2015 Print, Digital & Event Media Kit

2015 Locale Magazine PRINT | DIGITAL | EVENT

MEDIA KIT

LOS ANGELES | ORANGE COUNTY | SAN DIEGO

ABOUT US Locale is Southern California’s premier quarterly magazine, focusing on local lifestyle, local character, local people, local issues, and local hotspots. Locale is a premier magazine which ensures it is prominently displayed. Locale is produced by creative locals with a passion for Los Angeles, Orange County & San Diego’s hidden gems. Locale is locally owned and operated.

OUR DEMOGRAPHICS

64% 70% 40% 62% 43%

OUR AVERAGE FAN IS: 25-44 years old Graduated college Makes over $150k annually Logs onto our website from work & stays on for over 2 min.

Has a house worth over $800k

MAGAZINE READERS 14%

14% 12%

25%

10%

40%

13%

15%

GENDER

2

23%

AGE

40%

22%

INCOME

Female (Age 25-34)

25-34

150,000+

Male (Age 25-34)

35-44

125,000-150,000

Female (Age 35-44)

18-24

100,000-125,000

Male (Age 35-44)

45-54

INFO@LOCALEMAGAZINE.COM | 949.436.8910

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MAGAZINE IMPRESSIONS

5 300

Impressions per magazine or

1,200,000

LOS ANGELES

per year

ORANGE COUNTY

240,000 TOTAL MAGAZINES

Coastal Southern California Delivery Locations

SAN DIEGO

SOCIAL MEDIA OVER 30,000+ SOCIAL MEDIA FANS

50,000+ Digital Magazine Impressions

30,000+

Facebook Likes

11,000+

Instagram Followers

2,000+

Twitter Followers

50k

20k 2k 7k

WEB TRAFFIC

125,000+ 2M 47S

Visitors Per Month

180+

Editorial Stories Per Month

Average Stay

EMAIL BLAST We send out emails every week regarding events, our digital magazine and web stories.

15,000+ 4

Email Addresses

INFO@LOCALEMAGAZINE.COM | 949.436.8910

PHOTO BY: Adam Gentry

We employ a team of over 100 professional writers, photographers and stylists. We deploy our team to more than 60 sites each month to craft an issue that is essentially LOCALE.

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2015

PRINT EDITORIAL CALENDAR

LOS ANGELES | ORANGE COUNTY | SAN DIEGO

JANUARY | OC - EAT/DRINK Issue

JULY | OC - GO/DO Issue

Editorial Meeting: 08.25.14 Ads Due: 11.15.14 Magazine Published: 01.01.15 Eat/Drink Emphasis: The Ultimate Foodie Guide, Juicing, Restaurant Owners/Experts

Editorial Meeting: 03.02.15 Ads Due: 05.15.15 Magazine Published: 07.01.15 Do Emphasis: Beach Clean-Ups, Summer Bucket List, Museum Roundup

FEBRUARY | LA - EAT/DRINK Issue

AUGUST | LA - GO/DO Issue

Editorial Meeting: 09.29.14 Ads Due: 12.15.14 Magazine Published: 02.01.15 Eat/Drink Emphasis: The Ultimate Foodie Guide, Waterfront Brunch/Cocktail Locations, Farmers Markets

Editorial Meeting: 03.30.15 Ads Due: 06.15.15 Magazine Published: 08.01.15 Do Emphasis: Outdoor Theatres, Rock Climbing Guide, Street Art

MARCH | SD - EAT/DRINK Issue

Editorial Meeting: 04.27.15 Ads Due: 07.15.15 Magazine Published: 09.01.15 Do Emphasis: Local Musicians, Charities, Free Outdoor Workouts

Editorial Meeting: 10.27.14 Ads Due: 01.15.15 Magazine Published: 03.01.15 Eat/Drink Emphasis: The Ultimate Foodie Guide, Tequila Tastings, Gardening Experts

