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MEDIA KIT D I G I TA L / / / P R I N T / / / E V E N T
ABOUT US LOCALE IS THE PREMIER CALIFORNIA, QUARTERLY MAGAZINE, FOCUSING ON LOCAL LIFESTYLE. LOCALE IS PRODUCED BY CREATIVES WHO DESIRE TO SHOW YOU WHAT IS GREAT ABOUT WHERE THEY LIVE. LOCALE IS LOCALLY OWNED AND OPERATED. 2
DEMOGRAPHICS OUR DEMOGRAPHICS Mostly
30 & 40 year olds
MAGAZINE READERS
College graduate
29% (Age 25-34)
Makes over
22% (Age 45-54)
31% (Age 35-44)
$125k annually
Logs onto our website from work and stays on for over two minutes.
INCOME
30% 150,000+
40% 125,000-150,000 18% 75,000-125,000
Has a home value over
$1m 3
MAGAZINE IMPRESSIONS
SOCIAL MEDIA
300
180K+
Coastal Southern California delivery locations
Instagram followers
55k
50,000
Facebook likes
Digital magazine impressions
5k
WEB TRAFFIC
Twitter followers
100,000+ Unique Visitors per Month
EMAIL BLAST
60+
65,000+
Editorial stories per month
Opt In Email Subscribers
2M 47S
• We send out emails every week promoting events, our digital magazine content and web stories
Average stay
IMPRESSIONS 4
FEATURED CELEBRITIES
CLIVE STANDEN May 2020 Actor @clivestanden Followers: 1.2M
GEORGE LOPEZ February 2020 Comedian @georgelopez Followers: 1.4M
BRENDA SONG January 2020 Actress @brendasong Followers: 1.7M
ROB RIGGLE March 2020 Actor + Comedian @robriggle Followers: 301K
JEANNIE MAI August 2019 TV Personality @thejeanniema Followers: 2.4M
THE CHAINSMOKERS September 2016 Musicians @thechainsmokers Followers: 7.3M
STEVE AOKI January 2017 DJ/Music Producer @steveaoki Followers: 8.9M
PAIGE SPIRANAC February 2020 Influencer, Professional golfer @_paige.renee Followers: 2.9M
ZACH KING November 2020 Filmmaker + Illusionist @zachking Followers: 24.1M
TONY HAWK March 2016 Professional Skateboarder @ tonyhawk Followers: 6.1M
TIA MOWRY January 2018 Actress, “Sister, Sister” @tiamowry Followers: 8.2M
MIKE TROUT April 2018 Athlete “Baseball” @miketrout Followers: 1.8M
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DIGITAL + SOCIAL
ONLINE
SOCIAL
We have been generating content that search engines love for over a decade. Our content is unique to our website and covers Southern California in a way that is different than any other media company. We do not place random ads on our website. Every ad is displayed on a page that aligns with the editorial we have written.
We are a leader among media outlets in Southern California both in our number of followers and fans as well as in our content and plan. We have been a leader for over a decade on Facebook and Instagram locally. We have always viewed social media as the future and have adopted and excelled on every new platform. We offer a unique place to connect with locals.
We have been collecting opt-in emails since our inception. Our database has grown over the last decade because of our followers’ interest in our events. Our list of nearly 70,000 names is derived from our locally produced events across Southern California. We send out more than 300 successful emails per year for our clients.
WHAT WE OFFER:
WHAT WE OFFER:
WHAT WE OFFER:
• Inclusion on stories that already appear on the first page of Google Search.
• Simultaneous and congruent posting across all of our social platforms.
• “Stand Alone” emails where you control the narrative to all or portions of our database.
• An ability to market editorial to improve your sites page ranking.
• Custom post shot by our staff and professional photographers.
• Precise targeting of visitors according to their exact search.
• Access to a following of over 250K locally.
