40veries

Page 1

40 Lobbin Liu RISD 2015

variations


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Marlene McCarty

Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that Design is something.Â


Design is nothing.

Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else.

At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.

Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that Design is something.Â

Marlene McCarty


Marlene McCarty

Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that Design is something.Â


Design is nothing.

Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.Â


Marlene McCarty

Design is nothing.

Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that

Design is something.Â


Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that Design is something.


Marlene McCarty

Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic Iway. am always searching for those moments because it is then that

Design is nothing.

Design is something.Â


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hierarchy of information


Marlene McCarty

Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the

At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer Sometimes this happens in a very teeny, small and restricted way. of something (a message, information, a product, a story) to someone or something else. I am always searching for those moments because it is then that Design is something.Â

At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes it happens on a grander scale or in a more expressionistic


Design is nothing. Design is something.

Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that


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D e s i g n exists only as a substance in between. It is like a lubricant f a c ilitating the transfer of something (a message, information, a p r oduct, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

M ar lene McCarty


lubricant facilitating the transfer of It is like a lubrican (a message, information, a product, something (a mess someone or something else. At its a story) to someo gn is merely a handmaid, a servant, worst, design is m escort in this transfer. At its best, the pretty escor he scout, out in front, making design is the solving problems, and bravely guiding decisions, solving pr e (and the client, if there is one) its audience (an ons and insights. Sometimes this to new visions a a very teeny, small and restricted way. happens in a very tee s it happens on a grander scale or in a Sometimes it happe essionistic way. I am always searching more expressionistic moments because it is then that for those mom Design is nothing. It is like a lubrican lubricant facilitating the transfer of (a message, information, a product, something (a mess someone or something else. At its a story) to someo gn is merely a handmaid, a servant, worst, design is m escort in this transfer. At its best, the pretty escor he scout, out in front, making design is the solving problems, and bravely guiding decisions, solving pr e (and the client, if there is one) its audience (an ons and insights. Sometimes this to new visions a a very teeny, small and restricted way. happens in a very tee s it happens on a grander scale or in a Sometimes it happe essionistic way. I am always searching more expressionistic moments because it is then that for those mom lubricant facilitating the transfer of Design exists only as a substance in between. It is like a lubrican (a message, information, a product, something (a mess someone or something else. At its a story) to someo gn is merely a handmaid, a servant, worst, design is m escort in this transfer. At its best, the pretty escor he scout, out in front, making design is the solving problems, and bravely guiding decisions, solving pr e (and the client, if there is one) its audience (an ons and insights. Sometimes this to new visions a a very teeny, small and restricted way. happens in a very tee s it happens on a grander scale or in a Sometimes it happe essionistic way. I am always searching more expressionistic moments because it is then that Design is something. for those mom lubricant facilitating the transfer of It is like a lubrican (a message, information, a product, something (a mess someone or something else. At its a story) to someo gn is merely a handmaid, a servant, worst, design is m escort in this transfer. At its best, the pretty escor he scout, out in front, making design is the solving problems, and bravely guiding decisions, solving pr e (and the client, if there is one) its audience (an ons and insights. Sometimes this to new visions a a very teeny, small and restricted way. happens in a very tee s it happens on a grander scale or in a Sometimes it happe


Design is something.

Design is nothing.

It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the Design exists only as a substance in between. client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that


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Design is noth Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that Design is something.Â

Marlene McCarty


Design is


Marlene McCarty Design is nothing.

Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.

Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that Design is something.Â


contrast and legibility


D Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that

esign

is Something


It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that

Design exists only as a substance in between.

Design is nothing. Design is something.


It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that

Design exists only as a substance in between.

Marlene McCarty

It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to some or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (an the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restr way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for thos moments because it is then that

Design is something. Design is nothing.

It is like a lubricant facilitating the transfer of something (a message, inf or something else. At its worst, design is merely a handmaid, a servant, t best, design is the scout, out in front, making decisions, solving problem the client, if there is one) to new visions and insights. Sometimes this ha way. Sometimes it happens on a grander scale or in a more expressionist moments because it is then that

Design is something. Design is nothing.


Marlene McCarty

Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then thatdesign is something.Â


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Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely Marlene McCarty guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.Â

esign


Design is nothing.

