Gainesville Magazine by Local Life Publishing

Gainesville

NOVEMBER/DECEMBER 2017 VOL. 1, ISSUE 4

FREE TO A GOOD HOME

A LOCAL LIFE PUBLICATION

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L O C A L L Y

PURCHASE EFFECT BISTRO BEAT STAYCATION

EVENTS CALENDAR

Naturally Posh THEA & DAVID DUBOSE

Discussing Their Local Photography Business locallifepublishing.com/gainesville-magazine

SIDESTEP the

Long-Term Care

Catastrophe If you’re 55 or older, you’ve probably seen what happens as your parents age. Chronic illnesses can linger, creating the need for longterm care that can last for decades. The decline is emotionally and physically taxing for all concerned, but it’s the financial consequences that leave the most lasting scars. Perhaps the family nest egg was spent on nursing home costs. Maybe the responsibility for providing or paying for care fell to you. Maybe you sacrificed your own financial well-being in the process. If you watched elderly loved ones experience financial devastation—and you want to avoid the same fate—you won’t want to miss this FREE lunchtime presentation co-sponsored by The Cason Group and Kimbrough Law.

Join Us for a FREE Lunch & Learn: “Planning Ahead for Long-Term Care” Wednesday, December 6, 2017 | 12:00 - 1:00 p.m. Location to be announced.

Attendance at this event is free, but seating is limited. This event will fill up quickly so don’t wait to call! RESERVE YOUR SPOT BY CALLING (706) 850-6910 or visiting https://www. eventbrite.com/e/sidestep-thelong-term-care-catastrophetickets-500300412.

What will you learn? You’ll discover new strategies for elder care planning that haven’t been available until now. You’ll also learn how to: • Recognize and avoid innocent planning mistakes • Avoid having hard-earned assets depleted by the cost of care • Pay for your spouse’s long-term care without bankrupting yourself • Access public benefits to offset the cost of care without having to “spend down” everything • Receive up to $25,440 per year to help with healthcare expenses if you are a qualifying veteran or surviving spouse. • Plan for future long-term care expenses so your children won’t be left footing the bill

BONUS: Attend and get a FREE copy of an important new book by Attorney Kim Kimbrough! Supplies are limited so register today. About the Presenters W.H.(Kim) Kimbrough, Jr., J.D. LL.M., founder of Kimbrough Law in Athens/Gainesville, is a survivor of a sudden, incapacitating illness that threatened his life and his family’s financial security. Kim now works to help families be better prepared for unexpected events that can create the need for costly long-term care. Davis Boyle, a Life/LTC Representative for The Cason Group, helps design Insurance and Long Term Care solutions that help minimize clients’ risks and maximize their estate and tax planning opportunities. The choice of a lawyer is an important decision and should not be based solely upon advertisements.

STRATEGIC PLANNING FOR THE GENERATIONS 500 Jesse Jewell Pky, Ste 200 | Gainesville, GA 30501 1077 Baxter Street, Ste 700 | Athens, GA 30606 (706) 850-6910 | www.KimbroughLaw.net

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Letter from the Publisher

THIS HAS TO BE MY FAVORITE time of the year! Everyone is in a festive mood and the air is filled with joy and laughter. You cannot help but find the upbeat spirit of the season contagious. Gainesville certainly gets into the spirit with decorations around the square, and all of the festivities planned that run through November and December. You and your family will find plenty to do. This issue features stories about a few of our locals. Thea and David DuBose are featured as our cover story. Naturally Posh Photography is a unique photography studio. Owner Thea DuBose has become quite the “baby whisperer” and specialist in taking pictures of your little, cherished newborns. Photos that will last a lifetime of precious memories. She was interviewed by our own Anna Shadburn. Another story written by Anna Shadburn is on Château Élan. What a wonderful retreat right here and close by in our own backyard. Known as the perfect getaway, this award winning winery and resort features some of the south’s finest hospitality. Enjoy a closer look by reading the article and book yourself and loved ones a stay there very soon! Jim and Marian Harris, along with being busy trainers at the Gainesville facility, opened a second location in Cumming, Georgia. Jim’s article on staying fit during the most difficult time of the year, the Holidays, has advice on how to avoid torpedoing your fitness regiment and still enjoy the celebrations. Kim Kimbrough writes on planning for the future with his article “Thrift is Not Enough”. Melissa Galt shares her years of marketing and design experience with her every day talking points that make so much sense - her column is a must-read each issue. A relatively new player to our writing mix is Tamara Haskins. She will write a semi-regular column on finances to help guide you in making the right choices when budgeting your money and your life. There are area companies that are doing good works and should be celebrated. We like to spotlight these businesses and we have chosen Purchase Effect, owned and operated by Connie Rock and managed by Vanessa Butler. You will find a short story about the business within this issue. Every purchase you make helps women in other countries that are living in poverty and pain. Make a purchase and help someone - what a beautiful concept! Please enjoy this issue and let us know your thoughts. Have a story idea or need to advertise your business, please contact the magazine and we will be glad to help. Take time out this Holiday Season to enjoy your family, friends and loved ones. Remember, that time goes by quickly and make sure you capture the moments. Everyone at LLP and Gainesville Magazine wish you a Happy Thanksgiving, Merry Christmas, and a Happy New Year! Remember to live, work, shop, eat, play and pray locally! Graciously, Janet Arnwine Publisher

Janet

Local Life Publishing, LLC 10719 Alpharetta Hwy. #1153 Roswell, Georgia 30076 locallifepublishing.com Founder Regina Barkley President Chris Smith

GAINESVILLE MAGAZINE Publisher

Janet Arnwine janet@locallifepublishing.com

Managing Editor Anna Shadburn

Contributors

Deni Williams, Kristin Edwards, Angie Garcia, Anna Shadburn

Angie Garcia

Anna Shadburn

Deni Williams

Kristin Edwards

Contributing Writers

Melissa Galt, Jim Harris, Tamara Haskins, W.H. Kimbrough, Jr., J.D., LLM Connie Rock, Anna Shadburn Gainesville Magazine is published bi-monthly by Local Life Publishing, LLC. The opinions expressed by writers and advertisers are not necessarily those of the publisher or LLC. No part of this publication may be reproduced without prior consent of LLC and its subsidiaries. Sharing articles on social media from our digital publication is permitted and encouraged. Copyright Nov/Dec 2017, All Rights Reserved.

