Welcome To Locale Magazine

Welcome to LOCALE MAGAZINE! We are so excited to have each and every one of you onboard.

Whether you are a writer, photographer or stylist, we appreciate your commitment to this publication. With that said, we would like to offer some guidelines to ensure that we work together cohesively, creating the best publication we can.

ABOUT US Locale is a premier quarterly magazine, focusing on local lifestyle, local character, local people, local issues, and local hotspots. Locale is a premier magazine which ensures it is prominently displayed. Locale is produced by creative locals with a passion for Los Angeles, Orange County, San Diego, San Francisco, Palm Springs & Las Vegas’ hidden gems. Locale is locally owned and operated.

GO/DO

Edition

BRODY JENNER

REALITY CHECK

MEETINGS Prior to the production of each issue, we hold an editorial meeting to brainstorm ideas in hopes of coming up with creatively fresh ideas. It is imperative that you come prepared to these meetings with ideas related to the issue at hand. We have provided an annual calendar for each of you to take home so that you may have time to brainstorm. On the handout, you will also find the meeting dates as well as the market at hand. We also send out two meeting reminder e-mails prior to the actual date it is held. We highly value these meetings and reward contributors who regularly attend and bring their thoughts to the table. We hope that if you cannot come to the meetings, you reach out to set a time aside to come into the office to discuss your ideas.

ASSIGNMENTS STYLE/BEAUTY Edition

MARIO LOPEZ

LIGHTS, CAMERA, DIMPLES

Assignments are given to those who attend the meeting for that specific issue. However, if you cannot make the meeting but would still like to be involved, we suggest responding to the meeting reminders with a note as to why you cannot come, stating that you would still like to contribute. We do not assign each article at the meetings; however, we provide the opportunity for each of you to volunteer for the assignments we have listed. We cannot guarantee that you will receive your first pick, but we try to assign articles as fairly as possible. You will be given a due date for each assignment. It is important that you turn in your work on time.

GUIDELINES EAT/DRINK Edition

TONY HAWK BOARD MEETING

Upon receiving your assignment, you will also be given a set of guidelines for each specific piece. These guidelines are not set in stone, meaning that you will not always receive the same guidelines for the same story. It is important to ALWAYS look at the guidelines every single time you receive them to ensure that you are executing your piece correctly.

CODE OF CONDUCT Once you have received your assignment, you will visit the place of business correlated with your piece. Please make sure to fill out and bring a “You Have Been Chosen by Locale Magazine” card and present it to whomever you have the pleasure of speaking with at the location, explaining who you are and your role as a contributor of Locale. Please remember that you are representing our publication. We ask that you carry yourself in a friendly and professional manner. Remember that we are not critics, rather supporters of local-life, therefore, it is necessary that you keep a positive attitude.

FEEDBACK Please never fear to reach out with any questions, concerns or comments regarding your assignments. You may call, e-mail, or stop by the office to get a better understanding of your assignment before you take it on, and likewise for any input after.

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2017 EDITORIAL CALENDAR LOS ANGELES | ORANGE COUNTY | SAN DIEGO | PALM SPRINGS

JANUARY | OC - EAT/DRINK Issue

JULY | OC - GO/DO Issue

EDITORIAL MEETING: 08.30.2016 Magazine Published: 01.01.2017

EDITORIAL MEETING: 02.28.2017 Magazine Published: 07.01.2017

FEBRUARY | LA - EAT/DRINK Issue

AUGUST | LA - GO/DO Issue

EDITORIAL MEETING: 09.27.2016 Magazine Published: 02.01.2017

EDITORIAL MEETING: 03.28.2017 Magazine Published: 08.01.2017

MARCH | SD - EAT/DRINK Issue EDITORIAL MEETING: 11.01.2016 Magazine Published: 03.01.2017

SEPTEMBER | SD - GO/DO Issue EDITORIAL MEETING: 05.02.2017 Magazine Published: 09.01.2017