Marlene McCarty

Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then thatdesign is something.Â


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Marlene McCarty


Design is

No thing Marlene McCarty

Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.Â


contrast and abstration


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Marlene McCarty


D Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing. Design is nothing.


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Marlene McCarty


esign is nothing. Design exists only as a substance in between. It is like a lubricant facilitatin Design is nothing. Design exists a substance in between. It is alike a lubricant facilitating the esign is nothing. Design exists onlyonly as aassubstance in between. It is like lubricant facilitating transf e transfer of something (a message, information, a product, a story) to someone or the somethin transfer of something (a message, information, a product, a story) to someone or something else. At its something (a message, a story) to someone or something else.this At transfer. its worst, desig se. At its worst, designinformation, is merely a product, handmaid, a servant, the pretty escort in At i worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the merely a handmaid, a servant, in this transfer. solving At its best, design is and the scout, out guidin in fron st, design is the scout, out the in pretty f ront,escort making decisions, problems, bravely scout, decisions, out in front, making decisions, problems,its and bravely (and guiding audience (and the client, problems, andsolving bravely audience the its client, if there isthis one) to ne saking audience (andsolving the client, if there is one) guiding to new visions and insights. Sometimes happen if there one) to new visions this and happens insights. in Sometimes thissmall happens a very teeny, small and restricted sions andisteeny, insights. Sometimes a very teeny, and in restricted way. Sometimes it happen a very small and restricted way. Sometimes it happens on a grander scale or in a mo way. Sometimes itorhappens on aexpressionistic grander scale way. or inIaam more expressionistic way.those I am moments always searching for npressionistic a grander scale in a more always searching for way. I am always searching for those moments because it is then that because Designit those moments because it is then that Design is something. Design is nothing. Design exists only as a hen that Design is something. Design is nothing. Design exists only as a substance in between. It is lik substance in between. It is like a lubricant facilitating the transfer of something (a message, information, lubricant facilitating the transfer of something (a message, information, a product, a story) to someone a product,else. a story) someone or issomething else. At its aworst, design is merely a handmaid, a servant, omething At itstoworst, design merely a handmaid, servant, the pretty escort in this transfer. At i the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, est, design is the scout, out in front, making decisions, solving problems, and bravely guiding its solving audien problems, andifbravely audience client,Sometimes if there is one) to new visions andteeny, insights. nd the client, there isguiding one) toitsnew visions(and and the insights. this happens in a very sma Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander nd restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am alwa scale orfor in those a more expressionistic I amthat always searching for those moments because it is then arching moments because itway. is then Design is something. that Design is something. Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new vision s and insigh ts. ny, e e t y er in a v pens p a h this times Some sma ll and Marlene McCarty restric ted w ay. le sca r e and a gr n ns o ppe a h t es i tim e or Som in am ore exp res sio nis tic wa y. ts en om m e os th r fo ng i ch ar e ss ay w al m a I bec ause it is then that Design is something.


Marlene McCarty

Design is nothing. Designexists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then thatdesign is something.Â