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TABLE OF CONTENTS

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INSIDE November/December 2017

Publisher’s Letter, p6 Always the One with the Camera, p10 Staycation: Chateau Elan, p15 Holiday Plan of Attack, p19 Wishes Do Come True, p21 Favorite Things, p24 10 Ways to Boost Credibility, p27 Thrift Won’t Be Enough, p30 Back to the Basics, p32 8

Worldwide Purchase Effect, p34 Gainesville on the Square, p36 Bistro Beat, p38 Calendar of Events, p40 Keep the Faith, p41 Dr. Michelle Fehmel, Chiropractor, p42 Advertiser Index, p43 Hairstyles that Rock, p45

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Always the One

COVER STORY

THEA DUBOSE of Naturally Posh Photography

with a Camera By: Anna Shadburn

Although she started with a Criminal Justice degree and worked in commercial construction, Thea DuBose was always passionate about photography. With humble beginnings in her garage in Oct. 2008, Thea built her portfolio and her brand, both being something she is now well known for. The Naturally Posh Photography studio she now owns on Main Street in downtown Gainesville, GA was her end vision. One that she is constantly thankful for and mindful to never take for granted. With help from her husband David, to concentrate on marketing and growing the business, and utilizing her 15 year old daughter’s attention to detail, Naturally Posh Photography has become a family affair for the DuBose's as well as for their clients. The ultimate goal being to connect with clients and become their family’s lifetime photographer. We had a chance to sit down with the photographer and her husband to discuss the highs and lows of owning their own business, the well-deserved awards won, and how their story all began…

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Gainesville Magazine (GM): It’s all in a name, so tell us how did you come up with “Naturally Posh Photography?” THEA DUBOSE: The name was David’s fault. I didn’t want the studio to be named after my personal name, so we were sitting on the couch and looking up words that we thought might describe me and my style. I jotted down 10 words that I thought described myself and looked up similar words online and then David just blurted out “Naturally Posh”, and it just seemed kind of perfect.

GM: Can you describe the moment (experience or emotion) that you knew photography was something you just had to do? THEA: Growing up, anytime there was extra film in a camera, my dad would give it to me and I would make a backdrop and take photos of my dolls. But it wasn’t until my cousin gave birth and I held her baby for the first time that I knew I would be doing something with newborns. That baby, Claudia, is now all grown up and I just photographed her senior portraits.

GM: What is it that you want to say with your photographs? THEA: With it being 2017, everything is digital and in some ways that’s great, but in some ways it’s not. We lose a little of the legacy from print photography. With all my clients I provide digital and prints and in fact I push for the client

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COVER STORY

tography are about the protection of the newborn first and foremost. As a part of that accreditation, I also exceeded in the 21 different areas of qualifications on skill. Additionally, I have recently declared my candidacy to become a Certified Professional Photographer with Professional Photographers of America (PPA).

GM: Other than those distinctions, what are some other ways that you continue to educate yourself to take better photos?

to get prints, because it’s something that you can hold on to. Photos of your families are your pieces of art and they should be proudly displayed. One of the best things about newborn photography is that I get to capture a moment in time that will never come again. They are only that tiny for such a small window of time. In essence, family photography is exactly the same, a family will never look the way it looks this year again, people age and the children grow. One of my clients said it perfectly “You can’t manufacture more time, you have to capture the moment while it’s here.”

THEA: I also attend conferences and workshops to continually better my craft. I’ve recently been to California, Arizona, and Oklahoma, all for workshops. It’s important to go and meet other photographers as well and have that camaraderie of being in the same line of work.

GM: What other tools do you use to keep yourself focused on what you do best as a photographer? DAVID: The biggest asset to our business is Thea and her camera. Although mostly self-taught, Thea has traveled the US to learn from some of the industries best photographers and she also has her motherly instincts that she can rely upon, that’s why she’s been dubbed the “baby whisperer.”

GM: How do you get the person or child in front of you/ the camera just the way you want? How do you capture the moment so well? THEA: Truthfully it varies among individuals and personalities, how they react to goofiness and antics behind the camera. David DuBose: (while smiling he mentions) For boys, a movie minion flatulence (not the word used) gun from the “Despicable Me”™ movie! Works well for ages 3-40! Thea: (while laughing) It’s mostly a matter of patience. Newborn sessions can take up to 3 hours, but it’s all well worth the results.

GM: With you being so well known for your newborn work, tell us a little more about some of the recent awards you have won. THEA: We have recently received Best of Hall 2017 Reader’s Choice Award from the local newspaper. This year was more competitive with over 58 photographer write-ins, so we were pleasantly surprised and thankful for the win. We also received Expertise: Best Newborn Photographers in Athens 2016 & 2017. There were over 55 newborn photographers in that area and we were chosen as a part of the top 17. I’m also the first photographer in Georgia to receive an accreditation in newborn photography from Accredited Professional Newborn Photographers International (APNPI). Passing guidelines for safety that include Newborn Circulatory System; Newborn Reflexes and Overheating; Belly Button and Circumcision; to make sure all aspects of newborn pho-

THEA: We use client questionnaires to prep for photo sessions. We ask about their choice of colors, florals, etc. and we pull props and backgrounds to put a set together. Sometimes I might mirror my work, but I won’t recreate something I’ve already done. I want this to be a “boutique experience” where it is personalized and individualized--not a cookie-cutter atmosphere. Tools like Pinterest are great, but I won’t recreate something that is already posted there. I like the client to explain what they are thinking, so I can create my own design.

GM: What motivates you to continue with your business? THEA: After my two children, I consider the business to be my third baby. I don’t know what else I would do, because the relationships that have been made here are priceless to me and some have created lifelong friendships that I don’t know what

COVER STORY

I would do without.

GM: Among your work do you have any favorite subjects or types of photos? THEA: Newborns, because they truly are my specialty and cake smashes because they are always fun and different, never the same because of the child and personality. I’m always hoping for the face right in the cake! But honestly, when it comes full circle and my clients continue to trust me with all aspects of their photography needs...that’s my favorite part.