APRIL | OC - STYLE/BEAUTY Issue Editorial Meeting: 12.01.14 Ads Due: 02.15.15 Magazine Published: 04.01.15 Shop Emphasis: Handmade Jewelry Shops, Fashion Philanthropists, Outdoor Retail Market Guide

MAY | LA - STYLE/BEAUTY Issue Editorial Meeting: 01.05.15 Ads Due: 03.15.15 Magazine Published: 05.01.15 Shop Emphasis: Personal Shoppers, Boutique Guide, Up and Coming Designers

JUNE | SD - STYLE/BEAUTY Issue Editorial Meeting: 02.02.15 Ads Due: 04.15.15 Magazine Published: 06.01.15 Shop Emphasis: Swimsuits, Best Outfits and Accessories for the Del Mar Racing Season

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SEPTEMBER | SD - GO/DO Issue

OCTOBER | OC - HOME/AWAY Issue Editorial Meeting: 06.01.15 Ads Due: 08.15.15 Magazine Published: 10.01.15 Do Emphasis: Chefs at Home, Interior Design Experts, Holiday Party Tips for the Hostess

NOVEMBER | LA - HOME/AWAY Issue Editorial Meeting: 06.29.15 Ads Due: 09.15.15 Magazine Published: 11.01.15 Do Emphasis: DIY Centerpieces, Home Spa Treatments, Holiday Gift Guide

DECEMBER | SD - HOME/AWAY Issue Editorial Meeting: 07.27.15 Ads Due: 10.15.15 Magazine Published: 12.01.15 Do Emphasis: Decor-Taining Tips, Wine Pairings, Holiday Gift Guide

INFO@LOCALEMAGAZINE.COM | 949.436.8910

◀ Eat/Drink

◀

Go/Do

◀

Style/Beauty

◀ Home/Away

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IN EACH ISSUE Each issue of Locale is divided into 4 sections; Eat/Drink, Style/Beauty, Go/Do & Home/ Away. There are staple pieces that are included in every market’s quarterly issue. Here is an example of the typical stories you may find.

EAT + DRINK.

Great local restaurants, recipes, menu ideas and venues. Locals eat great and we show you where.

Cappuccinos, schooners, martinis, sports bars and clubs. Our recommendations on what and where to drink.

• Eat Expert Profile: Celebrity chefs, restaurant owners and eating experts • VS: Our friendly food competition featuring the best of the best • Meals Deconstructed: We take apart the area’s best dishes to show you what goes into them.

• Drink Expert Profile: Mixologists, bar owners, baristas • Restaurant & Bar Compilation Piece: Best food and drink, inviting atmospheres, great patios

STYLE + BEAUTY.

We find the hottest looks for home, hubby, ladies and kids.

• Style or Beauty Expert Profile: Fashion designers, boutique owners, models, makeup artists and beauty shop owners • That’s What She Said: A blogger’s view on the perfect shopping day.

• Fashion Spread: Featuring local models, designers & photographers

GO + DO.

From movies on the sand to picnic spots and paddle boarding, we show you where to enjoy our great weather.

• Go or Do Expert Profile: Movers, shakers, surfers, entrepreneurs, musicians and travel experts • First Timer’s Guide: We try what you haven’t: hang gliding, stand up paddle boarding, surfing & more.

• Native Knowledge Calendar: A local expert’s guide on what to do and where to go every day of the week.

HOME + AWAY.

Wanna stay in and relax? We will show you how to make comfort food, relax and enjoy your rest.

• Home or Away Expert Profile: Top agents, home builders & designers and hotel experts • Setting the Table: Fantasy table settings at amazing local restaurants & homes • Su Casa: A tour of the area’s finest homes & apartments.