• Email advertising and editorial inclusions to our beloved weekly emails. • Remarketing campaigns to survey participants. 6
CAMPAIGN STRATEGY
LO C A L E I N STA G R A M
Y O U R I N STA G R A M
LO C A L E W E B S I T E Your Stor y, Ads + Instagram
LO C A L E F A C E B O O K
Your Stor y, ads + hyperlinks
Your Stor y
Your Business
Your Stor y on localemagazine.com
LO C A L E E M A I L B L A ST
Your Business
Your Stor y Rank Increase
Your Stor y, Ads + Instagram
YOUR WEBSITE
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D I G I TA L M A R K E T I N G C A M PA I G N P R I C I N G
A
TAKEOVER
B
BIG ROLL OUT
C
THE CONTEST
D
SOCIAL
Custom Web Editorial Web Editorial Inclusion In Story Ad in Custom Editorial
PRINT AD PRICING with Campaign
In Story Ad
WEBSITE
Square Ad (rotating) Top Banner Ad (rotating)
Full Page $3,000
Instagram Contest
Spread $6,000
Instagram Story Takeover with Link to Story Instagram Story Post
SOCIAL MEDIA
Instagram Post
Inside Back Cover $5,000
Facebook Post
Stand Alone Email
Inside Front Cover $8,000
Email Inclusion Ad
EMAIL OTHER
Editorial Inclusion
Back Cover $12,000
Template Ad Design
Buy 1-2 Campaigns
$8,000
$6,000
$5,000
$4,000
Buy 3 or more Campaigns
$6,000
$4,000
$3,000
$3,000
*No discounts allowed on campaign or print
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DIGITAL AD PRICING
SOCIAL MEDIA AD UNIT
PRICE
Contest
$2,500 (per post)
Instagram Story Takeover (4-6 Stories)
$2,000 (per day)
Instagram Post
$2,000 (per post)
Instagram Story
$750 (per post)
Promoted Facebook Post
$1,500 (per post) ($200 goes to promotion)
Facebook Post
$1000 (per post)
WEB AD UNIT
PRICE PER WEEK
PRICE PER MONTH
Full Site Skin Wrap
$3,000 weekly
$8,000 monthly
Leaderboard (ros)
$1,500 weekly
$4,000 monthly
Square Ad (static)
$1,000 weekly
$3,000 monthly
Square Ad (ros)
$1,000 weekly
$3,000 monthly
In Story Ad (top 10)
$1,000 weekly
$3,000 monthly
Lower Banner Ad (ros)
$750 weekly
$2,000 monthly
AD UNIT
PRICE
Dedicated Email Blast
$3,000
Eblast Top Banner
$1,000
Email Blast Inclusion (with link)
$750
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DIGITAL AD SPECS AD UNIT
WIDTH
HEIGHT
Full Page Skin (Two Sides)
325px
1030px
Leaderboard
1200px
100px
In Story Ad
1200px
1200px
Skyscraper
360px
720px
Square
360px
360px
Mid-Page Banner
750px
90px
Eventbrite/Facebook
2160px
1080px
Email Blast
600px
600px
Eblast Top Banner
600px
222px
Dedicated Email Blast
1200px
1200-2000px
*Dedicated email—Must be under 1 MB. This image will display at 600px wide. On high-definition screens, such as retina displays, images may appear fuzzy if uploaded at 600px. To make sure images appear clearly on all screens, submit your web-ready images at double the size needed. DISPLAY AD MATERIAL REQUIREMENTS • RGB • 72 - 92 dpi • Extensions: .png (preferred) .jpeg .pdf, .indd, .psd or .ai • Copy must be spell-checked and proofed. UPLOAD AD THROUGH OUR CLIENT CENTER OR EMAIL TO: partnerships@localemagazine.com
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IN HOUSE DESIGN PRICING DIGITAL ADS AD #
CUSTOM ADS
TEMPLATE ADS
1
$150 $200 $250
$50 $99 $150
AD DESIGN INCLUDES: • 3 Ad mock-ups • 3 Revisions • Web Ready .jpeg/.png
AD DESIGN INCLUDES: • 1 Template choice • 1 Revision • Web Ready .jpeg/.png
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THE MAGAZINE Each issue of LOCALE is divided into four sections: Foodie, Shoppe, Alive and Escape. There are staple pieces that are included in every market’s quarterly issue. Here is an example of the typical stories you may find:
FOODIE
SHOPPE
ALIVE
ESCAPE
Great local restaurants, recipes, menu ideas and venues to turn you into the ultimate foodie. Locals eat great and we show you where—cafes, sports bars, clubs and everything in between.
We find the hottest looks for you and the entire family, get advice from your favorite stylish locals, and spill on where to find the newest beauty products.
From movies on the sand to picnic spots and paddle boarding, we show you how to have the ultimate summer
Want to stay in and relax? How about explore the world? We show you how to make your home your perfect escape and how to escape your home for the perfect getaway.
