Leigh Zieske
Date
Por tfolio
PERIPH ER A L VISION
04.18.15
IN T RODUCTIO N Th is is a b o ok a b out m e. I solve pro ble m s i n a way that cla rifies, e ducates, a nd p ossi bly ig nites cha nge. Th rough this b o ok I will sha re with you so m e of the proble m s a nd solutions I’ve encou ntere d a nd overco m e. A s a desig ner I a r ticulate visual solutions. A s a scientist, I b elieve in follo wing a pro cess to prove the validity of m y findings. W hile in pu rsuit of m y passion for proble m solving, I have obtaine d the to ols to visually co m m u nicate to a wide audience. This b o ok highlights a nd illustrates the b eauty that ca n b e create d when science a nd desig n collide.
Š 2014 All rights reserved. No part of this publication can be reporduced without express permission from Leigh Zieske.
Leigh Zieske
Date
Por tfolio
PERIPH ER A L VISION
04.18.15
Leigh Zieske | Peripheral Vision | Page 4 of 144
Leigh Zieske
Date
Por tfolio
PERIPH ER A L VISION
8
APOCALYPTIC VIEW
28
WOMEN IN STEM
40
BLACK VOICES
50
FILM PERSPECTIVE
76
IMMIGRATION REFORM
86
PROTEIN RECOVERY
96
WATERCOLOR WALK
108 ANNUAL REPORT 120 THESIS
04.18.15
Leigh Zieske | Peripheral Vision | Page 6 of 144
Leigh Zieske
Date
Por tfolio
PERIPH ER A L VISION
04.18.15
IN T RODUCTIO N Th is is a b o ok a b out m e. I solve pro ble m s i n a way that cla rifies, e ducates, a nd p ossi bly ig nites cha nge. Th rough this b o ok I will sha re with you so m e of the proble m s a nd solutions I’ve encou ntere d a nd overco m e. A s a desig ner I a r ticulate visual solutions. A s a scientist, I b elieve in follo wing a pro cess to prove the validity of m y findings. W hile in pu rsuit of m y passion for proble m solving, I have obtaine d the to ols to visually co m m u nicate to a wide audience. This b o ok highlights a nd illustrates the b eauty that ca n b e create d when science a nd desig n collide.
Leigh Zieske | Peripheral Vision | Page 8 of 144
La b Notes
Date
Ex p eri m ent
A PO C A LY PTIC VIE W
1 2 .19.14
HYPOTHESIS A nation’s defense system is always a top priority. Unfortunately, our country was not as prepared as we thought for a biological terrorist attack. The Shock occurred in the year 2016 and Trax infected our citizens. The CDC responded rapidly and was further elected to take control of our ineffective government. Renamed the Center for Disasters and Calamities, the CDC made great strides to protect its citizens from future threats.
PLAN OF ACTION This book chronicles the progression of the CDC’s rise to power. It includes a brand overhaul of the look of the CDC while staying true to their mission of safety and security. In addition to a logo, services and products illustrate what the future of our country looks like. Constant vigilance is the only way we can prevent future attacks and safeguard the future of our country.
KINGDOM Print PHYLUM Hunter Wimmer CLASS Nature of Identity ORDER Leigh Zieske Urvi Nagrani SPECIES Dystopia
Leigh leighZieske zieske| |Peripheral peripheral Vision vision || Page page 10 10 of of 144 125
Design is more than just a few tricks to the eye. It’s a few tricks to the brain. —Neville Brody
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WELCOME TO A NEW WORLD ORDER
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Protecting America from terror, before the enemy strikes.
Leading the world towards a better tomorrow.
Working together creates a more perfect society.
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La b Notes
Date
Ex p eri m ent
WO M EN IN ST E M
08.28.13
HYPOTHESIS Gender equality is an ever present topic in society. While starting the conversation is an important step, what does the world where women and girls are encouraged to pursue any career actually look like? Women Tech Now is a vision for that future.