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INFO@LOCALEMAGAZINE.COM | 949.436.8910

/drink

style

PHOTO BY: Dhrumil Desai

PHOTO BY: Michael Wesley

eat

/beauty

September

2014

28 EAT EXPERT Restaurateur of the Year, Sami Ladeki, Tells Us About His Culinary Empire

September Month 0A 1 4R Y2 E

76 LOCALE LOOKS Stepping Over the Tape at Three Anticipated San Diego Hotspots

36 VS. BEST BITE

91 FASHION GUIDE

Our Resident Foodie Seeks Out the Best Forkful of Flavor She Can Find for This Tastebud Takedown

Presenting Interviews With the Owners of Our Top Four SD Boutiques, an Expert Stylist Team, Makeup Artist and Fashion Blogger as Well as an Extensive List of Where to Shop in the City

54 MEALS DECONSTRUCTED Fish 101 Brings New Meaning to Eating Like a Local

102 THAT'S WHAT SHE SAID The Nubry Girls Give Us Their Round up of the Best Boutiques, Eats, Treats and Events in San Diego

62 DRINK FEATURE San Diego’s Top Cocktail Connoisseurs Spill Their Best Recipes

76

36

LOCALE LOOKS Waiting

VS. BEST BITE Open Your Mouth

Photographed by: Sierra Prescott

Eat/Drink Section Opener

go /do

FLORENT RESTAURANT & LOUNGE 672 Fifth Ave San Diego, CA 92101 619.595.0123 www.florentsd.com

40

80

SEPTEMBER 2014

SEPTEMBER 2014

Style/Beauty Section Opener

June 2014

82 DO EXPERT San Diego 6 Anchor Kimi Evans Talks About Being the Local Weather Diva, Working Out and Wanting to Start a Family

home

Photography by: Anh Nguyen

JAKE’S DEL MAR 1660 Coast Blvd Del Mar, CA 92014 858.755.2002 www.jakesdelmar.com

/away

88 SUMMER TO-DO Outdoor Movies, Art Parties and Unconventional Eating Are Just a Few of the Items We’ve Included on Our Thrilling Three-City Summer To-Do List

May 2014

142 HOME EXPERT LA’s Million Dollar Listing Bros Band Together to Become So Cal’s Most Recognized Real Estate Duo

98 FIRST TIMER'S GUIDE Go Ahead and Jump! Our Bravest Writer Channels Chuck Norris Before Gliding Over San Diego

147 SETTING THE TABLE Historical Tam O’Shanter Presents Modern Twists on Rustic Pub Fare

104 GUIDE

150 SU CASA

From an Insider’s Guide to Playlists that Will Please Everyone, Let Us Be Your Personalized “Lonely Planet” for Your Summer Road Trip

98

FIRST TIMER'S GUIDE Soar Subject

TORREY PINES GLIDERPORT 2800 Torrey Pines Scenic Dr La Jolla, CA 92037 858.452.9858 www.flytorrey.com

129 FEATURE Presenting Our Wells FargoSponsored Winning Entrepreneurs Picked By You

102

Byrd Development Takes Off with a Resourcefully Designed Dwelling in Culver City

150 SU CASA Byrd is the Word

BYRD DEVELOPMENT 1801 Ave of the Stars Los Angeles, CA 90067

JUNE 2014

Go/Do Section Opener

158

MAY 2014

Home/Away Section Opener

9

PRINT AD PRICING

AD SIZE

X1

X4

X8

X12

BACK COVER

$15,000

$12,000

$10,000

$9,000

INSIDE FRONT COVER

$10,000

$8,000

$7,000

$6,000

INSIDE BACK COVER

$8,000

$7,000

$6,000

$5,000

SPREAD

$7,500

$6,000

$5,625

$5,250

FULL PAGE

$5,400

$4,200

$3,800

$3,250

1/2 PAGE

$3,700

$3,100

$2,500

$2,150

1/3 PAGE

$2,500

$2,100

$1,900

$1,650

Spread

10

Full Page

1/2 Page Vertical

1/3 Page Vertical

INFO@LOCALEMAGAZINE.COM | 949.436.8910

PHOTO BY: Corey Critser

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PRINT AD SPECS DISPLAY AD MATERIAL REQUIREMENTS • • • •

Only CMYK 300 DPI Resolution Extensions: .pdf, .indd, .psd or .ai Copy must be spell-checked and proofed.

