NAGC 2018 Style Guide by Lindsey Yadon

ST YLE GUIDE

Amway North American Growth Council

Thailand 2018 |

TABLE OF CONTENTS 03â&#x20AC;&#x2039;

I NTRODUCTION

E VENT + BR AND OVERVIEW

LOOK , TONE + FEEL

BADGE + LOGO LOCKUP USAGE

INCORRECT BADGE USAGE

CLE AR SPACE + MINIMUM SIZE

USAGE OF SEPAR ATED BADGE ELEMENTS

THEME + PAT TERNS

GOLD GR ADIENT VS. GOLD FOIL STAMP

T YPOGR APHY

COLOR

PAPER + PRINTING

IMAGERY (ROYALT Y-FREE)

HOTEL IMAGERY

COLOR OVERL AY IMAGERY

Amway North American Growth Council

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INTRODUCTION NAGC 2018 THEME TAKING PARTNERSHIP TO NEW HEIGHTS Amway North American Growth Council (NAGC) is an executive forum combined with an exclusive reward trip like no other. This strategically focused retreat is an opportunity for Amway North Americaâ&#x20AC;&#x2122;s top IBO leaders and Amway executives to meet, discuss and set the direction for the future of the business in an intimate setting. This yearâ&#x20AC;&#x2122;s theme recognizes and honors Amway leaders whose incredible accomplishments, vision and dedication to teamwork have taken the ideals of partnership to new heights.

THEME BADGE This badge design utilizes the national symbol of Thai architecture, a sala. A sala is an open pavilion, a freestanding roofed structure that serves as a meeting place. This place protects attendees from the elements while allowing the beauty of the surrounding environment to infuse and inform the proceedings. For NAGC 2018, the soaring lines of the sala, reaching toward the sky, represent both the meeting and the aspiration of the elite IBOs partnering in this exclusive event and meeting.

Amway North American Growth Council

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EVENT + BR AND OVERVIEW This year’s North American Growth Council forum takes place on the gorgeous island of Phuket in the magical country of Thailand. In addition to being a top-level business summit, NAGC offers the opportunity to take in the exotic sights and sounds of this unique destination, along with exclusive, Amway-only experiences.

E VENT BR ANDING • All preregistration and registration materials, including the promotional video, invitations to register, website copy and informational PDFs will be Amway and NAGC brand only. See logo lockup on page 6. • All other business-related event materials should incorporate

E VENT OBJECTIVE NAGC offers attending IBOs a complete VIP event with a unique, only-through-Amway experience that caters to any need these top-

the 2018 NAGC theme: “Taking Partnership to New Heights.” The tagline lockup is a piece of art that should not be modified or translated.

level leaders may have – all in appreciation of their hard work and dedication to the Amway business. Those invited to the 2018 NAGC will spend several days enjoying a luxurious retreat in the lush island destination of Phuket, Thailand.

E VENT MESSAGING The 2018 NAGC theme sets the tone for all content and materials for the event. The theme tagline and badge were designed to symbolize the nature of this summit: open yet exclusive, drawing inspiration and influence from the leadership of the exceptional IBOs gathered to guide the future of our business.

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LOOK, TONE + FEEL Promotional pieces should be both inspiring and conversational, pointing to the rich and rewarding experience of the North American Growth Council. Pieces should focus on how this event not only rewards the highest-level IBOs but seeks their insight, expertise and

KE Y MESSAGING TAKE AWAYS • The Amway business is strong and can continue to grow when we all work together toward that goal. • You are appreciated. You’ve worked hard to achieve this

leadership in exclusive strategy meetings with Amway

top leadership level and deserve admiration, respect

executives and fellow IBO leaders.

and congratulations.

For specific details on color, font style and usage, badges, graphics, and images for 2018 Amway NAGC, please refer to the following pages of this guide.

• Your commitment to the Amway community and the long-term sustainable growth of this business is exceptional. • Your vast leadership experience and knowledge are vital to the business and for planning Amway’s direction for

NAGC ACRONYM USAGE First mention of event name in body copy should be spelled out as North American Growth Council, with

future growth. • You are a member of an elite group of the most successful IBOs in North America. Your input is invaluable.

subsequent mentions abbreviated to NAGC.

USAGE OF PLUS SIGN IN PL ACE OF AMPERSAND

IBOs must be in compliance at all times with the Amway IBO Compensation Plan and the IBO Rules of Conduct to keep their invitation to NAGC.

In headlines and subheads only, a plus sign will be used where an ampersand would traditionally appear. This is to infuse modernity into the style, and mirrors the plus-sign motif present in the decorative Thai pattern.

