LIZAMORRIS Industrial Design Portfolio 2016
CONTENTS
Design approach
Understanding User and Market
Work Samples
Carbon - Immersion Blender
Selecting the right Materials
Avia - Luxury Aviation Interiors
Designing for Manufacturing
Vista - Custom Guitar
Design Refinement and Validation Delivering Design to Production
Pylon - Drilling Equipment Unit - Makeup Display
Professional
Student
UNDERSTANDING USER AND MARKET
carbon Our team of designers was challenged to design an immersion blender that was safe, functional, and beautiful. After conducting thorough research we were able to identify multiple areas for innovative design solutions. Some of the features include an integrated blade and guard that protect the user from accidental injuries, while It’s cordless design and ergonomic handle allow for unobstructed range of motion and secure grip. The slick, modern design of the blender was intended to compel it’s owner to keep it stored on the kitchen counter, always within reach.
Student
UNDERSTANDING USER AND MARKET: RESEARCH
Benefits:
Summary:
#1
Soups
Sauces
Drinks
Save Time
Chop
Issues:
-
-
Used for:
Fast meals Compact
Limited kitchen storage space:
Limited range from the outlet to the stove
Portable The space in the cabinets is limited
Space is too small
Cookware Bakeware Other appliances
-
Uncomfortable Exposed blade Obstructive cord Limited storage
Uncomfortable handle:
Hand in stress :
Ideal hand position:
UNDERSTANDING USER AND MARKET: CONCEPT controls
safety switch
ergonomic handle
protective guard
UNDERSTANDING USER AND MARKET: CONCEPT REFINED
Control Button orange light: blender is charging
Charging Base designed to keep the blender stored on the kitchen counter
fully charged: blender is ready to be used
eliminates the cord, making the blender completely portable
power Indicator: displays the power setting
Guard protects the user from accidental cuts reduces extreme suction which causes splatter helps chop food
UNDERSTANDING USER AND MARKET: FINAL PROTOTYPE
OPTIMIZED STORAGE
Sleek cordless design can stay exposed
HUMAN CENTERED
Designed for maximum grip and comfort
SAFE TO HANDLE
Guard is easy to remove and clean
SELECTING THE RIGHT MATERIALS
avia This aviation interior was a concept intended for a new luxury private jet currently under development. The main goal of the project was to incorporate core design elements, materials, and textures for the three main client groups with distinctly different cultural values. The final designs needed to feel unique for each customer, yet designed for efficient production. In order to achieve that, our team focused on creating a base design with intentional surface breaks for materials to be applied to in order to easily change the look of the interior, while maintaining the same tooling.
Professional
SELECTING THE RIGHT MATERIALS: CULTURAL STUDY
cultural
Geographic influences
location greatly
and affect
people’s interpretation of what good design is. In order to understand what it meant for each of the selected client categories, we conducted in depth research of the key design elements and materials relevant to each cultural group. Inspiration was drawn from architecture, historical use of materials, clothing styles and patterns, modern design preferences, technology, and even philosophical beliefs.
North America & Europe
Middle East
Asia
Confident
Powerful
Disciplined
Effective
Opulent
Humble yet distinctive
Clean lines
Ornate design elements
Simple quality elements
SELECTING THE RIGHT MATERIALS: APPLICATION
North America & Europe
Middle East
Asia
SELECTING THE RIGHT MATERIALS: APPLICATION
Modular design of the interior is very efficient for manufacturing of the base components, such as sinks, cabinets, wall panels, seats, carpet, etc. In order to deliver the luxury look and feel to that base design, our team concentrated on creating multitude of surface breaks in the design, so that we could achieve greater variation in overall looks by applying different materials when time came to tailoring the design to each individual needs and preferences. One could add on as much detail or as little as desired.
SELECTING THE RIGHT MATERIALS: NORTH AMERICA
SELECTING THE RIGHT MATERIALS: MIDDLE EAST
SELECTING THE RIGHT MATERIALS: ASIA
DESIGNING FOR MANUFACTURING
vista Vista is a guitar inspired by the sound and culture of Jazz. The look is meant to be as bold and edgy as the sound of Jazz itself. The design is inspired by the innate qualities of the traditional instrument combined with rebellious spirit of Jazz culture. The unique manufacturing method breaks all the rules of the conventional guitar making process, while utilizing the natural properties of the materials to deliver the same big, bright sound of Jazz.
Student
DESIGNING FOR MANUFACTURING: UNDERSTANDING MAIN COMPONENTS
Guitar Components:
Types of Guitars: Tuning Pegs Truss Rod access
Headstock
Nut Strings
Neck
Fretboard Frets
Pickup Switch Pickguard Pickups Bridge Volume and Tone Knobs Cable Jack Strap Peg
Body
Solid Body
Semi-hollow Body
Hollow Body
a guitar without a sound box, formed from a solid block of wood and relying on electric pickups to directly receive the vibration of the strings.
a guitar that has both a sound box and one or more electric pickups. The guitar has a solid piece in the center and hollow chambers on both sides.
a fully hollow guitar on the inside and the sound is produced mostly through the vibration of the strings resonating inside the body chamber (pick-ups can be added on).
DESIGNING FOR MANUFACTURING: UNDERSTANDING DESIGN LANGUAGE
Culture The youth of the 1920’s was influenced by Jazz to rebel against the traditional culture of previous generations. This youth rebellion went hand-in-hand with fads such as bold fashion statements (flappers) and new radio concerts.
