2015 Locale Magazine PRINT
MEDIA KIT
LOS ANGELES | ORANGE COUNTY | SAN DIEGO
ABOUT US Locale is Southern California’s premier quarterly magazine, focusing on local lifestyle, local character, local people, local issues, and local hotspots. Locale is a premier magazine which ensures it is prominently displayed. Locale is produced by creative locals with a passion for Los Angeles, Orange County & San Diego’s hidden gems. Locale is locally owned and operated.
OUR DEMOGRAPHICS
64% 70% 40% 62% 43%
OUR AVERAGE FAN IS: 25-44 years old Graduated college Makes over $150k annually Logs onto our website from work & stays on for over 2 min. Has a house worth over $800k
MAGAZINE READERS 14%
14% 12%
25%
10%
40%
13%
15%
GENDER
2
23%
AGE
40%
22%
INCOME
Female (Age 25-34)
25-34
150,000+
Male (Age 25-34)
35-44
125,000-150,000
Female (Age 35-44)
18-24
100,000-125,000
Male (Age 35-44)
45-54
INFO@LOCALEMAGAZINE.COM | 949.436.8910
MAGAZINE IMPRESSIONS
5 300
Impressions per magazine or
1,200,000
LOS ANGELES
per year
ORANGE COUNTY
240,000 TOTAL MAGAZINES
Coastal Southern California Delivery Locations
SAN DIEGO
SOCIAL MEDIA OVER 30,000+ SOCIAL MEDIA FANS
50,000+ Digital Magazine Impressions
30,000+
Facebook Likes
11,000+
Instagram Followers
2,000+
Twitter Followers
50k
20k 2k 7k
WEB TRAFFIC
125,000+ 2M 47S
Visitors Per Month
180+
Editorial Stories Per Month
Average Stay
EMAIL BLAST We send out emails every week regarding events, our digital magazine and web stories.
15,000+ 4
Email Addresses
PHOTO BY: Adam Gentry
We employ a team of over 100 professional writers, photographers and stylists. We deploy our team to more than 60 sites each month to craft an issue that is essentially LOCALE.
INFO@LOCALEMAGAZINE.COM | 949.436.8910
2015
PRINT EDITORIAL CALENDAR
LOS ANGELES | ORANGE COUNTY | SAN DIEGO
JANUARY | OC - EAT/DRINK Issue
JULY | OC - GO/DO Issue
Editorial Meeting: 08.25.14 Ads Due: 11.15.14 Magazine Published: 01.01.15 Eat/Drink Emphasis: The Ultimate Foodie Guide, Juicing, Restaurant Owners/Experts
Editorial Meeting: 03.02.15 Ads Due: 05.15.15 Magazine Published: 07.01.15 Do Emphasis: Beach Clean-Ups, Summer Bucket List, Museum Roundup
FEBRUARY | LA - EAT/DRINK Issue
AUGUST | LA - GO/DO Issue
Editorial Meeting: 09.29.14 Ads Due: 12.15.14 Magazine Published: 02.01.15 Eat/Drink Emphasis: The Ultimate Foodie Guide, Waterfront Brunch/Cocktail Locations, Farmers Markets
Editorial Meeting: 03.30.15 Ads Due: 06.15.15 Magazine Published: 08.01.15 Do Emphasis: Outdoor Theatres, Rock Climbing Guide, Street Art
MARCH | SD - EAT/DRINK Issue
Editorial Meeting: 04.27.15 Ads Due: 07.15.15 Magazine Published: 09.01.15 Do Emphasis: Local Musicians, Charities, Free Outdoor Workouts
Editorial Meeting: 10.27.14 Ads Due: 01.15.15 Magazine Published: 03.01.15 Eat/Drink Emphasis: The Ultimate Foodie Guide, Tequila Tastings, Gardening Experts
APRIL | OC - STYLE/BEAUTY Issue Editorial Meeting: 12.01.14 Ads Due: 02.15.15 Magazine Published: 04.01.15 Shop Emphasis: Handmade Jewelry Shops, Fashion Philanthropists, Outdoor Retail Market Guide
MAY | LA - STYLE/BEAUTY Issue Editorial Meeting: 01.05.15 Ads Due: 03.15.15 Magazine Published: 05.01.15 Shop Emphasis: Personal Shoppers, Boutique Guide, Up and Coming Designers
JUNE | SD - STYLE/BEAUTY Issue Editorial Meeting: 02.02.15 Ads Due: 04.15.15 Magazine Published: 06.01.15 Shop Emphasis: Swimsuits, Best Outfits and Accessories for the Del Mar Racing Season
6
SEPTEMBER | SD - GO/DO Issue
OCTOBER | OC - HOME/AWAY Issue Editorial Meeting: 06.01.15 Ads Due: 08.15.15 Magazine Published: 10.01.15 Do Emphasis: Chefs at Home, Interior Design Experts, Holiday Party Tips for the Hostess
