2016 Locale Magazine PRINT | DIGITAL | EVENT
MEDIA KIT
PHOTO BY: ADAM GENTRY
Los Angeles | San Francisco | San Diego | Orange County | Las Vegas | Palm Springs
ABOUT US Locale is the premier western regional quarterly magazine, focusing on local lifestyle, local character, local people, local issues, and local hotspots. Locale is produced by creative locals who have a desire to show you what is great about where we live. Locale is locally owned and operated.
OUR DEMOGRAPHICS
64%
Our average fan:
70%
25-44 years old
40%
College graduate
62%
Makes over $150k annually Logs onto our website from work & stays on for over 2 min. Has a house worth over $800k
43% 10
20
30
40
50
60
MAGAZINE READERS 40% 25%
40% 23%
15%
24%
14%
22% 13%
10%
GENDER
2
12%
AGE
INCOME
Female (Age 25-34)
25-34
150,000+
Male (Age 25-34)
35-44
125,000-150,000
Female (Age 35-44)
18-24
100,000-125,000
Male (Age 35-44)
45-54
70
80
90
100
INFO@LOCALEMAGAZINE.COM | 949.436.8910
HOME/AWAY
Edition
GO/DO
Edition
GO/DO
GO/DO
Edition
Edition
Kaitlynn CARTER
STOPS US IN OUR TRACKS DRESSED FOR DEL MAR’S OPENING DAY
Lauryn EVARTS TALKS ALL THINGS SKINNY
Katherine LAPRELL MEETS US IN THE DESERT AT HIGH NOON
Meghan KING EDMONDS GETS REAL WITH US
MURAL BY: ROY MCMAKIN FAVORITE COLOR, 2010 LA JOLLA, CA
RANCHO LAS LOMAS
STYLE/BEAUTY
Edition
PIONEERTOWN
STYLE/BEAUTY
Edition
STYLE/BEAUTY Edition
RANCHO MISSION VIEJO RIDING PARK AT SAN JUAN CAPISTRANO
EAT/DRINK Edition
Yenny GARCIA STOPS US IN OUR TRACKS DRESSED FOR DEL MAR’S OPENING DAY
JUST JOSHIN’
Chloe HURST
EXTENDS FESTIVAL FASHION YEAR LONG
Sophia MONDI LIVING IN A WONDERLAND
Tammy SOGLANICH WORTH THE WHISK
RANCHO MISSION VIEJO RIDING PARK AT SAN JUAN CAPISTRANO
EAT/DRINK Edition
Chanel WEST COAST
AT JOSHUA TREE NATIONAL PARK
AT SHEATS GOLDSTEIN RESIDENCE
EAT/DRINK Edition
Scarlett BENCHLEY
WHISK-ING YOU AWAY AT SHEATS GOLDSTEIN RESIDENCE
FAIRMONT MIRAMAR HOTEL & BUNGALOWS
SHOP
Edition
SHOP
Edition
HOME
Edition
Cameron DORN
ALL ABOARD THE AOLANI CATAMARAN AT SAN DIEGO HARBOR
DO
Edition
SHOP
Edition
Vanessa GIOVACCHINI & Marylouise PELS IT’S THEIR UNIVERSE
DO
Edition
Brittany MCGOWAN ALL HATS ON DECK PREPPING FOR DEL MAR’S OPENING DAY
Kayla REID WORTH THE WAIT. THREE GASLAMP VENUES WE COULD NOT WAIT TO GET INTO.
