2016 Condensed Media Kit

2016 Locale Magazine CONDENSED

MEDIA KIT

PHOTO BY: ADAM GENTRY

Los Angeles | San Francisco | San Diego | Orange County | Las Vegas | Palm Springs

MEDIA KIT Los Angeles | San Francisco | San Diego | Orange County | Las Vegas | Palm Springs

ABOUT US Locale is Southern California’s premier quarterly magazine, focusing on local lifestyle, local character, local people, local issues and local hotspots. Locale is prominently displayed. Locale is produced by creative locals with a passion for Los Angeles, Orange County & San Diego’s hidden gems. Locale is locally owned and operated.

OUR DEMOGRAPHICS

Our average fan:

64%

25-44 years old

70% 40%

College graduate 62%

Makes over $150k annually Logs onto our website from work & stays on for over 2 minutes

43% 10

20

30

40

50

60

70

80

90

100

Has a house worth over $800k

MAGAZINE IMPRESSIONS

LOS ANGELES

ORANGE COUNTY

5 impressions per magazine or 1,200,000 per year 300 Coastal Southern California delivery locations

240,000 TOTAL MAGAZINES

SAN DIEGO

AGE

INCOME

40K

22K

2K

SOCIAL MEDIA 50,000+ Digital Magazine Impressions 40,000+ Facebook Likes 22,000+ Instagram Followers 3,000+ Twitter Followers

WEB TRAFFIC

MAGAZINE READERS

GENDER

50K

Female (Age 25-34)

25-34

150,000+

Male (Age 25-34)

35-44

125,000-150,000

Female (Age 35-44)

18-24

100,000-125,000

Male (Age 35-44)

45-54

200,000+ Visitors Per Month 5 minutes Average Stay 180+ Editorial Stories Per Month

IN EACH ISSUE Each issue of Locale is divided into 4 sections: Eat/Drink, Style/Beauty, Go/Do & Home/Away.

2016 PRINT EDITORIAL CALENDAR JANUARY | OC - EAT/DRINK Issue Ads Due: 11.15.15 Magazine Published: 01.01.16

MAY | LA & PS - STYLE/BEAUTY Issue Ads Due: 03.15.16 Magazine Published: 05.01.16

SEPTEMBER | SD - GO/DO Issue Ads Due: 07.15.16 Magazine Published: 09.01.16

FEBRUARY | LA - EAT/DRINK Issue Ads Due: 12.15.15 Magazine Published: 02.01.16

JUNE | SD - STYLE/BEAUTY Issue Ads Due: 04.15.16 Magazine Published: 06.01.16

OCTOBER | OC - HOME/AWAY Issue Ads Due: 08.15.16 Magazine Published: 10.01.16

MARCH | SD - EAT/DRINK Issue Ads Due: 01.15.16 Magazine Published: 03.01.16

JULY | OC - GO/DO Issue Ads Due: 05.15.16 Magazine Published: 07.01.16

NOVEMBER | LA & PS - HOME/AWAY Issue Ads Due: 09.15.16 Magazine Published: 11.01.16

APRIL | OC - STYLE/BEAUTY Issue Ads Due: 02.15.16 Magazine Published: 04.01.16

AUGUST | LA - GO/DO Issue Ads Due: 06.15.16 Magazine Published: 08.01.16

DECEMBER | SD - HOME/AWAY Issue Ads Due: 10.15.16 Magazine Published: 12.01.16

Los Angeles | San Francisco | San Diego | Orange County | Las Vegas | Palm Springs

PRINT AD PRICING

PRINT AD SPECS SPREAD

AD SIZE

X1

X4

X8

X12

BACK COVER

$15,000

$12,000

$10,000

$9,000

INSIDE FRONT COVER

$11,500

$8,800

$7,900

$6,600

INSIDE BACK COVER

$11,250

$9,500

$8,000

$7,500

SPREAD

$8,400

$7,400

$6,400

$5,400

WIDTH: 20” HEIGHT: 12” BLEED: 0.125” TOTAL DIMENSIONS: 20.25” X 12.25”

FULL PAGE WIDTH: 10” HEIGHT: 12” BLEED: 0.125” TOTAL DIMENSIONS: 10.25” X 12.25”

1/2 PAGE WIDTH: 4.625” HEIGHT: 11.5”

FULL PAGE

$7,200

$5,400

$4,300

$3,750

1/2 PAGE

$4,100

$3,500

$2,900

$2,450

WIDTH: 3” HEIGHT: 11.5”

1/3 PAGE

$2,900

$2,600

$2,300

$2,050

Email ad to production@localemagazine.com

1/3 PAGE

DISPLAY AD MATERIAL REQUIREMENTS: Only CMYK | 300DPI Resolution | Extensions: .pdf, .indd, .psd or .ai | Copy must be spell-checked and proofed PRODUCTION CHARGES: Alterations, design, type color corrections and proof, if produced by publisher, will be billed to the advertiser for $250

DIGITAL AD PRICING AD SIZE FULL PAGE SKIN

WEB

EMAIL

SOCIAL MEDIA

PRICE $1,500 WEEK

LEADERBOARD (ROS)

$2,000 MONTHLY

SQUARE (ROS)

$1,500 MONTHLY

LOWER BANNER (ROS)

$1,000 MONTHLY

IN STORY AD (TOP 10)

$1,000 MONTHLY

AD SIZE

PRICE

DEDICATED EMAIL BLAST

$1,500

LEADERBOARD

$350

LOWER BANNER

$350

EDITORIAL WITH LINK

$500

EVENT WITH LINK

$250

AD SIZE

PRICE

POSTING ON ALL 3 NETWORKS

$500

CONTEST

$1,000

SOCIAL DAILY TAKEOVER

$2,000

INSTAGRAM TAKEOVER

$1,000

INSTAGRAM CONTEST

DIGITAL AD SPECS FULL PAGE SKIN WIDTH: 352px HEIGHT: 1030px

LEADERBOARD WIDTH: 1200px HEIGHT: 100px

SQUARE WIDTH: 360px HEIGHT: 360px

IN STORY AD/LOWER BANNER WIDTH: 750px HEIGHT: 90px

EMAIL BLAST WIDTH: 600px HEIGHT: 600px Email ad to fulfillment@localemagazine.com

$500

DISPLAY AD MATERIAL REQUIREMENTS: RGB | 72-96DPI Resolution | Extensions: .pdf, .indd, .psd or .ai | Copy must be spell-checked and proofed PRODUCTION CHARGES: Alterations, design, type color corrections and proof, if produced by publisher, will be billed to the advertiser for $250