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INSIDE re culture Students sha ng risi with teepee
INSIDE ke city Aiming to ma free parks smoke
INSIDE n with Bobcats ope home at barn burner
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stersource.c
www.lloydmin ue 2 Volume 10 Iss 4
tember 9, 201
Tuesday, Sep
Bobcats are back
LLOYDMINSTER
nster Bobcats The Lloydmi (SILY LPY reg RPJRLK VɈ [O key League ta Junior Hoc t with Friday nigh ular season V]LY V\[ ]PJ[VY` H ZOVV[ sad od Park Cru the Sherwo tion Sports sec ers. See the L WVY[ VU 7HN MVY NHTL YL Photo auer Andrew Breth
p job o t s d n a l e Prentic
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INSIDE Homestr etch for thr leadersh ip candida ee PC tes
INSIDE
28, 2014
0 #4-4010-5 er, AB Lloydminst
Volume 9
FOR PRINT ADVERTISEMENT
Issue 103
Rustlers rea off hoops dy to kick season www.lloyd
Construc tion has begun at Grace Unite On Tuesda d Church. y, buildi committe e co-chair ng s Garry Cunning ham and Morris Smith vol unteered their time for construc tion. Insert, Gra ce Unite d Church received $12,500 from Bexson Construc tion to be used in the of the chu renovation rch. Unde contract with Bexso r n, new features to will includ the church e new kitche a larger hall, offices, as n, choir room well as a level for lower youth pro grams.
MEDIA KIT
INSIDE Olive Tre e year in the celebrates a commun ity
minsterso
City ma kes plan s for 20 15 cens us
by Jon Cla rke jon@lloydmi nstersource. com
said Coun Lloydmi . Goodhand Linnea that the nster city council , “we city has are made pla announced Mond municipa ns l ay excite just super census, to be dis census in 2015, wi to perform anoth Llo cussed du th all associ er c o m d that these per perso ydminster gather 25. ring the n next meeti ated costs con m u n i t i e s province in per capita gra ed around $24 tinue to ng on Au The census of Alberta. nt fundin 6 gro g. g from the w , “Accurat wh an d these ich years, is a e populat develway of gat is conducted once we ion inform op receive ers ster demo ation the graphic forhering data on the every two com continue to fun din g possible maximum amou will ensure e to us an LloydminOne is to a few dif d nt ,� ask fer ser sai of com ent for vic d gra purposes es co-ord Amy Sm pile the resource our . art, legisla nt da for As for the inator. sion to subpermistive projects an such things as ta gathered into census itse divide pla a d projectin main qu lf, it is future. est g the city nning municipal more lots and get or own yo ions, said Smart divided into a few ’s growth Since the : whether ur prope into the more houses up yo fed rty yo ur for ; era u ho res people.� l ren w many has seen idence; yo people liv t 3,679 new census in 2011, Llo ur yo age u ow An an e in making for n. oth d how ma yd residents perk ny vehicle a come int minster of ha er During And, as total population ving up o the city s contact wa the last census, means mo the council me of 31,483 people. , date inform -tosome do eti ation also adop s made with reside orCoun. Lin on the intent re developers are ng suggested, thi ted a new nts, but the to-door nea Good Lloydmincoming for s ster’s sys han In city tem 201 d communit of making more has 3, about 12, of delivery wa population y. living spa rd with that 000 de . liv un is ere iqu more d ce for the “As far as those res to households acre PIN numbers we the City of provincia grant money can ide re Lloydminst l allowed ma nts access to a prooss the city, giv er is concer municipa government, for be drawn from ing ny res gram the use l de ned,� With da velopment to com in anything from their computer idents to comple online which ta collec te the cen That softw s. ted from munity projects. sus on the last for census are, developed municipa by the City l 2015 cen data collection, of Airdrie will sus, which will take be used again in the place nex t spring.
