2020
MEDIA KIT P R I N T | D I G I TA L | E V E N T
LIVING LIKE A LOCAL
Los Angeles | San Francisco | San Diego | Orange County | Greater Palm Springs | Las Vegas
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ABOUT US
LOCALE IS THE PREMIER WESTERN-REGIONAL, QUARTERLY MAGAZINE, FOCUSING ON LOCAL LIFESTYLE, LOCAL CHARACTER, PEOPLE, ISSUES AND HOTSPOTS. LOCALE IS PRODUCED BY CREATIVES WHO DESIRE TO SHOW YOU WHAT IS GREAT ABOUT WHERE THEY LIVE. LOCALE IS LOCALLY OWNED AND OPERATED.
OUR DEMOGRAPHICS
MAGAZINE READERS
• 25-44 year olds
GENDER 25% Female (Age 25-34) 10% Male (Age 25-34) 17% Female (Age 35-44) 10% Female (Age 45-54)
• College graduate • Makes over $200k annually • Logs onto our website from work and stays on for over two minutes. • Has a home value over $1m
AGE 35% 25-34 36% 35-44 9% 18-24 16% 45-54 INCOME 30% 150,000+ 40% 125,000-150,000 18% 75,000-125,000
LO CA LE M AG A Z I N E 2 7 5 5 BR I STO L ST E 2 9 5 CO STA ME S A, CA 9 2 6 2 6 INFO@LOCALEMAGAZINE.COM | 949.436.8910
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I M P R E S S I ON S
MAGAZINE IMPRESSIONS
SOCIAL MEDIA
• 5 Impressions per magazine or 2,000,000 per year
• 50,000 Digital magazine impressions
• 400 Coastal Southern California delivery locations
• Facebook likes 55k
• Instagram followers 200K + • Twitter followers 5k
WEB TRAFFIC
EMAIL BLAST
• 200,000+ Visitors per month
• 40,000+ Email addresses
• 2M 47S Average stay
• We send out emails every week promoting events, our digital magazine content and web stories
• 180+ Editorial stories per month
INFO@LOCALEMAGAZINE.COM | 949.436.8910
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2020 PRINT EDITORIAL CALENDAR
Orange County /// Los Angeles /// Greater Palm Springs /// San Diego
FOODIE
SHOPPE
ALIVE
ESCAPE
Eat/Drink Emphasis: The ultimate foodie guide, trendy foods, chef profiles, drink experts
Style/Beauty Emphasis: Fashion designers, local boutique owners, beauty enthusiasts, fashion influencers
Go/Do Emphasis: Fitness workouts, humanitarian features, artist spotlights, road trip guide
Home/Away Emphasis: Interior design experts, holiday guide, real estate agent features
JANUARY | OC Foodie Issue Ads Due: 11.15.19 Magazine Published: 01.01.20
APRIL | OC Shoppe Issue Ads Due: 02.15.19 Magazine Published: 04.01.20
JULY | OC Alive Issue Ads Due: 05.15.20 Magazine Published: 07.01.20
OCTOBER | OC Escape Issue Ads Due: 08.15.20 Magazine Published: 10.01.20
FEBRUARY | GPS Foodie Issue Ads Due: 12.15.19 Magazine Published: 02.01.20
MAY | GPS Shoppe Issue Ads Due: 03.15.20 Magazine Published: 05.01.20
AUGUST | LA Alive Issue Ads Due: 06.15.20 Magazine Published: 08.01.20
OCTOBER | GPS Escape Issue Ads Due: 08.15.20 Magazine Published: 10.15.20
FEBRUARY | LA Foodie Issue Ads Due: 12.15.19 Magazine Published: 02.15.20
MAY | LA Shoppe Issue Ads Due: 03.15.19 Magazine Published: 05.15.20
SEPTEMBER | SD Alive Issue Ads Due: 07.15.20 Magazine Published: 09.01.20
NOVEMBER | LA Escape Issue Ads Due: 09.15.20 Magazine Published: 11.01.20
MARCH | SD Foodie Issue Ads Due: 01.15.20 Magazine Published: 03.01.20
JUNE | SD Shoppe Issue Ads Due: 04.15.20 Magazine Published: 06.01.20
INFO@LOCALEMAGAZINE.COM | 949.436.8910
DECEMBER | SD Escape Issue Ads Due: 10.15.20 Magazine Published: 12.01.20
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2020 EVENT CALENDAR Los Angeles /// Orange County /// San Diego /// Greater Palm Springs JANUARY | OC - Foodie Issue Magazine Published: 01.01.20 Event: Orange County Release Party
JULY | OC - Alive Issue Magazine Published: 07.01.20 Event: Orange County Release Party (LUAU)
FEBRUARY | GPS - Foodie Issue Magazine Published: 02.01.20 Event: Greater Palm Springs Release Party
AUGUST | LA - Alive Issue Magazine Published: 08.01.20 Event: Los Angeles Release Party
FEBRUARY | LA - Foodie Issue Magazine Published: 02.15.20 Event: Los Angeles Release Party
SEPTEMBER | SD - Alive Issue Magazine Published: 09.01.20 Event: San Diego Release Party
