) — bsinger@wmeentertainment.com Meghan Mackenzie (TV) — mmackenzie@wmeentertainment.com Strand Conover (Commercials/Endorsements) — sconover@wmeentertainment.com