2017 Media Kit

2017 PRINT | DIGITAL | EVENT

MEDIA KIT

PHOTO BY: KOLINI FAAGATA

Los Angeles | San Francisco | San Diego | Orange County | Greater Palm Springs | Las Vegas

ABOUT US Locale is the premier western regional quarterly magazine, focusing on local lifestyle, local character, local people, local issues, and local hotspots. Locale is produced by creative locals who have a desire to show you what is great about where we live. Locale is locally owned and operated.

OUR DEMOGRAPHICS

64%

Our average fan:

70%

25-44 years old

40%

College graduate

62%

Makes over $150k annually Logs onto our website from work & stays on for over 2 min.

Has a house worth over $800k

43% 10

20

30

40

50

60

MAGAZINE READERS 40% 25%

40% 23%

15%

24%

14%

22% 13%

10%

GENDER

12%

AGE

INCOME

Female (Age 25-34)

25-34

150,000+

Male (Age 25-34)

35-44

125,000-150,000

Female (Age 35-44)

18-24

100,000-125,000

Male (Age 35-44)

45-54

2 INFO@LOCALEMAGAZINE.COM | 949.436.8910

70

80

90

100

MAGAZINE IMPRESSIONS

5 300

Impressions per magazine or

1,500,000

LOS ANGELES GREATER PALM SPRINGS

ORANGE COUNTY

per year

300,000 TOTAL MAGAZINES

Coastal Southern California Delivery Locations

SAN DIEGO

SOCIAL MEDIA Over 70,000+ Social Media Fans

50,000+

40,000+

40,000+

3,800+

Instagram Followers

Digital Magazine Impressions

Twitter Followers

Facebook Likes

50K

40K

20K

2K

WEB TRAFFIC

150,000+ 2M 47S

Visitors Per Month

180+

Editorial Stories Per Month

Average Stay

EMAIL BLAST We send out emails every week regarding events, our digital magazine and web stories.

40,000+

Email Addresses 3 INFO@LOCALEMAGAZINE.COM | 949.436.8910

2017

PRINT EDITORIAL CALENDAR

LOS ANGELES | ORANGE COUNTY | SAN DIEGO | GREATER PALM SPRINGS JANUARY | OC - EAT/DRINK Issue Editorial Meeting: 08.30.2016 Ads Due: 11.15.16 Magazine Published: 01.01.17 Eat/Drink Emphasis: The Ultimate Foodie Guide, Juicing, Restaurant Owners/Experts

Magazine Published: 06.01.17 Shop Emphasis: Swimsuits, Best Outfits and Accessories for the Del Mar Racing Season, Bridal Guide JULY | OC - GO/DO Issue Editorial Meeting: 03.28.2017 Ads Due: 05.15.17 Magazine Published: 07.01.17 Do Emphasis: Beach Clean-Ups, Summer Bucket List, Museum Roundup

FEBRUARY | GPS - EAT/DRINK Issue Editorial Meeting: 10.04.2016 Ads Due: 12.15.16 Magazine Published: 02.01.17 Eat/Drink Emphasis: The Ultimate Foodie Guide, Juicing, Restaurant Owners/Experts

AUGUST | LA - GO/DO Issue Editorial Meeting: 03.28.2017 Ads Due: 06.15.17 Magazine Published: 08.01.17 Do Emphasis: Outdoor Theatres, Rock Climbing Guide, Street Art

FEBRUARY | LA - EAT/DRINK Issue Editorial Meeting: 10.04.2016 Ads Due: 12.15.16 Magazine Published: 02.15.17 Eat/Drink Emphasis: The Ultimate Foodie Guide, Waterfront Brunch/Cocktail Locations, Farmers Markets

SEPTEMBER | SD - GO/DO Issue Editorial Meeting: 03.28.2017 Ads Due: 07.15.17 Magazine Published: 09.01.17 Do Emphasis: Local Musicians, Charities, Free Outdoor Workouts

MARCH | SD - EAT/DRINK Issue Editorial Meeting: 11.01.2016 Ads Due: 01.15.17 Magazine Published: 03.01.17 Eat/Drink Emphasis: The Ultimate Foodie Guide, Tequila Tastings, Gardening Experts