Please email the AD to production@localemagazine.com. * Templates available upon request

WIDTH

HEIGHT

SPREAD (bleed)

20.25”

12.25”

SPREAD (trim size)

20”

12”

SPREAD (live area)

19.5”

11.5”

SPREAD (gutter area)

No type should appear within .25” gutter area on either side from the center of a spread.

PAGE (bleed)

10.125”

12.125”

PAGE (trim size)

10”

12”

PAGE (live area)

9.5”

11.5”

1/2 PAGE

4.625”

11.5”

1/3 PAGE

3”

11.5”

PRODUCTION CHARGES Alterations, design, type color corrections and proof, if produced by Publisher, will be billed to the advertiser for $250.00.

12

INFO@LOCALEMAGAZINE.COM | 949.436.8910

PHOTO BY: Michael Wesley

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DIGITAL AD PRICING

14

WEB

PRICE

FULL PAGE SKIN

$750 WEEK

LEADERBOARD (ros)

$1,000 MONTHLY

SKYSCRAPER

$1,000 MONTHLY

SQUARE AD (ros)

$750 MONTHLY

LOWER BANNER (ros)

$400 MONTHLY

IN STORY AD (top 10)

$1,000 MONTHLY

EDITORIAL

PRICE

250 WORDS (user photo)

$400

500 WORDS (user photo)

$500

IN PERSON INTERVIEW (user photo)

$650

IN PERSON INTERVIEW (photographer)

$750

EMAIL

PRICE

LEADERBOARD

$350

MEDIUM RECTANGLE

$350

EDITORIAL WITH LINK

$500

EVENT WITH LINK

$250

SOCIAL MEDIA

PRICE

POSTING ON ALL 3 NETWORKS

$150 (per post)

CONTEST

$500 (per post)

SOCIAL DAILY TAKEOVER

$500 (per day)

FB & IG HOME SCREEN TAKEOVER (daily)

$350

FB & IG HOME SCREEN TAKEOVER (weekly)

$1,000

INFO@LOCALEMAGAZINE.COM | 949.436.8910

Localemagazine.com

Social Media - Facebook

Email Blast

Social Media - Instagram

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DIGITAL AD SPECS

DISPLAY AD MATERIAL REQUIREMENTS • • • •

RGB 72 - 92 dpi Extensions: .pdf, .indd, .psd, jpeg or .ai Copy must be spell-checked and proofed.

Please email the Digital AD to production@localemagazine.com. * Templates available upon request

WIDTH

HEIGHT

FULL PAGE SKIN (side)

352px

1030px

LEADERBOARD (ros)

1200px

100px

SQUARE (ros)

360px

360px

IN STORY AD/LOWER BANNER AD (ros)

750px

90px

EMAIL BLAST

600px

600px

PRODUCTION CHARGES Alterations, design, type color corrections and proof, if produced by Publisher, will be billed to the advertiser for $250.00.

16

INFO@LOCALEMAGAZINE.COM | 949.436.8910

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EVENT CALENDAR LOS ANGELES | ORANGE COUNTY | SAN DIEGO

JANUARY

JULY

EAT/DRINK Issue Magazine Published: 01.01.15

GO/DO Issue Magazine Published: 07.01.15

Events: - Orange County Release Party

Events: - Orange County Release Party (LUAU) - SD Opening Day at the Races (Bus trip)

FEBRUARY EAT/DRINK Issue Magazine Published: 02.01.15 Events: - Los Angeles Release Party - Super Bowl Party

