2016 Media Kit

2016 Locale Magazine PRINT | DIGITAL | EVENT

MEDIA KIT

PHOTO BY: ADAM GENTRY

Los Angeles | San Francisco | San Diego | Orange County | Las Vegas | Palm Springs

ABOUT US Locale is the premier western regional quarterly magazine, focusing on local lifestyle, local character, local people, local issues, and local hotspots. Locale is produced by creative locals who have a desire to show you what is great about where we live. Locale is locally owned and operated.

OUR DEMOGRAPHICS

64%

Our average fan:

70%

25-44 years old

40%

College graduate

62%

Makes over $150k annually Logs onto our website from work & stays on for over 2 min.

Has a house worth over $800k

43% 10

20

30

40

50

60

MAGAZINE READERS 40% 25%

40% 23%

15%

24%

14%

22% 13%

10%

GENDER

2

12%

AGE

INCOME

Female (Age 25-34)

25-34

150,000+

Male (Age 25-34)

35-44

125,000-150,000

Female (Age 35-44)

18-24

100,000-125,000

Male (Age 35-44)

45-54

70

80

90

100

INFO@LOCALEMAGAZINE.COM | 949.436.8910

HOME/AWAY

Edition

GO/DO

Edition

GO/DO

GO/DO

Edition

Edition

Kaitlynn CARTER

STOPS US IN OUR TRACKS DRESSED FOR DEL MAR’S OPENING DAY

Lauryn EVARTS TALKS ALL THINGS SKINNY

Katherine LAPRELL MEETS US IN THE DESERT AT HIGH NOON

Meghan KING EDMONDS GETS REAL WITH US

MURAL BY: ROY MCMAKIN FAVORITE COLOR, 2010 LA JOLLA, CA

RANCHO LAS LOMAS

STYLE/BEAUTY

Edition

PIONEERTOWN

STYLE/BEAUTY

Edition

STYLE/BEAUTY Edition

RANCHO MISSION VIEJO RIDING PARK AT SAN JUAN CAPISTRANO

EAT/DRINK Edition

Yenny GARCIA STOPS US IN OUR TRACKS DRESSED FOR DEL MAR’S OPENING DAY

JUST JOSHIN’

Chloe HURST

EXTENDS FESTIVAL FASHION YEAR LONG

Sophia MONDI LIVING IN A WONDERLAND

Tammy SOGLANICH WORTH THE WHISK

RANCHO MISSION VIEJO RIDING PARK AT SAN JUAN CAPISTRANO

EAT/DRINK Edition

Chanel WEST COAST

AT JOSHUA TREE NATIONAL PARK

AT SHEATS GOLDSTEIN RESIDENCE

EAT/DRINK Edition

Scarlett BENCHLEY

WHISK-ING YOU AWAY AT SHEATS GOLDSTEIN RESIDENCE

FAIRMONT MIRAMAR HOTEL & BUNGALOWS

SHOP

Edition

SHOP

Edition

HOME

Edition

Cameron DORN

ALL ABOARD THE AOLANI CATAMARAN AT SAN DIEGO HARBOR

DO

Edition

SHOP

Edition

Vanessa GIOVACCHINI & Marylouise PELS IT’S THEIR UNIVERSE

DO

Edition

Brittany MCGOWAN ALL HATS ON DECK PREPPING FOR DEL MAR’S OPENING DAY

Kayla REID WORTH THE WAIT. THREE GASLAMP VENUES WE COULD NOT WAIT TO GET INTO.

