2015 Locale Magazine LAS VEGAS
Special Insert
LOS ANGELES | ORANGE COUNTY | SAN DIEGO | LAS VEGAS
ABOUT US Locale is Southern California’s premier quarterly magazine, focusing on local lifestyle, local character, local people, local issues, and local hotspots. Locale is a premier magazine which ensures it is prominently displayed. Locale is produced by creative locals with a passion for Los Angeles, Orange County & San Diego’s hidden gems. Locale is locally owned and operated.
LAS VEGAS (Southern California visitors) • 26% of all Las Vegas visitors are from Southern California • The average number of visits is higher for travelers from Southern California (2.1 vs. 1.8) • Southern California visitors are more likely single (19% vs 14%) • Southern California visitors are more likely under 40 (49% vs 35%) *www.lvcva.com
OUR DEMOGRAPHICS
64% 70% 40% 62% 43%
OUR AVERAGE FAN IS: 25-44 years old Graduated college Makes over $150k annually Logs onto our website from work & stays on for over 2 min. Has a house worth over $800k
MAGAZINE READERS 14%
14% 12%
25%
10%
40%
13%
15%
GENDER
2
23%
AGE
40%
22%
INCOME
Female (Age 25-34)
25-34
150,000+
Male (Age 25-34)
35-44
125,000-150,000
Female (Age 35-44)
18-24
100,000-125,000
Male (Age 35-44)
45-54
INFO@LOCALEMAGAZINE.COM | 949.436.8910
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MAGAZINE IMPRESSIONS
5 300
Impressions per magazine or
1,200,000
LOS ANGELES
per year
ORANGE COUNTY
240,000 TOTAL MAGAZINES
Coastal Southern California Delivery Locations
SAN DIEGO
SOCIAL MEDIA OVER 30,000+ SOCIAL MEDIA FANS
50,000+ Digital Magazine Impressions
22,450+
Facebook Likes
10,000+
Instagram Followers
2,000+
Twitter Followers
50k
20k 2k 7k
WEB TRAFFIC
200,000+ 5 MIN
Visitors Per Month
180+
Editorial Stories Per Month
Average Stay
EMAIL BLAST We send out emails every week regarding events, our digital magazine and web stories.
15,000+ 4
Email Addresses
INFO@LOCALEMAGAZINE.COM | 949.436.8910
PHOTO BY: Adam Gentry
We employ a team of over 100 professional writers, photographers and stylists. We deploy our team to more than 60 sites each month to craft an issue that is essentially LOCALE.
5
2015
PRINT EDITORIAL CALENDAR
LOS ANGELES | ORANGE COUNTY | SAN DIEGO
JANUARY | OC - EAT/DRINK Issue
JULY | OC - GO/DO Issue
Editorial Meeting: 08.25.14 Ads Due: 11.15.14 Magazine Published: 01.01.15 Eat/Drink Emphasis: The Ultimate Foodie Guide, Juicing, Restaurant Owners/Experts
Editorial Meeting: 03.02.15 Ads Due: 05.15.15 Magazine Published: 07.01.15 Do Emphasis: Beach Clean-Ups, Summer Bucket List, Museum Roundup
FEBRUARY | LA - EAT/DRINK Issue
AUGUST | LA - GO/DO Issue
Editorial Meeting: 09.29.14 Ads Due: 12.15.14 Magazine Published: 02.01.15 Eat/Drink Emphasis: The Ultimate Foodie Guide, Waterfront Brunch/Cocktail Locations, Farmers Markets
Editorial Meeting: 03.30.15 Ads Due: 06.15.15 Magazine Published: 08.01.15 Do Emphasis: Outdoor Theatres, Rock Climbing Guide, Street Art
MARCH | SD - EAT/DRINK Issue
Editorial Meeting: 04.27.15 Ads Due: 07.15.15 Magazine Published: 09.01.15 Do Emphasis: Local Musicians, Charities, Free Outdoor Workouts
Editorial Meeting: 10.27.14 Ads Due: 01.15.15 Magazine Published: 03.01.15 Eat/Drink Emphasis: The Ultimate Foodie Guide, Tequila Tastings, Gardening Experts
APRIL | OC - STYLE/BEAUTY Issue Editorial Meeting: 12.01.14 Ads Due: 02.15.15 Magazine Published: 04.01.15 Shop Emphasis: Handmade Jewelry Shops, Fashion Philanthropists, Outdoor Retail Market Guide
MAY | LA - STYLE/BEAUTY Issue Editorial Meeting: 01.05.15 Ads Due: 03.15.15 Magazine Published: 05.01.15 Shop Emphasis: Personal Shoppers, Boutique Guide, Up and Coming Designers