NOVEMBER | LA - HOME/AWAY Issue Editorial Meeting: 06.29.15 Ads Due: 09.15.15 Magazine Published: 11.01.15 Do Emphasis: DIY Centerpieces, Home Spa Treatments, Holiday Gift Guide
DECEMBER | SD - HOME/AWAY Issue Editorial Meeting: 07.27.15 Ads Due: 10.15.15 Magazine Published: 12.01.15 Do Emphasis: Decor-Taining Tips, Wine Pairings, Holiday Gift Guide
◀ Eat/Drink
◀
Go/Do
◀
Style/Beauty
◀ Home/Away
INFO@LOCALEMAGAZINE.COM | 949.436.8910
IN EACH ISSUE Each issue of Locale is divided into 4 sections; Eat/Drink, Style/Beauty, Go/Do & Home/ Away. There are staple pieces that are included in every market’s quarterly issue. Here is an example of the typical stories you may find.
EAT + DRINK.
Great local restaurants, recipes, menu ideas and venues. Locals eat great and we show you where. Cappuccinos, schooners, martinis, sports bars and clubs. Our recommendations on what and where to drink. • Eat Expert Profile: Celebrity chefs, restaurant owners and eating experts • VS: Our friendly food competition featuring the best of the best • Meals Deconstructed: We take apart the area’s best dishes to show you what goes into them. • Drink Expert Profile: Mixologists, bar owners, baristas • Restaurant & Bar Compilation Piece: Best food and drink, inviting atmospheres, great patios
STYLE + BEAUTY.
We find the hottest looks for home, hubby, ladies and kids. • Style or Beauty Expert Profile: Fashion designers, boutique owners, models, makeup artists and beauty shop owners • That’s What She Said: A blogger’s view on the perfect shopping day. • Fashion Spread: Featuring local models, designers & photographers
GO + DO.
From movies on the sand to picnic spots and paddle boarding, we show you where to enjoy our great weather. • Go or Do Expert Profile: Movers, shakers, surfers, entrepreneurs, musicians and travel experts • First Timer’s Guide: We try what you haven’t: hang gliding, stand up paddle boarding, surfing & more. • Native Knowledge Calendar: A local expert’s guide on what to do and where to go every day of the week.
HOME + AWAY.
Wanna stay in and relax? We will show you how to make comfort food, relax and enjoy your rest. • Home or Away Expert Profile: Top agents, home builders & designers and hotel experts • Setting the Table: Fantasy table settings at amazing local restaurants & homes • Su Casa: A tour of the area’s finest homes & apartments.
8
/drink
style
PHOTO BY: Dhrumil Desai
PHOTO BY: Michael Wesley
eat
/beauty
September
2014
28 EAT EXPERT Restaurateur of the Year, Sami Ladeki, Tells Us About His Culinary Empire
September Month 0A 1 4R Y2 E
76 LOCALE LOOKS Stepping Over the Tape at Three Anticipated San Diego Hotspots
36 VS. BEST BITE
91 FASHION GUIDE
Our Resident Foodie Seeks Out the Best Forkful of Flavor She Can Find for This Tastebud Takedown
Presenting Interviews With the Owners of Our Top Four SD Boutiques, an Expert Stylist Team, Makeup Artist and Fashion Blogger as Well as an Extensive List of Where to Shop in the City
54 MEALS DECONSTRUCTED Fish 101 Brings New Meaning to Eating Like a Local
102 THAT'S WHAT SHE SAID The Nubry Girls Give Us Their Round up of the Best Boutiques, Eats, Treats and Events in San Diego
62 DRINK FEATURE San Diego’s Top Cocktail Connoisseurs Spill Their Best Recipes
76
36
LOCALE LOOKS Waiting
VS. BEST BITE Open Your Mouth
Photographed by: Sierra Prescott
Eat/Drink Section Opener
go /do
FLORENT RESTAURANT & LOUNGE 672 Fifth Ave San Diego, CA 92101 619.595.0123 www.florentsd.com
40
80
SEPTEMBER 2014
SEPTEMBER 2014
Style/Beauty Section Opener
June 2014
