North Texas Fair and Rodeo 2017

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Something for everyone at North Texas Fair and Rodeo

Contributing to the betterment of Denton, area communities and the people who live in them is what the North Texas Fair and Rodeo is all about. In 10 years, the 501c3 has contributed almost $6 million to support the Youth Fair, provide scholarships, offer free education exhibits, provide livestock show and youth rodeo prize funds and support other community charities, benefits and fundraisers. (See below for details.) And that doesn’t include the amounts raised for the benefit of others through use of the North Texas Fairgrounds. The donation of facilities saved these organizations almost $70,000 in just one year. “We believe in giving back to the communities and the individuals working tirelessly to help others,” said Executive Director Glenn Carlton. “It is incumbent upon all of us to come together to help our communities and residents thrive. And we feel fortunate to have the opportunity to make a difference.” The largest fundraiser is the annual North Texas Fair and Rodeo – a nine-day entertainment extravaganza designed to showcase Texas roots while providing a smorgasbord of fun for the whole family. Nowhere else can you spend $15 to $20 per person for as much entertainment as you will find at the North Texas Fair and Rodeo. The event is packed with cowboys and rodeos, livestock shows and youngsters, carnival rides and a kid zone, fair food and special attractions all in one place the North Texas Fairgrounds – from Aug. 18 through Aug. 26. The annual North Texas Fair and Rodeo, which began decades ago with horse races where the University of North Texas parking garage now stands, will once again bring top entertainers to Denton and showcase the talents of everyone from the cowboys and cowgirls in rodeo competitions to the creative artwork and photographs of area residents on the fairgrounds at 2217 N. Carroll Blvd.

This year’s entertainment features top country western performers such as the Josh Abbott Band, Travis Tritt, Tracy Byrd, Ryan Bingham who co-wrote the awarding-winning song for the movie, Crazy Heart, and Austin Allsup, a top contender in the 2016 season of The Voice. These and more will be featured on the Budweiser Stage. Eaglemania, an Eagles tribute band, will perform such memorable hits as “Desperado” and “Take It Easy” on Aug. 26 on the Bud Light Stage. On Sunday, Aug. 20, La Fiera De Ojinaga and La Energia Norteña will bring the lively Latin beat to the stage at 6 and 9:30 p.m. respectively. The live music entertainment is part of the daily general admission price – a rarity in the entertainment field. Residents parking close to the fairgrounds will pay a parking fee. On Saturdays, fairgoers can park for free at Denton High School or First Baptist Church of Denton and take a shuttle to the fair between 3:30 p.m. and 12:30 a.m. No fair and rodeo would be complete without a parade. This year’s parade sponsored by Reunion Title begins at 10 a.m. Saturday, Aug. 19, from Denton High School to the downtown Square and back. Young women will once again compete for top honors in pageants such as the Rodeo Queens contest and Miss North Texas Fair and Rodeo pageant presented by Comfort Dental. Both young and older area residents who have spent months training and feeding their goats, hogs, sheep and cattle will vie for the top awards in junior and open livestock shows in the First State Bank Livestock Pavilion. The annual horse show will be held in September at the State Fair of Texas. In the Miller Lite Rodeo Arena, top flight competitors in the Professional Rodeo Cowboys Association will compete on bulls and broncs, women will vie for top times in barrel racing, and cowboys/girls-in-training will show their potential in the ever-popular mutton bustin’

rounds sponsored by the Weldon Burgoon family. Booths selling wares, providing information or seeking support for causes will be available in the Point Bank Commercial Exhibit Hall where the blue ribbon winners in art work, needlework, clothing, home canned foods, antiques and more will be displayed. Lon Voltage Solutions will also provide a charging station inside the exhibit hall. Photography exhibits will be in the DATCU Fair Hall. Visitors can learn about lumberjacks and watch them compete in log rolling and other events in the CoServ presents The Paul Bunyan Lumberjack Show or watch Swifty Swine Racing & Swimming Pigs presented by Hill & Hill Attorneys at Law in the First United Fun Zone. From the bounce house sponsored by Denton Municipal Electric to the trackless train sponsored by the Denton County Transit Authority, there’s plenty of activities for the little ones. They can also catch the daily Jagoe Public Kid’s Tractor Pull in the Peterbilt Kid Zone. Food and snacks also are available at the North Texas Fair and Rodeo in the concession area. One thing is for certain. A visit to the North Texas Fair and Rodeo is sure to have something the whole family can enjoy. And, while you enjoy the entertainment, you are also helping the North Texas Fair and Rodeo give back – a win-win combination for everyone. The North Texas State Fair Association is also a proud supporter of Denton and Denton youth. With an annual economic impact of approximately $7.4 million within the county, they love the new faces they bring to town for nine days. With their sister organization, the Denton County Livestock Association, the North Texas State Fair Association contributes approximately $450,000 to area youth each and every year. Now that’s what cowboys do!