Arianny CELESTE ANSWERS THE BELL AND COMES OUT SWINGING
Cora BENESH FABULOUS FALL-IDAY AT SURF AND SAND RESORT AT FLORENT RESTAURANT & LOUNGE
THE DECK ON LAGUNA BEACH
3
MAGAZINE IMPRESSIONS LOS ANGELES
5 300
Impressions per magazine or
1,200,000
240,000
ORANGE COUNTY
per year
TOTAL MAGAZINES SAN DIEGO
Coastal Southern California Delivery Locations
SOCIAL MEDIA Over 70,000+ Social Media Fans
50,000+
22,000+
40,000+
3,000+
Digital Magazine Impressions
Instagram Followers
Twitter Followers
Facebook Likes
50K
40K
20K
2K
WEB TRAFFIC
150,000+ 2M 47S
Visitors Per Month
180+
Editorial Stories Per Month
Average Stay
EMAIL BLAST We send out emails every week regarding events, our digital magazine and web stories.
20,000+ 4
Email Addresses
PHOTO BY: NOBLE ANDREWS
INFO@LOCALEMAGAZINE.COM | 949.436.8910
We employ a team of over 100 professional writers, photographers and stylists. We deploy our team to more than 60 sites each month to craft an issue that is essentially LOCALE.
5
2016
PRINT EDITORIAL CALENDAR
LOS ANGELES | ORANGE COUNTY | SAN DIEGO
JANUARY | OC - EAT/DRINK Issue
JULY | OC - GO/DO Issue
Editorial Meeting: 09.01.2015 Ads Due: 11.15.15 Magazine Published: 01.01.16 Eat/Drink Emphasis: The Ultimate Foodie Guide, Juicing, Restaurant Owners/Experts
Editorial Meeting: 03.01.2016 Ads Due: 05.15.16 Magazine Published: 07.01.16 Do Emphasis: Beach Clean-Ups, Summer Bucket List, Museum Roundup
FEBRUARY | LA - EAT/DRINK Issue
AUGUST | LA - GO/DO Issue
Editorial Meeting: 09.29.2015 Ads Due: 12.15.15 Magazine Published: 02.01.16 Eat/Drink Emphasis: The Ultimate Foodie Guide, Waterfront Brunch/Cocktail Locations, Farmers Markets
Editorial Meeting: 03.29.2016 Ads Due: 06.15.16 Magazine Published: 08.01.16 Do Emphasis: Outdoor Theatres, Rock Climbing Guide, Street Art
MARCH | SD - EAT/DRINK Issue
Editorial Meeting: 05.03.2016 Ads Due: 07.15.16 Magazine Published: 09.01.16 Do Emphasis: Local Musicians, Charities, Free Outdoor Workouts
Editorial Meeting: 11.03.2015 Ads Due: 01.15.16 Magazine Published: 03.01.16 Eat/Drink Emphasis: The Ultimate Foodie Guide, Tequila Tastings, Gardening Experts
APRIL | OC - STYLE/BEAUTY Issue Editorial Meeting: 12.01.2015 Ads Due: 02.15.16 Magazine Published: 04.01.16 Shop Emphasis: Handmade Jewelry Shops, Fashion Philanthropists, Outdoor Retail Market Guide
MAY | LA & PS - STYLE/BEAUTY Issue Editorial Meeting: 12.15.2015 Ads Due: 03.15.16 Magazine Published: 05.01.16 Shop Emphasis: Personal Shoppers, Boutique Guide, Up and Coming Designers
JUNE | SD - STYLE/BEAUTY Issue Editorial Meeting: 02.02.2016 Ads Due: 04.15.16 Magazine Published: 06.01.16 Shop Emphasis: Swimsuits, Best Outfits and Accessories for the Del Mar Racing Season
6
SEPTEMBER | SD - GO/DO Issue
OCTOBER | OC - HOME/AWAY Issue Editorial Meeting: 05.31.2016 Ads Due: 08.15.16 Magazine Published: 10.01.16 Do Emphasis: Chefs at Home, Interior Design Experts, Holiday Party Tips for the Hostess
NOVEMBER | LA & PS - HOME/AWAY Issue Editorial Meeting: 06.28.2016 Ads Due: 09.15.16 Magazine Published: 11.01.16 Do Emphasis: DIY Centerpieces, Home Spa Treatments, Holiday Gift Guide
DECEMBER | SD - HOME/AWAY Issue Editorial Meeting: 08.02.2016 Ads Due: 10.15.16 Magazine Published: 12.01.16 Do Emphasis: Decor-Taining Tips, Wine Pairings, Holiday Gift Guide
INFO@LOCALEMAGAZINE.COM | 949.436.8910
◀ Eat/Drink
◀
Go/Do
◀
Style/Beauty
◀ Home/Away
7
IN EACH ISSUE Each issue of Locale is divided into 4 sections; Eat/Drink, Style/Beauty, Go/Do & Home/Away. There are staple pieces that are included in every market’s quarterly issue. Here is an example of the typical stories you may find.