Summer
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INTRODUCTION
About Us At the Lloydminster Source we fully understand the need and the desire of our readers for reliable and timely news coverage. We also understand the desire of our advertisers to reach the audience that we serve and to deliver their message accurately. Our goal is to provide our readers and the communities we serve with a quality publication and provide you - the advertiser - with exceptional service that can only be provided by a community newspaper with strong roots in the local community. We aspire to be the media source of choice that reaches Lloydminster and surrounding communities with all the news and events that are important to our community. And, we promise to provide this information honestly and openly without any bias or prejudice. Our focus is the local community where we and our readers work and live.
DEMOGRAPHICS
Community Newspapers Work Community newspapers and their websites are hyper-local. They effectively represent the neighbourhoods they serve. And they are able to target these communities like no other medium. Every week in Canada, over 1,000 community newspapers circulate over 19 million copies in key metropolitan areas, rural and remote regions, and all areas in between. Community newspapers command a special place in Canadian households. The role they play is vital, often being the only choice for local news and information relevant to readers in the community. On average, one quarter of Canadians read only their community newspaper, and most readers read every issue, cover to cover. Source: Connecting to Canadians with Community Newspapers, 2013
27%
Community newspapers reach remote and rural regionsl best, according to the ComBase readership study. • 87% readership in Northern Canada • 85% readership in Alberta • 83% readership in Saskatchewan
Readership of community newspapers is solid, with 73% of adults reading a community newspaper every week. They also reach more than three quarters of all women - more than any other medium - a key demographic difficult to reach with other media.
Non-readers
73% Readers
Community newspapers effectively reach all demographics - professionals, well-educated, affluent consumers - as well as families with children, seniors and homeowners in urban and rural Canada. LLOYDMINSTER
Community Newspapers Reach All Demographics 77% of women, 78% of seniors and 75% of employed adults are community newspaper readers
GENDER:
RESIDENCE:
HOUSEHOLD INCOME:
72% 77%
77% 64%
65% 75% 78% 79% 79%
Male Female
AGE:
Own residence Rent residence
FAMILY STATUS:
60% 73% 78% 79%
Young readers 18-24 years Age 25-49 years
77% 73%
With children Without children
LIFE EVENTS: (occurred in last year/next year)
EDUCATION:
73% 77% 74%
High scool or less College (including technical) University +
73% 74% 78% 69% 71%
$30-$49K >$50K >$75K >$100K
EMPLOYMENT STATUS:
Seniors 65+ years Baby boomers 50+ years
<$30K
Marriage Child/grandchild born Retire Change job
75% 74% 78% 78% 69%
Employed Not employed - Homemaker - Retired - On strike or leave
Source: ConBase 2008/2009
Move (same city)
Community newspapers are local. Research shows that advertising within newspaper pages is trusted more than any other medium. Research confirms that there are distinct differences between communities of varying sizes and once you get outside the city limits things change. Reaching rural Canadians effectively requires local media. In Rural Canada the pace slows and people are far more likely to settle in to a traditional lifestyle. People are far less likey to be ‘connected’ and have interests that are tightly woven into the fabric of the community. The information they look for is specific and the sources of that information limited. •
•
•
Reasons for Reading Community Newspapers Community newspapers are relevant to local residets. Local news and events
95% Advertising, flyers or inserts
76%
Respondents in small cities are 25% more likely to be receiving a community newspaper than those in large cities.
Classified ads, real estate or employment
People living in rural areas and smaller communities are more likely to be spending at least the same amount of time with the news as they did 2 years ago.
Editoral
The single biggest use of mobile device outside of making and receiving calls across all community sizes was checking weather forecasts.
Source: Connecting to Canadians with Community Newspapers, 2013
Source: AdWest Media Usage Study, 2013
72% 60% Readership of local community newspapers has remained steady in today’s new media landscape. Community newspapers continue to remain relevant to local residents for news, information and advertising.
LLOYDMINSTER
What we can offer! A superior quality newspaper with emphasis on local content. Quality audited distribution in Lloydminster and surrounding ares. Website with outstanding readership and links to E-flyers with featured flyers. Competitive pricing.