Event, facilities benefit organizations The North Texas Fair and Rodeo supports a number of local entities financially. The following is a list of organizations that have benefited from the 501c3: Texas High School Rodeo Association Texas Association of Fairs and Events Education Foundation Krum Young Leaders Denton Chamber of Commerce Red River Shooting Association American Cancer Society Denton County Livestock Association Sanger FFA Alumni The One-Hundred Club Mosiah Shrine Circus Denton 4H Fund Dan Lancaster Medical Fund Hooter Boswell Medical Fund Boy Scouts of America, Longhorn Council Sanger Cross Country Booster Club Krum ISD Education Foundation Denton Animal Shelter Foundation Denton Community Health Clinic Denton FFA Alumni Denton Shop With A Cop Denton Community Theater

University of North Texas Athletics Denton Benefit League Serve Denton The following list organizations that have benefitted from the donation of the North Texas Fair and Rodeo facilities to help them raise needed funds: 4-H Archery Blue Ribbon Club 4-H Vet Science Silver Saddle Club Live to Ride Clinic Blue Ribbon USDA Tree Pick-up FFA Alumni County Extension Poultry Class DCLA Youth Fair Queen DCLA Orientation Silver Saddle Horse Show 4-H Buck Out DCLA Horse Show DCLA Youth Fair Low Cost Horse Clinic County Extension Jamboree Denton County Antique Tractor event And more …

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4 Impressive music lineup scheduled for Fair

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The line-up at North Texas Fair & Rodeo is like no other with legendary names like the Josh Abbott Band, Travis Tritt, Tracy Byrd, Sam Riggs, Austin Allsup, Cody Johnson, Ryan Bingham and many more performing on the Budweiser and Bud Light stages. With the cost of general admission, you will hear everything from the “I know every word to this song” hits of Travis Tritt and Eaglemania (an Eagles tribute band) to heartfelt tunes penned by soulful singers like Bonnie Bishop along with access to the rodeo, market hall, livestock shows and everything that makes this event one of a kind. Nowhere else can you hear the latest hits from top country music artists and the up-and-upcoming tunes of artists from across Texas, including several from Denton. And, on Sunday, Aug. 20, enjoy the lively tunes from the Latin Grammy-nominated L a Energia Nortena – a wellknown band bringing the Latin beat to the North Texas Fair & Rodeo stage – as well as the popular songs from La Fiera De Ojinaga. Interested in purchasing tickets online to see a particular band? Go to ntfair.com under events and check out the music schedule. Select the band you are interested in seeing and click the “buy now” button. Keep reading for dates and times of this year’s music lineup and listen to the performers’ music on the following links: Budweiser Stage Friday, Aug. 18 9:30 p.m. – Josh Abbott Band: With three singles on the Billboard Hot Country Songs chart, this band’s honky-tonk sounds are well known. With “Front Row Seat (released November 2015),” the sounds turn softer and more emotional with “If It Makes You Feel Good” and “Ghosts.” www.joshabbottband.com Saturday, Aug. 19 9:30 p.m. – Travis Tritt: In the 25-plus years since launching his music career, Travis Tritt has become a household name around the globe in country music with appearances at two Super Bowls and the 1996 Olym-