JUNE | SD - STYLE/BEAUTY Issue Editorial Meeting: 02.02.15 Ads Due: 04.15.15 Magazine Published: 06.01.15 Shop Emphasis: Swimsuits, Best Outfits and Accessories for the Del Mar Racing Season “ Las Vegas Insert
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SEPTEMBER | SD - GO/DO Issue
OCTOBER | OC - HOME/AWAY Issue Editorial Meeting: 06.01.15 Ads Due: 08.15.15 Magazine Published: 10.01.15 Do Emphasis: Chefs at Home, Interior Design Experts, Holiday Party Tips for the Hostess
NOVEMBER | LA - HOME/AWAY Issue Editorial Meeting: 06.29.15 Ads Due: 09.15.15 Magazine Published: 11.01.15 Do Emphasis: DIY Centerpieces, Home Spa Treatments, Holiday Gift Guide
DECEMBER | SD - HOME/AWAY Issue Editorial Meeting: 07.27.15 Ads Due: 10.15.15 Magazine Published: 12.01.15 Do Emphasis: Decor-Taining Tips, Wine Pairings, Holiday Gift Guide
INFO@LOCALEMAGAZINE.COM | 949.436.8910
◀ Eat/Drink
◀
Go/Do
◀
Style/Beauty
◀ Home/Away
7
IN THIS INSERT Each issue of Locale is divided into 4 sections; Eat/Drink, Style/Beauty, Go/Do & Home/ Away. There are staple pieces that are included in every market’s quarterly issue. Here is an example of the typical stories you may find.
EAT + DRINK.
Great local restaurants, recipes, menu ideas and venues. Locals eat great and we show you where. Cappuccinos, schooners, martinis, sports bars and clubs. Our recommendations on what and where to drink. • • • •
EAT EXPERT: Available EAT FEATURE: Available DRINK EXPERT: Available DRINK DECONSTRUCTED: Available
STYLE + BEAUTY.
We find the hottest looks for home, hubby, ladies and kids. • STYLE: Where to Shop - Available • BEAUTY: The 5 Best Luxury Spas - Available
GO + DO.
From entertainment shows to casinos and nightclubs, we show you where to enjoy the Las Vegas scene. • • • •
GO EXPERT: Available DO EXPERT: Available NIGHTCLUBS: Available EVENTS: Event calendar
HOME + AWAY.
Wanna stay in and indulge? We will show you how to enjoy luxurious suites, relax and enjoy your stay. • AWAY EXPERT: Available • AWAY/WHERE TO STAY: Available • SUITES: Available
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INFO@LOCALEMAGAZINE.COM | 949.436.8910
/drink
style
PHOTO BY: Dhrumil Desai
PHOTO BY: Michael Wesley
eat
/beauty
September
2014
28 EAT EXPERT Restaurateur of the Year, Sami Ladeki, Tells Us About His Culinary Empire
September Month 0A 1 4R Y2 E
76 LOCALE LOOKS Stepping Over the Tape at Three Anticipated San Diego Hotspots
36 VS. BEST BITE
91 FASHION GUIDE
Our Resident Foodie Seeks Out the Best Forkful of Flavor She Can Find for This Tastebud Takedown
Presenting Interviews With the Owners of Our Top Four SD Boutiques, an Expert Stylist Team, Makeup Artist and Fashion Blogger as Well as an Extensive List of Where to Shop in the City
54 MEALS DECONSTRUCTED Fish 101 Brings New Meaning to Eating Like a Local
102 THAT'S WHAT SHE SAID The Nubry Girls Give Us Their Round up of the Best Boutiques, Eats, Treats and Events in San Diego
62 DRINK FEATURE San Diego’s Top Cocktail Connoisseurs Spill Their Best Recipes
76
36
LOCALE LOOKS Waiting
VS. BEST BITE Open Your Mouth
Photographed by: Sierra Prescott
Eat/Drink Section Opener
go /do
FLORENT RESTAURANT & LOUNGE 672 Fifth Ave San Diego, CA 92101 619.595.0123 www.florentsd.com
40
80
SEPTEMBER 2014
SEPTEMBER 2014
Style/Beauty Section Opener
June 2014
82 DO EXPERT San Diego 6 Anchor Kimi Evans Talks About Being the Local Weather Diva, Working Out and Wanting to Start a Family
home
Photography by: Anh Nguyen
JAKE’S DEL MAR 1660 Coast Blvd Del Mar, CA 92014 858.755.2002 www.jakesdelmar.com
