2017 PRINT | DIGITAL | EVENT
MEDIA KIT
PHOTO BY: KOLINI FAAGATA
Los Angeles | San Francisco | San Diego | Orange County | Greater Palm Springs | Las Vegas
ABOUT US Locale is the premier western regional quarterly magazine, focusing on local lifestyle, local character, local people, local issues, and local hotspots. Locale is produced by creative locals who have a desire to show you what is great about where we live. Locale is locally owned and operated.
OUR DEMOGRAPHICS
64%
Our average fan:
70%
25-44 years old
40%
College graduate
62%
Makes over $150k annually Logs onto our website from work & stays on for over 2 min. Has a house worth over $800k
43% 10
20
30
40
50
60
MAGAZINE READERS 40% 25%
40% 23%
15%
24%
14%
22% 13%
10%
GENDER
12%
AGE
INCOME
Female (Age 25-34)
25-34
150,000+
Male (Age 25-34)
35-44
125,000-150,000
Female (Age 35-44)
18-24
100,000-125,000
Male (Age 35-44)
45-54
2 INFO@LOCALEMAGAZINE.COM | 949.436.8910
70
80
90
100
MAGAZINE IMPRESSIONS
5 300
Impressions per magazine or
1,500,000
LOS ANGELES GREATER PALM SPRINGS
ORANGE COUNTY
per year
300,000 TOTAL MAGAZINES
Coastal Southern California Delivery Locations
SAN DIEGO
SOCIAL MEDIA Over 70,000+ Social Media Fans
50,000+
40,000+
40,000+
3,800+
Instagram Followers
Digital Magazine Impressions
Twitter Followers
Facebook Likes
50K
40K
20K
2K
WEB TRAFFIC
150,000+ 2M 47S
Visitors Per Month
180+
Editorial Stories Per Month
Average Stay
EMAIL BLAST We send out emails every week regarding events, our digital magazine and web stories.
40,000+
Email Addresses 3 INFO@LOCALEMAGAZINE.COM | 949.436.8910
2017
PRINT EDITORIAL CALENDAR
LOS ANGELES | ORANGE COUNTY | SAN DIEGO | GREATER PALM SPRINGS JANUARY | OC - EAT/DRINK Issue Editorial Meeting: 08.30.2016 Ads Due: 11.15.16 Magazine Published: 01.01.17 Eat/Drink Emphasis: The Ultimate Foodie Guide, Juicing, Restaurant Owners/Experts
Magazine Published: 06.01.17 Shop Emphasis: Swimsuits, Best Outfits and Accessories for the Del Mar Racing Season, Bridal Guide JULY | OC - GO/DO Issue Editorial Meeting: 03.28.2017 Ads Due: 05.15.17 Magazine Published: 07.01.17 Do Emphasis: Beach Clean-Ups, Summer Bucket List, Museum Roundup
FEBRUARY | GPS - EAT/DRINK Issue Editorial Meeting: 10.04.2016 Ads Due: 12.15.16 Magazine Published: 02.01.17 Eat/Drink Emphasis: The Ultimate Foodie Guide, Juicing, Restaurant Owners/Experts
AUGUST | LA - GO/DO Issue Editorial Meeting: 03.28.2017 Ads Due: 06.15.17 Magazine Published: 08.01.17 Do Emphasis: Outdoor Theatres, Rock Climbing Guide, Street Art
FEBRUARY | LA - EAT/DRINK Issue Editorial Meeting: 10.04.2016 Ads Due: 12.15.16 Magazine Published: 02.15.17 Eat/Drink Emphasis: The Ultimate Foodie Guide, Waterfront Brunch/Cocktail Locations, Farmers Markets
SEPTEMBER | SD - GO/DO Issue Editorial Meeting: 03.28.2017 Ads Due: 07.15.17 Magazine Published: 09.01.17 Do Emphasis: Local Musicians, Charities, Free Outdoor Workouts
MARCH | SD - EAT/DRINK Issue Editorial Meeting: 11.01.2016 Ads Due: 01.15.17 Magazine Published: 03.01.17 Eat/Drink Emphasis: The Ultimate Foodie Guide, Tequila Tastings, Gardening Experts
OCTOBER | OC - HOME/AWAY Issue Editorial Meeting: 05.30.2017 Ads Due: 08.15.17 Magazine Published: 10.01.17 Do Emphasis: Chefs at Home, Interior Design Experts, Holiday Party Tips for the Hostess