pics – to name a few. He released The Calm After … on his own label, Post Oak Recordings in 2012. And in 2016, he released a 2disc CD and DVD, A Man and His Guitar – Live From The Franklin Theatre. His southern-rock style, which continues to top music charts, is well known in such hits as “It’s A Great Day To Be Alive,” “Here’s A Quarter,” and “Anymore.” www.travistritt.com. Sunday, Aug. 20 9:30 p.m. – La Energia Nortena: The Dallas-based group, which formed in 2010 to play at weddings and other events, performs romantic norte - a music complete with saxophone and accordion in a style familiar in Chihuahua and San Luis Potosi. After winning a talent contest in 2011, the group recorded the single “Te Recordare” on Fonovisia’s Azteca Records. They released their debut album, Sin Restricciones, in 2013, a second album, Cruzando Territorio, in 2014. A third album, El Rompecabazas, led to charttopping singles and a Latin Grammy nomination. In late October, they released their fourth album, No Hay Quinto Malo. www.aztecamusicgroup.com Monday, Aug. 21 9:30 p.m. – Jake Hooker & The Outsiders: Based in Paradise, Jake Hooker & The Outsiders is releasing a new single soon, “The American,” based on pride and patriotism. The group, performing since 1998, creates the solid country sounds Jake Hooker grew up hearing from his father’s country band along with the influence of such performers as Ray Price and Johnny Bush. Be on the lookout for a new single to be released soon. www.jakehookermusic.com Tuesday, Aug. 22 9:30 p.m. – Austin Allsup: If you’re a fan of “The Voice,” then Austin Allsup’s name should sound very familiar. A contender in the 2016 season, Allsup was named among the Top 10. Performing at shows across the U.S. since 2005, Allsup has gained a following for his smooth delivery and strong songwriting skills as evident in

his record, “This Weary Land.” www.austinallsupmusic.com Wednesday, Aug. 23 9:30 p.m. – Sam Riggs: This native Floridian is now well known across the Texas music scene from his first album, “Outrun the Sun” in 2013 to his latest, “Breathless,” released in February. Songs reflect his unique blend of vocals and storytelling lyrics from “The Lucky Ones” to “High on a Country Song.” In 2016, he received the Texas Regional Radio Award for Top New Male Vocalist. www.samriggsmusic.com Thursday, Aug. 24 9:30 p.m. – Cody Johnson: This East Texas native’s star continues to rise with sellouts at major venues and the release of his latest album, “Gotta Be Me.” Johnson won the Texas’ Regional Music Awards as “New Male Vocalist of the Year, 2011,” which launched him on the road

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Josh Abbott Band to a full-time career in music. The former bull rider is known for his song, “Cowboy Like Me.” Songs on his latest album also are self-reflective such as “Every Scar” about the life lessons he

took from being on the rodeo circuit. www.codyjohnsonmusic.com See MUSIC on 6

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From Page 4

MUSIC

Saturday, Aug. 26 9:30 p.m. – Tracy Byrd: This mutli-platinum recording artist recently released his first album in a decade – “All American Texas.” Known for “Ten Rounds with José Cuervo” and the “Drinkin’ Bone,” among many others, Byrd has been recording songs since 1992. He is the national spokesperson for Special Olympics International for the Country Music Association and developed a crank bait fishing lure called “The Lifestyles of The Not So Rich & Famous.” www.tracybyrdmusic.com Bud Light Stage Friday, Aug. 18 6 p.m. – Kaydence: Ryan Ready and Nikki Horner perform as a country and soul duo who are traveling the local circuit in North Texas as they launch their music career. Check out this duo’s Facebook page to find out more @kaydenceduo Cameron Hobbs: Cameron Hobbs, a Denton native musician, is new to the country music scene though music has been a lifelong passion. He recently released a self-titled debut album in January and has been touring the area. Find out more @CameronHobbsofficial on Facebook. 11 p.m. – Zane Williams: Based in Dallas, this country music traditionalist – evident in the title of his sixth album, “Bringin’ Country Back.” A Nashville songwriter shortly after graduating college, Williams opted to change course and create his own dream as a singer/ songwriter. Many of his songs are written from his own experiences. That change has brought him four No. 1 songs on the Texas radio charts and a freedom to create traditional country songs like “Slow Roller” and “That’s Just Me.” www.zanewilliamsmusic.com Saturday, Aug. 19 6 and 11 p.m. – Genevieve Allen: Born and raised in South Texas, this cowgirl grew up competing in rodeo and working horses while also training in classical piano. Her first song was “Blue Northern,” a song on an album she released in 2016. Her first hit single, “Rob That Train,” climbed into the Top 40 in 2016. She is currently working on a video for “That’s Why God

