Medical content marketing – The present and future of healthcare industry

Medical Content Marketing - The Present and Future of the Healthcare Industry

Medical Content Marketing – What is it?

Content marketing for healthcare institutions involves creating and sharing content that is useful for the target audience.

PEOPLE ENJOY HIGH-QUALITY HEALTHCARE CONTENT AND HENCE SHARE IT.

Why healthcare institutions should invest in medical content marketing?

The Simple Answer – Reliability.

Let us break down that for you.

► About 7% of all Google

searches are health-related.

► That accounts for a

whopping 70,000 searches, every minute.

This should not be surprising in the slightest!

What do you do?

►

Imagine yourself having consistent coughs for a couple of days and on the third day you have an upset stomach.

►

Most people immediately Google the symptoms.

This is where the healthcare institutions come in.

WHEN YOU CREATE MEDICAL CONTENT THAT IS USEFUL AND APPRECIATED BY THE PATIENTS YOUR BRAND BECOMES POPULAR.

Then what?

Good content people share your content more readers better position in the search results brand popularity more patients

Types of healthcare content

• News About Discoveries And Advancements In The Medical Field • Educational Content • Blogs • Videos • Infographics • Podcasts • Ebooks • Newsletters • Webinar • Educational Quiz • Case Studies

Requirements for good medical content

• The data should be accurate • It should be written in audiencefriendly language • The human element should be retained.

• The medical jargon should be simplified • Content should not self-promote your brand too much • Content should be posted consistently

This is why 62% of all healthcare institutions outsource their content to professional medical content writers

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At LBN Tech Solutions, we provide you with unique content marketing plans that focus on your objectives and bring the tangible results you want.

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Check out the clients who trust us to create their medical content

✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Kauvery Hospitals Prashanth Hospitals Gleneagles Global Hospitals New Medical Centre, Pondy Epione Dental Care Hills Dental Razz Wellness Centre Indian Health Center Sandra Kamiak M.D.

Elevate your brand’s digital presence by choosing as your content marketing partner. We have a proven record of creating engaging and accurate content.

For more details, visit https://lbntechsolutions.com/best-content-marketing-compan y-for-the-healthcare-industry-chennai.html

LBN Tech Solutions Pvt. Ltd. Old# 67, New# 36, 3rd Street, D Block Anna Nagar East, Chennai 600102 +91 96770 67571 | info@lbntechsolutions.com | www.lbntechsolutions.com