summer
AUCTION CAMPAIGN
16.03.2017 LJ HOOKER LOWER NORTH SHORE gala auction event
P: 02 9969 1500 | E: mosman@ljhooker.com
PROMOTE YOUR PROPERTY WHEN & WHERE BUYERS ARE LOOKING Our Summer Lifestyle List is a powerful tool that pinpoints buyers with specific requirements for properties exactly like yours.
With a clear strategy and a strong team behind you, the Summer Gala Auction Event on the 16th of March is targeted at increasing exposure of your property, maximizing audience reach and ultimately achieving the best possible sale result via increasing buyer competition. At LJ Hooker Lower North Shore we have taken the time to research and identify opportunities to produce a campaign message that engages your speciďŹ c target demographic at time when they are searching for a property exactly like yours!
OUR POINT OF DIFFERENCE Our extensive VIP Database of active buyers will be our first point of call when launching and promoting your property. Eager investors, landlords, buyers agents, wealthy expats and portfolio managers are requesting properties just like yours; therefore we will launch your property to these channels before launching it to market to increase buyers interest - this will ensure we capture both active and passive buyers at our auction event on the 16th of March.
WHAT IS ON OFFER
• Discounted services from suppliers to make the process of listing and selling as cost effective as possible • Campaign advertising in the Mosman Daily: Front Page Strip & Full Page Ads • Auction event email marketing sent to our entire database • Comprehensive social media strategy • Over 200 people in attendance • Pre- release on social media prior to launching full campaign
THE MAIN ADVANTAGES
• Reach the maximum amount of buyers in a busy & competitive market place • Benefit from promotional discounts from our preferred suppliers (only available for vendors going to auction on the 16th of March) • Align your property with our Summer Gala Auction Event! • Marketing Campaign with a total value of $20,000 to be contributed by LJ Hooker Lower North Shore
WHY AUCTION Tight stock levels and strong buyer demand have created perfect conditions for Lower North Shore property owners. Buyers are desperate to get their hands on the few properties available which has spiked auction clearance rates creating a market where competition is particularly fierce!
Limited stock, Premium prices, High auction clearance rates, low interest rates and Phenomenal buyer enquiry combine resulting in the ideal mix for vendors allowing the prices to soar at auction!
WHY LJ HOOKER SELLS BY AUCTION
• AUCTIONS fully engage buyers because it sends a clear message to the market that the owners are serious about selling • AUCTIONS force buyers to make a decision as to whether they are committed to buying the property within a set time frame • AUCTIONS provide clear transparency in the bidding process, a strong criticism from buyers relating to the alternate ‘expressions of interest’ process—this transparency gives buyers the comfort to bid to their highest level • AUCTIONS create a sense of urgency • AUCTIONS create a competition which gives buyers the best opportunity to drive up the sale price to the owner’s benefit
Additionally, the sale is “unconditional’’ (with no cooling off period) when sold under the hammer.
SOCIAL MEDIA
DATABASE & EMAIL MARKETING
We engage our social media following via a fully integrated program which promotes your property via tailor made content and targeted messages. Visual Social Media extends traditional marketing campaigns so properties are seen by passive buyers, who represent a significant percentage of all sales! This package includes a unique property website with ad hooks, property video, advertising and social media boosting.
Before launching your property to the market we will promote it to our extensive list of current contacts, many of whom are ‘passive buyers’ who will often pay a premium for the right property. Our database also consists of previous purchasers looking to relocate or build their property portfolio. We design unique email marketing to promote the listing to a targeted audience. We also have a strong network of buyer’s and relocation agents who are always in contact searching for properties.
PRINT MEDIA
EDITORIAL
We believe the role of print media is most effective way to capture passive buyers and retarget interested buyers. We have purchased 4 weeks’ worth of advertising in our local print publication, the Mosman Daily securing full page advertising as well as cover page strip ads. The Mosman Daily is distributed to 38,000 residence across the Lower North Shore every Thursday. We also encourage you to promote your property through print which is still the most effective promotional platform.
Given LJ Hooker Lower North Shore’s position in in the Sydney property market, we have access to all property journalists to ensure we obtain excellent editorial coverage across both digital and print platforms. We will actively seek PR opportunities to promote the auction event as well as your property. We will attempt to find news worthy content to increase exposure.
VIDEOS
PROPERTY PORTALS
Promotional videos will be published online to showcase the campaign to your target market. The short advertisement will explain the campaign concept and connect with the target market by capturing the Urban Living Lower North Shore lifestyle. We will also use this medium to introduce your property to buyers pre-release as a teaser.
Showcase your property on all leading real estate portals to increase exposure. Optimise the position of your property on these portals via our exclusive agreements which guarantees prime positioning. By creating an online presence, we can reflect the appropriate value for your property.
HOW WE SUPPORT YOUR PROPERTY & THE CAMPAIGN We recommend utilising a combination of marketing platforms to promote your property aligning it with our overall campaign strategy for the Summer Gala Auction Event.
We will pre-launch your property to our VIP Database and via social media channels before going live on the world-wide web. We believe this will increase buyer competition and build anticipation which creates the best environment for stron results.
LJ HOOKER HOUSE 102 Glover Street, Mosman P: 9969 1500 mnb.ljhooker.com.au