2018
MEDIA KIT P R I N T | D I G I TA L | E V E N T
LIVING LIKE A LOCAL
Los Angeles | San Francisco | San Diego | Orange County | Greater Palm Springs | Las Vegas
1
2
ABOUT US
LOCALE IS THE PREMIER WESTERN REGIONAL QUARTERLY MAGAZINE, FOCUSING ON LOCAL LIFESTYLE, LOCAL CHARACTER, LOCAL PEOPLE, LOCAL ISSUES, AND LOCAL HOTSPOTS. LOCALE IS PRODUCED BY CREATIVE LOCALS WHO HAVE A DESIRE TO SHOW YOU WHAT IS GREAT ABOUT WHERE WE LIVE. LOCALE IS LOCALLY OWNED AND OPERATED.
OUR DEMOGRAPHICS
MAGAZINE READERS
• 25-44 years old
GENDER 25% Female (Age 25-34) 10% Male (Age 25-34) 17% Female (Age 35-44) 10% Female (Age 45-54)
• College graduate • Makes over $150k annually • Logs onto our website from work & stays on for over 2 min. • Has a home value over $800k
AGE 37% 25-34 27% 35-44 9% 18-24 16% 45-54 INCOME 40% 150,000+ 22% 125,000-150,000 12% 100,000-125,000
LO CA LE M AG A Z I N E 2 7 5 5 BR I STO L ST R E E T CO STA ME S A, CA 9 2 6 2 6 INFO@LOCALEMAGAZINE.COM | 949.436.8910
3
I M P R E S S I ON S
MAGAZINE IMPRESSIONS
SOCIAL MEDIA
• 5 Impressions per magazine or 2,000,000 per year
• 50,000 Digital Magazine Impressions
• 400 Coastal Southern California Delivery Locations
• 40,000 Facebook Likes
• 50,000 Instagram Followers • 3,800 Twitter Followers
WEB TRAFFIC
EMAIL BLAST
• 200,000+ Visitors Per Month
• 40,000+ Email Addresses
• 2M 47S average stay
• We sent out emails every week regarding events, our digital magazine and web stories
• 180+ Editorial Stories Per Month
INFO@LOCALEMAGAZINE.COM | 949.436.8910
4
2018 PRINT EDITORIAL CALENDAR Los Angeles /// Orange County /// San Diego /// Greater Palm Springs
FOODIE
SHOPPE
ALIVE
ESCA0E
JANUARY | OC Foodie Issue Editorial Meeting: 08.29.2017 Ads Due: 11.15.17 Magazine Published: 01.01.18 Eat/Drink Emphasis: The Ultimate Foodie Guide, Trendy Foods, Restaurant Owners/Experts
APRIL | OC Shoppe Issue Editorial Meeting: 11.28.2017 Ads Due: 02.15.18 Magazine Published: 04.01.18 Style/Beauty Emphasis: Handmade Jewelry Shops, Fashion Philanthropists, Outdoor Retail Market Guide
JULY | OC Alive Issue Editorial Meeting: 02.27.2018 Ads Due: 05.15.18 Magazine Published: 07.01.18 Go/Do Emphasis: Ice Cream Round-Up, Summer Bucket List, Museum Roundup
OCTOBER | OC Escape Issue Editorial Meeting: 05.29.2018 Ads Due: 08.15.18 Magazine Published: 10.01.18 Home/Away Emphasis: Chefs at Home, Interior Design Experts, Holiday Party Tips for the Hostess
AUGUST | LA Alive Issue Editorial Meeting: 02.27.2018 Ads Due: 06.15.18 Magazine Published: 08.01.18 Go/Do Emphasis: Outdoor Theatres, Rock Climbing Guide, Street Art
OCTOBER | GPS Escape Issue Editorial Meeting: 05.29.2018 Ads Due: 08.15.18 Magazine Published: 10.15.18 Home/Away Emphasis: Chefs at Home, Interior Design Experts, Holiday Party Tips for the Hostess
SEPTEMBER | SD Alive Issue Editorial Meeting: 02.27.2018 Ads Due: 07.15.18 Magazine Published: 09.01.18 Go/Do Emphasis: Local Musicians, Humanitarian Features, Free Outdoor Workouts
NOVEMBER | LA Escape Issue Editorial Meeting: 05.29.2018 Ads Due: 09.15.18 Magazine Published: 11.01.18 Home/Away Emphasis: DIY Centerpieces, Interior Design Experts, Holiday Gift Guide
