BRANDBOOK Rosalie
flower boutique
Gnetetskaya Elisaveta MASA 2013-2014 design of flower boutique “Rosalie“
Contents Concept .......................................................................................... 4 Creating logo................................................................................. 6 Logo.................................................................................................. 8 Fonts................................................................................................. 10 Colors................................................................................................ 12 Business identity........................................................................... 14 Visiting card................................................................................... 16 Blank................................................................................................. 18 Envelope.......................................................................................... 20 Folder................................................................................................ 22 Tizers................................................................................................. 24 Poster................................................................................................ 30 Shopping bag................................................................................ 32 Bouquet card................................................................................. 34 Packing............................................................................................. 36 Flower pot....................................................................................... 38 Singboard........................................................................................ 40 Web site........................................................................................... 42
Concept This project is a design of flower boutique Rosalie. This boutique is decorated in french vintage style and specialized on selling exclusive vintage bouquets. That’s why I chose Shabby Chic style for my design. Shabby chic is eclectic with an elegant refined taste with faded flowers and shabby surfaces. This style is characterized by floral motives, mainly roses. Shabby chic means light colors, feeling of space, romance and soft vintage. When i chose this style of design i was inspired by french old postcards with images of provence rose, french women, lettering and stamp seals.
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Creation of logo The process of logo creating has few stages. Gradually the image of girl with a rose in her hand was transformed to the image of girl with rose in her hair. Logo was drawn using lines, and the name of boutique looks like signature.
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Rosalie
flower boutique
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Logo Logo consists of two parts: the first is a girl with rose in her hair drawing using lines, and the second is a name of boutique. Rosalie is a name of french girl. The word “Rosalie” was creating and written by myself. Font Ebrima was used to the words “flower boutique”. Logo has pastel colors: light pink and brown.
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flower boutique
flower boutique
flower boutique
flower boutique
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Fonts In design were used two fonts: Ebrima and French Script. Ebrima is a simple round font. French Script is romantic, vintage and swirl, and imitates french lettering from old postcards. These two fonds complete each other and make a good combination.
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Ebrima
Pp Hh Mm Oo .,:! French Script Pp Hh Mm Oo .,:!
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Colors Light pastel colors were used in design. They make romantic vintage look. Three main colors were used in logo, text and background. Five additional colors were used in images of flowers.
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С = 36,95 % M = 53,22 % Y = 57, 48 % K = 11,19 %
R = 153
С=0% M = 4, 11% Y = 5, 24 % K=0%
G = 115 B = 101
R = 255
С = 16, 08 % M = 45, 1 % Y = 38, 04 % K=0%
G = 243 B = 236
R = 211 G = 151 B = 142
С = 72, 7 % M = 42, 6 % Y = 86, 3 % K = 37, 5 %
С = 45, 9 % M = 23, 1 % Y = 62 % K = 11%
С = 7, 4 % M = 19, 1 % Y = 25, 8 % K=0%
С = 5, 9 % M = 46, 5 % Y = 24, 3 % K=0%
С = 22, 7 % M = 72, 7 % Y = 60, 2 % K = 6,3 %
R = 62 G = 89 B = 53
R = 135 G = 153 B = 11
R = 233 G = 205 B = 184
R = 233 G = 155 B = 154
R = 186 G = 95 B = 91
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Business identity All elements of business identity are desiged in one style. There are flowers, brushes, letterings, stamp seals on white and light pink background. All elements of design has light romantic vintage motives.
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Visiting card Visiting card is 5*9 sm. There are flowers, brushes, letterings, stamp seal on the backside. On the front side there are also flowers, brushes, letterings, stamp seal, logo and contacts of boutique on the white background.
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Blank Blank is 21*29.7 sm. There are flowers, brushes, letterings, stamp seal on the white background. There are logo and contacts in the left upper coner.
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Envelope Its size is 23*11 sm. There are flowers, brushes, letterings, stamp seals on the white background outside. Envelope has light pink background inside.
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Folder Folder is 220*310 sm. Its front- and backside have common design: flowers, brushes, letterings, stamp seals on the light pink background. Folder has white background inside and light pink place for visiting card.
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Tizers There are three tizers which were created to attract attention of potential customers. The main idea of tizers is to show different events in the life when customer should buy this exclusive vintage bouquets. Tizers has vintage paper background with combination of vector flowers and images of people. On the first tizer there are image of girl with birthday cake and flowers in her hair, and slogan: ÂŤFill your Bithday with exclusive vintageÂť.
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On the second tizer there are image of bride with wedding bouquet, and slogan: ÂŤFill your Wedding with exclusive vintageÂť.
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On the third tizer there are image of couple with bouquet of flowers, and slogan: ÂŤFill your Date with exclusive vintageÂť.
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Poster Poster has image of white and light pink flowers with label on ribbon. Label has the same vintage paper background and flowers as on tizers. There are logo, contacts, and slogan “Vintage bouquets for all events�. This poster show customers bouquet of flowers and information about boutique.
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Shopping bag Bag is 17*20 sm. There are flowers, brushes, letterings, stamp seal on the light pink background.
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Bouquet card Its size is 6*5 sm. There are flowers, brushes and logo on the light pink background. There is slogan “Vintage bouquets for all events�. Text is written with French Script font.
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Packing Packing for candies is 9*18 sm. It is designed with flowers, brushes, letterings, stamp seals on the light pink background. Text is written with Ebrima font.
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flower boutique
Candies 50 g
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Flower pot Pot is designed with flowers, brushes, letterings, stamp seals on the light pink background.
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Signboard Its size is 25*15 sm. There are flowers and brushes on the white background. Text is written with French Script font.
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Web site All bouquets and compositions of boutique are presented on web site. It is designed using the same colors and flowers like on business identity. There are logo, photos of bouquets, information about boutique.
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