Why WhatsApp marketing might become the next sensation?
WhatsApp messages have an open rate of over 98% which makes them more powerful than emails. WhatsApp business now has over 200 million users worldwide making it a big market for business owners.
Also, Meta will be testing a new feature soon which will allow small businesses to create ads that click to WhatsApp, WITHOUTthe need for Facebook or Instagram account. Digital branding made easy for small business owners!
Click-to-WhatsApp ads refer to the ads that are being run on Facebook and Instagram with their landing pages in WhatsApp.These ads run on social media platforms with a CTAbutton that is usually labeled as ‘chat on WhatsApp’. When the potential customer clicks this CTAbutton, he gets redirected to the WhatsApp chat of the business, where he can access the promotional materials of the product/service and also get his queries about the products answered.
The responses are usually automated but businesses can also choose to directly engage with the customers. Here are some reasons why you should consider including WhatsApp ads in your marketing campaign.
➢ Generation of warm leads
➢ Immediate engagement of customers
➢ Simple and easy promotion for the business
➢ Ability to send personalised messages
➢ Ability to engage the customers any time of the day