2016 Locale Magazine CONDENSED
MEDIA KIT
PHOTO BY: ADAM GENTRY
Los Angeles | San Francisco | San Diego | Orange County | Las Vegas | Palm Springs
MEDIA KIT Los Angeles | San Francisco | San Diego | Orange County | Las Vegas | Palm Springs
ABOUT US Locale is Southern California’s premier quarterly magazine, focusing on local lifestyle, local character, local people, local issues and local hotspots. Locale is prominently displayed. Locale is produced by creative locals with a passion for Los Angeles, Orange County & San Diego’s hidden gems. Locale is locally owned and operated.
OUR DEMOGRAPHICS
Our average fan:
64%
25-44 years old
70% 40%
College graduate 62%
Makes over $150k annually Logs onto our website from work & stays on for over 2 minutes
43% 10
20
30
40
50
60
70
80
90
100
Has a house worth over $800k
MAGAZINE IMPRESSIONS
LOS ANGELES
ORANGE COUNTY
5 impressions per magazine or 1,200,000 per year 300 Coastal Southern California delivery locations
240,000 TOTAL MAGAZINES
SAN DIEGO
AGE
INCOME
40K
22K
2K
SOCIAL MEDIA 50,000+ Digital Magazine Impressions 40,000+ Facebook Likes 22,000+ Instagram Followers 3,000+ Twitter Followers
WEB TRAFFIC
MAGAZINE READERS
GENDER
50K
Female (Age 25-34)
25-34
150,000+
Male (Age 25-34)
35-44
125,000-150,000
Female (Age 35-44)
18-24
100,000-125,000
Male (Age 35-44)
45-54
200,000+ Visitors Per Month 5 minutes Average Stay 180+ Editorial Stories Per Month
IN EACH ISSUE Each issue of Locale is divided into 4 sections: Eat/Drink, Style/Beauty, Go/Do & Home/Away.
2016 PRINT EDITORIAL CALENDAR JANUARY | OC - EAT/DRINK Issue Ads Due: 11.15.15 Magazine Published: 01.01.16
MAY | LA & PS - STYLE/BEAUTY Issue Ads Due: 03.15.16 Magazine Published: 05.01.16
SEPTEMBER | SD - GO/DO Issue Ads Due: 07.15.16 Magazine Published: 09.01.16
FEBRUARY | LA - EAT/DRINK Issue Ads Due: 12.15.15 Magazine Published: 02.01.16
JUNE | SD - STYLE/BEAUTY Issue Ads Due: 04.15.16 Magazine Published: 06.01.16
OCTOBER | OC - HOME/AWAY Issue Ads Due: 08.15.16 Magazine Published: 10.01.16
MARCH | SD - EAT/DRINK Issue Ads Due: 01.15.16 Magazine Published: 03.01.16
JULY | OC - GO/DO Issue Ads Due: 05.15.16 Magazine Published: 07.01.16
NOVEMBER | LA & PS - HOME/AWAY Issue Ads Due: 09.15.16 Magazine Published: 11.01.16
APRIL | OC - STYLE/BEAUTY Issue Ads Due: 02.15.16 Magazine Published: 04.01.16
AUGUST | LA - GO/DO Issue Ads Due: 06.15.16 Magazine Published: 08.01.16
DECEMBER | SD - HOME/AWAY Issue Ads Due: 10.15.16 Magazine Published: 12.01.16
Los Angeles | San Francisco | San Diego | Orange County | Las Vegas | Palm Springs
PRINT AD PRICING
PRINT AD SPECS SPREAD
AD SIZE
X1
X4
X8
X12
BACK COVER
$15,000
$12,000
$10,000
$9,000
INSIDE FRONT COVER
$11,500
$8,800
$7,900
$6,600
INSIDE BACK COVER
$11,250
$9,500
$8,000
$7,500
SPREAD
$8,400
$7,400
$6,400
$5,400
WIDTH: 20” HEIGHT: 12” BLEED: 0.125” TOTAL DIMENSIONS: 20.25” X 12.25”
FULL PAGE WIDTH: 10” HEIGHT: 12” BLEED: 0.125” TOTAL DIMENSIONS: 10.25” X 12.25”
1/2 PAGE WIDTH: 4.625” HEIGHT: 11.5”
FULL PAGE
$7,200
$5,400
$4,300
$3,750
1/2 PAGE
$4,100
$3,500
$2,900
$2,450
WIDTH: 3” HEIGHT: 11.5”
1/3 PAGE
$2,900
$2,600
$2,300
$2,050
Email ad to production@localemagazine.com
1/3 PAGE
DISPLAY AD MATERIAL REQUIREMENTS: Only CMYK | 300DPI Resolution | Extensions: .pdf, .indd, .psd or .ai | Copy must be spell-checked and proofed PRODUCTION CHARGES: Alterations, design, type color corrections and proof, if produced by publisher, will be billed to the advertiser for $250
DIGITAL AD PRICING AD SIZE FULL PAGE SKIN
WEB
SOCIAL MEDIA
PRICE $1,500 WEEK
LEADERBOARD (ROS)
$2,000 MONTHLY
SQUARE (ROS)
$1,500 MONTHLY
LOWER BANNER (ROS)
$1,000 MONTHLY
IN STORY AD (TOP 10)
$1,000 MONTHLY
AD SIZE
PRICE
DEDICATED EMAIL BLAST
$1,500
LEADERBOARD
$350
LOWER BANNER
$350
EDITORIAL WITH LINK
$500
EVENT WITH LINK
$250
AD SIZE
PRICE
POSTING ON ALL 3 NETWORKS
$500
CONTEST
$1,000
SOCIAL DAILY TAKEOVER
$2,000
INSTAGRAM TAKEOVER
$1,000
INSTAGRAM CONTEST
DIGITAL AD SPECS FULL PAGE SKIN WIDTH: 352px HEIGHT: 1030px
LEADERBOARD WIDTH: 1200px HEIGHT: 100px
SQUARE WIDTH: 360px HEIGHT: 360px
IN STORY AD/LOWER BANNER WIDTH: 750px HEIGHT: 90px
EMAIL BLAST WIDTH: 600px HEIGHT: 600px Email ad to fulfillment@localemagazine.com
$500
DISPLAY AD MATERIAL REQUIREMENTS: RGB | 72-96DPI Resolution | Extensions: .pdf, .indd, .psd or .ai | Copy must be spell-checked and proofed PRODUCTION CHARGES: Alterations, design, type color corrections and proof, if produced by publisher, will be billed to the advertiser for $250