EAT + DRINK.
Great local restaurants, recipes, menu ideas and venues. Locals eat great and we show you where. Cappuccinos, schooners, martinis, sports bars and clubs. Our recommendations on what and where to drink. • • • • •
Eat Expert Profile: Celebrity chefs, restaurant owners and eating experts VS: Our friendly food competition featuring the best of the best Meals Deconstructed: We take apart the area’s best dishes to show you what goes into them. Drink Expert Profile: Mixologists, bar owners, baristas Restaurant & Bar Compilation Piece: Best food and drink, inviting atmospheres, great patios
STYLE + BEAUTY.
We find the hottest looks for home, hubby, ladies and kids. • Style or Beauty Expert Profile: Fashion designers, boutique owners, models, makeup artists and beauty shop owners • That’s What She Said: A blogger’s view on the perfect shopping day. • Fashion Spread: Featuring local models, designers & photographers
GO + DO.
From movies on the sand to picnic spots and paddle boarding, we show you where to enjoy our great weather. • Go or Do Expert Profile: Movers, shakers, surfers, entrepreneurs, musicians and travel experts • First Timer’s Guide: We try what you haven’t: hang gliding, stand up paddle boarding, surfing & more. • Native Knowledge Calendar: A local expert’s guide on what to do and where to go every day of the week.
HOME + AWAY.
Wanna stay in and relax? We will show you how to make comfort food, relax and enjoy your rest. • Home or Away Expert Profile: Top agents, home builders & designers and hotel experts • Setting the Table: Fantasy table settings at amazing local restaurants & homes • Su Casa: A tour of the area’s finest homes & apartments.
8
INFO@LOCALEMAGAZINE.COM | 949.436.8910
/drink
32 EAT EXPERT
style
PHOTO BY:PHOTO Taso Papadakis BY: Taso Papadakis
PHOTO BY: Josie Gonzales
eat
Month June Y2E0A 1 5R
Catching Up With Celebrity Chef Chris Gentile of San Diego’s Double Standard Kitchenetta and Craft Bar
/beauty /beauty
36 EAT FEATURE Escape to Italy With the Anselmi Brothers’ Newest Concept
44 EAT EXPERT
50 MEALS DECONSTRUCTED Feel Good Food, Liven Up Your Diet With the Worldly Options From True Food Kitchen
Michael Skubic Gets Crafty With the Release of His Southwestern Gin
EAT EXPERT Raising the Standard
PHOTO BY: Michael Wesley
/do
Fun, From Retail A Waterfront Therapy to Wonder, Come to Delicious Dining The Headquarters for Open-Air Fun, From Retail Therapy to Delicious Dining
LOCALE LOOKS Laps of Luxury
Mixing it up in Carlsbad, The Compass Creates Elevated Cocktail Creations to Please Your Palate
go
Find Your Next Favorite Place 82 LOCALE to Take a Dip at LOOKS These Three Las VegasYour Pools Find Next Favorite Place to Take a Dip at These Three Las Vegas Pools 101 STYLE FEATURE
A Waterfront Wonder, Come to 123 THAT’S The Headquarters WHAT SHE SAID for Open-Air
82 82
65 DRINK FEATURE
Eat/Drink Section Opener