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A escort rst, rmea tim m g o t aut dience (an nt, makin) gto n o S f . it s s s n e t i i n i w h w d h d the nie this t es ig t orst, design its ecisssioagne, visi dnt,inifsdth ransfiegn bevsisions acl e e isson is merely , soe)lvitoon s avn mer is tmits a w ( ngnpew t e a handm r. A n , g o t b n rob d i e ) e s else. At h e t n e a , t o id d r e s , e is a e s i e s i m it r e g l g e r vaytnh t,hthe prn is the s if ser vant, s worst, desig f nsois a , t o n e r li c e e c the prett n is he and tty escorout, ou ansf the t in thhisteitnr f r m cyees(caonrtdinmttherisely a handmaid sco t tranosnfet, m g n , a ser va aid, a transfer. its audien i a r. Atkit insgbdee ut, o At its be nt, thefaspceirlitat st, cisdieosnig ustn st, desaignt revtt y , isnoislvth ric n is theanstc,eotshcort in this n is nothing. Designexists only as a substance in betwee f rineg spcroout, ou b u l n. tr u It is like a t, a lubrica a blem t in nt e facilita n o ting s the u e transfe fe r ofonsometh t r. k in p i A l f ,a ro t r it s n e t, makin s best, d t, ma ings(a tty It i . ew v e g k s n ig d e e n e inegsage c e s is is s io th w n e c t s isiut, the sco , s o,ui ort transfer of somethi e olv(a bdec onsout in front, mackin ingmes probdcle ecm timsng isions, in t icant facilitating the e ingtanc soleen. a lubr vin e like g is a pro It is ble n ms n betw , in and e a bra n, t d m subs vely guiding its aud hiien woDes s a only rst, digne bas o formatio in s t(a ng. , esigxists ce ge susel (an sa S d n isasm the es clie m ainer i nt, if g . the r ng re is hi y h a s et a m h an t so n t y s. Sdmaid, a servan sfe onl e transfer of sigh andeinsigh r. A t, th ating thsmall me happens fattciylit xists ts. Sometimesothis aptre very teeny, ght n tedwway. icean es d initsiishapp i cort in this anddrestric imlikese a lubrin Some times ont ists ban sign si ser van between. Ittis vi tr ne an it. S othm to sf se n e) er t au . in t on A e ec , h is a t b nc e t it e ta h ts s er i bs b s th en e a su pretty t hts s nt, if esigndis in only as nsing for those esmt,nodsm ths ehacl thesig ppie nd et,sieogut in sions scto,idum and insight an way. cees(a s.au cothis Somet dienimes sarioch rt inhappen seninsaliawvery se teeny, s io i e small s it and restrict is ay ed tg v n is fi m Somet v imes is t o h th w e pr am i S n a s I n . . ay o s t t w r w t a c a ) ti the nsfer. ne is veroyne igh ssionis s re p n i e A ex r re e t o d h m t i to ts best,tdeeeisniyo, ns an , if t n nt, athe p e ) li r scaleseor vrain c e e retty e (and th e w v sign sismthaellsac on onudt, o audience scort in this trreanissfer.is one) to n s it g t reusttrin f ro and b is ehere At its best, ing else h nlv t t incs,teso ga problems, t, in f i m . At its d e f , s t ig k i io d n n i is n is the sc making dec wors ie waetim esigcinel nist, y. Sogesdeitcishap onot,urest way. Som ionspe t, ourict , the pretty es(and t,thde in fr and t in ed ,s out all ny, l merhap t, sm tee y u f ver o a ro m in c s sc co e n pen e ly rt e t, th in c this e a es m th n is aking de time eis transfer. Attititssbhesant,ddmesaig ienghts. Somthetim udinsi and id c is , be io s a st, design is .A ns, solvin i serth vaensc t, ou is transfer thet, pou gp esith anrtDdin retttin gn i yees(co y efrscon ttcig bese t,pre t, m dnes o ak s th r in f ron t g decisions, n is the sco noth in in t th u is o e ut, out in i transfer. solveinscgopr ut,oblem ingfr. on s, and A th Det,s making dec aud igne design ist its best, desig is io t, n s s, e so b lv s ing problem r. At it xists n is the sfeand bravely only ans, guiding its ething (a message, in as a scort in this tr au som dience (and es , design is merely a handm the cli the transfer of e pretty ubstanc t, th aid, a ser van eanint facilitating r vt,an the e ic pre s br tty lu esc a ort a , e in thi id lik s b a tra is nsf er. It m e At n. d its t ee bes n t, w design is the scout, out in t happ een. elyasa ahasubstance in betw erly mon It is s i front, is n s st ig xi s e ne dig like D time st,es g. e orrm a a t s m i o l e o u i S w visionsnand , a insigh t s . S om cw ant hSome this happens in a very teeny, small andbrdrestric anat yf. ted pr thists. Somervtimes g i s n i way. , tim a tg its the p risicitoens andcilitating t s e v a r r u the se m dienectty or nedw tran som )way e e anexpression atlol a. I am always searching for tho sf isti n, escm o s eth s on a grander scale or in a mos(cre i d o e y penerso rt ithtehr e en ap h it it happening es e f im c i n et t l m , i o t S e e se t, difretstricted way. c lien n a tvheisr yt allnan servant, lth .eApr h e re dinthe i teeny, sm n ran t iet a s ty ( es co ry n i s on e t rt e ve then sfe nscwth paeer. At is strin e i p an p sf d ap h a ) to n u o is r a h it . s r es s be s t im s st A i , i et de t m si o gn ist th , de s th e w vi ay. Som e scout, out i e t hnissigthgts. S s s in i front, mdakre edsiw o sa bes tim gn is st e in g ri an dect l m cisions,nso al t o sm , y, m en S lvinngd te d . ry s ve e e a t in r s s h ely en nsig i p g g ap i h is s ni htsn.d in imaes th s th a S ons and insights. Somet handm es etim ioonnsew viosim cou aid es tishme ,a e. At its worst, design t, o s rely is ha a handmaid, a ser vant, theepre ut r va tty in nt, escort in this transfer. ppe f


