september 19 – october 2, 2014 • MCI (P) 100/09/2014 • SINGAPORE EDITION • theepochtimes.com
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In the future, customers want the experience, not just a beautiful chair. We gear for the future and design is just a means to an end. Ong Tze Boon Group Executive Chairman of ONG&ONG
Justin R. of England and Brandt S. of US take the Ice Bucket Challenge before The Barclays in Paramus, N.J., on Aug 19.
ALS Throws Cold Water on Fundraising Ideas By Joni Avram
The Designers of Tomorrow
Exploring the future of design as a tool for problem solving
Ross Kinnaird/Getty Images
Thanks a lot, ALS Association. Because of you and your Ice Bucket Challenge, millions of organisations around the world are rethinking their approach to fundraising. The tried and true methods—like appeal letters, gala events, and silent auctions—have lost their lustre in the face of your ridiculously simple, outrageously inexpensive, and wildly successful viral rampage. Your success makes these traditional approaches as outdated and quaint as a cup of instant coffee. Don’t get me wrong. I’m happy for your success. As your revenues soar, we jealously watch from
Millions of organisations around the world are rethinking their approach to fundraising. the sidelines and wonder how we can duplicate your success. You and all your drenched devotees have unleashed a new kind of philanthropic order. And commentators of every stripe are doing their best to dissect it. But hold on to your ice cube trays. Is there really anything new here? See ALS on Page 10
photo courtesey of ONG&ong
By Michelle Han and James Lee Epoch TImes Staffs
“
Do you know that Nokia is almost 150 years old? ... [Back] then [they] were a lumbering company! When they chop trees, they transport the lumber by floating it across the river.
Nokia is a river in Finland, that’s why the company is called Nokia – until one fine day the son told his dad that they can’t chop trees forever and that they had to change. That was how they became a phone company,” Mr Ong Tze Boon ends the story with a smile. At 46, Mr Ong is the Group
Executive Chairman of ONG&ONG – a prestigious design company with close to 900 employees in 11 offices in Singapore, Malaysia, Indonesia, Vietnam, China, Mongolia, the US and India, and a revenue of over $58 million in 2012.
NEWS & PERSPECTIVES
BUSINESS & PROPERTY
See Designers on Page 14
This Is Singapore
Sebana Cove Resort
Violin Virtuoso Tang Tee Khoon 4
Sebana Cove Launches The Fairway 12
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