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BADGE + LOGO LOCKUP USAGE The badge for the North American Growth Council Sala is utilized in most executions in gold. The badge is often placed on top of photography or a Thai day-of-the-week color in conjunction with a traditional Thai pattern.

GOLD BADGE (USUALLY A GOLD FOIL STAMP)

ONE-COLOR BADGE IN WHITE

Amway NAGC horizontal lockup is used when a logo is needed and the badge is too small to be legible. Gold is used as a gold foil stamp when printed, or as a gold gradient in digital pieces. THAILAND 2018

ONE-COLOR LOGO LOCKUP

THAILAND 2018

ONE-COLOR BADGE IN BLACK (FOR EMBROIDERY ONLY)

Amway North American Growth Council

REVERSED LOGO LOCKUP

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INCORRECT BADGE USAGE DONâ&#x20AC;&#x2122;T: 1. Change orientation of the badge. 2. Add any extra effects such as bevel, faux embossing, or drop shadows. 3. Change the badge colors. 4. Scale the badge disproportionately. 5. Change the relationship of the Amway logo to the Sala lockup. 6. Remove the Amway logo from the Sala.

Amway North American Growth Council

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CLEAR SPACE + MINIMUM SIZE Please observe the clear space area around the badge to maximize visual effectiveness. Nothing should intrude into this specific clear space. Additionally, the minimum badge size is 1" in height from the top of the Amway logo to the tip of the Sala. Please do not go below minimum badge size in print executions. Use the “door of the Sala” as the clear space marker around all 4 sides of the badge. If badge is less than 1", use logo lockup instead of badge.

1" HEIGHT (MINIMUM SIZE)

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USAGE OF SEPAR ATED BADGE ELEMENTS Depending on application, sometimes it will be desirable to deconstruct the badge and use various elements. Acceptable usage includes: • Breaking out the top and bottom filigree frames to frame an email or other piece of text. • The modified NAGC Sala can be used on its own as a design element when needed for smaller pieces.

BADGE ELEMENTS USED IN EMAILS

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THAI PATTERN 01 (USE FOR BORDERS)

THEME + PAT TERNS The Thai patterns are used across various pieces. This gold gradient is only used digitally. Gold foil stamp is used in print pieces.

THAI PATTERN 02 (USE FOR FRAMING)

DAY

SUNDAY JUNE 17

YOUR AGENDA

6:30 PM Depart for Celebration Dinner Meet in lobby for departures

7 AM – 12 PM Hospitality Lounge The Library – across from the hotel check-in area 7 AM – 12 PM Breakfast at Leisure La Sala Restaurant

AGENDA

TIME TBD Activities Please refer to the activity card you received in your welcome packet for specific information about your activity departure time.

7 PM – 10 PM Celebration Dinner Walk the red carpet and be ready to enter into an elegance-filled evening. Imagine sitting in the middle of a temple dining with the Thai royals. You will be treated to an experience of Thailand, expressed through décor, food and entertainment.

THAI PATTERNS USED IN THE PERSONAL AGENDA

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GOLD GR ADIENT VS. GOLD FOIL STAMP The Thai pattern is used across various pieces. This gold gradient is only used digitally. Gold foil stamp is used in print pieces.

GOLD GRADIENT (FOR DIGITAL PIECES ONLY)

When gold foil stamp is not an option, Thai pattern is 60% transparent white on a colored background.

PRINTED GOLD FOIL STAMP (PRIMARY PRINT EXECUTION)

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60% WHITE (SECONDARY PRINT EXECUTION)

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T YPOGR APHY

TERMINA This font is used in all caps except when used in directional signage, such as easel signs. The kerning is set at 75.

The font choices are a key element to communicate the rich culture of Thailand.

HE ADLINES + SUBHE ADS:

TERMINA REGUL AR ( ALT ) HE ADLINES + SUBHE ADS:

TERMINA MEDIUM BODY COPY:

Arvo Regular Arvo Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789ÀÁÃÈÉÌÍÑÒÓÕÙÚÝ ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789ÀÁÃÈÉÌÍÑÒÓÕÙÚÝ

ARVO This font is only used in sentence case. The kerning is set at 15.