GM: What is one thing you wish you knew when you started taking photos? THEA: To not spend money on everything I thought I needed, all the equipment and props, and to just spend more time on perfecting the craft. Learning that less is more and when you learn the camera more you won’t have to spend as much time fixing it afterwards in Photoshop and editing programs.

GM: Along that same note, do you have any advice for other aspiring photographers? THEA: Perfect your craft, know your equipment, know your style and vision and don’t compromise.

GM: What is the hardest part of owning your own company? THEA: Definitely time management and family life balance. I’m sure every small business owner feels the same way, that there is just never enough time! But now I feel more confident in structuring time for work and time for family. It especially helps to have David here with me now.

GM: Last but not least, what would you like to tell the reader and your clients? THEA: These past 9 years have been a huge blessing and we wouldn’t be where we are without the same faces and the community support of North Georgia. Gainesville might be a small town, but there are connections to everyone and it feels like a big family community that loves on everybody and we’re so happy to be a part of that. Having grown up in Gainesville, GA Thea and her family at Naturally Posh Photography bring joy and art to the downtown square, with her 3700 sq ft. studio and designer’s eye for sleepy newborns to bright eyed graduates and families of all ages in-between. A staple in the community, she looks forward to her upcoming POSH “Santa Sessions” for November 2017. Each year perfecting the set and shopping all year long until it’s perfect. Want sneak peeks? Be sure to check out her Naturally Posh Photography Facebook page and join her VIP group to be the first ones to receive deals and be in the know for upcoming first looks, mini sessions, and holiday bookings! facebook.com/NaturallyPosh • naturallyposhphotography-

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TRAVEL

STAYCATION Is It Time for a Road Trip?

Staycation: a period of time in which a family or individual stays closer to home but participates in leisure activities within driving distance, avoiding routine, with the goal of creating the feel of a traditional vacation.

By: Anna Shadburn

At some point throughout the year we all get this feeling…a sense of longing and wistfulness for the blissful vacation days that we now see staring back at us through our life's, rearview mirror. As the tans are fading and the mountain air is leaving our lungs we find that we still need those moments…of peace, rejuvenation, and just the sense of time standing still. Thankfully the new modern idea of a “stay-cation”, can save us all. In the state of Georgia, we are blessed to live close to so many places ideal for a modern day “stay-cation.” We can drive to the mountains of north Georgia or to the beaches of the Golden Isles, and we have numerous options for the in-between. But right here, nestled in our own backyard of Braselton, GA, lies a getaway that you will not want to miss! The 35 acres of vines making up the premier winey of north Georgia and the breathtaking estate of Château Élan! Located just 40 minutes north of Atlanta, the 3,500-acre estate encompasses a 16th century-styled, French château with a full-service winery and tasting bar, a AAA Four Diamond Inn and conference center, a 35,000-sq ft. European spa, 63 holes of championship golf, a tennis center, and six different dining outlets to choose from.

PHOTO BY ANNA SHADBURN locallifepublishing.com/gainesville-magazine

With all of the different activities to explore, the estate

TRAVEL

becomes more of a resort, than just a winery or a hotel, giving its guests the true feeling of being swept away and transported to another land or region. Carefully located off the interstate, the drive to Château Élan is an easy one to make. The scenery leading to the Inn takes you past the muscadine vines that their local wine is flavored from, making you look forward to the chance to taste all the different flavors. Being greeted by the concierge, whose sole purpose is for you to enjoy your visit, makes you instantly feel like royalty, and as they explain all of the amenities you will see that your staycation can be as action filled or as peaceful, as you would like. When you check into your room you are filled with the relaxation that comes with feeling pampered by oversized beds and down comforters. Large soaking tubs lie in wait to take your mind off all your stresses, and spa menus entice you to sign up for a plethora of services. After checking in, you might wander about and visit the Le Soleil poolside bar for light

snacks and refreshments to accompany your favorite poolside cocktail. The luxurious blue water of the pool cooling you off from the Georgia heat and most Saturdays will have live music for you to dance your troubles away. While at night, the hot tub and fire pit will entice you to enjoy the quieter side of things, as the day winds down. Whether celebrating an anniversary or just up for a culinary adventure, the new restaurant “marc” will have your taste buds spinning. From the moment you walk into the winery, the newly renovated space will catch your eye. Modern and yet elegant the fresh revitalized space will pull you in and make you eager to be a part of its food and wine collective experience. Marc is a French word meaning “a fiery spirit from the heart of the grape,” and this spirit was mostly consumed by farmers and cellar hands to celebrate the end of their day. What a perfect way to label this restaurant, no matter what time of day you visit it will feel like a celebration. A celebration of food, locally sourced ingredients, and wine and cocktails that take on a personality all of their own. You might begin with a Mr. Crenshaw, named after the founder of Braselton, Georgia. A taste of southern bourbon, rosemary, and simple syrup bitters on the rocks. As you sip on pre-dinner drinks, the wait staff will join you and educate you on their recommendations for your evening. All of the staff are very personable, and to top that knowledgeable, able to tell their guest where each ingredient on the complex menu comes from and shine a light on the ingredients that are sourced locally in Georgia. From the bone-in pork chop from White Sulfur Farms in Gainesville, GA to the Brasstown beef filet and ribeye from north Georgia, the menu is diverse with local flavor. Once your choices are made you are presented with French bread from a local Athens bakery, which is

TRAVEL

joined with umami butter that make your taste buds explode, with sea salt and savory spices. Next up are the “small plates”. The concept of this restaurant is more of a shared experience between its guest, and the description of the pre-dinner food is more about the small plates shared between one another rather than a description of the food itself. The flavors being mostly larger than life. This allows for a “family-style” meal with you and your guest serving one another, sharing in the richness of the food and the subtly of each ingredient working together - and not outshining each other. This is especially true of the Grilled Pork Galantine, where pork belly is topped with bacon butter, pork jus, sweet onions, and a lusty, monk mustard. This is one of Chef Cameron Udick’s recommendations, one that he is tempted to turn into an entrée rather than just a pre-dinner “small plate.” It is without question a culinary treat that you will want to experience, with melt in your mouth texture of the pork belly and an overall flavor that will keep you lusting for more. Chef Udick, formerly of Husk-Nashville, trained with Chef Sean Brock and brought recipes from his experience and melded them with the ideas of restaurant marc, putting the focus on regional fresh product and showcasing it in its purest form. Bringing star elements of the dish to the forefront, while not muddling the flavors with sauces and ingredients that are not needed - is his vision. A vision that is also shared with the

rest of the culinary team. Winery Food and Beverage Director, Peter Evers agreed, “it’s all about getting back to our farm and winery roots – showcasing the quality of the products and using fresh local ingredients”. Each guest will see that the

Connection Renewed Eagle Ranch believes connection is best achieved when we disconnect. Children come to live at Eagle Ranch without cell phones or other electronic devices that may interfere with their healing from struggles. We encourage outdoor recreation and relational activities that help boys and girls express their feelings and communicate in a healthier way. The result? A child who feels more confident in friendships, family interactions and life beyond the screen.