PLAN OF ACTION To promote the entry and advancement of women in science, technology, engineering, and mathematics (STEM), visibility is an imperative. Starting with a poster campaign, women and girls can see action is being taken and vocalized interest will begin to increase. By providing an App and a Web site, Women Tech Now’s Online presence can connect women to an established social community. Simultaneously, this serves to provide peer to peer contacts as well as linking mentors to those looking for advice in specific fields. Seeing women succeed will foster a community of success.
KINGDOM Print App Web PHYLUM David Hake CLASS Visual Thinking ORDER Leigh Zieske SPECIES Empowerment
Leigh Zieske | Peripheral Vision | Page 30 of 144
Follow your bliss and the universe will open doors where there were only walls. —Joseph Campbell
Leigh Zieske | Peripheral Vision | Page 32 of 144
Not part of the boy’s club? Let’s talk tech. Women Tech Now
Ready break glass c Let’s t tech.
y to k that ceiling? talk Women Tech Now
No woman is an island. Let’s talk tech. Women Tech Now
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Women Tech Now “ I have been with Women
“Without a doubt, the most
“I was fortunate enough to
“WTN has provided me with
“While I am just becoming
“I found unexpected value
Tech Now since the very
powerful aspect of this
attend one of the work-
a myriad of positive experi-
familiar with WTN, I wish it
in meeting women pro-
first meeting. I’ve watched
organization is meeting so
shops this year in San
ences. All of these dynamic
had been around 10 years
fessionals from across
it grow in numbers and
many accomplished and
Francisco and I tell you it
women make every expe-
ago as I was building my
the tech spectrum. Any
impact on a national level.
amazing women, not only
was so wonderful. I was
rience new and different.
career. It’s a great organi-
woman who works in
I always meet fantastic
in other companies, but
getting tired and feeling
I am so thankful that I got
zation that I’m proud to be
technology should abso-
women at WTN events!”
within my own!”
overwhelmed. It put me
involved with this organi-
associated with.”
lutely get involved with
Rita Chow Institute for Leadership
Supriya Singh Extend Fertility
right back on track. Thank
zation several years ago.”
this organization.”
you WTN!”
Hope Miller Raytheon
Rayona Smith VP of Marketing
Beth Sadberry Consulting Systems Engineer
Christy Jones Applied Materials
Networking
Education
Online Community
Escape the grind and meet your peers at
Hands on workshops and speakers keep you
Tune into what’s going on without leaving
engaging social events.
current with what’s trending.
the comfort of your home.
Personal relationships enable women in
Access is very important. So we provide all
This database will not only provide a strong
tech to reduce isolation, stand out, rise
workshops for free or a small fee.
network of women in the tech sector but
above the noise and remain top of mind.
support the creative talents of women who thrive in this arena.
Events every thursday 7–9p Follow our blog at womentechnow.com
Leigh Zieske | Peripheral Vision | Page 38 of 144
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La b Notes
Date
Ex p eri m ent
BL ACK VOICES
05.15.14
HYPOTHESIS As technology evolves, our reliance on digital forms of craft increases along with it. This is not the only reflected in art and design, but with music as well. This project takes the viewer back in time to the late 1800’s with its content and the methods used in its creation.
PLAN OF ACTION Armed with an overhead projector and a camera, photos were taken to reflect the song Lift Every Voice and Sing, also known as the Negro National Anthem by James Weldon Johnson and John Rosamond Johnson. The design is a reflection of the golden era of African American music production, as well as the accomplishment of attaining a gold record. The status endowed upon the recipient lives far past their earthly lives.
KINGDOM Print PHYLUM Stan Zienka CLASS Experimental Type ORDER Leigh Zieske SPECIES Hope
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You can’t criticize geometry. It’s never wrong. —Paul Rand
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La b Notes
Date
Ex p eri m ent
FIL M PERSPECTIV E
02 .20.14
HYPOTHESIS More so than ever before, designers are called upon to coordinate a complex set of materials that must function together as a whole, all with a unified system. To put this in to practice, a film festival was created around the director Robert Rodriguez. While he has produced a number of films, five were selected to highlight his career and unveil a new movie. The overarching theme of the movie selections centers around an anti-hero in a constant battle between celebrating love and fighting for vengeance.