Sunday, Aug. 20 6 p.m. – La Fiera De Ojinaga – The group, touring with La Energia Norteña, recently released a single with the band titled “Me Derrumbé a Tus Pies.” The lively beat coupled with soulful lyrics make this group a popular attraction. The band has several hit singles including Como una Fiera and Quiero Volver, among others from their four albums. Monday, Aug. 21 6 and 11p.m. – Sonny Burgess: This Cleburne native has walked the red carpet at the American Country Music Awards, played for former President George W. Bush on the campaign trail and has won numerous awards. With four albums, Sonny Burgess has a wealth of hits with songs like “She Don’t Make It Easy” and “Dang Good Thing.” www.sonnyburgess.com

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Friday, Aug. 25 9:30 p.m. – Ryan Bingham: Winning a Golden Globe, a Grammy and an Academy Award for the song, “The Weary Kind” that he co-produced with T. Bone Burnett for the 2009 movie, “Crazy Heart,” this singer/songwriter has garnered quite a few awards since he began performing at a young age. Now in his mid-30s, Bingham has released five studio albums with the last two under his own label, Axster Bingham Records. www.ryanbingham.com EXTRA: Lyrics to “The Weary Kind” from the movie, “Crazy Heart.” Your heart's on the loose You rolled them seven's with nothing lose And this ain't no place for the weary kind You called all your shots Shooting 8 ball at the corner truck stop Somehow this don't feel like home anymore And this ain't no place for the weary kind And this ain't no place to lose your mind And this ain't no place to fall behind Pick up your crazy heart and give it one more try Your body aches' Playing your guitar and sweating out the hate The days and the nights all feel the same Whiskey has been a thorn in your side And it doesn't forget The highway that calls for your heart inside And this ain't no place for the weary kind And this ain't no place to lose your mind And this ain't no place to fall behind Pick up your crazy heart and give it one more try Your lovers won't kiss It's too damn far from your fingertips You are the man that ruined her world Your heart's on the loose You rolled them seven's with nothing to lose And this ain't no place for the weary kind

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From Page 6

MUSIC Jolie Holliday: This native Dallasite is an internationally known, award-winning musician who was recently honored when asked by Chris Kyle’s family to sing “Soldier,” a song from her “Somebody Who Can” CD, during his 2013 memorial service. The CD is dedicated to Kyle and all Armed Forces in thanks for their service to the country. www.jolieholliday,com Brian Houser: Known as “BEERMAN,” this Texas country artist celebrates the working man – a nod to the original roots of country music. From “Never Look Back” in 1998 to his third CD, “Simple Lives,” the lyrics honor the everyday people who make an impact just being who they are – like his father to whom he pays tribute in the song (and CD), “Son of a Common Man.” www.brianhouser.com Tuesday, Aug. 22 6 and 11 p.m. – Bonnie Bishop: If you like a big dose of soul in your music, this is one performance you don’t want to miss. A former country and western singer and performer, Bishop found her muse in soul by combining her Texas and Mississippi roots to develop a unique sound. From “Done Died,” to “Mercy” to “Poor Man’s Melody,” the words and music combine to create a “can’t miss” experience. www.bonniebishop.com Randy Brown: A Texas singer/songwriter for the past decade, Brown has already made his mark as a 2012 nominee for Best New Artist Texas Regional Radio Awards and a 2010 nominee for Entertainer of the Year by the Academy of Texas Music Awards. In 2011, he released “High Price of Low Living,” an album that has spawned several hits including “Trouble Is” and “My Days are Numbered.” www.randybrownmusic.com Steve Helms: With his hit “NoWhere But Texas,” Helms’ music can be heard at Texas Rangers’ games and other sport events. He’s also known for “What’s It Gonna Take,” “Be-