APRIL | OC - STYLE/BEAUTY Issue Editorial Meeting: 01.10.2017 Ads Due: 02.15.17 Magazine Published: 04.01.17 Shop Emphasis: Handmade Jewelry Shops, Fashion Philanthropists, Outdoor Retail Market Guide, Bridal Guide
OCTOBER | GPS - HOME/AWAY Issue Editorial Meeting: 05.30.2017 Ads Due: 08.15.16 Magazine Published: 10.15.17 Do Emphasis: Chefs at Home, Interior Design Experts, Holiday Party Tips for the Hostess
MAY | GPS - STYLE/BEAUTY Issue Editorial Meeting: 01.10.2017 Ads Due: 03.15.17 Magazine Published: 05.01.17 Shop Emphasis: Personal Shoppers, Boutique Guide, Up and Coming Designers , Bridal Guide
NOVEMBER | LA - HOME/AWAY Issue Editorial Meeting: 05.30.2017 Ads Due: 09.15.17 Magazine Published: 11.01.17 Do Emphasis: DIY Centerpieces, Home Spa Treatments, Holiday Gift Guide
MAY | LA - STYLE/BEAUTY Issue Editorial Meeting: 01.10.2017 Ads Due: 03.15.17 Magazine Published: 05.15.17 Shop Emphasis: Personal Shoppers, Boutique Guide, Up and Coming Designers, Bridal Guide
DECEMBER | SD - HOME/AWAY Issue Editorial Meeting: 05.30.2017 Ads Due: 10.15.17 Magazine Published: 12.01.17 Do Emphasis: Decor-Taining Tips, Wine Pairings, Holiday Gift Guide
JUNE | SD - STYLE/BEAUTY Issue Editorial Meeting: 01.10.2017 Ads Due: 04.15.17
4 INFO@LOCALEMAGAZINE.COM | 949.436.8910
2017
EVENT CALENDAR
LOS ANGELES | ORANGE COUNTY | SAN DIEGO | GREATER PALM SPRINGS
JANUARY | OC - EAT/DRINK Issue Magazine Published: 01.01.17 Events: Orange County Release Party
JULY | OC - GO/DO Issue Magazine Published: 07.01.17 Events: Orange County Release Party (LUAU)
FEBRUARY | LA - EAT/DRINK Issue Magazine Published: 02.01.17 Events: Los Angeles Release Party
AUGUST | LA - GO/DO Issue Magazine Published: 08.01.17 Events: Los Angeles Release Party
FEBRUARY | GPS - EAT/DRINK Issue Magazine Published: 02.15.17 Events: Greater Palm Springs Release Party
SEPTEMBER | SD - GO/DO Issue Magazine Published: 09.01.17 Events: San Diego Release Party
MARCH | SD - EAT/DRINK Issue Magazine Published: 03.01.17 Events: San Diego Release Party
OCTOBER | OC - HOME/AWAY Issue Magazine Published: 10.01.17 Events: Orange County Release Party - Halloween Masquerade Party
APRIL | OC - STYLE/BEAUTY Issue Magazine Published: 04.01.17 Events: Orange County Release Party
OCTOBER | GPS - HOME/AWAY Issue Magazine Published: 10.15.17 Events: Greater Palm Springs Release Party
MAY | GPS - STYLE/BEAUTY Issue Magazine Published: 05.01.17 Events: Greater Palm Springs Release Party
NOVEMBER | LA - HOME/AWAY Issue Magazine Published: 11.01.17 Events: Los Angeles Release Party
MAY | LA - STYLE/BEAUTY Issue Magazine Published: 05.15.17 Events: Los Angeles Release Party
DECEMBER | SD - HOME/AWAY Issue Magazine Published: 12.01.17 Events: San Diego Release Party - Holiday Party
JUNE | SD - STYLE/BEAUTY Issue Magazine Published: 06.01.17 Events: San Diego Release Party
5 INFO@LOCALEMAGAZINE.COM | 949.436.8910
IN EACH ISSUE Each issue of Locale is divided into 4 sections; Eat/Drink, Style/Beauty, Go/Do & Home/Away. There are staple pieces that are included in every market’s quarterly issue. Here is an example of the typical stories you may find.