From Gorgeous 73 STYLE Lashes to Unique & BEAUTY Denim, Look and EXPERTS Feel Your Best All Year Round From Gorgeous Lashes to Unique Denim, Look and Feel Your Best All Year Round 82 LOCALE LOOKS
Fringe, Flowers and Feathers 108 FASHION Unite on a Desert SPREAD Escape to Joshua Tree Fringe, Flowers and Feathers Unite on a Desert Escape to Joshua Tree 123 THAT’S WHAT SHE SAID
56 DRINK EXPERT
DOUBLE STANDARD KITCHENETTA AND CRAFT BAR 695 6th Ave San Diego, CA 92101 619.269.9676 www.doublestandardsd.com
June 2015
73 STYLE & BEAUTY EXPERTS
From Online to Brick and 101 STYLE Mortar, These FEATURE Highly Sought After Retail From Online Destinations to Brick and Come toThese a Store Mortar, Near You Highly Sought After Retail Destinations Come to a Store Near You 108 FASHION SPREAD
Freshly Focused Sandwich Shop Board & Brew Expands to New Locations in San Diego
32
June 2015
LOCALE LOOKS Laps of Luxury
WET REPUBLIC MGM GRAND 3799 S Las Vegas Blvd Las Vegas, NV 89109 702.891.3715 WET REPUBLIC www.wetrepublic.com MGM GRAND 3799 S Las Vegas Blvd Las Vegas, NV 89109 702.891.3715 www.wetrepublic.com
31
JUNE 2015
71
JUNE 2015
Style/Beauty Section Opener
home
/away
June 2015
132 FIRST TIMER’S GUIDE A Day on the High Seas With Sail San Diego
71
JUNE 2015
August 2015
154 HOME EXPERT How Blake Andrews Builds Hope Through Building Homes
138 DO EXPERT A Passion for Wellness, the Dynamic Duo of Nick and Shawn Donohoe Bring a Freshly Focused Workout Experience to the City of La Jolla
158 ESCAPE Immerse You and Your Soulmate with Utopian Island Life at This Tropical Paradise
170 SETTING THE TABLE
Christian Zucconi of the Indie-Rock Band Grouplove Sits Down and Opens Up About His Journey Into the Spotlight
See How the Love of Beautiful Things Turns a Backyard Into a Stunning Oasis
151 DEL MAR OPENING DAY GUIDE
PHOTO BY: Jessica Alexander
144 DO FEATURE
174 SU CASA Welcome to Hollywood House, Home to Some of Tinseltown’s Most Iconic Stars
What to Do, See, Eat and Wear at the Del Mar Racetrack
138
174
DO EXPERT Shape Shifters
SU CASA Home Sweet Hollywood
PRESS FITNESS 7655 Girard Ave, Ste 102 La Jolla, CA 92037 858.230.7518 www.pressfitclub.com
153
131
AUGUST 2015
JUNE 2015
Go/Do Section Opener
Home/Away Section Opener 9
PRINT AD PRICING AD SIZE
X1
X4
X8
X12
BACK COVER
$15,000
$12,000
$10,000
$9,000
INSIDE FRONT COVER
$11,500
$8,800
$7,900
$6,600
INSIDE BACK COVER
$8,400
$7,400
$6,400
$5,400
SPREAD
$11,250
$9,500
$8,000
$7,500
FULL PAGE
$7,200
$5,400
$4,300
$3,750
1/2 PAGE
$4,100
$3,500
$2,900
$2,450
1/3 PAGE
$2,900
$2,600
$2,300
$2,050
PRINT AD SPECS Please email the AD to production@localemagazine.com * Templates available upon request
Spread
1/2 Page Vertical
1/3 Page Vertical
SPREAD
FULL PAGE
1/2 PAGE
1/3 PAGE
WIDTH: 20” HEIGHT: 12” BLEED: 0.125” TOTAL DIMENTIONS: 20.25” x 12.25”
WIDTH: 10” HEIGHT: 12” BLEED: 0.125” TOTAL DIMENTIONS: 10.25” x 12.25”
WIDTH: 4.625” HEIGHT: 11.5”
WIDTH: 3” HEIGHT: 11.5”
DISPLAY AD MATERIAL REQUIREMENTS • Only CMYK • 300 DPI Resolution • Extensions: .pdf, .indd, .psd or .ai • Copy must be spell-checked and proofed.
