2021 Media Kit

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MEDIA KIT D I G I TA L / / / P R I N T / / / E V E N T

ABOUT US LOCALE IS THE PREMIER CALIFORNIA, QUARTERLY MAGAZINE, FOCUSING ON LOCAL LIFESTYLE. LOCALE IS PRODUCED BY CREATIVES WHO DESIRE TO SHOW YOU WHAT IS GREAT ABOUT WHERE THEY LIVE. LOCALE IS LOCALLY OWNED AND OPERATED. 2

DEMOGRAPHICS OUR DEMOGRAPHICS Mostly

30 & 40 year olds

MAGAZINE READERS

College graduate

29% (Age 25-34)

Makes over

22% (Age 45-54)

31% (Age 35-44)

$125k annually

Logs onto our website from work and stays on for over two minutes.

INCOME

30% 150,000+

40% 125,000-150,000 18% 75,000-125,000

Has a home value over

$1m 3

MAGAZINE IMPRESSIONS

SOCIAL MEDIA

300

180K+

Coastal Southern California delivery locations

Instagram followers

55k

50,000

Facebook likes

Digital magazine impressions

5k

WEB TRAFFIC

Twitter followers

100,000+ Unique Visitors per Month

EMAIL BLAST

60+

65,000+

Editorial stories per month

Opt In Email Subscribers

2M 47S

• We send out emails every week promoting events, our digital magazine content and web stories

Average stay

IMPRESSIONS 4

FEATURED CELEBRITIES

CLIVE STANDEN May 2020 Actor @clivestanden Followers: 1.2M

GEORGE LOPEZ February 2020 Comedian @georgelopez Followers: 1.4M

BRENDA SONG January 2020 Actress @brendasong Followers: 1.7M

ROB RIGGLE March 2020 Actor + Comedian @robriggle Followers: 301K

JEANNIE MAI August 2019 TV Personality @thejeanniema Followers: 2.4M

THE CHAINSMOKERS September 2016 Musicians @thechainsmokers Followers: 7.3M

STEVE AOKI January 2017 DJ/Music Producer @steveaoki Followers: 8.9M

PAIGE SPIRANAC February 2020 Influencer, Professional golfer @_paige.renee Followers: 2.9M

ZACH KING November 2020 Filmmaker + Illusionist @zachking Followers: 24.1M

TONY HAWK March 2016 Professional Skateboarder @ tonyhawk Followers: 6.1M

TIA MOWRY January 2018 Actress, “Sister, Sister” @tiamowry Followers: 8.2M

MIKE TROUT April 2018 Athlete “Baseball” @miketrout Followers: 1.8M

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DIGITAL + SOCIAL

ONLINE

SOCIAL

EMAIL

We have been generating content that search engines love for over a decade. Our content is unique to our website and covers Southern California in a way that is different than any other media company. We do not place random ads on our website. Every ad is displayed on a page that aligns with the editorial we have written.

We are a leader among media outlets in Southern California both in our number of followers and fans as well as in our content and plan. We have been a leader for over a decade on Facebook and Instagram locally.

We have always viewed social media as the future and have adopted and excelled on every new platform. We offer a unique place to connect with locals.

We have been collecting opt-in emails since our inception. Our database has grown over the last decade because of our followers’ interest in our events. Our list of nearly 70,000 names is derived from our locally produced events across Southern California. We send out more than 300 successful emails per year for our clients.

WHAT WE OFFER:

WHAT WE OFFER:

WHAT WE OFFER:

• Inclusion on stories that already appear on the first page of Google Search.

• Simultaneous and congruent posting across all of our social platforms.

• “Stand Alone” emails where you control the narrative to all or portions of our database.

• An ability to market editorial to improve your sites page ranking.

• Custom post shot by our staff and professional photographers.

• Precise targeting of visitors according to their exact search.

• Access to a following of over 250K locally.

• Email advertising and editorial inclusions to our beloved weekly emails.

• Remarketing campaigns to survey participants.