EAT + DRINK.
Great local restaurants, recipes, menu ideas and venues. Locals eat great and we show you where. Cappuccinos, schooners, martinis, sports bars and clubs. Our recommendations on what and where to drink. • • • • •
Eat Expert Profile: Celebrity chefs, restaurant owners and eating experts VS: Our friendly food competition featuring the best of the best Meals Deconstructed: We take apart the area’s best dishes to show you what goes into them. Drink Expert Profile: Mixologists, bar owners, baristas Restaurant & Bar Compilation Piece: Best food and drink, inviting atmospheres, great patios
STYLE + BEAUTY.
We find the hottest looks for home, hubby, ladies and kids.
• Style or Beauty Expert Profile: Fashion designers, boutique owners, models, makeup artists and beauty shop owners • That’s What She Said: A blogger’s view on the perfect shopping day. • Fashion Spread: Featuring local models, designers & photographers
GO + DO.
From movies on the sand to picnic spots and paddle boarding, we show you where to enjoy our great weather. • Go or Do Expert Profile: Movers, shakers, surfers, entrepreneurs, musicians and travel experts • First Timer’s Guide: We try what you haven’t: hang gliding, stand up paddle boarding, surfing & more. • Native Knowledge Calendar: A local expert’s guide on what to do and where to go every day of the week.
HOME + AWAY.
Wanna stay in and relax? We will show you how to make comfort food, relax and enjoy your rest. • Home or Away Expert Profile: Top agents, home builders & designers and hotel experts • Setting the Table: Fantasy table settings at amazing local restaurants & homes • Su Casa: A tour of the area’s finest homes & apartments.
6 INFO@LOCALEMAGAZINE.COM | 949.436.8910
PRINT AD PRICING AD SIZE
X1
X4
X8
X12
Back Cover
$16,000
$14,000
$12,000
$10,000
Inside Front Cover
$14,000
$12,000
$10,800
$9,800
Inside Back Cover
$9,000
$8,000
$7,000
$6,000
Spread
$12,000
$10,200
$9,000
$8,200
Full Page
$7,500
$5,900
$4,900
$4,200
1/2 Page
$5,000
$4,200
$3,500
$2,950
1/3 Page
$3,500
$3,000
$2,500
$2,250
DIGITAL AD PRICING AD SIZE
PRICE PER WEEK
PRICE PER MONTH
Full Site Skin Wrap
$1,500 weekly
$6,000 monthly
Leaderboard (ros)
$500 weekly
$2,000 monthly
Square Ad (static)
$500 weekly
$2,000 monthly
Square Ad (ros)
$400 weekly
$1,600 monthly
In Story Ad (top 10)
$350 weekly
$1,350 monthly
Lower Banner Ad (ros)
$300 weekly
$1,200 monthly
SOCIAL MEDIA AD SIZE
WEB
EMAIL PRICE
AD SIZE
PRICE
Posting on Instagram
$750 (per post)
Leaderboard
$750
Posting on Facebook
$500 (per post)
Medium Rectangle (with link)
$500
Contest
$1,000 (per post)
Social Daily Takeover
$2,000 (per day)
Dedicated Email Blast
$1,500
EVENT SPONSORSHIP PRICING SPONSOR
PRICE
EVENT ITEMS
PRICE
Presenting Partner
$10,000
Event Booth
$1,000
Gold Sponsor
$5,000
Media Wall
$500
Silver Sponsor (Partner Event)
$2,500
Event Photographer
$500
PRESENTING PARTNER PACKAGE INCLUDES: 1. Event presented by “your company” over LOCALE Magazine and event name 2. Step & repeat logo 3. Invite ad 4. Social media graphic logo 5. Event booth 6. Product display GOLD PACKAGE INCLUDES: 1. Media wall inclusion 2. Invite & soical media inclusion 3. Event booth & product display // Partner only
7 INFO@LOCALEMAGAZINE.COM | 949.436.8910
PRINT AD SPECS Please email the AD to production@localemagazine.com * Templates available upon request
Spread
1/2 Page Vertical
Full Page
1/3 Page Vertical
SPREAD
FULL PAGE
1/2 PAGE
1/3 PAGE
WIDTH: 20” HEIGHT: 12” BLEED: 0.125” TOTAL DIMENTIONS: 20.25” x 12.25”
WIDTH: 10” HEIGHT: 12” BLEED: 0.125” TOTAL DIMENTIONS: 10.25” x 12.25”
WIDTH: 4.625” HEIGHT: 11.5”
WIDTH: 3” HEIGHT: 11.5”
DISPLAY AD MATERIAL REQUIREMENTS • Only CMYK • 300 DPI Resolution • Extensions: .pdf, .indd, .psd or .ai • Copy must be spell-checked and proofed.