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TRAVEL

rest of the menu, from its unique sides of General Tso Brussel Sprouts, to its large cuts of South FL Scamp Grouper and J.F Poulet Rouge Half Chicken, all the way to the savory desserts of Almond Cake and Chocolate Tres Leches, keep to this fresh philosophy and do not waiver in presentation or flavor.

Pinot Grigio is actually made from red grapes. Shocking, but true! These facts and more are shared like secrets of the trade, as you hear of the season’s harvest festivities, how long it takes to make certain wines, and which types of barrels are best for storage.

After a night like that, spending hours in great company and treating yourself to exceptional food, it’s almost difficult to wake up early in the morning. But that is fine. Sleep in. After all, this is a staycation and a break from the routine. But if your sleepy eyes will not stay shut for long, you should drift down to the beautiful Versailles room for a tasty breakfast. With chefs to chat you up while cooking the perfect omelet and waiters that swiftly bring coffee, it’s a pleasant place to slowly wake up beneath the natural light, filtering in from the atrium above. The day also brings more exciting escapades and activities to choose from. Some might wander off to the European-style spa with its peaceful ambiance and elegant furnishings, a place to relax the body, mind, and soul. Others might feel more adventurous and hit up the golf course, tennis courts, or explore the grounds by pedaling or hiking through the breathtaking property. There are numerous nature trails that make for an exhilarating afternoon of quiet beauty through the estate’s surrounding acres of vineyards.

At the end of the day, no matter how long or how short of a trip you make, Château Élan has all it takes for a successful staycation. With it being practically in our own neighborhood, you will already know how to get around, where to shop and what to see, but the beauty of discovering something new will help you gain a fresh perspective, and perhaps give you that vacation feel that you have been looking for all along.

Speaking of vineyards, the best part happens in the afternoon with wine tastings at Cellar Door starting at noon and a free wine tour at 2:30 p.m. For the tastings you get to choose from three different flights of wine, which have a pre-selection of seven different wines ranging from sweet and muscadine wines, to the reserve and premium wines. If you have a sweet tooth, than the Southern Fox flight is for you. This flight ranges from a muscadry rosé to a true Italian wine Moscato D’Asti, with stops on the way to summer wines and autumn blushes. Perfect for any season, these wines have notes of everything from spicy ginger, to honeycomb, and even spiced pork rinds, but all are finished with the sweet southern muscadine notes. After your wine glasses have been effortlessly drained you can join the lively tour of the vineyards and processing cellar with a host who promises to give out spoilers. The tour guides will not disappoint and will let you in on the little known fact that

Book your Staycation now by contacting Château Élan for more information or visit chateauelan.com

HEALTH & FITNESS

Avoid the Year End Setbacks By Jim Harris

MAX RESULTS TRAINING PULSE45

Holiday Plan of Attack

Busy schedules are facts of life every week of the year for most of us, but the Holidays seem to be even more hectic. Add in the unhealthy foods that seem to be everywhere, and it can become challenging. Here are some tips to cope with the Holidays and keep the fitness progress you’ve worked hard for all year long. RESIST HOLIDAY FOOD TEMPTATIONS Buffets and dessert trays in our workplace, family get togethers, church and social events, then New Year's Eve celebrations, Super Bowl parties and Valentine's Day, so the calendar is filled with temptation. To help you make healthier choices during this season, here are some tips that can help. • Always carry a healthy “safety net” alternative with you.

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Protein shakes, for example, can be consumed almost anywhere, and are great to keep your fuel levels up when your day gets out of hand and meal schedules get cast aside. • Prep your office meals in advance to avoid a “lesser of the evils” situation. Office temptation will be greater if you have no healthy option at hand. • Eat proactively. If you know you will be confronted by a co-worker bringing in unhealthy foods and snacks, eat before the temptation gets there. Not being hungry can help lessen the urge to dive in. • Brush your teeth before being confronted by the tempting foods. Having the residual toothpaste taste in your mouth may make the unhealthy foods seem less desirable. • Create your "Staying Healthy" Plan. Knowing you may be faced with this type on temptation, write out, in advance, how you can deal with it. Having your own plan 19

HEALTH & FITNESS

makes it easier to stay the course. • Make sure you keep your hydration up. In addition to being a valuable part of your fitness equation, water can also give you a feeling of fullness, lessening the appeal of food and/or hunger feelings. • Treat food splurges like a debit card, not a credit card. With a debit card, you must have the money in your account before you can spend it. With a credit card, it’s buy now, pay later. If you make a deal with yourself that you will pay for any cheat meals in advance, by burning that estimated number of calories with extra exercise before you splurge, you can know that you are enjoying your cheat guilt free. An additional bonus is, once you think about the exercise benefit you are about to wipe out, you may be encouraged to go lighter on your food extravagance.

BURN MORE CALORIES • Drink your water as cold as possible. Your body will burn calories heating it to body temperature. • When at home, go up and down your stairs or a hill once each hour. Set a timer to remind you if needed.