FEBRUARY | GPS Foodie Issue Editorial Meeting: 08.29.2017 Ads Due: 12.15.17 Magazine Published: 02.01.18 Eat/Drink Emphasis: The Ultimate Foodie Guide, Trendy Foods, Restaurant Owners/Experts FEBRUARY | LA Foodie Issue Editorial Meeting: 08.29.2017 Ads Due: 12.15.17 Magazine Published: 02.15.18 Eat/Drink Emphasis: The Ultimate Foodie Guide, Waterfront Brunch/ Cocktail Locations, Acai Bowls MARCH | SD Foodie Issue Editorial Meeting: 08.29.2017 Ads Due: 01.15.18 Magazine Published: 03.01.18 Eat/Drink Emphasis: The Ultimate Foodie Guide, Matcha, Complex Cocktails
MAY | GPS Shoppe Issue Editorial Meeting: 11.28.2017 Ads Due: 03.15.18 Magazine Published: 05.01.18 Style/Beauty Emphasis: Beauty Experts, Boutique Guide, Up and Coming Designers MAY | LA Shoppe Issue Editorial Meeting: 11.28.2017 Ads Due: 03.15.18 Magazine Published: 05.15.18 Style/Beauty Emphasis: Beauty Experts, Boutique Guide, Up and Coming Designers JUNE | SD Shoppe Issue Editorial Meeting: 11.28.2017 Ads Due: 04.15.18 Magazine Published: 06.01.18 Style/Beauty Emphasis: Swimsuits, Best Outfits and Accessories for the Del Mar Racing Season
INFO@LOCALEMAGAZINE.COM | 949.436.8910
DECEMBER | SD Escape Issue Editorial Meeting: 05.29.2018 Ads Due: 10.15.18 Magazine Published: 12.01.18 Home/Away Emphasis: Real Estate Agent Profiles, Wine Pairings, Holiday Gift Guide
5
2018 EVENT CALENDAR Los Angeles /// Orange County /// San Diego /// Greater Palm Springs JANUARY | OC - Foodie Issue Magazine Published: 01.01.17 Events: Orange County Release Party FEBRUARY | LA - Foodie Issue Magazine Published: 02.01.17 Events: Los Angeles Release Party FEBRUARY | GPS - Foodie Issue Magazine Published: 02.15.17 Events: Greater Palm Springs Release Party MARCH | SD - Foodie Issue Magazine Published: 03.01.17 Events: San Diego Release Party APRIL | OC - Shoppe Issue Magazine Published: 04.01.17 Events: Orange County Release Party MAY | GPS - Shoppe Issue Magazine Published: 05.01.17 Events: Greater Palm Springs Release Party MAY | LA - Shoppe Issue Magazine Published: 05.15.17 Events: Los Angeles Release Party JUNE | SD - Shoppe Issue Magazine Published: 06.01.17 Events: San Diego Release Party
JULY | OC - Alive Issue Magazine Published: 07.01.17 Events: Orange County Release Party (LUAU) AUGUST | LA - Alive Issue Magazine Published: 08.01.17 Events: Los Angeles Release Party SEPTEMBER | SD - Alive Issue Magazine Published: 09.01.17 Events: San Diego Release Party OCTOBER | OC - Escape Issue Magazine Published: 10.01.17 Events: Orange County Release Party - Halloween Masquerade Party OCTOBER | GPS - Escape Issue Magazine Published: 10.15.17 Events: Greater Palm Springs Release Party NOVEMBER | LA - Escape Issue Magazine Published: 11.01.17 Events: Los Angeles Release Party DECEMBER | SD - Escape Issue Magazine Published: 12.01.17 Events: San Diego Release Party - Holiday Party
INFO@LOCALEMAGAZINE.COM | 949.436.8910
6
THE MAGAZINE In Each Issue Each issue of Locale is divided into 4 sections; Eat/Drink, Style/Beauty, Go/Do & Home/ Away. There are staple pieces that are included in every market’s quarterly issue. Here is an example of the typical stories you may find.