10
Full Page
PRODUCTION CHARGES Alterations, design, type color corrections and proof, if produced by Publisher, will be billed to the advertiser for $250.00.
PHOTO BY: ADAM GENTRY
INFO@LOCALEMAGAZINE.COM | 949.436.8910
11
DIGITAL AD PRICING
WEB
SOCIAL MEDIA
AD SIZE
PRICE
FULL PAGE SKIN
$1,500 WEEK
LEADERBOARD (ros)
$2,000 MONTHLY
SQUARE AD (ros)
$1,500 MONTHLY
LOWER BANNER (ros)
$1,000 MONTHLY
IN STORY AD (top 10)
$1,000 MONTHLY
AD SIZE
PRICE
DEDICATED EMAIL BLAST
$1,500
LEADERBOARD
$350
MEDIUM RECTANGLE
$350
EDITORIAL WITH LINK
$500
EVENT WITH LINK
$250
AD SIZE
PRICE
POSTING ON ALL 3 NETWORKS
$500 (per post)
CONTEST
$1,000 (per post)
SOCIAL DAILY TAKEOVER
$2,000 (per day)
FB & IG HOME SCREEN TAKEOVER (daily)
$500
FB HOME SCREEN TAKEOVER (weekly)
$1,000
DIGITAL AD SPECS Please email the AD to fulfillment@localemagazine.com * Templates available upon request FULL PAGE SKIN
LEADERBOARD
SQUARE
IN STORY AD/LOWER BANNER
EMAIL BLAST
WIDTH: 352px HEIGHT: 1030px
WIDTH: 1200px HEIGHT: 100px
WIDTH: 360px HEIGHT: 360px
WIDTH: 750px HEIGHT: 90px
WIDTH: 600px HEIGHT: 600px
DISPLAY AD MATERIAL REQUIREMENTS • RGB • 72 - 92 dpi • Extensions: .pdf, .indd, .psd, jpeg or .ai • Copy must be spell-checked and proofed.
12
PRODUCTION CHARGES Alterations, design, type color corrections and proof, if produced by Publisher, will be billed to the advertiser for $250.00.
INFO@LOCALEMAGAZINE.COM | 949.436.8910
LEADERBOARD
FULL PAGE SKIN
SQUARE
Email Blast
IN STORY AD
Social Media - Facebook
LOWER BANNER
Localemagazine.com
Social Media - Instagram
13
EVENT CALENDAR LOS ANGELES | ORANGE COUNTY | SAN DIEGO
JANUARY
JULY
EAT/DRINK Issue Magazine Published: 01.01.15
GO/DO Issue Magazine Published: 07.01.15
Events: - Orange County Release Party
Events: - Orange County Release Party (LUAU) - SD Opening Day at the Races (Bus trip)
FEBRUARY EAT/DRINK Issue Magazine Published: 02.01.15 Events: - Los Angeles Release Party - Super Bowl Party
Events: - Los Angeles Release Party
MARCH
SEPTEMBER
EAT/DRINK Issue Magazine Published: 03.01.15
GO/DO Issue Magazine Published: 09.01.15
Events: - San Diego Release Party
Events: - San Diego Release Party
APRIL
OCTOBER
STYLE/BEAUTY Issue Magazine Published: 04.01.15
HOME/AWAY Issue Magazine Published: 10.01.15
Events: - Orange County Release Party
Events: - Orange County Release Party - Halloween Masquerade Party
MAY STYLE/BEAUTY Issue Magazine Published: 05.01.15 Events: - Los Angeles Release Party
JUNE STYLE/BEAUTY Issue Magazine Published: 06.01.15 Events: - San Diego Release Party
14
AUGUST GO/DO Issue Magazine Published: 08.01.15
