Experience Journey Map - The New Nature: #GIY - Grow it Yourself

THE NEW NATURE

BONSAI TREE GROW-IT-YOURSELF MYCELIUM KIT #GIY VEGETABLE LEATHER

Quinn Mantynen Damon Pfaff Lizz Aston Jasmine Angela So Jessye Grundlingh

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IN TE RE W ST ai te d fo rg ro w EM th O AT TIO TA N C A Ha HM L rv E N es T te GR d cl OW ip pi S PR ng ID s E

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EXPERIENCE MAP

Le a fro rns m ab hi ou s t gr Bo EX an n CI df sa TE at i M EN her Ge T ts gr a an se df ed LO ath fro er m S hi RE ES s LE P E R V Bo AN SON C u AL fro ght E m ne st w or to e ol s

Na rra tiv e:

INHERITED BONSAI TREE

User: John Seye Age: 33

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John Seye’s grandfather is not getting any younger, and in order to be closer to him John decides to take up caring for a Bonsai plant- one of his grandfathers favourite hobbies.

After buying all the tools he needs, including the pot and soil, John begins his journey of growing and maintaining his own Bonsai, with advice from his grandfather. After successfully growing the plant, John loses interest as time passes, and the tree dies right after he manages to prepare a small sappling for his younger brother, passing on the tradition.

GIY Stages

Awareness

Purchase

Buy Tools

Activation

Growing

Harvesting

Making

Using

Disposing

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EXPERIENCE MAP

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Na rra tiv e:

MUSHROOM MATERIAL KIT

User: Tessa Hume Age: 27

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Tessa composts & believes in eating all natural. She learned about this process from a Ted talk and ordered the kit online, following all the instructions to make a set of candy dishes for her home. Although she was quite grossed out during the growing stage, and wasn’t a fan of the white moldy bits, she was completely fascinated when it came to shaping. Drying seemed to take forever, she was quite impatient. But was extremely pleased with the end result.

GIY Stages

Awareness

Purchase

Buy Tools

Activation

Growing

Harvesting

Making

Using

Disposing

SA pe rio UN PPO d of FU IN Re LF TM ac ILL EN de ts t ED T gr o s ad w es ea t,

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EXPERIENCE MAP

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Na rra tiv e:

DIY VEGETABLE LEATHER

User: Jodi Hsu Age: 29

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Jodi has been making Kombucha tea for years and, as an avid pinner of fashion blogs, she stumbled across a recipe for vegetable leather online.

After downloading a step-by-step illustrated manual, she gathered ingridients she had at home and started the process. Although she was very worried it would fail, her second was successful, and she now makes much smaller batches and sells a line of vegetable leather jewlerry online to supplement her income as her ongoing costs are very low.

GIY Stages

Awareness

Purchase

Buy Tools

Activation

Growing

Harvesting

Making

Using

Disposing

OPPORTUNITIES

O ho PP fe w OR re ar can TU N la of te fa we ITY d ilu p # to r re 5 lo e/ ve ss an n ? xi t et y

O ho PP w OR pu can TUN rc w I m ha e m TY ea se a #1 ni s ke ng ee t fu m he l? m OP or e ho P w OR an can TU N d su we ITY or pp m # pe lie ak 2 rs s m e t on o he al re to ? re ol le s OP va ho P nt w OR T c co an U nn w NI or ec e i TY ga tio mp #3 ni n ro sm be v e an twe th d en e OP ow ho P ne w OR r?

T c m an U ot N tim iva we ITY es ted kee #4 ? du p rin use g r gr ow in g

GROW-IT YOURSELF

Reduce margin for error by compensating with alternatives.

Use sensors partnered with an app which sends engaging an informative notifications.

Make failure useful/ productive Link the life of the plant to the life of the user In order for Growfacturing to displace or supplement normal modes of production, which are often unsustainable at a larger scale, the experience of home GIY needs to be improved on. Minimizing margin for error, thus preventing the feeling of loss associated with failure is one major factor prevening GIY from becoming mainstream, as well as ensuring users remain motivated through periods of growth where there is little feedback or information. The same stages apply for large-scale growfatcuring.

GIY Stages

Awareness

Purchase

Buy Tools

Activation

Growing

Harvesting

Making

Using

Disposing

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EXPERIENCE MAP

Se e’s at he lo rbs ca a CU l su vail pe ab RI rm le OS ar IT ke Y Bu t ys w ith gr oc RE er LI ie EF s

Na rra tiv e:

GIY KITCHEN GARDEN

User: Shariffa Ali Age: 25

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GIY Stages

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Shariffa lives in a small apartment with a few roomates. At her local organic grocer she see’s a GIY kitchen garden with a variety of vegetables and herbs, just small enough for her. The herbs’ roots have been modified to grow into a lace-like form to be used even once the plant dies, which she finds intruiging. Once home, the accompanying app uses sensors to let her know how the plant is growing, and she finds this process educational and fun. She gives the app access to her timezone and calender, so it sends her humourous messages which remind her that her plant needs food when she sits down to eat herself! It also suggests uses for the plant, such as recipes which go best with it.

Awareness

Purchase

Buy Tools

Activation

Growing

Harvesting

Making

Using

Disposing

THANK YOU!