OCTOBER | OC - HOME/AWAY Issue Editorial Meeting: 05.30.2017 Ads Due: 08.15.17 Magazine Published: 10.01.17 Do Emphasis: Chefs at Home, Interior Design Experts, Holiday Party Tips for the Hostess

APRIL | OC - STYLE/BEAUTY Issue Editorial Meeting: 01.10.2017 Ads Due: 02.15.17 Magazine Published: 04.01.17 Shop Emphasis: Handmade Jewelry Shops, Fashion Philanthropists, Outdoor Retail Market Guide, Bridal Guide

OCTOBER | GPS - HOME/AWAY Issue Editorial Meeting: 05.30.2017 Ads Due: 08.15.16 Magazine Published: 10.15.17 Do Emphasis: Chefs at Home, Interior Design Experts, Holiday Party Tips for the Hostess

MAY | GPS - STYLE/BEAUTY Issue Editorial Meeting: 01.10.2017 Ads Due: 03.15.17 Magazine Published: 05.01.17 Shop Emphasis: Personal Shoppers, Boutique Guide, Up and Coming Designers , Bridal Guide

NOVEMBER | LA - HOME/AWAY Issue Editorial Meeting: 05.30.2017 Ads Due: 09.15.17 Magazine Published: 11.01.17 Do Emphasis: DIY Centerpieces, Home Spa Treatments, Holiday Gift Guide

MAY | LA - STYLE/BEAUTY Issue Editorial Meeting: 01.10.2017 Ads Due: 03.15.17 Magazine Published: 05.15.17 Shop Emphasis: Personal Shoppers, Boutique Guide, Up and Coming Designers, Bridal Guide

DECEMBER | SD - HOME/AWAY Issue Editorial Meeting: 05.30.2017 Ads Due: 10.15.17 Magazine Published: 12.01.17 Do Emphasis: Decor-Taining Tips, Wine Pairings, Holiday Gift Guide

JUNE | SD - STYLE/BEAUTY Issue Editorial Meeting: 01.10.2017 Ads Due: 04.15.17

4 INFO@LOCALEMAGAZINE.COM | 949.436.8910

2017

EVENT CALENDAR

LOS ANGELES | ORANGE COUNTY | SAN DIEGO | GREATER PALM SPRINGS

JANUARY | OC - EAT/DRINK Issue Magazine Published: 01.01.17 Events: Orange County Release Party

JULY | OC - GO/DO Issue Magazine Published: 07.01.17 Events: Orange County Release Party (LUAU)

FEBRUARY | LA - EAT/DRINK Issue Magazine Published: 02.01.17 Events: Los Angeles Release Party

AUGUST | LA - GO/DO Issue Magazine Published: 08.01.17 Events: Los Angeles Release Party

FEBRUARY | GPS - EAT/DRINK Issue Magazine Published: 02.15.17 Events: Greater Palm Springs Release Party

SEPTEMBER | SD - GO/DO Issue Magazine Published: 09.01.17 Events: San Diego Release Party

MARCH | SD - EAT/DRINK Issue Magazine Published: 03.01.17 Events: San Diego Release Party

OCTOBER | OC - HOME/AWAY Issue Magazine Published: 10.01.17 Events: Orange County Release Party - Halloween Masquerade Party

APRIL | OC - STYLE/BEAUTY Issue Magazine Published: 04.01.17 Events: Orange County Release Party

OCTOBER | GPS - HOME/AWAY Issue Magazine Published: 10.15.17 Events: Greater Palm Springs Release Party

MAY | GPS - STYLE/BEAUTY Issue Magazine Published: 05.01.17 Events: Greater Palm Springs Release Party

NOVEMBER | LA - HOME/AWAY Issue Magazine Published: 11.01.17 Events: Los Angeles Release Party

MAY | LA - STYLE/BEAUTY Issue Magazine Published: 05.15.17 Events: Los Angeles Release Party

DECEMBER | SD - HOME/AWAY Issue Magazine Published: 12.01.17 Events: San Diego Release Party - Holiday Party

JUNE | SD - STYLE/BEAUTY Issue Magazine Published: 06.01.17 Events: San Diego Release Party

5 INFO@LOCALEMAGAZINE.COM | 949.436.8910

IN EACH ISSUE Each issue of Locale is divided into 4 sections; Eat/Drink, Style/Beauty, Go/Do & Home/Away. There are staple pieces that are included in every market’s quarterly issue. Here is an example of the typical stories you may find.