FOODIE
ALIVE
Great local restaurants, recipes, menu ideas and venues. Locals eat great and we show you where. Cappuccinos, schooners, martinis, sports bars and clubs. Our recommendations on what and where to drink. • Eat or Drink Profiles: Celebrity chefs, restaurant owners, and mixologists and bar owners • Meals Deconstructed: We take apart the area’s best dishes to show you what goes into them. • Restaurant & Bar Compilation Piece: Best food and drink, inviting atmospheres, great patios
From movies on the sand to picnic spots and paddle boarding, we show you where to enjoy our great weather. • Go or Do Profiles: Movers, shakers, surfers, entrepreneurs, musicians and travel experts. • First Timer’s Guide: We try what you haven’t: hang gliding, stand up paddle boarding, surfing & more. • Native Knowledge: A local expert’s guide on what to do and where to go every day of the week. • Localendar: 20 Events that you can’t miss
SHOPPE
ESCAPE
We find the hottest looks for home, hubby, ladies and kids. • Style or Beauty Profiles: Fashion designers, boutique owners, models, makeup artists and beauty shop owners • That’s What She Said: A blogger’s view on the perfect shopping day in a local spot • Fashion Spread: Featuring local models and designers with a high-fashion approach
Wanna stay in and relax? We will show you how to make comfort food, relax and enjoy your rest. • Home or Away Profiles: Top agents, home builders & designers and hotel experts • Setting the Table: Fantasy table settings at amazing local restaurants & homes • Su Casa: A tour of the area’s finest homes & apartments.
INFO@LOCALEMAGAZINE.COM | 949.436.8910
7
F E AT U R E D C E L E B R I T I E S
Mick Fanning February 2018 Pro Surfer @mfanno Followers: 1M
Tommy Haas February 2018 Tennis Player @tommyhaasofficial Followers: 104K
Tia Mowry January 2018 Actress, “Sister, Sister” @tiamowry Followers: 4.2M
Mark Hamill December 2017 Actor, Star Wars @hamillhimself Followers: 2.1M
Jeff Lewis October 2017 Interior Designer and TV Personality @jljefflewis Followers: 691K
Rob Machado September 2017 Professional Surfer @rob_machado Followers: 476K
Stassi Schroeder August 2017 Television Personality @stassischroeder Followers: 1M
Laila Ali July 2017 Professional Boxer @thereallailaali Followers: 465k
Adelaide Kane June 2017 Actress, “Reign” @adelaidekane Followers: 1M
Michael Costello May 2017 Fashion Designer @michaelcostello Followers: 1.1M
Luke Rockhold May 2017 UFC Fighter @lukerockhold Followers: 655k
Becca Tilley April 2017 The Bachelor @beccatilley Followers: 1.1M
INFO@LOCALEMAGAZINE.COM | 949.436.8910
8
F E AT U R E D C E L E B R I T I E S
Caity Lotz March 2017 Actress, “Legends of Tomorrow� @caitylotz Followers: 1.3M
Kyle Richards and Mauricio Umansky February 2017 Television personalities @kylerichards18 & @mumansky18 Followers: 1.8M and 268k
