Marketing Process Toolkit: 10 Checklists to Crush Your Competition process.st/marketing-process September 27, 2018
Have you considered that your marketing process could be broken? Marketing is the engine of growth driving your business, and making sure this engine is welloiled and optimized for maximum efficiency goes without saying. Your marketing plan must be well-organized, robustly structured, and efficient. For this to be true, you need to begin with the process behind the vision and make sure that is working at 110%. In the absence of a tried and tested process that is fine-tuned to the needs and goals of a particular company, the untamed beast of marketing will waste time, money, and resources, and will fail to deliver any meaningful return. Why is it, then, that so many businesses leave the marketing process as an afterthought? Part of that reason is quite simply a lack of understanding of what are the best ways to go about course-correcting and in general a failure to understand the importance of developing best practice for recurring processes.
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