PLAN OF ACTION The festival is entitled Vengeance Never Dies. The misadventures of the anti-hero in each movie is best described by the tag line “where injustice is found, a legend will rise.” No good deed goes unpunished, especially after the loss of one’s lover in a sea of gunfire and chaos. This festival reflects Robert Rodriguez’s belief, that “when given an opportunity, deliver excellence and never quit.”
KINGDOM Print Web PHYLUM Hunter Wimmer CLASS Visual Communications ORDER Leigh Zieske Urvi Nagrani SPECIES Cult Classic
Leigh Zieske | Peripheral Vision | Page 52 of 144
The true sign of intelligence is not knowledge but imagination. —Albert Einstein
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Photo Style
Leigh Zieske | Peripheral Vision | Page 56 of 144
Leigh Zieske // 03708170 // llzieske@gmail.com
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ADMIT ONE
with special guests
with special guests
los lobos los lobos AUGUST Acuérdate, oh misericordiosísima
UGUST
12
12
EL MARIACHI DESPERADO 2018 ONCE UPON A TIME IN MEXICO
2018
O REFUNDS
love
revenge
Virgen de Guadalupe,
que ninguno de los que han acudido
que ninguno de los que han acudido
a tu protección, implorando tu
a tu protección, implorando tu
asistencia y reclamando tu socorro
asistencia y reclamando tu socorro
ha sido abandonado por tí. Animado con
ha sido abandonado por tí. Animado con
EL MARIACHI DESPERADO ONCE UPON A TIME IN MEXICO esta confianza a tí acudo,
esta confianza a tí acudo,
Oh Virgen Madre! y aunque gimiendo bajo
Oh Virgen Madre! y aunque gimiendo bajo
NO REFUNDS
action
action
el peso de mis pecados, me atrevo a
el peso de mis pecados, me atrevo a
comparecer ante tu presencia soberana.
comparecer ante tu presencia soberana.
No deseches Oh Madre de Dios!
No deseches Oh Madre de Dios!
mis humildes súplicas, antes bien
mis humildes súplicas, antes bien
inclina a ellas tus oídos y dignate
inclina a ellas tus oídos y dignate
antender las favorablemente.
antender las favorablemente.
Amén.
Amén.
love
revenge
NO REFUNDS
alamo drafthouse cinema
alamo drafthouse cinema
1255 SOUTHWEST LOOP 410, SAN ANTONIO, TX, 78227
1255 SOUTHWEST LOOP 410, SAN ANTONIO, TX, 78227
NO REFUN
Oh, gloriosisimo Apostol San Judas!, siervo fiel y amigo de Jesus, la Iglesia os honra e invoca
universalmente como patron de los casos dificiles y
Acuérdate, oh misericordiosísima
Virgen de Guadalupe,
with special guest
r rodriguez
NO REFUNDS
MACHETE MACHETE KILLS MACHETE
ADMIT ONE
desesperados. Rogad por mi que soy tan miserable; y haded uso, os ruego, de ese privilegio especial a vos concedido de socorrer visible y prontamente
cuando casi se ha perdido toda esperanza. Venid en
mi ayuda en esta gran necesidad, para que reciba los consuelos y socorros del cielo en todas mis necesidades, tribulacions y sufrimientos,
particularmente (haga aqui las suplicas especiales
ue desea obtener), y para que bendiga a Dios con vos y con todos los escogidos por toda la eternidad.
KILLS IN SPACE
Os prometo, glorioso san Judas, acordarme siempre de este gran favor y nunca dejare de honraros
decit
lies
intrigue
omo a mi especial y poderoso protector y hacer todo lo que pueda para fomentar vuestra devocion.