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tween You and Me,” and “You Make it Easy.” www.stevehelmsband.com Wednesday, Aug. 23 6 and 11 p.m. – Zach Coffey: A former opera singer, Coffey blends his versatile vocal range with the band’s instrumental sounds to create a strong country music combination. Formed in 2013, the group soon released its first single, “I Love You Anyway,” which made the top 10 list on the Texas music chart. www.zachcoffey.com Kensie Coppin: Singing since the age of 6, Coppin began playing guitar and writing songs at age 14. Touring across Texas and beyond, she has found success in her first single, “You Still Need Me” with much more to come including “Lie To Me” and “Rain.” She cites George Strait as a strong influence. www.kensiecoppin.com Livewater: The sound from this country western band make you want to grab a partner and start dancing. Their single, “Road to Vegas,” combines lyrics like “you gotta rope the best to have a winning round” with a strong, quick beat – a perfect backdrop to an annual fair and rodeo. The single was released in February. Find out more at @livewaterband on Facebook. Thursday, Aug. 24 6 and 11 p.m. – Red Shahan – The album “Men & Coyotes” tells the story of worn-out cowboys, hard-working mothers, agonized loners and other tales characteristic of the country style. “Howling at the moon while the innocents sleep” lead into the “Men & Coyotes” title song. “In the end, nobody cares for coyotes…they’re gonna burn us out, out of town” – the lyrics speak for themselves. www.redshahan.com Friday, Aug. 25 6 p.m. - Jared Thomas: Based in Denton, this singer/ songwriter is on the road to success with his single, “More Than A Broken Heart.” He has performed with such artists as Cody Canada, Stoney LaRue, Flatland Calvary and others. www.jaredthomasmusic.com Charlie Shafter: Also from Denton though originally from Illinois, Shafter’s sound leans to a more acoustic blues sound with a troubadour feel in the lyrics. Listen for his gritty vocals in songs like “Sea Wall,” “Actor,” “Dog on a Chain” and “Drunk on

Desire.” Learn more @charlieshafter on Facebook. 11 p.m. - Shane Smith & The Saints: In “Coast,” with songs like “Highway,” “Feather in the Wind,” and “Nights of Austin,” Shane Smith brings a memorable country sound to the stage. The prominent fiddle and poignant stories round out the blend of folk, rock and country. Listen carefully for the harmonies of Shane Smith & The Saints to hear the depths in this slice of Americana from a country point of view. www.shanesmithmusic.com. Saturday, Aug. 26 6 and 11 p.m. – Eaglemania: An Eagles tribute band, Eaglemania delivers the iconic sounds of the original band. Their mission is to emulate the Eagles as much as possible from the four-part harmonies to the instrumentals. Look for “Desperado” and “Take It Easy” among the other memorable Eagles songs. www.eaglemaniaband.com

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Texas community in Van Zandt County, Johnson started the show with his wife 20 years ago this year. Johnson, whose parents operated petting zoos at county fairs, grew up with animals. His wife, who worked in the corporate world, joined him on the road. “It’s like a real life ‘Green Acres,’” he said, referring to a former popular sitcom. Today, the couple operates three shows touring the country. “The pigs are happy, I’m happy and we’re ready to make fairgoers happy,” he said. Be sure to stick around afterward to get your photo with Swifty, the show’s namesake.

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Zach Johnson with Swifty.

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When you think of pigs, you might not think of them as trained athletes. But with the Swifty Swine Racing & Swimming Pig Show sponsored by Hill & Hill Attorneys at Law coming to the North Texas Fair & Rodeo, you’ll see a whole different side of them. Hampshire, Duroc, Yorkshire and Pot Belly pigs race each other on land and in water – all for the special winning treat of an Oreo cookie. And a treat it is as these athletes are on special diets to keep them healthy and ready for their traveling show. At large shows, they run 15 mph around a 150-foot oval track, demonstrating their speed. And while pigs do like to wallow in mud on occasion (to keep themselves cool), these pigs have a special trailer complete with air conditioning, heating during the winter and even a television. They have daily baths and receive monthly check-ups from a veterinarian, according to Zach Johnson, who owns the show. An interesting fact about pigs is that they are considered the third smartest animal, behind apes and dolphins. “You can train pigs in half the time it takes to train dogs,” Johnson said. “They are very smart.” The crew coming to North Texas include Kevin Bacon, Brad Pig and Kim Kardashingham — to name a few. “They’re the stars of the show,” he said. According to Johnson, Yorkshires are the fastest around the track while the Pot Belly pigs like to stop and “smell the roses,” so to speak. Based in Van, a small East

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Volunteers are heart and soul of the annual event