Arianny CELESTE ANSWERS THE BELL AND COMES OUT SWINGING

Cora BENESH FABULOUS FALL-IDAY AT SURF AND SAND RESORT AT FLORENT RESTAURANT & LOUNGE

THE DECK ON LAGUNA BEACH

3

MAGAZINE IMPRESSIONS LOS ANGELES

5 300

Impressions per magazine or

1,200,000

240,000

ORANGE COUNTY

per year

TOTAL MAGAZINES SAN DIEGO

Coastal Southern California Delivery Locations

SOCIAL MEDIA Over 70,000+ Social Media Fans

50,000+

22,000+

40,000+

3,000+

Digital Magazine Impressions

Instagram Followers

Twitter Followers

Facebook Likes

50K

40K

20K

2K

WEB TRAFFIC

150,000+ 2M 47S

Visitors Per Month

180+

Editorial Stories Per Month

Average Stay

EMAIL BLAST We send out emails every week regarding events, our digital magazine and web stories.

20,000+ 4

Email Addresses

PHOTO BY: NOBLE ANDREWS

INFO@LOCALEMAGAZINE.COM | 949.436.8910

We employ a team of over 100 professional writers, photographers and stylists. We deploy our team to more than 60 sites each month to craft an issue that is essentially LOCALE.

5

2016

PRINT EDITORIAL CALENDAR

LOS ANGELES | ORANGE COUNTY | SAN DIEGO

JANUARY | OC - EAT/DRINK Issue

JULY | OC - GO/DO Issue

Editorial Meeting: 09.01.2015 Ads Due: 11.15.15 Magazine Published: 01.01.16 Eat/Drink Emphasis: The Ultimate Foodie Guide, Juicing, Restaurant Owners/Experts

Editorial Meeting: 03.01.2016 Ads Due: 05.15.16 Magazine Published: 07.01.16 Do Emphasis: Beach Clean-Ups, Summer Bucket List, Museum Roundup

FEBRUARY | LA - EAT/DRINK Issue

AUGUST | LA - GO/DO Issue

Editorial Meeting: 09.29.2015 Ads Due: 12.15.15 Magazine Published: 02.01.16 Eat/Drink Emphasis: The Ultimate Foodie Guide, Waterfront Brunch/Cocktail Locations, Farmers Markets

Editorial Meeting: 03.29.2016 Ads Due: 06.15.16 Magazine Published: 08.01.16 Do Emphasis: Outdoor Theatres, Rock Climbing Guide, Street Art

MARCH | SD - EAT/DRINK Issue

Editorial Meeting: 05.03.2016 Ads Due: 07.15.16 Magazine Published: 09.01.16 Do Emphasis: Local Musicians, Charities, Free Outdoor Workouts

Editorial Meeting: 11.03.2015 Ads Due: 01.15.16 Magazine Published: 03.01.16 Eat/Drink Emphasis: The Ultimate Foodie Guide, Tequila Tastings, Gardening Experts

APRIL | OC - STYLE/BEAUTY Issue Editorial Meeting: 12.01.2015 Ads Due: 02.15.16 Magazine Published: 04.01.16 Shop Emphasis: Handmade Jewelry Shops, Fashion Philanthropists, Outdoor Retail Market Guide

MAY | LA & PS - STYLE/BEAUTY Issue Editorial Meeting: 12.15.2015 Ads Due: 03.15.16 Magazine Published: 05.01.16 Shop Emphasis: Personal Shoppers, Boutique Guide, Up and Coming Designers

JUNE | SD - STYLE/BEAUTY Issue Editorial Meeting: 02.02.2016 Ads Due: 04.15.16 Magazine Published: 06.01.16 Shop Emphasis: Swimsuits, Best Outfits and Accessories for the Del Mar Racing Season

6

SEPTEMBER | SD - GO/DO Issue

OCTOBER | OC - HOME/AWAY Issue Editorial Meeting: 05.31.2016 Ads Due: 08.15.16 Magazine Published: 10.01.16 Do Emphasis: Chefs at Home, Interior Design Experts, Holiday Party Tips for the Hostess

NOVEMBER | LA & PS - HOME/AWAY Issue Editorial Meeting: 06.28.2016 Ads Due: 09.15.16 Magazine Published: 11.01.16 Do Emphasis: DIY Centerpieces, Home Spa Treatments, Holiday Gift Guide