Amén.
alamo drafthouse cinema 1255 SOUTHWEST LOOP 410, SAN ANTONIO, TX, 78227
NO REFUNDS
DMIT ONE
AUGUST
13 2018
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La b Notes
Date
Ex p eri m ent
A PO C A LY PTIC VIE W
1 2 .19.14
HYPOTHESIS Words have a powerful impact on the way we see an interact with one another. Words can spark wars, but they can also spark inspiration. When tasked with one word and a blank page, anything can happen.
PLAN OF ACTION To encroach is defined by Merria m-Webster as: to gradually move or go into an area that is beyond the usual or desired limits or to gradually take or begin to use or affect something that belongs to someone else or that someone else is using. After deciding to illustrate a physical act of the word, explorations lead to the topic of im migration. A great divide exists in this country between how open our borders should be. The following is a visual representation of both sides of the debate and the elected leader’s public opinion.
KINGDOM Print PHYLUM Stan Zienka CLASS Experimental Typography ORDER Leigh Zieske SPECIES Reform
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I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent. —Saul Bass
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Lab Notes
Date
Experiment
PROTEIN RECOVERY
0 7. 1 8 . 1 4
HYPOTHESIS Milk and cookies are a classic combination. In the current climate of expanding waistlines, healthy alternatives must be made available for people to make better choices. Cookies do not have to be filled with butter and sugar, they can be filled with protein instead. A treat does not have to be bad for your body. Instead, food can serve to replenish your muscles and curb your sweet cravings.
PLAN OF ACTION Lenny & Larry’s is a company that provides healthy and delicious snacks Online and in stores nationwide. A logo update gives the brand a fresh face and a new vision. Customers enjoy nutritious products, but they can also get fitness and recovery tips from the packaging. Cookie
boxes contain exercises to
do at home or in the gy m, while milk cartons have stretches for targeted muscle groups.
KINGDOM Print PHYLUM Gina Chang CLASS Packaging ORDER Leigh Zieske Urvi Nagrani SPECIES Health
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We are storytelling animals, and cannot bear to acknowledge the ordinariness of our daily lives. —Stephen Jay Gould
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Lab Notes
Date
Experiment
WATERCOLOR WALK
0 5 . 0 7. 1 4
HYPOTHESIS San Francisco is an urban mecca of sights and sounds in every direction. Headphones are a com mon convenience many people use to block out or enhance their daily travel. With all the outside stimulus its easy to let the song lyrics fall on deaf ears. Often, the music is full of metaphors entrenched in historical and cultural context. While many follow the beat, some like to reflect on the struggles the music brings to life.
PLAN OF ACTION This book follows the visual journey of a hip-hop and pop play list full of social com mentary. Some lyrics seek to inspire and others look to educate. But all provide a sense of catharsis through their creation. By taking the time to truly absorb these works, we can experience our world in a new way. By listening and thinking critically, your world can change before the chorus begins.
KINGDOM Print PHYLUM Stan Zienka CLASS Experimental Typography ORDER Leigh Zieske SPECIES Urban Enviornment
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Design is more than just a few tricks to the eye. It’s a few tricks to the brain. —Neville Brody
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ps
trigger
o
give a damn about
kill
a nigga
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Lab Notes
Date
Experiment
ANNUAL REPORT
04.09.13
HYPOTHESIS Every publicly traded company is responsible for reporting their yearly earnings. While that annual report is driven by financial data, it can also reflect the soul of a brand. Pfizer is a pharmaceutical corporation that strives to provide the best quality care for patients around the globe. By maintaining high standards of excellence, research continues to grow and expand to emerging markets.
PLAN OF ACTION The color Pfizer blue is deeply entrenched in brand recognition. It not only signifies the corporation, but also denotes a sense of security. While the financial information of the company is explored, the work Prizer is doing to expand their care is also illuminated. Shareholders can visualize the impact their investment has on lives in a global context, as well as forging the path to progress.
