Meridian Source - February 28, 2019

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Thursday, February 28, 2019

VOLUME 1 I ISSUE 35

MERIDIANSOURCE.CA

Cinema 6 premieres new vision GEOFF LEE

WRITER

.................................. May Theatres is set to upgrade its Cinema 6 theatre in Lloydminster starting with new comfortable seating along with restructuring the family-owned business. The master plan will see the installation of new seating in all six auditoriums in April featuring leather recliner chairs and full back rockers. A lobby remodel will follow this fall with a transition to online ticketing and a debit/ credit card point of sale system. Company owners Colin and Anita May spoke about the changes last week with their son and daughter Noel and Sydney May, also stepping up as vice-presidents in the four-theatre chain. “We want to make the theatre-going experience as good as we possibly can. We’re the cheapest form of entertainment outside of the house,” said Colin. Their Alma theatre in Wainwright is next on the list to receive some upgraded seating with

other improvements in store for May theatres in Cold Lake and Castlegar in British Columbia. “Hopefully, you can enjoy the movies experience better than you can at home,” said Colin. “My philosophy is if you are not growing, you’re dying, so we want to grow, especially in our Lloyd location.” Cinema 6 will get 630 new seats including about 270 recliners with cup holders and the remainder being full back rockers. Noel says the new vision is to think of it more as a night out. “The move to the recliner chairs is more about comfort,” he said. “We’re trying to create that atmosphere when you come out to the theatre, it’s the whole night out.” This is the first major overhaul at Cinema 6 since it expanded to a 6-plex in 2004. He says May Theatres is trying to promote going to the movies as an experience with friends and family that you can’t get watching Netflix or traditional TV.

“In this downturn, a lot of people are looking for something like that form of entertainment that doesn’t break the bank,” said Noel. “We’re trying to be the next best thing for leaving your house.” He says the new recliners will have plenty of leg room and the rockers will be wider than traditional movie seats. The creative vision for Cinema 6 was a family project with Noel and Sydney expected to get more involved in running the business as their parents transition to pre-retirement. “We’ll be the fourth generation, my sister and I, so we are just stepping in—and add where our experience and youth come in and trying to figure out what people want to have,” said Noel. Noel is a business graduate from the University of Alberta and has been working for Cargill for the past four years while Sydney will graduate in business from the U of A in December. She will spend this

Geoff Lee Meridian Source

May Theatre’s Cinema 6 in Lloydminster is undergoing some major changes including the total replacement of all seats with recliners and full back rockers in April, and some internal restructuring of the family-run business. Colin May, centre, who co-owns the business with his wife Anita, is flanked on the left by his daughter Sydney and son Noel, right, the new vice-presidents of the four-theatre chain. The family unveiled their new vision and succession outline at Cinema 6 last week.

summer working full time at the corporate office in Lloydminster and working on the renovation file. “I am very excited. Next January I will be working full time. I am so excited. I wanted to take it over my whole life and now that the opportunity is here I am just very pumped,” said Sydney.

“It’s awesome to have a whole family connection.” Her mom was the first female First Class projectionist in B.C. in the 1980s and managed a string of theatres in Canada before coming to Lloyd to manage Cinema 6 in 1984. “I’ve loved movies all my life,” said Sydney. “I grew up when they

were renovating into a 6-plex and I saw that happen, so having the family a part of it is huge.” May Theatres was founded by Philip Tanner May in 1946 with the Elite Theatre in Wainwright that preceded the existing Alma Theatre he built in 1952. CONTINUED ON PAGE 3


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