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CAMPAIGN STRATEGY

LO C A L E I N STA G R A M

Y O U R I N STA G R A M

LO C A L E W E B S I T E Your Stor y, Ads + Instagram

LO C A L E F A C E B O O K

Your Stor y, ads + hyperlinks

Your Stor y

Your Business

Your Stor y on localemagazine.com

LO C A L E E M A I L B L A ST

Your Business

Your Stor y Rank Increase

Your Stor y, Ads + Instagram

YOUR WEBSITE

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D I G I TA L M A R K E T I N G C A M PA I G N P R I C I N G

A

TAKEOVER

B

BIG ROLL OUT

C

THE CONTEST

D

SOCIAL

Custom Web Editorial Web Editorial Inclusion In Story Ad in Custom Editorial

PRINT AD PRICING with Campaign

In Story Ad

WEBSITE

Square Ad (rotating) Top Banner Ad (rotating)

Full Page $3,000

Instagram Contest

Spread $6,000

Instagram Story Takeover with Link to Story Instagram Story Post

SOCIAL MEDIA

Instagram Post

Inside Back Cover $5,000

Facebook Post

Stand Alone Email

Inside Front Cover $8,000

Email Inclusion Ad

EMAIL OTHER

Editorial Inclusion

Back Cover $12,000

Template Ad Design

Buy 1-2 Campaigns

$8,000

$6,000

$5,000

$4,000

Buy 3 or more Campaigns

$6,000

$4,000

$3,000

$3,000

*No discounts allowed on campaign or print

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DIGITAL AD PRICING

SOCIAL MEDIA AD UNIT

PRICE

Contest

$2,500 (per post)

Instagram Story Takeover (4-6 Stories)

$2,000 (per day)

Instagram Post

$2,000 (per post)

Instagram Story

$750 (per post)

Promoted Facebook Post

$1,500 (per post) ($200 goes to promotion)

Facebook Post

$1000 (per post)

EMAIL

WEB AD UNIT

PRICE PER WEEK

PRICE PER MONTH

Full Site Skin Wrap

$3,000 weekly

$8,000 monthly

Leaderboard (ros)

$1,500 weekly

$4,000 monthly

Square Ad (static)

$1,000 weekly

$3,000 monthly

Square Ad (ros)

$1,000 weekly

$3,000 monthly

In Story Ad (top 10)

$1,000 weekly

$3,000 monthly

Lower Banner Ad (ros)

$750 weekly

$2,000 monthly

AD UNIT

PRICE

Dedicated Email Blast

$3,000

Eblast Top Banner

$1,000

Email Blast Inclusion (with link)

$750

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DIGITAL AD SPECS AD UNIT

WIDTH

HEIGHT

Full Page Skin (Two Sides)

325px

1030px

Leaderboard

1200px

100px

In Story Ad

1200px

1200px

Skyscraper

360px

720px

Square

360px

360px

Mid-Page Banner

750px

90px

Eventbrite/Facebook

2160px

1080px

Email Blast

600px

600px

Eblast Top Banner

600px

222px

Dedicated Email Blast

1200px

1200-2000px

*Dedicated email—Must be under 1 MB. This image will display at 600px wide. On high-definition screens, such as retina displays, images may appear fuzzy if uploaded at 600px. To make sure images appear clearly on all screens, submit your web-ready images at double the size needed.

DISPLAY AD MATERIAL REQUIREMENTS • RGB • 72 - 92 dpi • Extensions: .png (preferred) .jpeg .pdf, .indd, .psd or .ai • Copy must be spell-checked and proofed.

UPLOAD AD THROUGH OUR CLIENT CENTER OR EMAIL TO: partnerships@localemagazine.com

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IN HOUSE DESIGN PRICING DIGITAL ADS AD #

CUSTOM ADS

TEMPLATE ADS

1

$150 $200 $250

$50 $99 $150

AD DESIGN INCLUDES: • 3 Ad mock-ups • 3 Revisions • Web Ready .jpeg/.png

AD DESIGN INCLUDES: • 1 Template choice • 1 Revision • Web Ready .jpeg/.png

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THE MAGAZINE Each issue of LOCALE is divided into four sections: Foodie, Shoppe, Alive and Escape. There are staple pieces that are included in every market’s quarterly issue. Here is an example of the typical stories you may find:

FOODIE

SHOPPE

ALIVE

ESCAPE

Great local restaurants, recipes, menu ideas and venues to turn you into the ultimate foodie. Locals eat great and we show you where—cafes, sports bars, clubs and everything in between.

We find the hottest looks for you and the entire family, get advice from your favorite stylish locals, and spill on where to find the newest beauty products.

From movies on the sand to picnic spots and paddle boarding, we show you how to have the ultimate summer

Want to stay in and relax? How about explore the world? We show you how to make your home your perfect escape and how to escape your home for the perfect getaway.