DECEMBER | SD - HOME/AWAY Issue Editorial Meeting: 08.02.2016 Ads Due: 10.15.16 Magazine Published: 12.01.16 Do Emphasis: Decor-Taining Tips, Wine Pairings, Holiday Gift Guide

INFO@LOCALEMAGAZINE.COM | 949.436.8910

◀ Eat/Drink

◀

Go/Do

◀

Style/Beauty

◀ Home/Away

7

IN EACH ISSUE Each issue of Locale is divided into 4 sections; Eat/Drink, Style/Beauty, Go/Do & Home/Away. There are staple pieces that are included in every market’s quarterly issue. Here is an example of the typical stories you may find.

EAT + DRINK.

Great local restaurants, recipes, menu ideas and venues. Locals eat great and we show you where.

Cappuccinos, schooners, martinis, sports bars and clubs. Our recommendations on what and where to drink.

• • • • •

Eat Expert Profile: Celebrity chefs, restaurant owners and eating experts VS: Our friendly food competition featuring the best of the best Meals Deconstructed: We take apart the area’s best dishes to show you what goes into them.

Drink Expert Profile: Mixologists, bar owners, baristas Restaurant & Bar Compilation Piece: Best food and drink, inviting atmospheres, great patios

STYLE + BEAUTY.

We find the hottest looks for home, hubby, ladies and kids.

• Style or Beauty Expert Profile: Fashion designers, boutique owners, models, makeup artists and beauty shop owners • That’s What She Said: A blogger’s view on the perfect shopping day.

• Fashion Spread: Featuring local models, designers & photographers

GO + DO.

From movies on the sand to picnic spots and paddle boarding, we show you where to enjoy our great weather.

• Go or Do Expert Profile: Movers, shakers, surfers, entrepreneurs, musicians and travel experts • First Timer’s Guide: We try what you haven’t: hang gliding, stand up paddle boarding, surfing & more.

• Native Knowledge Calendar: A local expert’s guide on what to do and where to go every day of the week.

HOME + AWAY.

Wanna stay in and relax? We will show you how to make comfort food, relax and enjoy your rest.

• Home or Away Expert Profile: Top agents, home builders & designers and hotel experts • Setting the Table: Fantasy table settings at amazing local restaurants & homes • Su Casa: A tour of the area’s finest homes & apartments.

8

INFO@LOCALEMAGAZINE.COM | 949.436.8910

/drink

32 EAT EXPERT

style

PHOTO BY:PHOTO Taso Papadakis BY: Taso Papadakis

PHOTO BY: Josie Gonzales

eat

Month June Y2E0A 1 5R

Catching Up With Celebrity Chef Chris Gentile of San Diego’s Double Standard Kitchenetta and Craft Bar

/beauty /beauty

36 EAT FEATURE Escape to Italy With the Anselmi Brothers’ Newest Concept

44 EAT EXPERT

50 MEALS DECONSTRUCTED Feel Good Food, Liven Up Your Diet With the Worldly Options From True Food Kitchen

Michael Skubic Gets Crafty With the Release of His Southwestern Gin

EAT EXPERT Raising the Standard

PHOTO BY: Michael Wesley

/do

Fun, From Retail A Waterfront Therapy to Wonder, Come to Delicious Dining The Headquarters for Open-Air Fun, From Retail Therapy to Delicious Dining

LOCALE LOOKS Laps of Luxury

Mixing it up in Carlsbad, The Compass Creates Elevated Cocktail Creations to Please Your Palate

go

Find Your Next Favorite Place 82 LOCALE to Take a Dip at LOOKS These Three Las VegasYour Pools Find Next Favorite Place to Take a Dip at These Three Las Vegas Pools 101 STYLE FEATURE

A Waterfront Wonder, Come to 123 THAT’S The Headquarters WHAT SHE SAID for Open-Air