APRIL | OC - STYLE/BEAUTY Issue

OCTOBER | OC - HOME/AWAY Issue

EDITORIAL MEETING: 11.29.2016 Magazine Published: 04.01.2017

EDITORIAL MEETING: 05.30.2017 Magazine Published: 10.01.2017

MAY | LA & PS - STYLE/BEAUTY Issue

NOVEMBER | LA & PS - HOME/AWAY Issue

EDITORIAL MEETING: 01.03.2017 Magazine Published: 05.01.2017

EDITORIAL MEETING: 06.27.2017 Magazine Published: 11.01.2017

JUNE | SD - STYLE/BEAUTY Issue

DECEMBER | SD - HOME/AWAY Issue

EDITORIAL MEETING: 01.31.2017 Magazine Published: 06.01.2017

EDITORIAL MEETING: 08.01.2017 Magazine Published: 12.01.2017

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PHOTOGRAPHY SUBMISIONS PROCESSES & GUIDELINES *All photos should be shot in highest possible RAW resolution

LOW RESOLUTION PHOTOSHOOT PREVIEWS (print) • All photos should be submitted in JPEG format • All photographers should provide multiple options and angles for each assignment (wide and zoomed in, full body and close up, horizonal and vertical) • Must submit a minimum of 20 photos per look, horizonal and vertical • All photos need to be labeled/named according to photoshoot location or person being photographed EXAMPLE: (YYYYMMDD_PhotographerName_PlaceOrPersonName_001.jpeg) • All photos should be submitted to ashley@localemagazine.com & reilly@localemagazine.com

HIGH RESOLUTION RETOUCHED IMAGES (print only) • All photos should be submitted in CMYK (U.S. Web Coated SWAP v2), JPEG format • All photos need to be at least 300dpi • All horizontal photos should be submitted at least 22” W and 14” H • All vertical photos should be submitted at least 12” W and 14” H • All photos need to be labeled/named according to photoshoot location or person being photographed EXAMPLE: (YYYYMMDD_PhotographerName_PlaceOrPersonName_001.jpeg) • All photos should be submitted to ashley@localemagazine.com & reilly@localemagazine.com

WEB READY (print + web) • All photos should be submitted in RGB, JPEG format • All photos need to be at least 72-96dpi (px/in) • Story Images: 1200px wide • All photos need to be labeled/named according to photoshoot location or person being photographed EXAMPLE: (YYYYMMDD_PhotographerName_PlaceOrPersonName_001.jpeg) • All photos should be submitted to ashley@localemagazine.com & reilly@localemagazine.com Exporting: • In Adobe Lightroom: Select all photos > Export > Check resize to fit: Width & Height > Check “don’t enlarge” > Width: 1200px > Leave height blank > Resolution 72 • In Adobe Photoshop: File > “Save for Web” > JPEG, High (Quality 60%) > Width 1200px wide

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WRITING SUBMISSIONS For each assignment, you will be given a set of guidelines. Please read them closely and make sure to provide all of the information asked. Remember to e-mail over your story in document form as an attachment. We will not accept your stories as the body of an e-mail.

Below is an example of some of the information that must be included in your submission:

AT THE TOP: Title: Subtitle: Written By: Photographed By: Locale Magazine Issue: Section: Story: SEO Keyword: (web only)

THE Q&A SHOULD BE SET UP AS FOLLOWS: Please do not number, but the first Q&A should look like this: Q: Jen Smith:

** Please do not forget to fill in your title and subtitle (though these are subject to change, it is important that we have somewhere to start from).

ADDITIONAL INFORMATION: In addition to your story, please reach out to the people involved in the subject you are covering for pull-out information. We love to provide what we cal “Native Knowledge” to our readers.

While the rest of the questions should look like this: Q: JS:

CONTACT INFORMATION: Make sure to provide the correct name of the place of business(es) associated with each subject involved in the piece, followed by the address, number and website. Follow the above format. Notice we use periods for the number, abbreviate the streets/avenues/ etc. to st/ave with no periods and that all web addresses are proceeded by www.