MARCH | SD - Foodie Issue Magazine Published: 03.01.20 Event: San Diego Release Party APRIL | OC - Shoppe Issue Magazine Published: 04.01.20 Event: Orange County Release Party MAY | GPS - Shoppe Issue Magazine Published: 05.01.20 Event: Greater Palm Springs Release Party MAY | LA - Shoppe Issue Magazine Published: 05.15.20 Event: Los Angeles Release Party JUNE | SD - Shoppe Issue Magazine Published: 06.01.20 Event: San Diego Release Party
OCTOBER | OC - Escape Issue Magazine Published: 10.01.20 Event: Orange County Release Party - Halloween Masquerade Party
OCTOBER | GPS - Escape Issue Magazine Published: 10.15.20 Event: Greater Palm Springs Release Party NOVEMBER | LA - Escape Issue Magazine Published: 11.01.20 Event: Los Angeles Release Party DECEMBER | SD - Escape Issue Magazine Published: 12.01.20 Event: San Diego Release Party - Holiday Party
INFO@LOCALEMAGAZINE.COM | 949.436.8910
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THE MAGAZINE Each issue of LOCALE is divided into four sections: Foodie, Shoppe, Alive and Escape. There are staple pieces that are included in every market’s quarterly issue. Here is an example of the typical stories you may find:
FOODIE
ALIVE
Great local restaurants, recipes, menu ideas and venues to turn you into the ultimate foodie. Locals eat great and we show you where—cafes, sports bars, clubs and everything in between. • Eat or Drink Profiles: Celebrity chefs, restaurant owners, and mixologists and bar owners • Meals Deconstructed: We take apart the area’s best dishes and show you what goes into them • Trendy Food Pages: The hottest dishes that are all over your Instagram feed and where to grab them
From movies on the sand to picnic spots and paddle boarding, we show you how to have the ultimate summer • Alive Profiles: Movers, shakers, fitness gurus, entrepreneurs, musicians and travel experts. • Native Knowledge: A local expert’s guide on what to do and where to go
SHOPPE
ESCAPE
We find the hottest looks for you and the entire family, get advice from your favorite stylish locals, and spill on where to find the newest beauty products. • Style or Beauty Profiles: Fashion designers, boutique owners, models, makeup artists and beauty shop owners • That’s What She Said: A influencer’s view on the perfect day in a local spot • Fashion Spread: Featuring models and designers with a high-fashion approach
Want to stay in and relax? How about explore the world? We show you how to make your home your perfect escape and how to escape your home for the perfect getaway. • Home or Away Profiles: Top real estate agents, home builders, interior designers and hotel experts • Gift Guide: Where to shop locally for the favorite people in your life • Su Casa: A tour of the area’s finest homes and apartments
INFO@LOCALEMAGAZINE.COM | 949.436.8910
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F E AT U R E D C E L E B R I T I E S
Steve Aoki January 2017 DJ/Music Producer @steveaoki Followers: 8.2M
The Chainsmokers September 2016 Musicians @thechainsmokers Followers: 8.1M
Tia Mowry January 2018 Actress, “Sister, Sister” @tiamowry Followers: 6.8M
Shaun White December 2018 Athlete @shaunwhite Followers: 1.2M
Ziggy Marley September 2018 Musician @ziggymarley Followers: 1M
Danny Trejo May 2018 Actor @officialdannytrejo Followers: 1.3M
Brody Jenner August 2016 TV Personality @brodyjenner Followers: 3.3M
Kyle Richards Umansky February 2017 TV Personality @kylerichards18 Followers: 2.7M
Lisa Vanderpump February 2016 TV Personality @lisavanderpump Followers: 2.4M
Lauryn Evarts September 2015 Author @theskinnyconfidential Followers: 912k
Mike Trout April 2018 Athlete “Baseball” @miketrout Followers: 1.7M
Becca Tilley April 2017 Bachelor Contestant @beccatilley Followers: 1.1M
INFO@LOCALEMAGAZINE.COM | 949.436.8910
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PRINT AD PRICING
AD SIZE
X1
X4
X8
X12
Back Cover
$20,000
$17,000
$16,000
$13,000
Inside Front Cover
$17,000
$15,000
$13,000
$11,000
Inside Back Cover
$13,000
$11,000
$9,000
$8,000
Spread
$15,000
$13,000
$11,000
$10,000
Full Page
$10,000
$8,000
$7,000
$6,000
1/2 Page
$7,000
$6,000
$5,000
$4,500
1/3 Page
$5,000
$4,500
$4,000
$3,500
Spread
Full Page