Steve Aoki January 2017 DJ/Music Producer @steveaoki Followers: 5.5M
Antonio Gates December 2016 Professional Football Player, Los Angeles Chargers
Wolfgang Puck November 2016 Celebrity Chef @chefwolfgangpuck Followers: 140k
Morgan Stewart November 2016 Television personality @morganstewart Followers: 1.1M
Nate Berkus October 2016 Interior Designer @nateberkus Followers: 283k
The Chainsmokers September 2016 @thechainsmokers Followers: 4.3M
Brody Jenner August 2016 Television personality @brodyjenner Followers: 3.3M
Katrina Scott and Karena Dawn July 2016 Owners of Tone It Up @toneitup Followers: 1.2M
Mario Lopez June 2016 TV Personality @mariolopezextra Followers: 952k
Holly Madison May 2016 Television Personality @hollymadison Followers: 978k
INFO@LOCALEMAGAZINE.COM | 949.436.8910
9
F E AT U R E D C E L E B R I T I E S
Gray Malin May 2016 Artist @graymalin Followers: 256k
Tony Hawk March 2016 Professional Skateboarder @tonyhawk Followers: 3M
Anna Camp November 2015 Actress @therealannacamp Followers: 800k
Kristin Cavallari April 2016 Actress @kristincavallari Followers: 2.7M
Lisa Vanderpump February 2016 Television Personality @lisavanderpump Followers: 1.6M
Chanel West Coast February 2015 Rapper/singer @chanelwestcoast Followers: 3M
INFO@LOCALEMAGAZINE.COM | 949.436.8910
10
PRINT AD PRICING
AD SIZE
X1
X4
X8
X12
Back Cover
$19,000
$16,000
$15,000
$12,000
Inside Front Cover
$16,000
$14,000
$12,000
$10,000
Inside Back Cover
$12,000
$10,000
$8,000
$7,000
Spread
$14,000
$12,000
$10,000
$9,000
Full Page
$9,000
$7,000
$6,000
$5,000
1/2 Page
$6,000
$5,000
$4,000
$3,500
1/3 Page
$4,000
$3,500
$3,000
$2,500
Spread
Full Page
1/2 Page Vertical
INFO@LOCALEMAGAZINE.COM | 949.436.8910
1/3 Page Vertical
11
D I G I TA L A D P R I C I N G WEB AD UNIT
PRICE PER WEEK
PRICE PER MONTH
Full Site Skin Wrap
$2,000 weekly
$6,000 monthly
Leaderboard (ros)
$750 weekly
$2,500 monthly
Square Ad (static)
$750 weekly
$2,500 monthly
Square Ad (ros)
$750 weekly
$2,000 monthly
In Story Ad (top 10)
$500 weekly
$1,600 monthly
Lower Banner Ad (ros)
$500 weekly
$1,600 monthly
SOCIAL MEDIA AD UNIT
PRICE
Social Daily Takeover
$2,500 (per day)
Contest
$1,500 (per post)
Posting on Instagram
$1,000 (per post)
Posting on Facebook
$750 (per post)
EMAIL AD UNIT
PRICE
Dedicated Email Blast
$2,000
Eblast Top Banner
$750
Email Blast Inclusion (with link)
$500
INFO@LOCALEMAGAZINE.COM | 949.436.8910
12
EVENT PRICING
1
2
3
PRESENTING PARTNER
GOLD SPONSOR
SILVER SPONSOR
1. Event presented by “your company” over LOCALE Magazine and event name
1. Media wall inclusion
(Partner Event)
2. Step & repeat logo
2. Invite & soical media inclusion
3. Invite ad
3. Event booth & product display
4. Social media graphic logo
Partner only
5. Event booth 6. Product display
$10,000
$5,000
$2,500
PER UNIT EVENT ITEMS
PRICE