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Design is nothing. It is like a lubricant It is like a lubricant It is like a lubricant facilitating It is like a lubricant facilitating the facilitating facilitating the transfer transfer of something (a message, transfer thethe transfer of somethinga product, a story) to information, of something of something (a message, someone or something else. At its worst, (a message, (a message, information, a a handmaid, a servant, design is merely information, a information, a product, story) in this transfer. At its the prettya escort product,product, a story) a story) to someone best, design or is the scout, out in front, to someone or to someone or something else. Atsolving problems, making decisions, somethingsomething else. At else. At is its design andworst, bravely guiding its audience (and its worst, its worst, design is design is merely a handmaid, the client, if there is one) to new visions merely a handmaid, merely a handmaid, aand servant, theSometimes this happens insights. a servant, a servant, the the pretty escort in in a very teeny, small and restricted way. pretty in escort in pretty escort this transfer. its Sometimes itAt happens on a grander thisAttransfer. At its this transfer. its best, the expressionistic way. I scale design or in a is more best, design is the best, design is the scout, out in front, for those moments am always searching out in front, scout, out scout, in front, making because decisions, it is then that making decisions, making decisions, It is like a lubricant facilitating the solving problems, solving problems, solving problems, transfer of something (a message, and bravely guiding bravely guiding and bravelyand guiding information, a product, its audience (and the a story) to its audience (and the its audience (and the someone or something client, if there is one) else. At its if there is one) client, if thereclient, is one) worst, design is merely a handmaid, to new visions and to anew to new visions andvisions servant, theand pretty escort in this insights. Sometimes insights. Sometimes design is the insights. Sometimes transfer. At its best, this happens in a this happens in a this happens in a scout, out in front, making decisions, very teeny, small verysmall teeny, small very teeny, solving problems, and bravely guiding and restricted and and restricted itsrestricted audience (and the client, if there way. Sometimes way. Sometimes way. Sometimes is one) to new visions and insights. it happens on a it happens it happens on a on a Sometimes this happens in a very grander scale or in a in restricted a grander scalegrander or in a scale or teeny, small and way. more expressionistic more expressionistic more expressionistic Sometimes it happens on a grander way. I am always I am always way. I amway. always scale or in a more expressionistic searching for those searching foralways those searching for thoseI am way. for those moments becausesearching it moments because it is then that design is something. moments because it that is then is then is then thatthat

Design exists only as a substance in between.


Marlene McCarty :

Design is

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design is

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Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something. Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something. Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something. Â


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Marlene McCarty

Design is nothing. Design exists only as a substance in between. It is likeexists a lubricant the ofItsomething (a message, Design only asfacilitating a substance intransfer between. is like a lubricant information, a product, a story) to someone or something else. aAt facilitating the transfer of something (a message, information, its worst,adesign a handmaid, a servant, the product, story) is tomerely someone or something else. At itspretty worst,escort design in merely this transfer. At its best, designthe is the scout, outininthis front, making is a handmaid, a servant, pretty escort transfer. decisions, andout bravely guiding its audience At its best,solving designproblems, is the scout, in front, making decisions,(and the client, if there and is one) to new visions insights. Sometimes solving problems, bravely guiding itsand audience (and the client, this happens a very and restricted way. Sometimes it if there is one)into new teeny, visionssmall and insights. Sometimes this happens happens a grander scale or in a more expressionistic way. I am in a very on teeny, small and restricted way. Sometimes it happens always searching moments because itway. is I am always on a grander scalefor orthose in a more expressionistic searching for those moments because it is then that Design is something.Â


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