31 minute read
Roundup
Bailey Thibodeaux is the founder of Honeywave Creative. Learn more at honeywavecreative.com.
Business roundup
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FIVE LITTLE-KNOWN TIPS TO SUCCESSFULLY REBRAND YOUR BUSINESS
BY BAILEY THIBODEAUX
With your brand deliver-
Wing so much value to your business, it is beneficial to periodically evaluate it to ensure consistency and alignment with your overarching goals. When brands become unaligned with business goals, it is likely time for a rebrand. Here are some tips to make
sure your next rebrand is amazing.
1. KNOW YOUR ‘WHY’
Anyone can rebrand, but it will be a waste of time if you do not first evaluate why you need the rebrand in the first place. Take time to define your goals, vision, target market, problem, and creative solution before beginning.
What a difference!
Airbnb even has a name for its logo: Belo It represents the universal symbol for belonging.
BEFORE
Less is more Dunkin' Donuts simplified its branding and uses icons to stay #ontrend.
2. STAY CONSISTENT
Although a rebrand introduces change into your business, you should not stray too far from your roots. Try to maintain some brand elements and designs. Consistency will ensure you do not alienate current and previous customers.
3. AVOID TRENDS
After many years, a brand can become outdated. However, this should not happen after only a few years. If this is the case, your design likely followed a trend. Avoid trends by utilizing classic design elements in your brand. Clean fonts and typographic logos are a common way successful brands create a long-lasting identity.
4. MAKE IT A BIG DEAL
You just rebranded your business! Great! It shows you care about your customers and want to continue improving for them. Utilize local and online media sources to let everyone know about your new brand.
5. EVALUATE RESULTS
To assess results, you must first measure your standing before your rebrand. Take note of important metrics, such as customers, revenue, and engagement levels. These will allow you to compare the results after your new brand launch.
There you have it. Follow these five tips, and you will have a successful new brand identity in no time. Remember, launch day is only the start of your new brand journey. Live out your brand’s vision and values every single day. The more aligned your brand and business are, the more successful you will be. Good luck with your rebrand! YOU’VE GOT THIS! ■
Pretty in pink
Color and imagery are more important than ever when Instagram can make or break a brand.
AFTER
Passion projects
FIVE HOBBIES THAT WILL BOOST YOUR CREATIVITY
BY HANNAH MASSEN
Between the constant influx of emails,
Blooming deadlines, and back-to-back meetings, working both in your business, and on your business, is often allencompassing. In fact, with more and more people working from home, it seems like long workdays have become even longer – with some people finding themselves drawn to their computers, phones (and their emails) at any of their waking hours, making it feel like there’s little time to do anything else.
If you’ve found yourself thinking wistfully about things you’ve always wanted to do – and projects that you might want to explore – you’re not alone. And you’re on the right track. Picking up a hobby or embarking on a “Passion Project” can be just as stress-relieving as it is productive. Passion projects are a proven, proactive way to fight burnout, improve your mood, and increase creativity.
Here are five creative outlets for you to tap into – and ways you, and your career, can benefit from nurturing your passion:
1. Take up photography. Photography is a simple creative activity that challenges us to see the world from a different point of view. While you might want to invest in a high-tech camera down the road, you don’t need anything special to start snapping pictures. Thanks to our smartphones and the editing apps that come with them, we now have everything we need to take top-quality photos on one device.
Feed your soul
Passion projects can help you build new skills that can help you in your current career or set you on a path to discover a new one. The key is to do something that interests and excites you – and just may inspire you, as well 2. Start a blog. Blogging is an opportunity to share your thoughts, opinions, and expertise in a pressure-free environment. If you’re an accountant who’s passionate about family finance, start a blog about budgeting for parents in your social circle. If you’re secretly obsessed with romance novels, write a monthly book review. Blogging is also a chance to improve your writing skills, which could be an asset to your career.
3. Grow a garden. Gardening isn’t just good for curb appeal (even if your hydrangeas do look amazing) – it also has amazing benefits for your mental health. According to a study published on ScienceDirect, gardening can increase your sense of community and quality of life while reducing mood disturbance. If you’re prone to getting frustrated at work, gardening might help you find some peace of mind.