EXAMPLE: Native Knowledge: Sandy’s Restaurant supports the local volleyball community. Not only can you watch the games from your table, but they also supply the nets for the volleyball courts.

Another example of an add-on would be to ask the restaurant or the expert you are interviewing for their top five picks of something. For a chef, this might be their top five cookbook recommendations. For a boutique owner, this might be their top five favorite designers.

EXAMPLE: Scott’s Restaurant & Bar 3300 Bristol St Costa Mesa, CA 92626 714.979.2400 www.scottsrestaurantandbar.com

WORD COUNT: Each assignment is given a word count. Stick as closely as possible to this word count.

Feel free to go over, but do not shy too far under the word count so we do not risk asking you to add on later.

INTERVIEWS: Some of your assignments will require conducting an interview. The Q&A should consist of 20 questions. The questions should be thought-provoking. Please don’t include questions such as, “Where are you from?” Or, “Do you like your job?”

WEB SUBMISSIONS SEO Keyword: What is SEO? This is a key word or key phrase that will generate more traffic to your story.

EXAMPLE: “Bike Shops in Orange County” a bad SEO would be: “bikes” You want your keyword/phrase to be specific to your subject, but keeping in mind that it is the world wide web. If you are writing a story about a notable person, their name would be a good SEO. Try and incorporate your SEO into your content. Not robotic, but naturally.

All text should be submitted to editor@localemagazine.com 5

STYLIST SUBMISSION • Please send behind the scenes photos for each look.

• Please put description of items in parentheses. EXAMPLE: (blue dress) • Note: We do not need prices attached with the fashion credits.

Example 1 If apparel and accessories for each look are provided by one brand: Apparel & Accessories Provided By: Name of company website

Example 2 If apparel and accessories for each look are provided different brands: Apparel Provided By: Name of company website

Accessories Provided By: Name of company website

Example 3 If apparel and accessories are provided by multiple brands, then you would make it more specific: Top Provided By: Name of company website

Hat Provided By: Name of company website

Shoes Provided By: Name of company website

Example 4 If you are differentiating between men’s and women’s apparel, please use example below: Women’s Apparel Provided By: Name of company website

Men’s Apparel Provided By: Name of company website

Here is an overall example of how we should receive the credits: Look #1: (blue dress) Apparel Provided By: Hidden Jewel www.shophiddenjewel.com (silver bangles) Accessories Provided By: Made in Earth www.mieusa.com

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CONTACT INFORMATION ERIK HALE PUBLISHER/FOUNDER 949.432.4035 erik@localemagazine.com

ALANA ARONSON EDITOR 949.432.4033 alana@localemagazine.com

RICK RAMIREZ DISTRIBUTION 949.702.9074

ASHLEY HICKSON COO/CO-FOUNDER 949.432.4039 ashley@localemagazine.com

JORDAN LIGONS EDITOR 949.432.4031 jordan@localemagazine.com

VALERIE KERR ACCOUNTS RECEIVABLE 949.547.9167 accounting@localemagazine.com

REILLY KAVANAUGH ART DIRECTOR + DESIGNER 949.432.4036 reilly@localemagazine.com

MIKE TODD SMITH MARKET MANAGER 760.399.6244 mts@localemagazine.com

KILEY COLEMAN MANAGING EDITOR 949.432.4032 kiley@localemagazine.com

JASON KOSKY MARKET MANAGER 949.371.7503 jason@localemagazine.com

TAMARA PHILIPS EDITOR 949.432.4034 tamara@localemagazine.com

BRIANNA ROMANO PARTNERSHIPS + MARKETING DIRECTOR 949.613.3239 brianna@localemagazine.com

Los Angeles | San Francisco | San Diego Orange County | Las Vegas | Palm Springs

WWW.LOCALEMAGAZINE.COM 2755 Bristol St, Costa Mesa, CA 92626 | 949.436.8910

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