A a B b C c D d E eF f G g H h I iJ jK k L l M m N n O oP p Q qR r S s T tU uV vW wX xYy Z z 0 1 2 3 45 6789À Á Ã È É ÌÍÑ Ò Ó ÕÙ Ú Ý A aBb C cD dEeF f G gH hIiJjK kLlMmNn O oP p Q qR rS s T tUuVvW wX xYy Z z 01 23 4 56789À Á Ã ÈÉÌÍÑÒ Ó ÕÙ Ú Ý

Arvo Bold

A a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q qR r S s

Arvo Bold Italic

T tU uVvW wX xYy Z z 0 1 2 3 4 5 6 7 8 9À Á Ã È É Ì Í Ñ Ò Ó Õ Ù Ú Ý A a B b C c D d E e F f G gH h Ii J jK kL l Mm Nn O o P p Q qR r S s T tU uV v W wX xY y Z z 0 1 2 3 4 5 678 9À Á Ã È É ÌÍÑ Ò Ó Õ Ù Ú Ý

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COLOR SUNDAY RED

MONDAY YELLOW

TUESDAY PINK

WEDNESDAY GREEN

CMYK 0, 100, 100, 0 RGB 237, 0, 22 HEX #ED0016

CMYK 13, 21, 82, 0 RGB 225, 193, 79 HEX #E1C14F

CMYK 22, 100, 57, 8 RGB 183, 20, 78 HEX #B7144E

CMYK 66, 0, 79, 0 RGB 75, 198, 105 HEX #4BC669

THURSDAY ORANGE

FRIDAY BLUE

SATURDAY PURPLE

CMYK 0, 82, 96, 0 RGB 253, 83, 31 HEX #FD531F

CMYK 50, 2, 17, 0 RGB 121, 201, 211 HEX #79C8D2

CMYK 58, 97, 47, 58 RGB 71, 2, 49 HEX #470231

pattern is 60% transparent white on a colored

80% BLACK

60% BLACK

background.

CMYK 0, 0, 0, 80 RGB 51, 51, 51 HEX #333333

CMYK 0, 0, 0, 60 RGB 102, 102, 102 HEX #666666

Colors in Thailand matter. Traditionally, each day of the week has a specific color indicating luck. And though the practice of wearing a particular dayâ&#x20AC;&#x2122;s lucky color has faded, the colors for each day are still known by heart and communicate meaning when they are used. This gold gradient is only used digitally. Gold foil stamp is used in print pieces. When gold foil stamp is not an option, Thai

GOLD GRADIENT (FOR DIGITAL PIECES ONLY)

Amway North American Growth Council

GOLD 01

GOLD 02

GOLD 03

GOLD 04

GOLD 05

RGB HEX

236, 214, 117 #ECD675

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PAPER + PRINTING The design doesn’t stop when a file is released. Presentation of the work in its finished form depends on the paper stock and various printing methods. For NAGC, we only want the best. For an upscale look with a nuanced texture, Neenah Royal Sundance® Ultra White Felt Digital 80T paper is used for book pages and Neenah Royal Sundance® Ultra White Felt Digital 80C paper is used for book covers,

NEENAH ROYAL SUNDANCE ® ULTRA WHITE FELT DIGITAL – 80T (TEXT PAGES)

NEENAH ROYAL SUNDANCE ® ULTRA WHITE FELT DIGITAL – 80C (BOOK COVERS / CARDS)

NEENAH STARDREAM ® GOLD SMOOTH DIGITAL – 105C (PREMIUM PIECES / ENVELOPES)

cards and other substantial pieces. For premium print pieces and envelopes, consider using Neenah STARDREAM® Gold Smooth Digital 105C metallic paper. When it comes to additional printing techniques, we would encourage use of foil stamps, laser cutting and blind embossing to name a few ideas.

GOLD FOIL STAMP IMAGE SHOWN IS DIGITAL RENDERING

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IMAGERY ROYALT Y-FREE

Through photography we can bring the colorful quality of Thailand to life. Images chosen will be bold, rich and dramatic, characterized by saturated colors.

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HOTEL IMAGERY The photo library provided by Anantara Mai Khao Phuket Villas includes shots taken throughout the entire hotel and is composed of 72 high-quality photos. These photos include everything from the Hotelâ&#x20AC;&#x2122;s Spa and Tasting Room, to outdoor images of the surrounding beaches and elegant salas, to interior and exterior images of the individual villas where guests will be staying. Hotel photography can be accessed here: https://phuket.anantara.com/gallery.aspx Follow the link below the gallery slideshow. Can be used without attribution.

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COLOR OVERL AY IMAGERY When it is desired to use the gold gradient (digital pieces) over photography and the artwork is not legible over the chosen image, the image receives a Saturday Purple overlay style with the overlay set at 70% opacity

GOLD GRADIENT LOGO + 70% SATURDAY PURPLE OVERLAY

for legibility.

NAGC 2018

GOLD GRADIENT TEXT + THAI PATTERN + 70% SATURDAY PURPLE OVERLAY

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