82 82

65 DRINK FEATURE

Eat/Drink Section Opener

From Gorgeous 73 STYLE Lashes to Unique & BEAUTY Denim, Look and EXPERTS Feel Your Best All Year Round From Gorgeous Lashes to Unique Denim, Look and Feel Your Best All Year Round 82 LOCALE LOOKS

Fringe, Flowers and Feathers 108 FASHION Unite on a Desert SPREAD Escape to Joshua Tree Fringe, Flowers and Feathers Unite on a Desert Escape to Joshua Tree 123 THAT’S WHAT SHE SAID

56 DRINK EXPERT

DOUBLE STANDARD KITCHENETTA AND CRAFT BAR 695 6th Ave San Diego, CA 92101 619.269.9676 www.doublestandardsd.com

June 2015

73 STYLE & BEAUTY EXPERTS

From Online to Brick and 101 STYLE Mortar, These FEATURE Highly Sought After Retail From Online Destinations to Brick and Come toThese a Store Mortar, Near You Highly Sought After Retail Destinations Come to a Store Near You 108 FASHION SPREAD

Freshly Focused Sandwich Shop Board & Brew Expands to New Locations in San Diego

32

June 2015

LOCALE LOOKS Laps of Luxury

WET REPUBLIC MGM GRAND 3799 S Las Vegas Blvd Las Vegas, NV 89109 702.891.3715 WET REPUBLIC www.wetrepublic.com MGM GRAND 3799 S Las Vegas Blvd Las Vegas, NV 89109 702.891.3715 www.wetrepublic.com

31

JUNE 2015

71

JUNE 2015

Style/Beauty Section Opener

home

/away

June 2015

132 FIRST TIMER’S GUIDE A Day on the High Seas With Sail San Diego

71

JUNE 2015

August 2015

154 HOME EXPERT How Blake Andrews Builds Hope Through Building Homes

138 DO EXPERT A Passion for Wellness, the Dynamic Duo of Nick and Shawn Donohoe Bring a Freshly Focused Workout Experience to the City of La Jolla

158 ESCAPE Immerse You and Your Soulmate with Utopian Island Life at This Tropical Paradise

170 SETTING THE TABLE

Christian Zucconi of the Indie-Rock Band Grouplove Sits Down and Opens Up About His Journey Into the Spotlight

See How the Love of Beautiful Things Turns a Backyard Into a Stunning Oasis

151 DEL MAR OPENING DAY GUIDE

PHOTO BY: Jessica Alexander

144 DO FEATURE

174 SU CASA Welcome to Hollywood House, Home to Some of Tinseltown’s Most Iconic Stars

What to Do, See, Eat and Wear at the Del Mar Racetrack

138

174

DO EXPERT Shape Shifters

SU CASA Home Sweet Hollywood

PRESS FITNESS 7655 Girard Ave, Ste 102 La Jolla, CA 92037 858.230.7518 www.pressfitclub.com

153

131

AUGUST 2015

JUNE 2015

Go/Do Section Opener

Home/Away Section Opener 9

PRINT AD PRICING AD SIZE

X1

X4

X8

X12

BACK COVER

$15,000

$12,000

$10,000

$9,000

INSIDE FRONT COVER

$11,500

$8,800

$7,900

$6,600

INSIDE BACK COVER

$8,400

$7,400

$6,400

$5,400

SPREAD

$11,250

$9,500

$8,000

$7,500

FULL PAGE

$7,200

$5,400

$4,300

$3,750

1/2 PAGE

$4,100

$3,500

$2,900

$2,450

1/3 PAGE

$2,900

$2,600

$2,300

$2,050

PRINT AD SPECS Please email the AD to production@localemagazine.com * Templates available upon request