• Read or listen to a book when on a treadmill or exercise bike. It will help keep you from getting bored, so you will find it easier to exercise for a longer time. • Fully swing your arms at the shoulder when on a treadmill. It will add 15 % to your calorie burn • Stretch when sitting. It’s good for your body, plus it burns extra calories. Lifting your legs while sitting also burns a few extra calories • Schedule your workout time. Don’t “try” to work it in. put it on your calendar and make it etched in stone, just like a doctor’s appointment • When standing still, balance on one foot and alternate. It will help your burn rate, and improve your balance. In conclusion, maanage the impact the Holiday season has on your fitness, and you’ll avoid facing a great challenge in the New Year! Jim Harris is a Master Personal Trainer, Certified Nutritionist, President of Max Results LLC in Gainesville, Founder of Pulse45, and a Member of the Men’s Health Advisory Council| Master Trainer, President of Max Results Training, LLC in Gainesville, GA. MaxResultsTraining.com

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SMALL BUSINESS

WINNING WAYS To Boost Credibility and Attract More Clients

Credibility is your key ingredient to enhancing business relationships and knowing how to boost credibility simply and powerfully will transform your profitability. One of the greatest aspects of the Social Age we are in is that there are so many simple ways for people to find out about you, to sample your expertise, to experience your style, to explore your professional history before they ever meet you, if they ever meet you. In fact, today it is easier than ever before to build your credibility well in advance of ever being hired. Business is still done the way it always has been, you have to know, like and TRUST the people you do business with. Your prospects become clients when they know, like, and TRUST that you are the right solution and provider for them. Establishing your credibility begins with their first encounter and today you don’t necessarily know where that will be, so here are 10 Winning Ways to Boost Credibility for Better Business. Don’t Depend on Luck to Grow Your Business; Boost Your Credibility for Increased Sales

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#1COMPLETE AND/OR UPDATE PROFILE ON

SOCIAL MEDIA

To boost credibility be targeted in your network selection. You only need to be on networks where your target market hangs out. You do need to be consistent across all networks that you select, and include at least one of the “big three,” LinkedIn, Facebook, and Twitter. Make sure your profile includes a current headshot and has accurate and complete information about you. The consistency of your image and information will boost credibility.

#2 BE ACTIVE CONSISTENTLY AND PERSISTENTLY ON

SOCIAL MEDIA

Just having a presence on a network, isn’t particularly beneficial and won’t necessarily boost credibility. Instead, the key to networking success is to get active. Create a routine that includes making strategic connections, participating in group discussions, sharing your expertise to answer questions, and providing engaging, educational, and sometimes entertaining content (it doesn’t have to be yours, you can curate from

SMALL BUSINESS

across the web.) This allows you to borrow credibility from others.

able endeavor and stepping stone to consulting and coaching and it all will boost your credibility.

#3 GROW YOUR FANS AND FOLLOWERS

#8 HOST YOUR OWN BLOG TALK RADIO SHOW

While I’ve always thought this was a hollow metric, I know too many people, including a lot of publishers who put a lot of stock in how many fans you have on Facebook or followers you have on Twitter. The reality is that it matters more how hot they are and how engaged you keep them, just know that there are people who are impressed by numbers (rightly or wrongly) and larger numbers can boost credibility.

#4 MAINTAIN A BLOG (Bi-weekly Minimum)

I used to advocate that a blog post needed to be a 250 word minimum, but today it can be as short as a couple of sentences. (Seth Godin, legendary marketer, is a good example.) Blogging is simply a way to put your expertise into a readily available written format for your market to access without you needing to be there. If you can write a memo, a letter to your mom, or a note to a friend, you can blog. Sharing your thought leadership will boost credibility.

#5 WRITE A BOOK

This is perhaps the greatest instant credibility builder. Because just about everyone dreams of writing a book one day, they give tremendous trust to anyone who has actually done it. Here’s the amazing part, the book doesn’t have to be long, nor does it have to be good (it should be, but hear me out.) Most people who buy your book will never read beyond the first chapter. Tip booklets are hugely popular today, a catchy title with a number in it, is a no brainer for getting attention. And your book is first and foremost a BIG BUSINESS CARD. You won’t make money with the sale of it, you will boost credibility by giving it away to prospects, clients, and referral partners who can spread the word.

#6 REPURPOSE YOUR BOOK CONTENT INTO ARTICLES

FOR INDUSTRIES OF YOUR CHOICE

I know, you’ve heard of this the other way around. You’ve been told to write blog posts, turn them into articles, and turn your articles into a book. That’s fine too, but if you start with a book, you can break it into bite-size pieces for your blog, and then reformat those posts into articles. You create the content once and simply re-purpose your brilliance to boost credibility in more channels and formats.

#7 SPEAK FOR FREE AND FOR FEE

Once you’ve got a book, it is pretty easy to land speaking engagements. Networking groups, associations, companies with weekly sales meetings and many more are always looking for speakers and authors have instant credibility. Speaking for free can be a strategic way to build your business, sell programs, gain access to more prospects. Speaking for fee can be a profit-

Hosting your own radio show is kind of like having your own book, it is something that many people would love to do, so they give you a lot of credibility for doing it. Yes, it is better if you are focused, get interesting guests, and grow an audience, but you’ll find very few people will ever ask you how many listeners you have. The idea that you have a show is enough to boost credibility with them. At the same time it gives people a way to sample your brilliance before they hire you.

#9 CREATE A SERIES OF TIP VIDEOS AND PROVIDE FREE ACCESS

Two colleagues of mine with wildly different markets have done an ace job of this. Lou Bortone, “The Video King,” and James Wedmore, a video giant both have dozens of helpful, quality, quick tip videos available to view on youtube. Their market is small business owners. Joe Calloway, on the other hand, is focused on the corporate market and created a series of videos to grow their business and hosts them on his site.

#10 GET AN EXPERT INTERVIEW DONE

I’ve done hundreds of expert interviews for business owners over the last five years. Having someone else interview you about your business, your background, and what makes you different is a terrific way to build your credibility. You can post the interview as an opt-in, make it a free download on your site, or even have it at a link and share that on your business card as a way for your market to learn more about who you are and what you do without you needing to be there. From an upside down start, $70K in debt, and having walked out on a job, Melissa Galt built a 6-figure interior design practice with determination, creative marketing, and her success blueprint. In just 18 months, she was debt free and referrals kicked in to create a thriving practice of lifetime clients. Today, Melissa coaches creative business owners around the world on how to craft their own Creative Success Blueprint and enjoy work fueled by their creative talent and passion, while being well paid by loyal clients. She has been recognized by Forbes as one of the Top 20 Women for Entrepreneurs to follow. Melissa has been described as a catalyst, giving you a much needed push to reach your potential profitably and build a life doing what you love. melissagalt.com

