showup:evolve
THE MODERN LENDING
PLAYBOOK A Retail Loan Consultant's Guide to Leveraging Digital Disruption, Developing Business AND Scaling Influence.
showup:
evolve CLICK TO PLAY VIDEO
“The showup:evolve campaign is at its core, a rallying cry to take charge and transcend our business in a rapidly changing industry. It’s mission is to shed light into an evolving industry and introduce loanDepot’s Modern Lending Playbook as the definitive solution to the changes we face. Human behavior has changed. We’ve changed how we do business, how we interact, what we expect, and what tools we use. This playbook is a one of a kind, paradigm shifting educational powerhouse aimed to advance and empower today’s retail loan officer to leverage the consumer-centric disruption our industry is going through. More importantly, it’s a call to action, a rallying cry, and a lantern in the dark.” –——–——–
Alec Hanson Vice President, Regional Production
Building Your Digital Brand
01 MODULE
Your personal brand is a vivid indication of the best you have to offer — the performance, contributions, and value customers can expect from you. The brand you communicate marks your career reputation and is in some respects a promise.
WHY you need to build a strong personal brand A well-defined personal brand allows you to: • Identify how to showcase your best self. • Understand your strengths and weaknesses. • Stand out from your peers and competition. • Build your "tribe" (others who share the same values). • Be human and have more meaningful interactions with others. • Establish credibility. • Demonstrate your value through your actions. • Elevate your social proof. • Solidify your niche. • Convey your message and values. • Be more confident.
Moreover, it is important to understand that everyone has a personal brand, whether you want one or not. It is defined by everything you do, from what you wear to how you compose emails to how you conduct yourself on the phone.
Food for Thought Do I have any social presence? If so, is it a reflection of my authentic self? Have I established credibility through social proof? What social tribes am I a part of? Does my current online presence (photos, videos, blogs etc.) accurately demonstrate my branding?
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Your Digital Footprint 1. Personal Audit: Google Yourself Assess how the world sees you and clean up any content that does not fit your desired image. If you are not properly managing your online reputation, then you are actively missing out on business opportunities.
2. Enhance Your Digital Presence
Intro to Social Media Success
Social Media Setup
For Support Contact Marketing!
Unique Value Proposition (UVP)– What Sets You Apart? 1. Identifying Your Unique Value Proposition
Food for Thought How do I want to be perceived?
Do I stand out from my peers and competition?
Does my current brand authentically express who I am?
Am I conveying my message and values?
2. Understanding your market
4. Your communication style
• Spend time understanding your local community and where you need to “brand” yourself to develop business
• W hat do you want people to feel or understand when they see you online or in local advertising?
3. Analyzing your customer and product mix
• W hat defines your style: Educational, Fun, Influential, Consistent/Steady, Reliable, Experienced etc.
• W hat does your customer stand to gain from your service/product? • How is the product different from those offered by competitors?
5. Your expertise • Build an online presence that reflects your brand and expertise • Identify your niche: First-time homebuyers, Veterans, Business Professionals etc.
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What is Chatter? Chatter is an online collaboration tool to take what you have learned and exchange insights or big “Ahas” with your peers. It’s where you can continue the Show Up | Evolve Playbook discussion after completing each Module and Survey Assessment. This easyto-navigate interactive platform allows you to spread new ideas, collaborate, offer and obtain input from other originators, share wins, or simply ask for a fresh perspective on any challenging areas.
Want to continue the conversation? Join Chatter Here
Ready to apply your knowledge? Take Module 1 Survey Assessment
Related Content Why Does Personal Branding Matter? Tai Tran shares in his TedTalk the building blocks to help you better design your personal brand. Given the many misconceptions when it comes to personal branding, he explores how to properly position yourself to stay top of mind to your customers. An authentic personal brand can ultimately position you as someone who is a knowledgeable lending resource, invested in your customer's success. Tai Tran — Designing a Purposeful Personal Brand
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