It takes almost 900 volunteers to keep events going at the North Texas Fairgrounds - in particular, the annual North Texas Fair and Rodeo. As the governing body, the North Texas State Fair Association recently took a long look at their membership policy, realizing that the 150 members did not fairly represent the full roster of volunteers. As the body and soul of the annual event, volunteers are a key component of what makes the North Texas Fair and Rodeo the growing event it continues to be – and one that stands as a vital support to the community in terms of economic impact and non-profit support. Officials believed the old membership policy was too expensive for most members, requiring a one-time $250 fee. North Texas State Fair Association President Carl Anderson appointed a committee to study the issue. That committee recommended a new policy. The Board of Directors approved the new policy, which went into effect this year. Now, if a volunteer meets the criteria, they pay $25 per year to become a member. With the new policy, membership has grown from 150 to more than 600 in the past six months. “The great thing is, in this process, we have developed a great database,” said Executive Director Glenn Carlton. “This allows us to communicate with our members in a single email to

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coordinate meetings, send out newsletters or just keep them apprised of anything occurring in the community that might affect the fair.” Among the 600-plus roster are members who live as far away as Midland-Odessa and north into Oklahoma. However, most are members in the immediate vicinity with about 50 percent living in Denton and many from the bordering communities of Aubrey, Krum, Pilot Point, Ponder, Sanger and other areas. The goal? To have 800 members by mid-August.

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16 Parking information provided for fairgoers North Texas Fair

Parking close to the North Texas Fair and Rodeo during the nine-day event is available at $5 per vehicle on weekdays and $10 per vehicle on weekends on a

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Lumberjack show is a cut above the rest 17

It’s not something you see in North Texas much, but in other parts of the U.S., lumberjacks are part of the country’s heritage. Wood for our fences, homes, landscaping, businesses and other uses originated from forests cleared by skilled lumberjacks or ironjacks, as they are also known. To keep this history alive, Myra and Lee LeCaptain created the Paul Bunyan Lumberjack Show in 1988 to demonstrate the skills many acquired. Her husband, a nuclear engineer, was doing other lumberjack shows when the couple decided to create their own, Myra LeCaptain said. The couple’s son is expected to arrive during the event, traveling from another show to join the team in Denton. Beginning Aug. 18, North Texans can see and visit with these skilled lumberjacks in person at the North Texas Fair & Rodeo through the Paul Bunyan Lumberjack Show sponsored by CoServ. From Disney’s Epcot Theme Park in Florida to county fairs to Japan, China and Bermuda, the traveling show shares the history of lumberjacks and educates visitors about the art of the skilled labor. More than 30 lumberjacks travel in teams to demonstrate crosscutting, underhand chopping cutting, throwing axes at

North Texas Fair

08 16 17

Courtesy Photos

targets to demonstrate accuracy and skill and log rolling. The lumberjacks also compete in championships each year, she said. The crowd-pleasing event is often the log rolling. “It is two guys against each other,” she said. “Who will be put in the drink, so to speak?” Following the competitions, the lumberjacks mingle with guests and are available for questions, photos and interviews – a part they enjoy, Myra LeCaptain said.

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18 Annual parade circles downtown Square North Texas Fair

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Marking the beginning of the North Texas Fair and Rodeo, the annual parade presented by Reunion Title features floats, horses, wagons, classic cars and more in a route that circles Denton’s downtown Square. Beginning at 10 a.m. Saturday, Aug. 19 at Denton High School on Fulton Street, the parade route heads east on Crescent, south on Carroll Boulevard, and east on Parkway to Elm. It turns right or south on Elm and circles the downtown Square, heads north on Locust to Congress, west on Congress to Carroll, north on Carroll to Crescent and then west on Crescent to end again at Denton High School.

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Cash prizes of $100 for first place and $50 for second place are awarded in five categories including

riding club, commercial, youth, western wagon and classic car. A $250 best overall

Fair is a family tradition

Courtesy Photo

At least four generations of Jacee Kiefer’s family have enjoyed the North Texas Fair & Rodeo. From her grandparents to her children, the annual event has long been a common thread through the years. This year’s fair is a little different though. As the marketing and media manager, Jacee is combining her experience as an attendee, competitor and volunteer to help create the magic that has kept her coming back year after year. “It’s a feeling you get, a sense of excitement,” she said of watching the trucks roll into the

