WHAT DOES ECOMMERCE MEAN TO YOU? eCommerce ee-kom-ers
activities that relate to the buying and selling of goods and services over the Internet.
WHY DOES ECOMMERCE MATTER?
WHY DOES ECOMMERCE MATTER? Big box retailers (think Amazon.com) have changed the way consumers expect to interact with businesses or all sizes. eCommerce is no longer an option for local businesses, eCommerce is the new "table stakes". To even be considered in our world of big box retailers, businesses must have their products and services for sale online. Today, customers live in a world of "micro-moments": I-want-to-buy, I-want-to-go and I-want-to-do moments. In these moments, consumers are looking for more than just information. Customers are deciding, buying and often heading straight to stores.
WHY DOES ECOMMERCE MATTER? CONSUMERS 93% of all purchases, whether online or in-store, start online. 50% of consumers will visit a store within one day of a local search
MOBILE This year, mobile commerce has made up 30% of the total U.S. eCommerce sales, totaling $104.1 billion. Mobile commerce is growing at a rate 300% faster than the rest of the eCommerce industry.
WHY DOES ECOMMERCE MATTER? CLICK and COLLECT Customers research and order online, then pick up in-store 30% of shoppers bought online and picked up in-store Once in-store doing their pick-up, these customers go on to spend more money 65 percent of the time
RETAILERS Savvy retailers worry more about how to help shoppers convert, than where the sale occurs This style of shopping is expected to greatly increase during the holidays.
WHAT CAN YOU DO NOW?
4 WAYS TO START TODAY
WEBSITE
In today’s market, having a website is a must
PAY-PERCLICK ADS
Drive more traffic around timely products Product campaigns compared to brand awareness
CONTENT CREATION DIGITAL DISTRIBUTION
Video, blog posts, social media all lead to exposure for your brand and create following Everyone from Generation Z – Baby Boomers To be a successful retailer today, focus on gaining exposure from multiple channels
HOW CAN WE HELP?
INTRODUCTION TO SHOP LOCAL
Denton Record-Chronicle depends on community, local businesses and the people who live in our region - and we wouldn’t have it any other way. Because of this, we are committed to supporting and highlighting the wonderful businesses that make Northern Denton County a rich and colorful community. This has led us to launch our new, SHOP LOCAL, an eCommerce hub where we can foster community good and where local businesses can build awareness for their stores, service and products.
HOW DO WE HELP LOCAL BUSINESS OWNERS? Our SHOP LOCAL marketplace enables any business with eCommerce...and not just your standard eCommerce. We
supercharge the awareness and opportunity created by eCommerce by tying it to the content we run on our site.
The Denton Record-Chronicle is the leading source of news and local information for Northern Denton County. Our
website is viewed over 1.3 million times each month. Participating in our SHOP LOCAL marketplace not only gives your business best-in-class eCommerce, but puts your products in front of this large and qualified audience.
We drive traffic to our SHOP LOCAL marketplace, but it doesn’t stop there. We don’t just keep your products silo’d in our marketplace, we feature your products next to related articles across our site. This allows readers to see your items at the most impactful moment -- building awareness and increasing engagement.
DentonRC.com TRAFFIC STATS
ONLINE
MOBILE
SOCIAL
1.3 million page views monthly 250,000 unique visitors
390,000 page views monthly 130,000 unique visitors
27,000 Facebook likes 7,800 Twitter followers
SHOP LOCAL Marketplace A local hub for local merchants and consumers A dedicated profile to showcase your business
Simple product listings Google Shopping Best-In-Class SEO Fast earning disbursements
LOADED STOREFRONT
PRODUCT LISTING
RELATED PRODUCTS WIDGET The right product in the right place at the right time.
BRAND & PRODUCT
ENGAGEMENT PRODUCT MATCH
.26% Click through rate
INDUSTRY AVERAGE
.05% Click through rate
STOREFRONT MARKETING
HOW DO YOU SIGN UP?
STOREFRONT PACKAGES BASIC STORE
BASIC+ STORE
PREMIUM STORE
starting at
starting at
starting at
$199
$359
$599
monthly
monthly
monthly
FEATURES INCLUDE:
BASIC FEATURES PLUS:
BASIC+ FEATURES PLUS:
Unlimited product listings
100,000 website impressions
in your Storefront
per month
Integrate eCommerce into
5,000 mobile impressions per month
Customizable eCommerce Storefront SEO optimized product listing
Products featured next to relevant website content
your existing website ($400 one time set-up fee)
Choose between a 6-month or a discounted 12-month agreement
Presence in the
Choose between a 6-month or a
SHOP LOCAL marketplace
discounted 12-month agreement
Choose from 50, 100 or unlimited product listings Choose between a 6-month or a discounted 12-month agreement
For more information, contact Becci Hendrix at 940-566-68358 or bhendrix@dentonrc.com.