/away
88 SUMMER TO-DO Outdoor Movies, Art Parties and Unconventional Eating Are Just a Few of the Items We’ve Included on Our Thrilling Three-City Summer To-Do List
May 2014
142 HOME EXPERT LA’s Million Dollar Listing Bros Band Together to Become So Cal’s Most Recognized Real Estate Duo
98 FIRST TIMER'S GUIDE Go Ahead and Jump! Our Bravest Writer Channels Chuck Norris Before Gliding Over San Diego
147 SETTING THE TABLE Historical Tam O’Shanter Presents Modern Twists on Rustic Pub Fare
104 GUIDE
150 SU CASA
From an Insider’s Guide to Playlists that Will Please Everyone, Let Us Be Your Personalized “Lonely Planet” for Your Summer Road Trip
98
FIRST TIMER'S GUIDE Soar Subject
TORREY PINES GLIDERPORT 2800 Torrey Pines Scenic Dr La Jolla, CA 92037 858.452.9858 www.flytorrey.com
129 FEATURE Presenting Our Wells FargoSponsored Winning Entrepreneurs Picked By You
102
Byrd Development Takes Off with a Resourcefully Designed Dwelling in Culver City
150 SU CASA Byrd is the Word
BYRD DEVELOPMENT 1801 Ave of the Stars Los Angeles, CA 90067
JUNE 2014
Go/Do Section Opener
158
MAY 2014
Home/Away Section Opener
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LAS VEGAS INSERT Distribution: 60,000
AD SIZE BACK COVER
$15,000
INSIDE FRONT COVER
$10,000
INSIDE BACK COVER
$8,000
SPREAD
$7,500
FULL PAGE
$5,400
1/2 PAGE
$3,700
1/3 PAGE
$2,500
Spread
10
PRICE
Full Page
1/2 Page Vertical
1/3 Page Vertical
INFO@LOCALEMAGAZINE.COM | 949.436.8910
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LAS VEGAS MICROSITE 3 Months
12
WEB
PRICE
FULL PAGE SKIN
$750 WEEK
LEADERBOARD (ros)
$1,000 MONTHLY
SKYSCRAPER
$1,000 MONTHLY
MEDIUM RECTANGLE (ros)
$750 MONTHLY
LOWER BANNER (ros)
$400 MONTHLY
IN STORY AD (top 10)
$1,000 MONTHLY
EDITORIAL
PRICE
250 WORDS (user photo)
$400
500 WORDS (user photo)
$500
IN PERSON INTERVIEW (user photo)
$650
IN PERSON INTERVIEW (photographer)
$750
PRICE
LEADERBOARD
$350
MEDIUM RECTANGLE
$350
EDITORIAL WITH LINK
$500
EVENT WITH LINK
$250
SOCIAL MEDIA
PRICE
POSTING ON ALL 3 NETWORKS
$150 (per post)
CONTEST
$500 (per post)
SOCIAL DAILY TAKEOVER
$500 (per day)
FB & IG HOME SCREEN TAKEOVER (daily)
$350
FB & IG HOME SCREEN TAKEOVER (weekly)
$1,000
INFO@LOCALEMAGAZINE.COM | 949.436.8910
Localemagazine.com
Social Media - Facebook
Email Blast
Social Media - Instagram 13
CONTACT INFORMATION
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ERIK HALE PUBLISHER/FOUNDER 949.400.7621 erik@localemagazine.com
ASHLEY HICKSON COO/CO-FOUNDER 949.689.4827 ashley@localemagazine.com
MIKE TODD SMITH MARKET MANAGER - SAN DIEGO 760.399.6244 mts@localemagazine.com
REILLY KAVANAUGH DESIGNER 909.553.0160 reilly@localemagazine.com
ERIN PRICE SALES & MARKETING COORDINATOR 562.787.1519 erin@localemagazine.com
ALEXA ERICKSON PRINT EDITOR 207.475.7828 alexa@localemagazine.com
JASON KOSKY MARKET MANAGER - ORANGE COUNTY 949.371.7503 jason@localemagazine.com
MICHELLE SLIEFF WEB EDITOR 714.726.0060 michelle@localemagazine.com
ANDRE MATAELE MARKET MANAGER - LOS ANGELES 808.228.8650 andre@localemagazine.com
RICK RAMIREZ DISTRIBUTION 949.702.9074
SEAN STANFIELD INTERACTIVE MANAGER 916.276.7563 sean@localemagazine.com
BRIANNA ROMANO EVENT COORDINATOR 949.613.3239 brianna@localemagazine.com
INFO@LOCALEMAGAZINE.COM | 949.436.8910
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LOCALE is Southern California’s premier quarterly magazine, focusing on local lifestyle, local character, local people, local issues, and local hotspots.
LOS ANGELES | ORANGE COUNTY | SAN DIEGO | LAS VEGAS
WWW.LOCALEMAGAZINE.COM
Locale Magazine
@localemagazine
@localemagazine