Brand Inspirational Book

East Anglian Film Archive

B R A N D BRAND HANDBOOK HANDBOOK

owned and run by

1

ABOUT THIS BOOK This is a book about bringing EAFA to life.

Let it be your inspiration.

The book contains the elements and ideas, capturing the heart and aspirations of the new image for EAFA. Let the words, images and colours here free your thinking.

Who you are, the way you work, will be the central beacon of your true brand.

Let your culture shape your brand.

Let’s start the journey......

2

PURPOSE

3

4

L ci e a r an tize n i co d ns n g m hi , p m un ity .

al ic or ed , st or l hi tail n a d ue l t i o n . iq ria c a h a s e Un ate d u r c l u m e ea ra to s u re ult c

l ra f ltu o a cu i h ge gl ric a e it An Th r t e s a E h

Preserve

Provide

Promote

PROPOSITION

5

Unlocking Visual History Sharing our stunning visual heritage collection through creative, collaborative research.

Unique insight and expertise delivering brilliance.

See the stories that shaped East Anglia.

6

PERSONALITY

7

Proactively Brilliant We will continually strive to understand how our stories can shape the future.

We will actively seek to share the rich depth and variety of our visual catalogue.

We will nurture and preserve the best regional ďŹ lm collection in the UK. And we’ll do it consistently, joyfully and creatively.

8

OPTIMISTIC

East Anglian Film Archive

PROACTIVE

9

CREATIVE

About this book

O M

WARMTH

O

DB O

AR D

ENERGY

10

1

CULTURE 11

Inspire. Create.

The ďŹ lms in EAFA's collection are stories.

Memories.

Living history.

Every week, make time to share with each other the treasure, the inspiration, you've found in the archive.

Push yourselves: creatively discuss how these videos can unlock a new part of East Anglia's heritage.

Understand the customer: how might a story inspire a documentary ďŹ lm-maker?

How might it unlock new research at UEA?

2

Rediscover your community, your space.

Protect the kitchen area and break room, craft it for your needs.

Let it be the hub of your team.

Community brings new creativity, perspective and ambition.

12

13

The greatest secrets are always hidden in the most unlikely places.

Roald Dahl, 1964

14