TWEETABLE TRUTHS ABOUT NEWSPAPERS
â&#x20AC;&#x153;
â&#x20AC;&#x153;
9 in 10 Canadians read newspapers each week in print, on websites, tablets and phones. More than any other media, newspapers (print or digital), are used to help make purchase decisions. 90% of Canadians read flyers and out of them, 7 in 10 preferred print flyers.
LLOYDMINSTER
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6 WEEKS:
$1025
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Business Directory: 3.04 inches x 2 inches
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6.25 inches
5 columns
7.85 inches
6 columns
9.45 inches
CLASSIFIED COLUMN WIDTHS: 1 column
1.25 inches
2 columns
2.62 inches
3 columns
3.98 inches
4 columns
5.35 inches
5 columns
6.72 inches
6 columns
8.08 inches
7 columns
9.45 inches
All material printed in the Lloydminster Source is copyright and may not be copied or reproduced without the express permission of the publisher. The Lloydminster Source reserves the right to refuse publication of any advertising or editorial material at its discretion. Deadlines: Tuesday Edition: Noon on Fridays Thursday Edition: Noon on Tuesdays Cancellations: Tuesdays & Fridays at 3 pm. A cancellation fee of 50% of the ad cost will be charged for cancellations after this time.
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Spread
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1/2 Page
19.9” x 15”
9.45” x 15”
9.45” x 7.5” (Horizontal)
4.65” x 15” (Vertical)
1/4 Page
1/8 Page
Banner
Banner
Banner
4.65” x 7.5”
4.65” x 3.5”
9.45” x 4”
9.45” x 3”
9.45” x 2”
A2
B1
C1
C2
3.04” x 3.6”
3.04” x 4.9”
3.04” x 5.6”
E1
E2
6.25” x 7.4”
6.25” x 5.6”
CAREER AD SIZES
A1
3.04” x 1.72”
D1
3.04” x 7.4”
3.04” x 2.3”
D2
6.25” x 3.6”
LLOYDMINSTER
DISTRIBUTION
919
16 AVE
HW AY 950
HIGHWAY 224
HIGHWAY 954
Pierceland S0M2K0
Goodsoil S0M1A0
HIGHWAY 897
H HIG
99
HIGHWAY 55
HIGHWAY 304
Island Lake S0M3G0
Frog Lake T0A1M0
Makwa S0M1N0
Barthel S0M0C0
HIGHWAY 640
Kirriemuir T0C1R0
New Brigden T0J2G0 Oyen T0J2J0
2
HIGHWAY 21
HIGHWAY 21 HW AY 2
Baldwinton S0M0B0
Major S0L2H0
Hoosier S0L1M0
Rockhaven S0M2R0
Wilkie S0K4W0 HIGHWAY 14
HIGHWAY 659
Kerrobert S0L1R0
31
HIGHWAY 51 HIGHWAY 51
Coleville S0L0K0
0HIGHWAY 307 Smiley S0L2Z0
Landis S0K2K0
65 9
W AY
26
2 AVE
Scott S0K4A0
HIGHWAY 771 HI GH
HW AY
HIGHWAY 40
HIGHWAY 374
HIGHWAY 772
HIG
Cut Knife S0M0N0
Reward S0K3N0
HIGHWAY 51
HIGHWAY 772
Oyen T0J2J0
40
HIGHWAY 21
Unity S0K4L0
Luseland S0L2A0