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Thrift

Won’t Be Enough

ARTICLE BY W.H. (Kim) Kimbrough, Jr. J.D. LLM

Is there anyone out there who hasn’t seen the movie, It’s a Wonderful Life? The American Film Institute named it as the most inspirational film of all time. The grand story is about the wondrous gift of human life, revealed through a plotline almost as grand. You know the story: George Bailey has spent almost all his life giving to the people in his hometown. He has longed for his life to travel, never had the opportunity. He stayed home to make certain the evil fatcat banker will not take over the town by closing its building and loan company, founded by George’s generous father. In his darkest day, he contemplates suicide, thinking his family would be better off without him, in fact, thinking the world would have been better off had he never lived. 30

His guardian angel shows him what the world would have been without him. He realizes that he has touched so many people in a positive way; that he needs to take care of his family, friends and customers; and that his life really has been a wonderful one. At the same time, the townspeople merge into a single society, grateful, generous, pulling together in the face of great adversity. What does this have to do with us? When It’s a Wonderful Life premiered in 1946, our country had just emerged from the cauldron of the Great Depression and the Second World War. No one needed to point out to viewers what a building and loan was or why it meant so much to small communities. Everyone understood that thrift was socially constructive. We, the first Boomers, were born to parents who understood and believed in the American culture of thrift. Maybe you were lucky enough to be raised by such thrifty people. If you were, maybe you’ve been saving all along, squirreling away money for your own retirement; but will the American culture of thrift keep you safe the

LEGAL

way it did your parents? I wouldn’t count on it. People are living longer than ever. Seven out of ten people over age 65 will need some form of long-term care, for an average of three years, which can run more than $100,000 a year. Most people don’t have that kind of money. In the world George Bailey lived in, you didn’t need it. Things were different then. Older family members lived with their children, sometimes for decades. There were no nursing homes, retirement communities, or assisted living centers. Genworth, a long-term care insurance provider, commissioned a 2016 survey on the costs of providing long-term care. You can find the survey at http://bit.ly/29XuDCX. Not surprisingly, costs have steadily risen over the past 13 years since Genworth began tracking them. This is a frightening reality for most Boomers. Unless you have long-term care insurance, you will likely pay for this care out-of-pocket—from savings, home equity and, often, the assets of your children and other family members.

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Thankfully, when it comes to paying for long-term care, there are some new alternatives. But for them to work, planning is critical. If you wait too long, it becomes difficult. Sometimes it’s even impossible. The sad reality is that being frugal isn’t enough. But wellplaced planning can make all the difference. For information about Kimbrough Law, please call or visit their web site: (706) 580-6910, kimbroughlaw.net

BACK to the BASICS

Many of us are familiar with the expression, “failing to plan is planning to fail.” As an Agent with New York Life, I can assure you that—when it comes to financial goals and objectives—this old adage still rings true. In fact, it may be more relevant than ever. It isn’t always easy for some Americans to make financial headway. With pensions in decline and interest rates only just starting to inch up near historic lows, it usually takes persistence and sound planning in order to get ahead. Not sure how to begin? That’s okay—it’s easy to become overwhelmed if you think about all your needs at once. Instead, try taking it one step at a time, starting with the basics: Build an emergency fund—No matter where you are in life, it’s important to set aside 8-10 months of living expenses.

You don’t have to do it all at once, but every dollar you save today is a dollar you won’t have to borrow if something unexpected happens. Protect your home and family—Most of us have people who depend on us to keep a roof over their heads and food on their plates. That’s a big responsibility, but it’s one life insurance can help you meet—even if something tragic takes you away. You can start with an affordable term life plan at first, and then add more coverage as your needs and budget grow. Prepare for major expenses like college—As a parent or grandparent, you naturally want the best for your loved ones. Now’s the time to start a college or wedding fund so they won’t have to go into debt to make their dreams for the future come true. Get ready for retirement—There are plenty of ways to set aside money for retirement: 401(k)s, IRAs, and fixed deferred annuities* just to name a few. But they all have one thing in common—the sooner you start, the better off you’ll be in the long run. Try to increase your contributions over time—perhaps 1% with each raise—or, if you are age 50 or older, look into some of the ‘catch-up’ provisions that may

FINANCIAL

allow you to contribute even more. While the economy is starting to grow, it still makes sense to stay focused on the things that really matter. A sound financial game plan can help us accomplish many thingsâ&#x20AC;&#x201D; but perhaps the most important is making sure we never lose sight of them again. (This educational, third-party article is provided as a courtesy by Tamara Haskins, CPA, MS Agent, New York Life Insurance Company. To learn more about the information or topics discussed, please contact Tamara Haskins at (732) 309-3305. Tamara Haskins is a financial services professional out of the Greater Washington General Office, 6901 Rockledge Drive, Suite 500, Bethesda, MD, 20817, Office: 301-214-6600 Website: http://www.tamarahaskins. nylagents.com ) *Issued by New York Life Insurance and Annuity Corporation. (GWA_GettingBackToBasics_1718885 12.09.17.doc)

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Worldwide

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Purchase Effect

GOOD WORKS

By Connie Rock, Owner, Purchase Effect

CHANGING NATIONS & LIVES with Each Purchase

Ten years ago, I was first introduced to the dark world of child and sex trafficking. A friend had moved to Cambodia to start an organization and in 2011, I had the opportunity to visit her and witness the reality firsthand. What I saw and experienced can only be described as gut wrenching; children being sold on the street, the river walk, the alley, behind closed doors and out in open air. Whether they were strangers who were buying the children only to resell them, or parents looking for a way to get their next meal; the undeniable reality of child trafficking was right in front of me. I felt a need to do something. In my efforts to combat this evil, I began to look for artisans in Cambodia with whom I could partner to provide an outlet for sharing these children's stories. After seeking the Lord and asking for guidance, I met Sam and Kong, a couple who hand make beautiful products from silk and upcycled rice bags. The beautiful items they provide Purchase Effect include silk scarves, pillow shams, and passport covers. In 1989, Kong lost her leg and her friend when they stepped on a landmine buried in a field where they gathered firewood. She later was able to graduate from a Skill Training Program , and now she