Event Booth
$1,000
Media Wall
$500
Event Photographer
$500
INFO@LOCALEMAGAZINE.COM | 949.436.8910
13
PRINT AD SPECS
SPREAD Width: 20” Height: 12” Bleed: 0.125” Total Dimentions: 20.25” x 12.25”
FULL PAGE Width: 10” Height: 12” Bleed: 0.125” Total Dimentions: 10.25” x 12.25”
1/2 PAGE Width: 4.625” Height: 11.5”
1/3 PAGE Width: 3” Height: 11.5”
DISPLAY AD MATERIAL REQUIREMENTS • Only CMYK • 300 DPI Resolution • Extensions: .pdf, .indd, .psd or .ai • Copy must be spell-checked and proofed. • Templates available upon request EMAIL AD: to production@localemagazine.com
INFO@LOCALEMAGAZINE.COM | 949.436.8910
14
D I G I TA L A D S P E C S
AD UNIT
WIDTH
HEIGHT
1
Full Page Skin (Two Sides)
325px
1030px
2
Leaderboard
1200px
100px
3
In Story Ad
1200px
1200px
4
Skyscraper
360px
720px
5
Square
360px
360px
6
Mid-Page Banner
750px
90px
7
Event Brite/Facebook
2160px
1080px
8
Email Blast
600px
600px
9
Eblast Top Banner
600px
222px
10
Dedicated Email Blast
1200px
1200-2000px
DISPLAY AD MATERIAL REQUIREMENTS • RGB • 72 - 92 dpi • Extensions: .png (prefered) .jpeg .pdf, .indd, .psd or .ai • Copy must be spell-checked and proofed. EMAIL AD:
to fulfillment@ localemagazine.com
*Dedicated Email—Must be under 1 MB. This Image will display at 600px wide. However, on high definition screens, such as retina displays, it might cause images to appear fuzzy on these displays if uploaded at the size it appears. SO to make sure images appear clearly on all screens, we have you submit your web ready images at double the size needed.
INFO@LOCALEMAGAZINE.COM | 949.436.8910
15
IN HOUSE DESIGN PRICING
PRINT ADS CUSTOM AD
T E M P L AT E A D
$350
$99
AD DESIGN INCLUDES: • 3 Ad Mock-ups • 3 Revisions • Print Ready PDF/JPEG
AD DESIGN INCLUDES: • Partners choice of 3 templates • 1 Revision • Print Ready PDF/JPEG
D I G I TA L A D S AD #
CUSTOM ADS
T E M P L AT E A D S
1
$150
$50
2-6
$200
$99
7 - 12
$250
$150
AD DESIGN INCLUDES: • 3 Ad Mock-ups • 3 Revisions • Web Ready JPEG/PNG
AD DESIGN INCLUDES: • 1 template choice • 1 Revision • Web Ready JPEG/PNG
INFO@LOCALEMAGAZINE.COM | 949.436.8910
16
THE TEAM
E RI K HAL E Publisher + Founder
ASHL E Y S MITH COO + Co-Founder
REILLY KAVAN AUG H Art Director + Co-Owner
MIK E TODD SMITH Vice President of Sales & Marketing
JA S O N KO SKY Sr. Market Manager
BR IANNA R OMAN O Partnerships + Marketing Director
J ORDAN LIG ON S Editor
CHELSEA RAIN ERI Editor
C H A RLOTTE FAR R E L L Editor
KALY NN NG UYEN Photoshoot Coordinator
KALEIG H B ORG SCHATZ Event & Social Coordinator
VALERIE K ERR Accountant
R IC K R AMIREZ Delivery
ROB ERT J ON ES Delivery
INFO@LOCALEMAGAZINE.COM | 949.436.8910
LIVING LIKE A LOCAL
Locale Magazine
@localemagazine
@localemagazine
Los Angeles | San Francisco | San Diego | Orange County | Greater Palm Springs | Las Vegas
W W W. L O C A L E M A G A Z I N E . C O M