HIGHWAY 674
Meota S0M1X0
HIGHWAY 787
HIGHWAY 675
Macklin S0L2C0
Loverna S0L1Y0 Esther T0J1H0
1&
HIGHWAY 674
HIGHWAY 684
HIG
Denzil S0L0S0
HIGHWAY 794 HIGHWAY 697
HIGHWAY 675
HIGHWAY 787
Altario T0C0E0 Compeer T0C1A0
Mervin S0M1Y0
Paynton S0M2J0
HIGHWAY 21
HW AY 1
HIGHWAY 899
HIG
HIGHWAY 41
HIGHWAY 886
Chinook T0J0R0
Maidstone S0M1M0
Neilburg S0M2C0
Cactus Lake S0L0J0
HIGHWAY 12 & 41
Sedalia T0J3C0
HIGHWAY 40
HIGHWAY 676
Consort T0C1B0 HIGHWAY 12
Lashburn S0M1H0
HIGHWAY 317
Hayter T0B1X0
Livelong S0M1J0
Edam S0M0V0
3
Cadogan T0B0T0
HIGHWAY 796
&7 87
Senlac S0L2Y0
Provost T0B3S0
6
HIGHWAY
Marsden S0M1P0
HW AY 16
HIGHWAY 21 & 31
Metiskow T0B3A0
HIGHWAY 600
HIGHWAY 599
HIG
HIGHWAY 303
HW AY 67 5
Chauvin T0B0V0
&2
Turtleford S0M2Y0
HIGHWAY 317
Czar T0B0Z0
WA Y1
Marshall S0M1R0
46 ST
HIG H
HIGHWAY 303
HIGHWAY 680
HIGHWAY 610
Paradise Hill S0M2G0
HIG
Mclaughlin T0B2Y0
HW AY 3
HIGHWAY 303
Lloydminster S9V
Lone Rock HIGHWAY 614 Rivercourse S0M1K0 T0B3X0
HIGHWAY 899
Hughenden T0B2E0
44 ST 12 ST
HIGHWAY 14
HIGHWAY 3 & 21
HIGHWAY 795
HIGHWAY 3
HIGHWAY 688
Edgerton T0B1K0
Amisk T0B0B0
67 ST
HIGHWAY 17
HIGHWAY 41
HIGHWAY 610
HIGHWAY 614
HIGHWAY 894
HIGHWAY 894
Paradise Valley T0B3R0
HIG
Bright Sand S0M0H0
HIGHWAY 798
HIGHWAY 17
HIGHWAY 619
Denwood T0B1B0 14 AVE Wainwright T9W
Blackfoot T0B0L0
HIGHWAY 897
Islay T0B2J0
WAY 16
St Walburg S0M2T0
HIGHWAY 675
HIG H
Kitscoty T0B2P0
HIGHWAY 17
HIGHWAY 893
HIGHWAY 41
Marwayne T0B2X0
Streamstown T0B4G0
Vermilion HIGHWAY 16 T9X
Irma T0B2H0
Onion Lake HIGHWAY 797 S0M2E0 Frenchman Butte S0M0W0 Alcurve HIGHWAY 3 T0B 2X0
Heinsburg T0A1X0
Dewberry T0B1G0
HIGHWAY 45
Clandonald T0B0X0
Mannville T0B2W0
HIGHWAY 641
HIGHWAY 893
Derwent T0B1C0
South Zone 3 HIGHWAY North Zone 4 31
45
HIGHWAY 29
Lindbergh T0A2J0
6 AY HW
HIGHWAY 699
Sputinow T0A3G0
HIGHWAY 646
Elk Point T0A1A0
HIG
Dodsland S0L0V0
Kilometers
Kindersley S0L1S0 LLOYDMINSTER
HIGHWAY 658 & 659
& 41
Loon Lake S0M1L0
HIGHWAY 26
28 WAY
HIG HW AY 65 7
Kehewin T0A1C0
Dorintosh S0M0T0
HIGHWAY 55
HIGHWAY 660
T0A1P0
Waterhen Lake S0M3B0
HIGHWAY 4
Cold Lake T9M
AY 28 HIGHW
Bonnyville T9N 50 AVE HIGHWAY 659 FORT KENT Ardmore T0A1H0 T0A0B0 Glendon
HIG
HIGHWAY 658
Iron River T0A2A0
HIGHWAY
HIGHWAY 658
HIGHWAY 55
Dillon S0M0S0
Cherry Grove T0A0T0
HIGHWAY 897
HIGHWAY
892
La Corey T0A2E0
Handel HIGHWAY 659 S0K1Y0 Kelfield S0K2C0
Plenty S0L2R0 90 Stranraer S0L3B0 Brock S0L0H0
TUESDAY DISTRIBUTION
LLOYDMINSTER URBAN ZONE 1
ZONE 2
HOUSE/APART.