82 DO EXPERT San Diego 6 Anchor Kimi Evans Talks About Being the Local Weather Diva, Working Out and Wanting to Start a Family
home
Photography by: Anh Nguyen
JAKE’S DEL MAR 1660 Coast Blvd Del Mar, CA 92014 858.755.2002 www.jakesdelmar.com
/away
88 SUMMER TO-DO Outdoor Movies, Art Parties and Unconventional Eating Are Just a Few of the Items We’ve Included on Our Thrilling Three-City Summer To-Do List
May 2014
142 HOME EXPERT LA’s Million Dollar Listing Bros Band Together to Become So Cal’s Most Recognized Real Estate Duo
98 FIRST TIMER'S GUIDE Go Ahead and Jump! Our Bravest Writer Channels Chuck Norris Before Gliding Over San Diego
147 SETTING THE TABLE Historical Tam O’Shanter Presents Modern Twists on Rustic Pub Fare
104 GUIDE
150 SU CASA
From an Insider’s Guide to Playlists that Will Please Everyone, Let Us Be Your Personalized “Lonely Planet” for Your Summer Road Trip
98
FIRST TIMER'S GUIDE Soar Subject
TORREY PINES GLIDERPORT 2800 Torrey Pines Scenic Dr La Jolla, CA 92037 858.452.9858 www.flytorrey.com
129 FEATURE Presenting Our Wells FargoSponsored Winning Entrepreneurs Picked By You
102
Byrd Development Takes Off with a Resourcefully Designed Dwelling in Culver City
150 SU CASA Byrd is the Word
BYRD DEVELOPMENT 1801 Ave of the Stars Los Angeles, CA 90067
158
JUNE 2014
Go/Do Section Opener
MAY 2014
Home/Away Section Opener
INFO@LOCALEMAGAZINE.COM | 949.436.8910
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INSIDE BACK COVER
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INFO@LOCALEMAGAZINE.COM | 949.436.8910
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Please email the AD to production@localemagazine.com. * Templates available upon request
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HEIGHT
SPREAD (bleed)
20.25”
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SPREAD (trim size)
20”
12”
SPREAD (live area)
19.5”
11.5”
SPREAD (gutter area)
No type should appear within .25” gutter area on either side from the center of a spread.
PAGE (bleed)
10.125”
12.125”
PAGE (trim size)
10”
12”
PAGE (live area)
9.5”
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1/2 PAGE
4.625”
11.5”
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3”
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PRODUCTION CHARGES Alterations, design, type color corrections and proof, if produced by Publisher, will be billed to the advertiser for $250.00.
12
PHOTO BY: Michael Wesley
INFO@LOCALEMAGAZINE.COM | 949.436.8910
CONTACT INFORMATION
14
ERIK HALE PUBLISHER/FOUNDER 949.400.7621 erik@localemagazine.com
ASHLEY HICKSON COO/CO-FOUNDER 949.689.4827 ashley@localemagazine.com
MIKE TODD SMITH MARKET MANAGER - SAN DIEGO 760.399.6244 mts@localemagazine.com
REILLY KAVANAUGH DESIGNER 909.553.0160 reilly@localemagazine.com
ERIN PRICE SALES & MARKETING COORDINATOR 562.787.1519 erin@localemagazine.com
ALEXA ERICKSON PRINT EDITOR 207.475.7828 alexa@localemagazine.com
JASON KOSKY MARKET MANAGER - ORANGE COUNTY 949.371.7503 jason@localemagazine.com
MICHELLE SLIEFF WEB EDITOR 714.726.0060 michelle@localemagazine.com
ANDRE MATAELE MARKET MANAGER - LOS ANGELES 808.228.8650 andre@localemagazine.com
RICK RAMIREZ DISTRIBUTION 949.702.9074
SEAN STANFIELD INTERACTIVE MANAGER 916.276.7563 sean@localemagazine.com
BRIANNA ROMANO EVENT COORDINATOR 949.613.3239 brianna@localemagazine.com
PHOTO BY: Anh Nguyen
INFO@LOCALEMAGAZINE.COM | 949.436.8910
PHOTO BY: Jeff Farsai
LOCALE is Southern California’s premier quarterly magazine, focusing on local lifestyle, local character, local people, local issues, and local hotspots.
LOS ANGELES | ORANGE COUNTY | SAN DIEGO
WWW.LOCALEMAGAZINE.COM
Locale Magazine
16
@localemagazine
@localemagazine