Events: - Los Angeles Release Party

MARCH

SEPTEMBER

EAT/DRINK Issue Magazine Published: 03.01.15

GO/DO Issue Magazine Published: 09.01.15

Events: - San Diego Release Party

Events: - San Diego Release Party

APRIL

OCTOBER

STYLE/BEAUTY Issue Magazine Published: 04.01.15

HOME/AWAY Issue Magazine Published: 10.01.15

Events: - Orange County Release Party

Events: - Orange County Release Party - Halloween Masquerade Party

MAY STYLE/BEAUTY Issue Magazine Published: 05.01.15 Events: - Los Angeles Release Party

JUNE STYLE/BEAUTY Issue Magazine Published: 06.01.15 Events: - San Diego Release Party

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AUGUST GO/DO Issue Magazine Published: 08.01.15

NOVEMBER HOME/AWAY Issue Magazine Published: 11.01.15 Events: - Los Angeles Release Party - Friendsgiving Party

DECEMBER HOME/AWAY Issue Magazine Published: 12.01.15 Events: - San Diego Release Party - Holiday Party

INFO@LOCALEMAGAZINE.COM | 949.436.8910

Grand Opening at The Marke Fletcher Jones 2015 C & GLA Launch Event

New Year’s Eve at Newport Dunns

Los Angeles November Release Party at the Sofitel Hotel

San Diego Release Party Los Angeles Launch Party at Sportsmen’s Lodge at The Grand Del Mar

Fall Formal at Surf & Sand

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EVENT SPONSORSHIP PRICING

NAMED PARTNER

$10,000

Package includes: • Event presented by “your company” over LOCALE Magazine and event name • Step & repeat logo • Invite ad • Social media graphic logo • Event booth • Product display

GOLD

$5,000

Package includes: • Media wall inclusion • Invite & soical media inclusion • Event booth & product display * Partner only

MEDIA SPONSOR (PARTNER EVENT)

$1,500

BEVERAGE SPONSOR

$2,500

Package includes: • Beverage and product donation

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FOOD SPONSOR

$2,500

AUTO SPONSOR

$2,500

EVENT BOOTH

$1,000

MEDIA WALL

$1,000

BRANDED PHOTO

$1,000

EVENT DJ

$1,000

EVENT PHOTOGRAPHER

$500

INFO@LOCALEMAGAZINE.COM | 949.436.8910

Step & Repeat

Branded Photo

Beverage Donation Auto Display

Food Donation

Event Booth 21

CONTACT INFORMATION

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ERIK HALE PUBLISHER/FOUNDER 949.400.7621 erik@localemagazine.com

ASHLEY HICKSON COO/CO-FOUNDER 949.689.4827 ashley@localemagazine.com

MIKE TODD SMITH MARKET MANAGER - SAN DIEGO 760.399.6244 mts@localemagazine.com

REILLY KAVANAUGH DESIGNER 909.553.0160 reilly@localemagazine.com

ERIN PRICE SALES & MARKETING COORDINATOR 562.787.1519 erin@localemagazine.com

ALEXA ERICKSON PRINT EDITOR 207.475.7828 alexa@localemagazine.com

JASON KOSKY MARKET MANAGER - ORANGE COUNTY 949.371.7503 jason@localemagazine.com

MICHELLE SLIEFF WEB EDITOR 714.726.0060 michelle@localemagazine.com

ANDRE MATAELE MARKET MANAGER - LOS ANGELES 808.228.8650 andre@localemagazine.com

RICK RAMIREZ DISTRIBUTION 949.702.9074

SEAN STANFIELD INTERACTIVE MANAGER 916.276.7563 sean@localemagazine.com

BRIANNA ROMANO EVENT COORDINATOR 949.613.3239 brianna@localemagazine.com

INFO@LOCALEMAGAZINE.COM | 949.436.8910

PHOTO BY: Anh Nguyen

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PHOTO BY: Jeff Farsai

LOCALE is Southern California’s premier quarterly magazine, focusing on local lifestyle, local character, local people, local issues, and local hotspots.

LOS ANGELES | ORANGE COUNTY | SAN DIEGO

WWW.LOCALEMAGAZINE.COM

Locale Magazine

@localemagazine

@localemagazine