Spread

1/2 Page Vertical

1/3 Page Vertical

SPREAD

FULL PAGE

1/2 PAGE

1/3 PAGE

WIDTH: 20” HEIGHT: 12” BLEED: 0.125” TOTAL DIMENTIONS: 20.25” x 12.25”

WIDTH: 10” HEIGHT: 12” BLEED: 0.125” TOTAL DIMENTIONS: 10.25” x 12.25”

WIDTH: 4.625” HEIGHT: 11.5”

WIDTH: 3” HEIGHT: 11.5”

DISPLAY AD MATERIAL REQUIREMENTS • Only CMYK • 300 DPI Resolution • Extensions: .pdf, .indd, .psd or .ai • Copy must be spell-checked and proofed.

10

Full Page

PRODUCTION CHARGES Alterations, design, type color corrections and proof, if produced by Publisher, will be billed to the advertiser for $250.00.

PHOTO BY: ADAM GENTRY

INFO@LOCALEMAGAZINE.COM | 949.436.8910

11

DIGITAL AD PRICING

WEB

EMAIL

SOCIAL MEDIA

AD SIZE

PRICE

FULL PAGE SKIN

$1,500 WEEK

LEADERBOARD (ros)

$2,000 MONTHLY

SQUARE AD (ros)

$1,500 MONTHLY

LOWER BANNER (ros)

$1,000 MONTHLY

IN STORY AD (top 10)

$1,000 MONTHLY

AD SIZE

PRICE

DEDICATED EMAIL BLAST

$1,500

LEADERBOARD

$350

MEDIUM RECTANGLE

$350

EDITORIAL WITH LINK

$500

EVENT WITH LINK

$250

AD SIZE

PRICE

POSTING ON ALL 3 NETWORKS

$500 (per post)

CONTEST

$1,000 (per post)

SOCIAL DAILY TAKEOVER

$2,000 (per day)

FB & IG HOME SCREEN TAKEOVER (daily)

$500

FB HOME SCREEN TAKEOVER (weekly)

$1,000

DIGITAL AD SPECS Please email the AD to fulfillment@localemagazine.com * Templates available upon request FULL PAGE SKIN

LEADERBOARD

SQUARE

IN STORY AD/LOWER BANNER

EMAIL BLAST

WIDTH: 352px HEIGHT: 1030px

WIDTH: 1200px HEIGHT: 100px

WIDTH: 360px HEIGHT: 360px

WIDTH: 750px HEIGHT: 90px

WIDTH: 600px HEIGHT: 600px

DISPLAY AD MATERIAL REQUIREMENTS • RGB • 72 - 92 dpi • Extensions: .pdf, .indd, .psd, jpeg or .ai • Copy must be spell-checked and proofed.

12

PRODUCTION CHARGES Alterations, design, type color corrections and proof, if produced by Publisher, will be billed to the advertiser for $250.00.

INFO@LOCALEMAGAZINE.COM | 949.436.8910

LEADERBOARD

FULL PAGE SKIN

SQUARE

Email Blast

IN STORY AD

Social Media - Facebook

LOWER BANNER

Localemagazine.com

Social Media - Instagram

13

EVENT CALENDAR LOS ANGELES | ORANGE COUNTY | SAN DIEGO

JANUARY

JULY

EAT/DRINK Issue Magazine Published: 01.01.15

GO/DO Issue Magazine Published: 07.01.15

Events: - Orange County Release Party

Events: - Orange County Release Party (LUAU) - SD Opening Day at the Races (Bus trip)

FEBRUARY EAT/DRINK Issue Magazine Published: 02.01.15 Events: - Los Angeles Release Party - Super Bowl Party

Events: - Los Angeles Release Party

MARCH

SEPTEMBER

EAT/DRINK Issue Magazine Published: 03.01.15

GO/DO Issue Magazine Published: 09.01.15

Events: - San Diego Release Party

Events: - San Diego Release Party

APRIL

OCTOBER

STYLE/BEAUTY Issue Magazine Published: 04.01.15

HOME/AWAY Issue Magazine Published: 10.01.15

Events: - Orange County Release Party

Events: - Orange County Release Party - Halloween Masquerade Party

MAY STYLE/BEAUTY Issue Magazine Published: 05.01.15 Events: - Los Angeles Release Party