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and her husband train and employ other land mine survivors at their store and factory. They have two daughters, big dreams, and a bigger impact. By purchasing their products in Cambodia and then selling them here in Gainesville, I am able to tell customers about Kong, the children of Cambodia, and the organization we support. Not only do we support Kong and her business, but 10% of the proceeds from products sold from Cambodia are sent back to The Hard Places Community , my friend's organization. The Hard Places Community works day in and day out to provide a safe haven for the children living on the streets. You can learn more about the wonderful things Hard Places is doing by visiting their website www.thehardplaces.org . My dream and my hope at Purchase Effect is to make shopping a pathway to changing nations and individual lives. I am currently partnering with artisans in Thailand, Cambodia, Guatemala, and Nepal, with hopes to expand to other countries. I love beautiful things and the people I get to meet; not only around the world, but in my own city. The world is smaller than we think and if we have an opportunity to connect with others and impact their lives for the better; we should and we will. Purchase local, effect global. That is the purchase effect. Submitted by Connie Rock (owner) and Vanessa Butler (Manager) of Purchase Effect in Gainesville, GA. purchaseeffect.com

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Thi n To D g s o 11/3 Friday 9PM The Ruckus Special Show 37 Main 11/4 Saturday 7PM Jamey Johnson in Concert Georgia Mountain Fairgrounds 6AM - 3PM Bass World League Celebrity Charity Tourney/Teach a Child to Fish Little Hall Park 11/5 Sunday 6PM Vineyardfest 2017 Chateau Elan Winery 11/9 6:30PM Wisdom in a Workshop Crawford Long Museum 11/4 ++ 10AM - 4PM Pumpkin’ Smashin’ Fun! North Georgia Zoo & Farm 11/18 5PM Harvest Moon Movie Nights -La La Land; Lake Lanier Movies -Flowery Branch

11/4 - 11/19 11AM - 2PM Whitewater Watching Hike Tallulah Gorge State Park 11/6 Monday 7:30 PM A Little Night(hawk) Music Concert Series, Ed Cabell Theatre 11/7 Tuesday 10AM Special Exhibit: Fighters for Freedom, Northeast Georgia History Center 11/7-12, 14-18 7:30 PM And on the GTA MainStage: Crazy for You Brenau University’s Hosch Theatre 11/11 Saturday 10:00 AM Pottery, Art and Brews Festival Left Nut Brewing 11/12 Sunday 10:00 AM • Family Day: Home and Harvest Northeast Georgia History Center 11/14 Tuesday 7:30 PM Harvey Gainesville High School

11/16 Thursday 5:00 PM Jingle Mingle Gainesville Square 12/1 Friday 7:30 PM The Nutcracker Pearce Auditorium at Brenau University 12/2 Saturday 10AM Mingle with Kringle Main Street Market 11AM Handcrafted for the Holidays 5th Annual Fine Craft Market Quinlan Visual Arts Center 12/3 Sunday 4:15 PM Christmas at the Civic Center A part of Christmas on Green Street 12/9 Saturday 9AM Breakfast with Saint Nick Atlanta Botanical Garden ~ Gainesville 10AM Mingle with Kringle Main Street Market 12/10 Sunday 1PM Family Day: Victorian Christmas Northeast Georgia History Center

Keeping the Faith in the Season Churches and Houses of Worship and Praise in Gainesville

Lanier Hills Air Line Baptist Antioch United Methodist Atlanta Road Church of Christ Autumn Hill Assembly of God Belmont Baptist Bible Baptist Broadway Baptist Canaan Baptist Central Baptist Chicopee Baptist Chicopee United Methodist Corinth Baptist Cross Plains Baptist Dewberry #1 Baptist East Hall Baptist Faith Baptist First Congregational Church First Hispanic Baptist First Presbyterian Flat Creek Baptist Free Chapel Worship Center Cainesville Church of God Gainesville First â&#x20AC;&#x201C; Nazarene Gainesville City Baptist Good Samaritan Baptist Good Shepherd Lutheran Grace Episcopal Hopewell Baptist Hopewell United Methodist Lakewood Baptist Landmark Pentecostal Lanier Christian Church Lanier Hills Church Montgomery Memorial Baptist New Bridge Baptist New Haven Church New Holland Baptist New Hope United Methodist

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Oak Grove Baptist Pleasant Union Baptist Poplar Springs Baptist Redwine United Methodist Ridgeview Baptist Riverbend Baptist Rucker Memorial Baptist Saint John Baptist Sardis Baptist Set Free Baptist Springway Baptist St Paul Unit3ed Methodist Sugar Hill Baptist Temple Baptist Timber Ridge Baptist Trinity Baptist Trinity Presbyterian Victory Baptist Westminster Presbyterian Westside Baptist Iglesia Amistad Cristiana Iglesia Cristiana Victoria en Cristo Price Road Community Church Brookton Baptist Cornerstone of Faith Fairview Baptist First Gainseville Hispanic Mission Gainesville Church of Christ Gainesville First United Methodist Gainesville Vineyard Christian Grace Church Lakeview Hills Baptist Latin American Baptist Mountain View Baptist New Gainesville SDA New Holland UMC Providence Church Assembly of God Revolution Church Rise Up Worship Center

Saint Paul Washington UMC Shalom bâ&#x20AC;&#x2122;Harim Synagogue Gainesville Islamic Cultural Center Seventh Day Adventist Church Highlands UMC Baker Glover Baptist Chapel Christ First International Cool Springs Baptist Faith is The Victory Church First Christian Church Free Methodist Church Gainesville Alliance Church Gainesville Bethel Gainesville Hispanic SDA Iglesia Pentecostal Unida LifePoint Assembly of God Living Waters Baptist Mission Murrayville Baptist New Hope Baptist Northside Baptist Pine Crest Baptist Our Lady of LaSalette Catholic Bethel Ame Methodist Bethel F Baptist Calvary Baptist Church of God of Prophecy Emmanuel Baptist Gainesville Bible Methodist Heritage Fellowship Hillcrest Baptist Jesus Christ Christian Church Mayfield Baptist New Jerasulem Church of God Pleasant Grove Baptist Rock Hill Congregational Salem Baptist Silver Shoals Baptist The Source Non-denominational

NEW BUSINESS

Gainesville Chiropractor Announces the Grand Opening of her Office at The Spa on Green Street