Sound Sweet sounding, “smiling” melodies Emotionally driven Breaking the boundaries: ”There are no music boundaries”
- Larry Carlton
Inspiration To achieve a traditional semi hollow sound of a jazz guitar through alternative way of construction in a solid body guitar
DESIGNING FOR MANUFACTURING: STYLE EXPLORATION
Final Concept two separate bodies
f-hole expands the sound through vibration of the body
top body vibrates f-hole reconstructed
main body resonates the sound coming from the vibrating top body
DESIGNING FOR MANUFACTURING: PROTOTYPING
CNC
FIT
PREP
STAIN
TRUS ROD
NECK ASSEMBLY
SAND
FRET
TRIM
RAISE THE GRAIN
ATTACH
PAINT
HEADSTOCK
BUFF
DESIGNING FOR MANUFACTURING: FINAL DESIGN
Detail: Floating panel
Detail: Headstock
DESIGNING FOR MANUFACTURING
pylon Pylon concept was conceived by one of the industry’s leading drilling companies as a new system that would simplify operations in the field of horizontal drilling. The pylon system is first of it’s kind and completely unique in the market. It is intended to simplify drilling crew tasks, optimize accuracy of data receive, and ultimately save valuable time on work sight.
*project is currently under development *full concept and technology are not to be disclosed
Professional
DESIGN REFINEMENT AND VALIDATION: RESEARCH
Problem with existing system: Too many people on sight High percentage of human error Limited usability range under certain conditions
Data analysis and research conducted by
the client, which led to the development of the pylon concept, identified a few design constraints: The system must have 4 units Each unit must be able to stand independently on up to 45° slope Bottom of each unit must be level to the ground during the drill
After conducting additional research, our
team was able to identify a few other important factors which needed to be addressed in the design: Units must withstand rough terrain, and extreme weather conditions to protect the internal components from damage The design needs to allow for one person to easy set up the unit Pylons need to be compact for easy storage and transportation
DESIGN REFINEMENT AND VALIDATION: CONCEPT DEVELOPMENT
1 concept 1 - low to the ground
large bumpers for internal component protection
3 concept 3 - tripod design
protective bumper
wide base for stability
*due to later discovered minimal distance between components, the unit had to grow taller, and even more challenging to balance
transporting caddy
internal self-leveling mechanism
2 concept 2 - triangle footprint for stability and compact storage
built-in handles for carrying
extendable/adjustable legs
DESIGN REFINEMENT AND VALIDATION: CONCEPT REFINEMENT
Added Features:
Setup Process: 1 pull the main body up to release the legs
recessed area protects the battery
2
adjust the legs as needed for stability
adjustable legs
locking mechanism to secures the unit when level or stored
legs secure into the base with latching mechanism
3 level the unit by rotating the ball in the socket and lock when in position
DESIGN REFINEMENT AND VALIDATION: PROTOTYPE AND VALIDATION TESTING
initial volume study models
leveling mechanism testing
refined concept: carry
refined concept: setup
refined concept: adjust to level and secure
DESIGN REFINEMENT AND VALIDATION: FINAL DESIGN
Final Features:
recessed handles
robust bumpers for protection
The Family:
carrying strap
lock/release handle rotating ball and socket
adjustable legs
handle grips vertically translating body
water seal
convenient no-roll storage solution
locking legs mechanism
DESIGN REFINEMENT AND VALIDATION: MECHANICAL DESIGN
Cross Section:
Parts: battery electronics
over-mold protective cover top body cover
lock handle
top body shell
rotating ball
socket shell 1 *minimal distance between critical components
socket shell 2
core body
soft hand grip leg cover leg body shell hinging bolt
*minimal distance is determined by client’s proprietary technology
antenna bottom body shell
DESIGN REFINEMENT AND VALIDATION: FINAL PROTOTYPE
*Final prototype was sent into testing and further development.
DELIVERING DESIGN TO PRODUCTION
unit “Unit� is a makeup display shelf. It is designed to deliver a boutique shopping experience for the customers. The concept was conceived and in initial development stages by our client when they approached us. We were able to quickly incorporate our team of designers and engineers into the scope of this massive project. By working closely and maintaining continuous communication with engineers, manufacturers, and vendors, we were able to deliver everything requested by the client within our scheduled deadlines. The system is being currently tested in the US at several Walgreens stores with great success.
Professional
DELIVERING DESIGN TO PRODUCTION: REQUIREMENTS
Client Vision: To design a boutique makeup shopping experience inside of a pharmacy store with a shelving system which allows customers to easily find the right product and test it before making a purchase.
DELIVERING DESIGN TO PRODUCTION: REQUIREMENTS
Standard Parts:
Project Scope:
45° Shelf Standard Gondola 15° Shelf Extended Shelf Storage Drawers
Unique Parts:
Unit 1
Unit 2
Part 1 ~180 unique Inserts were assembled in 3D software according to brand merchandisers product placement requests. Evaluation of placement was conducted by design and engineering team to ensure product was properly supported and did not violate production requirements. The changes were communicated back to the merchandisers. 112 individual shelves were assembled. 28 unique units were assembled. Final product placement renderings were submitted for approval to the client.
Part 2 Insert Shelf Assembly
Upon receiving confirmation on product placement, we continued with engineering procedures to ensure desired product fit and support for each Insert. Delivered engineering package for all ~180 Inserts.
DELIVERING DESIGN TO PRODUCTION
Product Placement Approval Rendering Example:
* final design is proving to be a success as it is currently being tested in stores ** internal insert structure and engineering practices are not to be disclosed
Thank You.