$350
PRODUCTION CHARGES • Alterations, design, type color corrections and proof, if produced by Publisher, will be billed to the advertiser for $350.00. • Ad design included: 3 ad mock ups, 3 revisions and print ready PDF
DIGITAL AD SPECS Leaderboard
Please email the AD to fulfillment@localemagazine.com * Templates available upon request FULL PAGE SKIN
LEADERBOARD
SQUARE
WIDTH: 352px HEIGHT: 1030px
WIDTH: 1200px HEIGHT: 100px
WIDTH: 360px HEIGHT: 360px
IN STORY AD/LOWER BANNER
EMAIL BLAST
WIDTH: 750px HEIGHT: 90px
WIDTH: 600px HEIGHT: 600px
Full Page Skin
Square
DISPLAY AD MATERIAL REQUIREMENTS • RGB • 72 - 92 dpi • Extensions: .pdf, .indd, .psd, jpeg or .ai • Copy must be spell-checked and proofed.
$250
Full Page Skin
In Story Ad
PRODUCTION CHARGES • Alterations, design, type color corrections and proof, if produced by Publisher, will be billed to the advertiser for $250.00. • Ad design included: 3 ad mock ups, 3 revisions and print ready PDF
Lower Banner
8 INFO@LOCALEMAGAZINE.COM | 949.436.8910
CONTACT INFORMATION ERIK HALE Publisher + Founder
REILLY KAVANAUGH Art Director + Designer
MIKE TODD SMITH Sr. Market Manager
JORDAN LIGONS Editor
JASON KOSKY Sr. Market Manager
CHELSEA RAINERI Editor
BLAINE MULLIGAN Market Manager
RANDI SLUSHER Photoshoot Coordinator
JAMES ULRICH Market Manager
VALERIE KERR Accountant
JOEL THOMPSON Market Manager
RICK RAMIREZ & ROBERT JONES Distribution
erik@localemagazine.com Cell: 949.400.7621 Office: 949.432.4035
reilly@localemagazine.com Cell: 909.553.0160 Office: 949.432.4036
mts@localemagazine.com Cell: 760.399.6244 Office: 949.432.4043
jordan@localemagazine.com Cell: 916.690.7951 Office: 949.432.4031
jason@localemagazine.com Cell: 949.371.7503 Office: 949.432.4042
chelsea@localemagazine.com Cell: 714.580.6223 Office: 949.432.4041
blaine@localemagazine.com Cell: 949.395.4522 Office: 949.432.4045
randi@localemagazine.com Cell: 714.510.1795 Office: 949.432.4040
james@localemagazine.com Cell: 856.296.7638 Office: 949.432.4044
accounting@localemagazine.com Cell: 949.547.9167 Office: 949.432.4038
joel@localemagazine.com Cell: 951.830.0003 Office: 949.432.4037
BRIANNA ROMANO Partnerships + Marketing Director brianna@localemagazine.com Cell: 949.613.3239 Office: 949.432.4040
ASHLEY SMITH COO/Co-Founder ashley@localemagazine.com Cell: 949.689.4827 Office: 949.432.4039
9 INFO@LOCALEMAGAZINE.COM | 949.436.8910
Los Angeles | San Francisco | San Diego | Orange County | Greater Palm Springs | Las Vegas
Locale Magazine
@localemagazine
@localemagazine
WWW.LOCALEMAGAZINE.COM