NOVEMBER HOME/AWAY Issue Magazine Published: 11.01.15 Events: - Los Angeles Release Party - Friendsgiving Party
DECEMBER HOME/AWAY Issue Magazine Published: 12.01.15 Events: - San Diego Release Party - Holiday Party
INFO@LOCALEMAGAZINE.COM | 949.436.8910
Grand Opening at The Marke Fletcher Jones 2015 C & GLA Launch Event
New Year’s Eve at Newport Dunns
Los Angeles November Release Party at the Sofitel Hotel
San Diego Release Party Los Angeles Launch Party at Sportsmen’s Lodge at The Grand Del Mar
Fall Formal at Surf & Sand
15
EVENT SPONSORSHIP PRICING NAMED PARTNER
$12,500
Package includes: • Event presented by “your company” over LOCALE Magazine and event name • Step & repeat logo • Invite ad • Social media graphic logo • Event booth • Product display
GOLD
$7,500
Package includes: • Media wall inclusion • Invite & soical media inclusion • Event booth & product display * Partner only
MEDIA SPONSOR (PARTNER EVENT)
$2,500
BEVERAGE SPONSOR
$2,500
Package includes: • Beverage and product donation
16
EVENT BOOTH
$1,000
MEDIA WALL
$1,500
BRANDED PHOTO
$1,000
EVENT DJ
$1,000
EVENT PHOTOGRAPHER
$500
INFO@LOCALEMAGAZINE.COM | 949.436.8910
Media Wall
Branded Photo
Beverage Donation Event Photographer
Event DJ
Event Booth 17
CONTACT INFORMATION ERIK HALE PUBLISHER/FOUNDER 949.400.7621 erik@localemagazine.com
REILLY KAVANAUGH ART DIRECTOR + DESIGNER 909.553.0160 reilly@localemagazine.com
ASHLEY HICKSON COO/CO-FOUNDER 949.689.4827 ashley@localemagazine.com
KARLEY MATSON GRAPHIC DESIGNER 917.583.5085 karly@localemagazine.com
MIKE TODD SMITH MARKET MANAGER 760.399.6244 mts@localemagazine.com
KILEY COLEMAN MANAGING EDITOR 818.536.4300 kiley@localemagazine.com
JASON KOSKY MARKET MANAGER 949.371.7503 jason@localemagazine.com
NICK CIMARUSTI EDITOR 714.335.7808 nick@localemagazine.com
KELLY ZALDO MARKET MANAGER 714.393.1380 kelly@localemagazine.com
GINA MAGNUSON EDITOR 949.436.2495 gina@localemagazine.com
ANDRE MATAELE SOCIAL MEDIA MARKET MANAGER 808.228.8650 andre@localemagazine.com
NICK PACHELLI EDITOR 505.362.0108 nickp@localemagazine.com
BRIANNA ROMANO PARTNERSHIPS + MARKETING DIRECTOR 949.613.3239 brianna@localemagazine.com
RICK RAMIREZ DISTRIBUTION 949.702.9074
ALYSSA KLOPFER MARKETING + EVENTS COORDINATOR 949.241.6819 alyssa@localemagazine.com
VALERIE KERR ACCOUNTS RECEIVABLE 949.547.9167 accounting@localemagazine.com
APRIL GARLEJO INTERNAL SALES MANAGER 951.970.0959 april@localemagazine.com
18
PHOTO BY: JESSICA ALEXANDER
INFO@LOCALEMAGAZINE.COM | 949.436.8910
19
Los Angeles | San Francisco | San Diego | Orange County | Las Vegas | Palm Springs
Locale Magazine
@localemagazine
@localemagazine
WWW.LOCALEMAGAZINE.COM