BUS./BOX T9V / S9V
TOTAL
T9V / S9V
TOTAL
8,207
5,038
LLOYDMINSTER RURAL ZONE 3
ZONE 4
RURAL SOUTH
RURAL NORTH
Lone Rock
S0M IKO
35
Blackfoot
T0B 2L0
80
Marsden
S0M 1P0
75
Kitscoty
T0B 2P0
150
Neilburg
S0M 2C0
120
Islay
T0B 2J0
50
Senlac
S0L 2Y0
25
Vermilion
T9X 1H3
185
Macklin
S0L 2C0
50
Clandonald
T0B 0X0
50
Provost
T0B 3S0
75
Dewberry
T0B 1G0
70
Chauvin
T0B 0V0
60
Heinsburg
T0A 1X0
30
Edgerton
T0M 1K0
50
Tulliby Lake
T0A 3K0
30
Paradise Valley
T0B 3R0
70
Onion Lake
S0M 2E0
70
McLaughlin
T0B 2Y0
25
Frenchman Butte
S0M 0W0
60
Rivercourse
T0B 3X0
20
Paradise Hill
S0M 0N0
145
Marwayne
T0B 2X0
210
St Walburg
S0M 2T0
210
Streamstown
T0B 4G0
40
South Bay
S0M 2Y0
25
Alcurve
T0B 2X0
50
Livelong
S0M 1J0
100
Northbend
S9V 0X7
15
Mervin
S0M 1Y0
40
Tangleflags
S9V 0X7
25
Spruce Lake
S0M 2W0
30
Hillmond
S9V 0X7
25
Turtleford
S0M 2Y0
105
Greenstreet
S9V 0X7
25
Maidstone
S0M 1M0
220
Sandy Beach
S9V 0X7
20
Waseca
S0M 3A0
50
Lashburn
S0M 1H0
120
Marshall
S0M 1R0
20
TOTAL
TOTAL
1,015
TOTAL TUESDAY DISTRIBUTION
1,840
16,100 LLOYDMINSTER
THURSDAY DISTRIBUTION
LLOYDMINSTER URBAN ZONE 1
ZONE 2
HOUSE/APART.
BUS./BOX T9V / S9V
TOTAL
T9V / S9V
TOTAL
8,207
6,238
LLOYDMINSTER RURAL ZONE 3
ZONE 4
RURAL SOUTH
RURAL NORTH
Lone Rock
S0M IKO
35
Blackfoot
T0B 2L0
80
Marsden
S0M 1P0
75
Kitscoty
T0B 2P0
150
Neilburg
S0M 2C0
120
Islay
T0B 2J0
50
Senlac
S0L 2Y0
25
Vermilion
T9X 1H3
185
Macklin
S0L 2C0
50
Clandonald
T0B 0X0
50
Provost
T0B 3S0
75
Dewberry
T0B 1G0
70
Chauvin
T0B 0V0
60
Heinsburg
T0A 1X0
30
Edgerton
T0M 1K0
50
Tulliby Lake
T0A 3K0
30
Paradise Valley
T0B 3R0
70
Onion Lake
S0M 2E0
70
McLaughlin
T0B 2Y0
25
Frenchman Butte
S0M 0W0
60
Rivercourse
T0B 3X0
20
Paradise Hill
S0M 0N0
145
Marwayne
T0B 2X0
210
St Walburg
S0M 2T0
210
Streamstown
T0B 4G0
40
South Bay
S0M 2Y0
25
Alcurve
T0B 2X0
50
Livelong
S0M 1J0
100
Northbend
S9V 0X7
15
Mervin
S0M 1Y0
40
Tangleflags
S9V 0X7
25
Spruce Lake
S0M 2W0
30
Hillmond
S9V 0X7
25
Turtleford
S0M 2Y0
105
Greenstreet
S9V 0X7
25
Maidstone
S0M 1M0
220
Sandy Beach
S9V 0X7
20
Waseca
S0M 3A0
50
Lashburn
S0M 1H0
120
Marshall
S0M 1R0
20
TOTAL
TOTAL
1,015
TOTAL THURSDAY DISTRIBUTION
1,840
17,300 LLOYDMINSTER
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