KINGDOM Print PHYLUM Tim Carpenter CLASS Type Systems ORDER Leigh Zieske SPECIES Data
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Simplicity is not the goal. It is the by-product of a good idea and modest expectations. —Paul Rand
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Lab Notes
Date
Experiment
THE THESIS
04.12.15
HYPOTHESIS The thesis is the pinnacle of academic achievement in the realm of graphic design. Through research, synthesis, and application visual com municators solve problems. The thesis project highlights the ability to work through this process by producing a visual solution to a problem affecting society.
PLAN OF ACTION While the LGBTQ acronym may just look like a string of letters, it represents a diverse com munity of vivacious individuals. These individuals live very different lives and encounter a variety of different challenges everyday. What binds them together as social and gender minorities are com mon experiences regarding discrimination. Queercare is dedicated to reducing the disparity in care regarding interpersonal relations between LGBTQ patients and their providers. By educating healthcare professionals about the health related problems LGBTQ patients often face, patients will be much better served.
KINGDOM App Packaging PHYLUM Phil Hamlett Jeremy Stout Bob Sloate CLASS Thesis ORDER Leigh Zieske SPECIES Healthcare
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Follow your bliss and the universe will open doors where there were only walls. —Joseph Campbell
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IT’S ALWAYS SOMETH WITH .
IT’S
NOT
AB
AC TUALLY HAD TO A
A PAP SME AR . IT STI
WHEN SOMEONE GE T I M E S I ’ D R AT H E R SHAMING AND GET
HOUR . I ASK FOR TEST
I LE AVE . I DON’T EVEN
HING I HAVE TO DE AL
BOUT
MY
GENDER .
I
ASK HER TO GIVE ME
ILL CAN BE AWK WARD
ETS IT RIGHT. SOMEPUT UP WITH SLUT OUT WITHIN A HALF
TS I NEED, I GET THEM ,
N HAVE HE ALTHCARE .
Leigh Zieske | Peripheral Vision | Page 126 of 144
Leigh Zieske | Peripheral Vision | Page 128 of 144
LGBTQ While the LGBTQ acronym may just look like a string of letters, it represents a diverse community of vivacious individuals. These individuals live very different lives and encounter a variety of different challenges everyday. What binds them together as social and gender minorities are common experiences regarding discrimination. My thesis seeks to tackle the disparity in care regarding interpersonal relations between LGBTQ patients and their providers. By educating healthcare professionals about how to talk to these minority patients and the risk factors specially associated with the community, patients will be much better served.
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Queer [noun]:
An umbrella term for sexual and gender minorities that are not heterosexual or cisgender. Originally meaning strange or peculiar, queer developed a usage as a pejorative term for homosexual in the late 19th century. Queer may be used by those who reject traditional gender identities as a broader, less conformist, and deliberately ambiguous alternative to LGBT.
Care [noun]:
The process of providing for the needs of someone or something: The quality of care at this hospital is very good. Trees on city property don’t get any care.
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ueercare ueercare
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THA NKS This book is dedicated to the friends and family that have supported me through this journey. Thank you for the unconditional love, hangouts, and culinary adventures. To my teachers, thank you for the sleepless nights and increased caffeine tolerance. I know there is no project too big or deadline too close to create beautiful work. Finally, to my mother, for whom none of this would have been possible. You gave me the strength and the drive to pursue my passion. Thank you.
Leigh Zieske | Peripheral Vision | Page 142 of 144 SCHOOL Academy of Art Univeristy School of Graphic Design COURSE Senior Portfolio INSTRUCTOR Mary Scott Phil Hamlett STUDENT Leigh Zieske TELEPHONE 510.566.6057 EMAIL llzieske@gmail.com WEBSITE LeighZieskeDesign.com PRINTER & BINDERY Giant Horse Printing The Key Printing & Bindery PHOTOGRAPHY Leigh Zieske Urvi Nagrani TITLE OF BOOK Peripheral Vision FONTS Courier Superclarendon Š 2014 All rights reserved. No part of this publication can be reporduced without express permission from Leigh Zieske.