1/2 Page Vertical
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1/3 Page Vertical
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D I G I TA L A D P R I C I N G WEB AD UNIT
PRICE PER WEEK
PRICE PER MONTH
Full Site Skin Wrap
$3,000 weekly
$8,000 monthly
Leaderboard (ros)
$1,500 weekly
$4,000 monthly
Square Ad (static)
$1,000 weekly
$3,000 monthly
Square Ad (ros)
$1,000 weekly
$3,000 monthly
In Story Ad (top 10)
$1,000 weekly
$3,000 monthly
Lower Banner Ad (ros)
$750 weekly
$2,000 monthly
SOCIAL MEDIA AD UNIT
PRICE
Contest
$2,500 (per post)
Instagram Story Takeover (4-6 Stories)
$2,000 (per day)
Instagram Post
$2,000 (per post)
Instagram Story
$750 (per post)
Promoted Facebook Post
$1,500 (per post) ($200 goes to promotion)
Facebook Post
$1000 (per post)
EMAIL AD UNIT
PRICE
Dedicated Email Blast
$3,000
Eblast Top Banner
$1,000
Email Blast Inclusion (with link)
$750
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EVENT PRICING
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PRESENTING PARTNER
GOLD SPONSOR
SOCIAL HOUR
1. Event presented by “your company” over LOCALE Magazine and event name
1. Media wall inclusion
1. Hosted event
2. Invite & soical media inclusion
2. Photo booth
2. Step & repeat logo 3. Invite ad
3. Event booth & product display
4. Social media graphic logo
Partner only
5. Event booth
3. Photographer 4. Media wall 5. Music 6. Event promotion 7. $10 suggested donation to charity of choice (100% donated)
6. Product display
8. 75 guaranteed guests
$10,000
$7,500
$5,000
PER UNIT EVENT ITEMS
PRICE
Event Booth
$1,000
Media Wall
$500
Event Photographer
$250
Photo Booth
$50
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PRINT AD SPECS
SPREAD Width: 20” Height: 12” Bleed: 0.125” Total Dimensions: 20.25” x 12.25”
FULL PAGE Width: 10” Height: 12” Bleed: 0.125” Total Dimensions: 10.25” x 12.25”
1/2 PAGE Width: 4.625” Height: 11.5”
1/3 PAGE Width: 3” Height: 11.5”
DISPLAY AD MATERIAL REQUIREMENTS • Only CMYK • 300 DPI Resolution • Extensions: .pdf, .indd, .psd or .ai • Copy must be spell-checked and proofed • Templates available upon request UPLOAD AD THROUGH OUR CLIENT CENTER OR EMAIL TO: production@localemagazine.com
INFO@LOCALEMAGAZINE.COM | 949.436.8910
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D I G I TA L A D S P E C S
AD UNIT
WIDTH
HEIGHT
1
Full Page Skin (Two Sides)
325px
1030px
2
Leaderboard
1200px
100px
3
In Story Ad
1200px
1200px
4
Skyscraper
360px
720px
5
Square
360px
360px
6
Mid-Page Banner
750px
90px
7
Eventbrite/Facebook
2160px
1080px
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Email Blast
600px
600px
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Eblast Top Banner
600px
222px
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Dedicated Email Blast
1200px
1200-2000px
DISPLAY AD MATERIAL REQUIREMENTS • RGB • 72 - 92 dpi • Extensions: .png (preferred) .jpeg .pdf, .indd, .psd or .ai • Copy must be spell-checked and proofed. UPLOAD AD THROUGH OUR CLIENT CENTER OR EMAIL TO:
partnerships@ localemagazine.com
*Dedicated email—Must be under 1 MB. This image will display at 600px wide. On high-definition screens, such as retina displays, images may appear fuzzy if uploaded at 600px. To make sure images appear clearly on all screens, submit your web-ready images at double the size needed.
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IN HOUSE DESIGN PRICING
PRINT ADS CUSTOM AD
T E M P L AT E A D
$350
$99
AD DESIGN INCLUDES: • 3 Ad mock-ups • 3 Revisions • Print Ready .pdf/.jpeg
AD DESIGN INCLUDES: • Partners choice of 3 templates • 1 Revision • Print Ready .pdf/.jpeg
D I G I TA L A D S AD #
CUSTOM ADS
T E M P L AT E A D S
1
$150
$50
2-6
$200
$99
7 - 12
$250
$150
AD DESIGN INCLUDES: • 3 Ad mock-ups • 3 Revisions • Web Ready .jpeg/.png
AD DESIGN INCLUDES: • 1 Template choice • 1 Revision • Web Ready .jpeg/.png
INFO@LOCALEMAGAZINE.COM | 949.436.8910
LIVING LIKE A LOCAL
Locale Magazine
@localemagazine
@localemagazine
Los Angeles | San Francisco | San Diego | Orange County | Greater Palm Springs | Las Vegas
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