• EAT OR DRINK PROFILES: Celebrity chefs, restaurant owners, and mixologists and bar owners • MEALS DECONSTRUCTED: We take apart the area’s best dishes and show you what goes into them • TRENDY FOOD PAGES: The hottest dishes that are all over your Instagram feed and where to grab them
• STYLE OR BEAUTY PROFILES: Fashion designers, boutique owners, models, makeup artists and beauty shop owners • THAT’S WHAT SHE SAID: A influencer’s view on the perfect day in a local spot • FASHION SPREAD: Featuring models and designers with a high-fashion approach
• ALIVE PROFILES: Movers, shakers, fitness gurus, entrepreneurs, musicians and travel experts. • NATIVE KNOWLEDGE: A local expert’s guide on what to do and where to go
• HOME OR AWAY PROFILES: Top real estate agents, home builders, interior designers and hotel experts • GIFT GUIDE: Where to shop locally for the favorite people in your life • SU CASA: A tour of the area’s finest homes and apartments
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2021 PRINT EDITORIAL CALENDAR ORANGE COUNTY • LOS ANGELES • GREATER PALM SPRINGS • SAN DIEGO
Q1
Q2
Q3
Q4
Eat/Drink Emphasis: The ultimate foodie guide, trendy foods, chef profiles, drink experts
Style/Beauty Emphasis: Fashion designers, local boutique owners, beauty enthusiasts, fashion influencers
Go/Do Emphasis: Fitness workouts, humanitarian features, artist spotlights, road trip guide
Home/Away Emphasis: Interior design experts, holiday guide, real estate agent features
MARCH Foodie Issue Ads Due: 01.15.21 Magazine Published: 03.01.21
JUNE Shoppe Issue Ads Due: 04.15.21 Magazine Published: 06.01.21
SEPTEMBER Alive Issue Ads Due: 07.15.21 Magazine Published: 09.01.21
DECEMBER Escape Issue Ads Due: 10.15.21 Magazine Published: 12.01.21
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PRINT AD PRICING AD SIZE
X1
X4
X8
X12
Back Cover
$20,000
$17,000
$16,000
$13,000
Inside Front Cover
$17,000
$15,000
$13,000
$11,000
Inside Back Cover
$13,000
$11,000
$9,000
$8,000
Spread
$15,000
$13,000
$11,000
$10,000
Full Page
$10,000
$8,000
$7,000
$6,000
1/2 Page
$7,000
$6,000
$5,000
$4,500
1/3 Page
$5,000
$4,500
$4,000
$3,500
Spread
Full Page
1/2 Page Vertical
1/3 Page Vertical
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PRINT AD SPECS AD UNIT
WIDTH
HEIGHT
BLEED
Spread
20”
12”
0.125”
Full Page
10”
12”
0.125”
1/2 Page
4.625”
11.5”
None
1/3 Page
3”
11.5”
None
DISPLAY AD MATERIAL REQUIREMENTS • Only CMYK • 300 DPI Resolution • Extensions: .pdf, .indd, .psd or .ai • Copy must be spell-checked and proofed • Templates available upon request UPLOAD AD THROUGH OUR CLIENT CENTER OR EMAIL TO: production@localemagazine.com
Spread
Full Page
1/2 Page Vertical
1/3 Page Vertical
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IN HOUSE DESIGN PRICING PRINT ADS CUSTOM AD
TEMPLATE AD
$350
$99
AD DESIGN INCLUDES: • 3 Ad mock-ups • 3 Revisions • Print Ready .pdf/.jpeg
AD DESIGN INCLUDES: • Partners choice of 3 templates • 1 Revision • Print Ready .pdf/.jpeg
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EVENT PRICING PRESENTING PARTNER
SOCIAL HOUR
1. Event presented by “your company” over LOCALE Magazine and event name
1. Hosted event
2. Step & repeat logo 3. Invite ad 4. Social media graphic logo 5. Event booth 6. Product display
$10,000
2. Photo booth 3. Photographer 4. Media wall 5. Music 6. Event promotion 7. $10 suggested donation to charity of choice (100% donated) 8. 75 guaranteed guests
$2,500 GOLD SPONSOR 1. Media wall inclusion 2. Invite & social media inclusion 3. Event booth & product display
PER UNIT Event Booth
$1,000 Media Wall
$500
Partner only
Event Photographer
$5,000
Photo Booth
$250 $50
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FOLLOW US @LOCALEMAGAZINE LOCALEMAGAZINE.COM
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