EAT + DRINK.

Great local restaurants, recipes, menu ideas and venues. Locals eat great and we show you where.

Cappuccinos, schooners, martinis, sports bars and clubs. Our recommendations on what and where to drink.

• • • • •

Eat Expert Profile: Celebrity chefs, restaurant owners and eating experts VS: Our friendly food competition featuring the best of the best Meals Deconstructed: We take apart the area’s best dishes to show you what goes into them.

Drink Expert Profile: Mixologists, bar owners, baristas Restaurant & Bar Compilation Piece: Best food and drink, inviting atmospheres, great patios

STYLE + BEAUTY.

We find the hottest looks for home, hubby, ladies and kids.

• Style or Beauty Expert Profile: Fashion designers, boutique owners, models, makeup artists and beauty shop owners • That’s What She Said: A blogger’s view on the perfect shopping day.

• Fashion Spread: Featuring local models, designers & photographers

GO + DO.

From movies on the sand to picnic spots and paddle boarding, we show you where to enjoy our great weather.

• Go or Do Expert Profile: Movers, shakers, surfers, entrepreneurs, musicians and travel experts • First Timer’s Guide: We try what you haven’t: hang gliding, stand up paddle boarding, surfing & more.

• Native Knowledge Calendar: A local expert’s guide on what to do and where to go every day of the week.

HOME + AWAY.

Wanna stay in and relax? We will show you how to make comfort food, relax and enjoy your rest.

• Home or Away Expert Profile: Top agents, home builders & designers and hotel experts • Setting the Table: Fantasy table settings at amazing local restaurants & homes • Su Casa: A tour of the area’s finest homes & apartments.

6 INFO@LOCALEMAGAZINE.COM | 949.436.8910

PRINT AD PRICING AD SIZE

X1

X4

X8

X12

Back Cover

$16,000

$14,000

$12,000

$10,000

Inside Front Cover

$14,000

$12,000

$10,800

$9,800

Inside Back Cover

$9,000

$8,000

$7,000

$6,000

Spread

$12,000

$10,200

$9,000

$8,200

Full Page

$7,500

$5,900

$4,900

$4,200

1/2 Page

$5,000

$4,200

$3,500

$2,950

1/3 Page

$3,500

$3,000

$2,500

$2,250

DIGITAL AD PRICING AD SIZE

PRICE PER WEEK

PRICE PER MONTH

Full Site Skin Wrap

$1,500 weekly

$6,000 monthly

Leaderboard (ros)

$500 weekly

$2,000 monthly

Square Ad (static)

$500 weekly

$2,000 monthly

Square Ad (ros)

$400 weekly

$1,600 monthly

In Story Ad (top 10)

$350 weekly

$1,350 monthly

Lower Banner Ad (ros)

$300 weekly

$1,200 monthly

SOCIAL MEDIA AD SIZE

WEB

EMAIL PRICE

AD SIZE

PRICE

Posting on Instagram

$750 (per post)

Leaderboard

$750

Posting on Facebook

$500 (per post)

Medium Rectangle (with link)

$500

Contest

$1,000 (per post)

Social Daily Takeover

$2,000 (per day)

Dedicated Email Blast

$1,500

EVENT SPONSORSHIP PRICING SPONSOR

PRICE

EVENT ITEMS

PRICE

Presenting Partner

$10,000

Event Booth

$1,000

Gold Sponsor

$5,000

Media Wall

$500

Silver Sponsor (Partner Event)

$2,500

Event Photographer

$500

PRESENTING PARTNER PACKAGE INCLUDES: 1. Event presented by “your company” over LOCALE Magazine and event name 2. Step & repeat logo 3. Invite ad 4. Social media graphic logo 5. Event booth 6. Product display GOLD PACKAGE INCLUDES: 1. Media wall inclusion 2. Invite & soical media inclusion 3. Event booth & product display // Partner only

7 INFO@LOCALEMAGAZINE.COM | 949.436.8910

PRINT AD SPECS Please email the AD to production@localemagazine.com * Templates available upon request

