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Demonstrating
the
debut
collection
of
Arc’ter yx
Evasion, an extension of their current core product line. The garments offer a distinct uniformity about them – functional, stylish and timeless garments t h a t p r o m i s e l o n g e v i t y. T h e p r o d u c t r a n g e o f f e r s a mix of well-fitted, feminine products that have been c re ate d to b e i nte g r ate d i nto t h e c ons u m e rs’ e ve r yd ay lifestyle, as well as more loose fitting products for a more casual look. The simple colour palette resonates with the lifestyle macro trend ‘Elemental’ and the themes of escapism that Evasion corresponds with
.
Created by A b i g a i l M c E w a n , B e t h H a m b l i n - Wa r r e n a n d E l i z a b e t h S i m p s o n
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ESCAPISM The urban astute consumer finds stillness and clarity in the outdoors, using nature as a means of escapism as a juxtaposition of her busy city lifestyle.
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THE BIRD The first and only reptile to develop the feather for flight. Freeing itself f r o m t h e c o n s t r a i n t s o f t h e h o r i z o n t a l w o r l d . T h e f e a t h e r, b e i n g t h e signifier of escapism.
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T H E E A G L E T H AT S O A R S W I L L A LWAY S SOAR HIGHER THAN HE OR SHE WHO BUILDS A TOWER FROM WHICH TO LOOK.
THE HIGHER THE TOWER THE MORE IT IS A PRISON TO YOU. A PRISON FROM WHICH YOU CANNOT ESCAPE.
BETTER TO DEVELOP WINGS, THAN T O B U I L D T O W E R S T O WA R D S T H E S K Y.
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THE PRODUCT The product trend influencers are drawn from the macro t r e n d ‘ E l e m e n t a l ’. T h e t r e n d f o c u s e s o n c r e a t i n g p i e c e s t h a t are powerfully calm, filtering out the fuss and the noise of design to deliver gentle protection that still encompasses t h e p r o d u c t t e c h n o l o g y. T h e t e c h n o l o g y i s m o r e s e n s i t i v e with its purpose concealed by the elegance of design that bridges the gap between functionality and fashion. Te x t u r e s a r e h o n e s t a n d n a t u r a l , t h e s u r f a c e s a r e c l e a n and uncluttered by embellishments and fabrics form soft s t r u c t u r e s . T h e f i n i s h e s o f t h e g a r m e n t s a r e c r a c k e d , r a w, whitened and frost bitten from the cold yet ultra protective f rom t he el e me nt s t he y d r aw i nspi r at i on f rom . Wit h i n t h is Tr e n d R e p o r t w e w i l l d e m o n s t r a t e t h e s h a p e s a n d c u t s needed to translate this trend through to the womenswear division of Arc’ter yx and t he sub brand Evasion.
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T H E PA R K A
The relaxed drape of this garment offers comfort
yet
exceptional
style.
Where
fashion and function meet to create a design that offers the opportunity for synthetics to
make
a
durable
fabric.
The
luxury
aesthetic and design is reflected within the price. Channelling innovative product technologies that redefine functional, yet w e a r a b l e a c t i v e w e a r.
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FA B R I C The
fabric
is
inspired
by
the
earthy
elements. The design is lightweight, with cooling and heating elements that adapt to
different
temperatures.
GORE-tex
is
integrated within the fabrics to provide strong and durable defence from the inner and outer city lifestyle.
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COLOUR Distinct shades of black and khaki provide, similar
raw to
the
and
refined
tones
traditional
parka
appearence but with more of a focus o n d u r a b i l i t y.
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THE CROPPED
Functional sportswear takes a more trend inspired jacket,
approach however
with not
a
cropped
compromising
style on
protection against active elements. This jacket is a key piece of the collection as it channels a minimalist design aesthetic, emulating the well-defined garments that the urban astute city consumer is aspiring f o r.
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FA B R I C Strong PU coated fabrics with cooling and heated insulation, to protect against the var ying heats of the busy city lifestyle.
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COLOUR Muted
colour
palettes
for
easy
f u n c t i o n a l e v e r y d a y w e a r. I n d u s t r i a l and and
monochrome grey
shades
suggest
of
longevity
black and
timelessness products that go beyond t h e s e a s o n’s t r e n d s .
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THE DUSTER
The
shape
of
the
garment
is
soft
and
textured for easy day-to-day styling, but well
structured
and
refined
to
form
f e m i n i n e s i l h o u e t t e a g a i n s t t h e b o d y.
a
I t ’s
stripped and relaxed back design makes a statement for consumers who want a more d i s c r e e t t y p e o f l u x u r y o u t e r w e a r.
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FA B R I C Lightweight, yet strong and durable fabrics with notch lapels, dropped shoulder seams a n d p a t c h p o c k e t s f o r e a s y e v e r y d a y u t i l i t y.
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COLOUR Rich
and
correspond
deep with
navy the
tones themes
that of
escapism from the mountains, perfect f o r s m a r t a n d f o r m a l w e a r.
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THE TRENCH
This coat was designed with the urban astute city consumer in mind; clever pieces for the modern, sophisticated and active woman. The trench is the most classic garment of the collection, with its slim fit and long-line c u t t h a t i s t a i l o r e d c l o s e l y t o t h e b o d y, w i t h a f itte d w aist and nar row s e t - i n sl e e ve s . It is used as a perfect transitional piece between t he s e as ons . Wit h a re mov abl e w aist t i e and hip pockets, the trench is still considered a functional garment that bridges the gap between exceptional style and purpose.
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FA B R I C The trench is constructed from exceptional shower-proof fabrics and well-woven cloth su ch as g ab ard i ne d r i l l. It is prote c t ive and
durable
against
the
ever-changing
w e a t h e r s o f t h e u n p r e d i c t a b l e c i t y, y e t s t i l l manages to be lightweight and breathable. A throat-latch and hook eye collar provide further
protection
against
the
w e a t h e r,
w h i c h c a n b e d e t a c h e d i f n e c e s s a r y.
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COLOUR Timeless
monochrome
tones
of
white, grey and black that allow the garments to be utilised in ever yday form.
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THE OVERSIZED SHEEPSKIN
The oversized jacket elevates the mundane sportswear to create wearable and stylish garments,
bridging
the
gap
between
functional sportswear and soft feminine gar ments. Multiple f ront p o ckets allow t he consumer to be hands free for when she is on the go, whether she is in the midst of the busy city or hiking in the mountains.
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FA B R I C Faux shearling lining with a smooth and matte outer finish. The lining is soft to touch
with
technologies
a
borg that
and have
heat
resistant
been
cleverly
integrated into the fabrics to protect the consumer against the ever-changing heat o f t h e i n n e r c i t y.
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COLOUR Light,
earthy
shades
of
cream,
beige and brown, an emulation of the natural colours that are found outside.
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CLIMBING IS AS CLOSE AS WE’LL EVER GET TO FLYING...
....ARC’TERYX E VA S I O N
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