JUNE STYLE/BEAUTY Issue Magazine Published: 06.01.15 Events: - San Diego Release Party

14

AUGUST GO/DO Issue Magazine Published: 08.01.15

NOVEMBER HOME/AWAY Issue Magazine Published: 11.01.15 Events: - Los Angeles Release Party - Friendsgiving Party

DECEMBER HOME/AWAY Issue Magazine Published: 12.01.15 Events: - San Diego Release Party - Holiday Party

INFO@LOCALEMAGAZINE.COM | 949.436.8910

Grand Opening at The Marke Fletcher Jones 2015 C & GLA Launch Event

New Year’s Eve at Newport Dunns

Los Angeles November Release Party at the Sofitel Hotel

San Diego Release Party Los Angeles Launch Party at Sportsmen’s Lodge at The Grand Del Mar

Fall Formal at Surf & Sand

15

EVENT SPONSORSHIP PRICING NAMED PARTNER

$12,500

Package includes: • Event presented by “your company” over LOCALE Magazine and event name • Step & repeat logo • Invite ad • Social media graphic logo • Event booth • Product display

GOLD

$7,500

Package includes: • Media wall inclusion • Invite & soical media inclusion • Event booth & product display * Partner only

MEDIA SPONSOR (PARTNER EVENT)

$2,500

BEVERAGE SPONSOR

$2,500

Package includes: • Beverage and product donation

16

EVENT BOOTH

$1,000

MEDIA WALL

$1,500

BRANDED PHOTO

$1,000

EVENT DJ

$1,000

EVENT PHOTOGRAPHER

$500

INFO@LOCALEMAGAZINE.COM | 949.436.8910

Media Wall

Branded Photo

Beverage Donation Event Photographer

Event DJ

Event Booth 17

CONTACT INFORMATION ERIK HALE PUBLISHER/FOUNDER 949.400.7621 erik@localemagazine.com

REILLY KAVANAUGH ART DIRECTOR + DESIGNER 909.553.0160 reilly@localemagazine.com

ASHLEY HICKSON COO/CO-FOUNDER 949.689.4827 ashley@localemagazine.com

KARLEY MATSON GRAPHIC DESIGNER 917.583.5085 karly@localemagazine.com

MIKE TODD SMITH MARKET MANAGER 760.399.6244 mts@localemagazine.com

KILEY COLEMAN MANAGING EDITOR 818.536.4300 kiley@localemagazine.com

JASON KOSKY MARKET MANAGER 949.371.7503 jason@localemagazine.com

NICK CIMARUSTI EDITOR 714.335.7808 nick@localemagazine.com

KELLY ZALDO MARKET MANAGER 714.393.1380 kelly@localemagazine.com

GINA MAGNUSON EDITOR 949.436.2495 gina@localemagazine.com

ANDRE MATAELE SOCIAL MEDIA MARKET MANAGER 808.228.8650 andre@localemagazine.com

NICK PACHELLI EDITOR 505.362.0108 nickp@localemagazine.com

BRIANNA ROMANO PARTNERSHIPS + MARKETING DIRECTOR 949.613.3239 brianna@localemagazine.com

RICK RAMIREZ DISTRIBUTION 949.702.9074

ALYSSA KLOPFER MARKETING + EVENTS COORDINATOR 949.241.6819 alyssa@localemagazine.com

VALERIE KERR ACCOUNTS RECEIVABLE 949.547.9167 accounting@localemagazine.com

APRIL GARLEJO INTERNAL SALES MANAGER 951.970.0959 april@localemagazine.com

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PHOTO BY: JESSICA ALEXANDER

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19

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