Spread

1/2 Page Vertical

Full Page

1/3 Page Vertical

SPREAD

FULL PAGE

1/2 PAGE

1/3 PAGE

WIDTH: 20” HEIGHT: 12” BLEED: 0.125” TOTAL DIMENTIONS: 20.25” x 12.25”

WIDTH: 10” HEIGHT: 12” BLEED: 0.125” TOTAL DIMENTIONS: 10.25” x 12.25”

WIDTH: 4.625” HEIGHT: 11.5”

WIDTH: 3” HEIGHT: 11.5”

DISPLAY AD MATERIAL REQUIREMENTS • Only CMYK • 300 DPI Resolution • Extensions: .pdf, .indd, .psd or .ai • Copy must be spell-checked and proofed.

$350

PRODUCTION CHARGES • Alterations, design, type color corrections and proof, if produced

by Publisher, will be billed to the advertiser for $350.00.

• Ad design included: 3 ad mock ups, 3 revisions and print ready PDF

DIGITAL AD SPECS Leaderboard

Please email the AD to fulfillment@localemagazine.com * Templates available upon request FULL PAGE SKIN

LEADERBOARD

SQUARE

WIDTH: 352px HEIGHT: 1030px

WIDTH: 1200px HEIGHT: 100px

WIDTH: 360px HEIGHT: 360px

IN STORY AD/LOWER BANNER

EMAIL BLAST

WIDTH: 750px HEIGHT: 90px

WIDTH: 600px HEIGHT: 600px

Full Page Skin

Square

DISPLAY AD MATERIAL REQUIREMENTS • RGB • 72 - 92 dpi • Extensions: .pdf, .indd, .psd, jpeg or .ai • Copy must be spell-checked and proofed.

$250

Full Page Skin

In Story Ad

PRODUCTION CHARGES • Alterations, design, type color corrections and proof, if produced by Publisher, will be billed to the advertiser for $250.00.

• Ad design included: 3 ad mock ups, 3 revisions and print ready PDF

Lower Banner

8 INFO@LOCALEMAGAZINE.COM | 949.436.8910

CONTACT INFORMATION ERIK HALE Publisher + Founder

REILLY KAVANAUGH Art Director + Designer

MIKE TODD SMITH Sr. Market Manager

JORDAN LIGONS Editor

JASON KOSKY Sr. Market Manager

CHELSEA RAINERI Editor

BLAINE MULLIGAN Market Manager

RANDI SLUSHER Photoshoot Coordinator

JAMES ULRICH Market Manager

VALERIE KERR Accountant

JOEL THOMPSON Market Manager

RICK RAMIREZ & ROBERT JONES Distribution

erik@localemagazine.com Cell: 949.400.7621 Office: 949.432.4035

reilly@localemagazine.com Cell: 909.553.0160 Office: 949.432.4036

mts@localemagazine.com Cell: 760.399.6244 Office: 949.432.4043

jordan@localemagazine.com Cell: 916.690.7951 Office: 949.432.4031

jason@localemagazine.com Cell: 949.371.7503 Office: 949.432.4042

chelsea@localemagazine.com Cell: 714.580.6223 Office: 949.432.4041

blaine@localemagazine.com Cell: 949.395.4522 Office: 949.432.4045

randi@localemagazine.com Cell: 714.510.1795 Office: 949.432.4040

james@localemagazine.com Cell: 856.296.7638 Office: 949.432.4044

accounting@localemagazine.com Cell: 949.547.9167 Office: 949.432.4038

joel@localemagazine.com Cell: 951.830.0003 Office: 949.432.4037

BRIANNA ROMANO Partnerships + Marketing Director brianna@localemagazine.com Cell: 949.613.3239 Office: 949.432.4040

ASHLEY SMITH COO/Co-Founder ashley@localemagazine.com Cell: 949.689.4827 Office: 949.432.4039

9 INFO@LOCALEMAGAZINE.COM | 949.436.8910

Los Angeles | San Francisco | San Diego | Orange County | Greater Palm Springs | Las Vegas

Locale Magazine

@localemagazine

@localemagazine

WWW.LOCALEMAGAZINE.COM