GRAPHIC DESIGN PART II
LOGO EVOLUTION GRAPHIC DESIGN
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APPLE
WHICH IS THE BEST AND THE WORST?
Engraving (a kind of drawing)
SUNLIGHT
The first brand identity In 1886 - 3000 tons of the product In 1910 - 60000 tons of the product
SHELL
WHICH IS THE BEST AND THE WORST?
XEROX
WHICH IS THE BEST AND THE WORST?
BMW
WHICH IS THE BEST AND THE WORST?
NIKE
WHICH IS THE BEST AND THE WORST?
IBM
WHICH IS THE BEST AND THE WORST?
CANON
WHICH IS THE BEST AND THE WORST?
WHICH IS THE BEST AND THE WORST?
KODAK
WHICH IS THE BEST AND THE WORST?
MICROSOFT
WHICH IS THE BEST AND THE WORST?
VOLKSWAGEN
WHICH IS THE BEST AND THE WORST?
MASTER CARD
WHICH IS THE BEST AND THE WORST?
FIREFOX
WHICH IS THE BEST AND THE WORST?
PEPSI-COLA
WHICH IS THE BEST AND THE WORST?
LG
WHICH IS THE BEST AND THE WORST?
LG = Lucky (chemical cosmetic company) + Goldstar (radio manufacturing plant)
MERCEDES
WHICH IS THE BEST AND THE WORST?
GENERAL ELECTRIC
WHICH IS THE BEST AND THE WORST?
NOKIA
WHICH IS THE BEST AND THE WORST?
FORD
WHICH IS THE BEST AND THE WORST?
WALMART
WHICH IS THE BEST AND THE WORST?
BATMAN WHICH IS THE BEST AND THE WORST?
www.youtube.com/watch?v=HSgpu0aGKG8&feature=related
AT&T WHICH IS THE BEST AND THE WORST?
http://www.youtube.com/watch?v=lNh9LOQNLMc
COCA-COLA
WHICH IS THE BEST AND THE WORST?
EXERCISE The logotypes in 2040?
THE DESIGN PROCESS GRAPHIC DESIGN
THE DESIGN PROCESS
IDENTIFY PROBLEM
I need a brand identity, I want to write a book, I have to design a website ....
BRAINSTORM
Ideas to solve the problem, SKETCHES.
DESIGN
TEST&EVALUATE
NO
YES
Choose an idea, make the design.
Is it a good design? Does the design fit with the problem?
SHARE SOLUTION
Show the design to the clients
THE DESIGN PROCESS
PROBLEM: a new character for a book for kids BRAINSTORM: mouse, rabbit, horse... SKETCHES
THE DESIGN PROCESS
DESIGN: choose an idea, make a design
THE DESIGN PROCESS
TEST&EVALUATE: does the design fit with the problem?
Gelín
Pére
z
Pep
z e r é ín P
THE DESIGN PROCESS
SHARE SOLUTION: now we can design the new book
SKETCHES - RESULTS
SKETCHES - RESULTS
CHARLASTALLERES EVENTOS
MARISMAWELLNESSCENTER MARISMAWELLNESSCENTER MARISMAWELLNESSCENTER
RECÍCLATE el 4 de noviembre Sala 5 y 6 · 16.00 h
COCINA DE NAVIDAD CINE DEPORTIVO del 16 al 24 de diciembre Sala 7
del 16 al 24 de diciembre Salón de actos
UT SIT AMET PURUS ID PURUS ULTRICIES VULPUTATE Mauris et sodales mauris. BIBENDUM EU NISI. PHASELLUS QUIS LACUS TURPIS. PELÍCULAS Pellentesque habitant morbi SED UT METUS IN EROS BIBENDUM. Equipo Marshall · 16 diciembre 17.00 tristique senectus et netus et dollar baby · 19 diciembre 19.00 malesuada fames ac turpis PhasellusMillion congue dignissim sapien, a de fuego · 24 diciembre 16.00 Carros egestas. Proin at bibendum elementum urna vesjusto. Morbi quis mi ante. tibulum non. Phasellus leo diam, pretium sit Curabitur sodales turpis eu amet suscipit comnisi faucibus gravida. modo, venenatis sed est. Vestibulum vitae augue ligula, elementum posuere.
¡entrada
gratuita!
SKETCHES - RESULTS
Óscar racsÓ Ruiz ziuR del led Castillo ollitsaC AUXILIAR DE PRODUCCIÓN
609 541 649 ordc19@hotmail.com
SKETCHES - RESULTS
FEDERICO TAZÓN DIEGO
Licenciado en Biología 657159881 · miruellu@gmail.com
SKETCHES - IDEAS Text columns, pictures, layout...
SKETCHES - IDEAS Text columns, pictures, layout...
TEXT COLUMNS Book about housing
TEXT COLUMNS
TEXT COLUMNS
TEXT COLUMNS Different number of columns dinamizes the design
DESIGNING EVERYTHING GRAPHIC DESIGN
RUTH BEITIA / BRIEFING
Spanish athletic. High jumper. She holds the current Spanish records.
RUTH BEITIA / LOGOTYPE
RUTHBEITIA
RUTHBEITIA
RUTH BEITIA / BRAND IDENTITY
A I T I HBE
RUT
Ruth Beitia Vila 666 555 444 ruth@ruthbeitia.com www.ruthbeitia.com
www.ruthbeitia.com
RUTH BEITIA / BRAND IDENTITY
A I T I E THB
RU
INELECMA
INGENIERÍA Y SERVICIOS
piélagos
A I T I E B RUTH INELECMA
INGENIERÍA Y SERVICIOS
www.ruthbeitia.com
VERSUS
piélagos
RUTH RUTHBEITIA RUTHBEITIA RUTHBEITIA RUTHBEITIA RUTHBEITIA RUTHBEITIA
VERSUS
www.ruthbeitia.com
RUTH BEITIA / WEB SITE
BICHO / BRIEFING
I want to write and illustrate a book for kids.
BICHO / MAIN CHARACTER
Find the main character and the story for the book.
BICHO / THE NAME
El Bicho
BICHO / SUPPORTING CHARACTERS
BICHO / THE LAYOUT
BICHO / THE BOOK
BICHO / MERCHANDISING
BICHO / WEB SITE
LRA / BRIEFING
Redesign the brand identity of a lawyer´s office.
LRA / LOGOTYPE
LRA LuisRevengaAbogados
SOCIEDAD CIVIL PROFESIONAL
LRA LuisRevengaAbogados
LRA LuisRevengaAbogados
SOCIEDAD Â CIVIL Â PROFESIONAL
SOCIEDAD Â CIVIL Â PROFESIONAL
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LRA LuisRevengaAbogados
SOCIEDAD Â CIVIL Â PROFESIONAL
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LRA LuisRevengaAbogados
LRA
SOCIEDAD Â CIVIL Â PROFESIONAL
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LRA / BRAND IDENTITY
LRA / WEB SITE
WEB SITES GRAPHIC DESIGN
MESÓN PUENTE VIEJO
HORTIGÓN
LA VENTANITA
LA VEGANA
FINAL EXERCISE
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GRAPHIC DESIGN
EXAMPLE Design your own brand identity and make a presentation
ANVERSUS / SARA GARCÍA VEGA
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ANVERSUS / SARA GARCÍA VEGA
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VERSUS
ANVERSUS / SARA GARCÍA VEGA
EXERCISE Design your own brand identity and make a presentation
THANK YOU until next time!