Dr. Michelle Fehmel has been practicing since 2004. Having recently moved to the area with her family, she is very excited to join the extremely talented team as Principled Chiropractor and Nutrition Expert at The Spa on Green Street. For 13 years, Dr. Michelle is fortunate to have treated literally thousands of patients, from infants to Olympic athletes. She finds the patients who had the best results were those who best understood how their bodies works. That is why in her office, helping her patients discover this is paramount, where learning begins on the very first day. She likes to make the process fun, holdling interactive Nutrition Workshops, and Recipe Nights held throughout the year. Since graduation Dr. Michelle has taken a series of advanced trainings in state-of-the-art spinal correction techniques. Instead of just adjusting individual vertebrae, Chiropractors are now taught to look at the spine as an entire unit. If we move individual segments, but ignore, for instance, a loss of a cervical curve, then degeneration and aberrant nerve function continues. In her experience, this diminished or loss of a cervical curve is almost always associated with Forward Head Posture. Forward Head Posture has become an epidemic with our multitude of daily forward-facing activities including; computer use, driving, texting, watching tv, as well as many professions with frequently required head down postures. “Text Neck” has now become an actual condition, most predominantly seen in our children and teens. “For every inch of forward head posture, it can increase the weight of the head on the spine by an additional 10 pounds.” Kapandji, Physiology of Joins, Vol. 3 Our spines our perfectly designed for normal standing posture, made up of a series of 3 curves. When these curves are intact it leads to an increase in spinal strength, 16 times greater than that of a straight column. Your spinal cord, housed in your spinal column, benefits by running most efficiently with curves intact. Loss of any of these curves, as seen with abnormal posture, stretches the spinal cord and diminishes blood supply. “Abnormal posture can also cause alterations in some of our most basic physiological processes leading to symptoms like:… headaches, spinal pain, blood pressure problems, mood changes,and diminished lung capacity.” Postural and Respiratory Modulation of Autonomic Function,Pain & Health. AJPM Vol 4. No 1 January 1994. The goal of Dr. Michelle’s unique techniques is to bring the body back to its optimum mechanical and neurological state. She not only does this through specialized adjustments, but also with the use of advanced tools and spinal rehabilitation exercises. Dr. Michelle is also part of the Myovision network of providers, where she utilizes the revolutionary Myovision sEMG Technology developed by a NASA scientist for detecting dysfunctions with the nervous system. The E-Scan allows the patient to actually see what is happening with his or her spine and nervous system on their very first visit. drfehmel.com • myovisionpatients.com/e-scan

advertiser index Thank you to our charter advertisers for making this premier issue of Gainesville Magazine such a sweet success! 52Forsyth, page 29 52forsyth.com Ab-struse Pastry Co., page 22 (678) 828-9667 5516 Main Street, Flowery Branch abstrusepastrycompany.com Barrett’s Baked Goods, page 22 (678) 209-8598 922 Gainesville Hwy. barrettsbakedgoods.com Bee’s Knees Boutique, page 33 1062 Thompson Bridge Rd., (678) 316-4589 facebook.com/beeskneesboutique The Crystal Plate, page 36 111 Breanau Avenue, (770) 561-7019 thecrystalplate.com Eagle Ranch, page 17 5500 Union Church Road, (770) 967-8500 eagleranch.org/runtheranch Elizabeth’s Clothing Company, page 36 111 Breanau Avenue, (770) 539-9979 facebook.com/elizabeths-clothing-company

Generations Furniture 254 N. Main Street, Cornelia (706) 778-6316 Hulsey Towing, page 37 1609 Candler Road (706) 778-1764 Humane Society, page 22 (770) 532-6617 845 West Ridge Road James Short Tractors, page 9 1325 GA-365, Alto, GA northgeorgiatractor.com Jim Hardman, Buick GMC, page 46 1592 Browns Bridge Road, (770) 718-3154, hardmancars.com Joy Co. Designs, page 33 (706) 499-8094 joycompanydesigns.com JMW & Associates, page 37 (404) 277-2210 jmwassociatesllc.com Kimbrough Law, Inside Front Cover (706) 850-6910 500 Jesse Jewell Pkwy., Suite 200 kimbroughlaw.net

NE Georgia Shopper, page 29 negeorgiashopper.com Porch Sense, page 23 (404) 502-0301 facebook.com/porchsense Pulse 45, page 5 jim@maxresultstraining.com (404) 370-2982, maxresultstraining.com Purchase Effect, page 36 118 Main Street, (770) 283-0655 purchaseeffect.com Scott’s Downtown, page 3 131 Bradford Street, (770) 536-1111 scottsdowntown.com Simon Malls, Inside Back Cover simon.com/mall Southern Baked Pie Co., page 37 (404) 263-0656 southernbakedpie.com Teresa Smith, Realtor Keller Williams, page 23 (770) 654-4173 livingonlakelanier.com

Lakeside News, page 37 lakesidenews.com

Upsy Daisy, page 22 (678) 971-1971 114 Washington St, NW facebook.com/upsydaisyboutique

Gainesville Web Design, page 31 (678) 943-8083 gvillewebdesign.com

MedLINK, page 23 528 Broad Street, Suite B medlinkga.org

For Advertising Inquiries, please contact the Publisher:

Gardens of Gainesville, page 4 3315 Thompson Bridge Road, (770) 531-7800 gardensofgainesville.com

Northeast GA Medical Center, Back Cover (770) 282-8455, heartngmc.org

Fairfield Inn & Suites, page 7 (678) 971-4670 1755 Browns Bridge Road marriott.com/hotels/travel/ahngv

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Janet Arnwine (770) 352-4722 janet@locallifepublishing.com

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The breakthroughs we make today make more tomorrows for you. Breakthroughs like heart stents that open clogged arteries, then disappear. Imaging technologies that provide more information using less radiation. Plus, some of the fastest heart attack response times in the nation. With so many ways to enhance, extend and save lives, it’s no wonder we’ve been named Georgia’s #1 heart hospital, 12 years and counting. We do it all to create more tomorrows for you.

Request an appointment online at heartngmc.org/appointments or call 770-282-8455.

G E O R G I A’ S # 1 H E A R T H O S P I TA L , 1 2 Y E A R S A N D CO U N T I N G .