North Texas Fairgrounds on Carroll Boulevard packed with carnival rides, tents and more. The event, which draws around 160,000 visitors, is made possible by many volunteers who help with everything from set-up to announcing. Jacee’s husband, Cory, a local businessman, announces for the Weldon Burgoon family Mutton Bustin’ competition. Volunteers, vendors and visitors will find the main offices a little different this year. Fair officials rearranged the space to accommodate Jacee and offer more room for those who stop by. She recalled first competing at the age of 9, showing livestock. Her 18-year-old son, who just graduated from high school, also showed livestock. And this year, her 3 ½-year-old daughter Bree will make her debut, with a little help from family. “It’s my stomping grounds,” Jacee said. Years of watching the rodeos, competing in barrel racing, showing cattle and helping the next generation show cattle are all part of the experience. “It’s tradition. It’s heritage. It’s the memories created and wanting to create more.”

prize will also be awarded . Anyone can enter a float, trailer, wagon or horse and there is no

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Amusement park rides are a family business 19 North Texas Fair

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Safety is a priority for Mary Brown Talley and her husband, Tom, who operate Talley Amusements Inc. The Fort Worth Company supplies rides, games and a bit of the food for the annual North Texas Fair and Rodeo. “Ride safety is our number one concern,” Mary Brown Talley said. The fourth-generation amusement park owners and operators take safety seriously with pre-opening inspections of all equipment and inspections each day their rides are in operation and county, state and regional fairs. Not only do they undergo the required annual inspection by the Texas Department of Insurance, they also hire additional inspectors to review their operation. “By the time we get to Denton, we will have undergone four inspections,” she said. “We pride ourselves in bringing you the best, brightest and safest rides.” Mary, her husband, family and crews begin the festival and fair season with the Fort Worth Stock Show in January and continue throughout the year with festivals in the spring and fairs/rodeos in the fall. Mary fondly remembers tagging along with her father, Buster Brown, when he operated the amusement parks,

traveling to different fairs to see the livestock shows, exhibit halls and rodeos. “We went to different fairs every few weeks,” she said, recalling her father’s trips to Abilene, Amarillo and other Texas cities. Her father came by his love of amusement parks naturally as his family started in the business in 1910. Tom’s family launched their amusement business in 1908. Both Mary and her husband formed their own company, Talley Amusements, and have worked long hours, holidays, weekends, late nights and more to build a thriving business focused on safety, professionalism and providing a fun outlet for all ages. But they couldn’t do it alone. The duo hire legal workers from across the border – many the same employees with work visas who know the equipment and have worked with them for years. They can be seen at the State Fair of Texas each year with the Texas Star Ferris Wheel and other rides as well as a number of festivals in Addison, Grapevine and many other locations. The duo work as a team – each focusing on their part of the business. “Tom and I are not only married, we’re great business partners,” she said. Tom maintains the rides and enjoys

refurbishing used rides to make them better than they were when manufactured, Mary said, adding he also oversees transportation of the amusement rides and equipment. Tom spends time with the artistic look and feel of each ride to make them visually enticing. “It’s his first love and hobby,” she said. Mary is the marketing arm who also oversees event booking and meeting the necessary government regulations – to name just a small part. “There’s a lot to be taken care of,” she said. The industry is seeing new changes with the advent of LED lights, which add more pizzazz and color to the rides as well as last longer and operate more efficiently. They also keep an eye out for the latest rides to add to their collection. Adult rides in good condition can cost anywhere from $400,000 to $1 million. Their work has paid off. Talley Amusements was named Vendor of the Year at the recent Texas Festivals & Events Association conference in late July. “We enjoy what we do,” she said. “We were born into this business.” The amusement park midways are structured in such a way that allows the patron to easily travel from one attraction to another with ease.

The office compound is fenced and landscaped with flowing water fountains and evergreens whenever possible. Personnel is readily available to answer questions, give directions or handle any complaint. Landscaping can be found throughout the midway creating a parklike atmosphere. All employees are required to wear a uniform and maintain a professional demeanor on the job. Mary also strives to maintain a drug-free work environment to ensure public safety at all times. “We go above and beyond,” she said. “We do this because we want to offer a safe service to our customers.” That folds into the second priority making a good first impression with each and every person who enjoys one of their rides. “I want them (the public) to walk away with a smile on their face and come back,” Mary said. Though they sometimes find themselves going to multiple events simultaneously with as many as two or three crews out at different festivals or fairs, their attention is now directed toward Denton as the North Texas Fair and Rodeo begins on Aug. 18. “We’ll have a great show in Denton,” she said.


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