• EAT OR DRINK PROFILES: Celebrity chefs, restaurant owners, and mixologists and bar owners • MEALS DECONSTRUCTED: We take apart the area’s best dishes and show you what goes into them • TRENDY FOOD PAGES: The hottest dishes that are all over your Instagram feed and where to grab them

• STYLE OR BEAUTY PROFILES: Fashion designers, boutique owners, models, makeup artists and beauty shop owners • THAT’S WHAT SHE SAID: A influencer’s view on the perfect day in a local spot • FASHION SPREAD: Featuring models and designers with a high-fashion approach

• ALIVE PROFILES: Movers, shakers, fitness gurus, entrepreneurs, musicians and travel experts.

• NATIVE KNOWLEDGE: A local expert’s guide on what to do and where to go

• HOME OR AWAY PROFILES: Top real estate agents, home builders, interior designers and hotel experts • GIFT GUIDE: Where to shop locally for the favorite people in your life • SU CASA: A tour of the area’s finest homes and apartments

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2021 PRINT EDITORIAL CALENDAR ORANGE COUNTY • LOS ANGELES • GREATER PALM SPRINGS • SAN DIEGO

Q1

Q2

Q3

Q4

Eat/Drink Emphasis: The ultimate foodie guide, trendy foods, chef profiles, drink experts

Style/Beauty Emphasis: Fashion designers, local boutique owners, beauty enthusiasts, fashion influencers

Go/Do Emphasis: Fitness workouts, humanitarian features, artist spotlights, road trip guide

Home/Away Emphasis: Interior design experts, holiday guide, real estate agent features

MARCH Foodie Issue Ads Due: 01.15.21 Magazine Published: 03.01.21

JUNE Shoppe Issue Ads Due: 04.15.21 Magazine Published: 06.01.21

SEPTEMBER Alive Issue Ads Due: 07.15.21 Magazine Published: 09.01.21

DECEMBER Escape Issue Ads Due: 10.15.21 Magazine Published: 12.01.21

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PRINT AD PRICING AD SIZE

X1

X4

X8

X12

Back Cover

$20,000

$17,000

$16,000

$13,000

Inside Front Cover

$17,000

$15,000

$13,000

$11,000

Inside Back Cover

$13,000

$11,000

$9,000

$8,000

Spread

$15,000

$13,000

$11,000

$10,000

Full Page

$10,000

$8,000

$7,000

$6,000

1/2 Page

$7,000

$6,000

$5,000

$4,500

1/3 Page

$5,000

$4,500

$4,000

$3,500

Spread

Full Page

1/2 Page Vertical

1/3 Page Vertical

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PRINT AD SPECS AD UNIT

WIDTH

HEIGHT

BLEED

Spread

20”

12”

0.125”

Full Page

10”

12”

0.125”

1/2 Page

4.625”

11.5”

None

1/3 Page

3”

11.5”

None

DISPLAY AD MATERIAL REQUIREMENTS • Only CMYK • 300 DPI Resolution • Extensions: .pdf, .indd, .psd or .ai • Copy must be spell-checked and proofed • Templates available upon request UPLOAD AD THROUGH OUR CLIENT CENTER OR EMAIL TO: production@localemagazine.com

Spread

Full Page

1/2 Page Vertical

1/3 Page Vertical

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IN HOUSE DESIGN PRICING PRINT ADS CUSTOM AD

TEMPLATE AD

$350

$99

AD DESIGN INCLUDES: • 3 Ad mock-ups • 3 Revisions • Print Ready .pdf/.jpeg

AD DESIGN INCLUDES: • Partners choice of 3 templates • 1 Revision • Print Ready .pdf/.jpeg

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EVENT PRICING PRESENTING PARTNER

SOCIAL HOUR

1. Event presented by “your company” over LOCALE Magazine and event name

1. Hosted event

2. Step & repeat logo 3. Invite ad 4. Social media graphic logo 5. Event booth 6. Product display

$10,000

2. Photo booth 3. Photographer 4. Media wall 5. Music 6. Event promotion 7. $10 suggested donation to charity of choice (100% donated) 8. 75 guaranteed guests

$2,500 GOLD SPONSOR 1. Media wall inclusion 2. Invite & social media inclusion 3. Event booth & product display

PER UNIT Event Booth

$1,000 Media Wall

$500

Partner only

Event Photographer

$5,000

Photo Booth

$250 $50

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FOLLOW US @LOCALEMAGAZINE LOCALEMAGAZINE.COM

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