4. Learn to cook. Cooking strikes the perfect balance between preparation and experimentation. Your inner planner will enjoy the structure of meal planning and measuring while your creative side can have you mixing and matching ingredients. Use your new hobby as an excuse to get your S.O. or kids in the kitchen if you’ve been craving some more family time.
5. Collaging. Everyone has a stack of old books or magazines lying around that they don’t know what to do with. Instead of throwing them away, recycle them into a collage. Clipping meaningful photos and phrases to create a vision board is a great exercise in positive visualization. ■
START HERE
Tools and resources to jumpstart your new passion project.
ART
• Take a class taught by Lowcountry artists through the Art League of Hilton Head (www.artleaguehhi.org). • Artists of all skill levels are invited to attend workshops held by The Society of
Bluffton Artists (www.sobagallery.com).
PHOTOGRAPHY
• Learn the basics of portrait photography in an online MasterClass taught by
Rolling Stone’s chief photographer, Annie
Leibovitz (www.masterclass.com/classes/ annie-leibovitz-teaches-photography). • Charleston Photography Tours (www. charelstonphotographytours.com) leads local and regional photography expeditions across the Lowcountry.
GARDENING
• From flowers to fruits and beyond, the
Lowcountry Master Gardener Association (lowcountrymga.org) can teach you to grow just about anything,
COOKING
• Take a private cooking class in the comfort of your own kitchen with award-winning personal chef, Chef Lynn
Michelle (cheflynnmichelle.com) • Take a hands-on cooking class or watch a cooking demonstration at Michael
Anthony’s (michael-anthonys.com/ cooking-school).
Why virtualexperience companies are just getting started
SOLUTIONS FOR THE FUTURE OF EMPLOYEE ENGAGEMENT
We are all asking the same question, what will life be like W post Covid? When are we going back to the office? How many days a week will we work from home? No one is sure of the answers to the questions above, but what this writer has discovered is that virtual is here to stay.
Business owners are continuing to look at a dispersed workforce and designing solutions for their future. They are asking questions such as, how much office space do they need? How big of a travel budget do their sales teams require? What does company culture look like beyond providing in-office perks like cafeterias or kegerators? How do they engage their employees?
The answers most likely will require reflection and adaptation. But virtual events, a pandemic-necessitated business model turned game-changer, means that client and employee engagement can be done virtually, and it is surprisingly less expensive than the old way of doing things. Because of this, we have seen an explosion of virtual offerings, everything from magic shows to cooking experiences to wine tastings. This is just the beginning.
As technology continues to improve, we will be able to do more and more virtually. Zoom gained global notoriety this year. While it ranks as the most familiar platform, there are many others. Each with their own niche, they range from individual networking to large expos. The goal? Facilitating connection.
In addition to video-meeting services, the final piece is virtual-event marketplaces. It’s a natural evolution to be able to shop for virtual experiences on marketplaces just like you would for groceries, clothing, flights, apartments, or car rentals.
HR departments, company culture creators, top account managers, executive assistants, and CEOs are among some of the leaders who will benefit from being able to discover and book events just as easily as they would make a reservation at
Fun and games Anyone up for Drunk Yoga or Drag Queen Bingo?
“Client and employee a restaurant. The time savings alone is staggering as it can be painful to scour the internet engagement can be done virtually, and for enticing corporate events. it is surprisingly Unless you have a personal recommendation from someone “in the know,” it is even harder less expensive than the old way of to determine if these events doing things.” are quality and worthwhile.
ReElivate (reelivate.com) is a virtual experience company that launched this past year that plans to have over 650 offerings by the end of the year. These will include virtual, physical and hybrid offerings. With a goal of providing a vetted and validated marketplace, ReElivate already made a mark by providing unique and accessible solutions for engagement and team bonding/building. Yes, there is a market for drunken yoga classes. Who knew Drag Queen Bingo would be a team building experience — yet it’s one of its top sellers. And then we have virtual cocktail classes with a description that reads: Where wine meets cocktail and the rest is delicious history. (Sign me up).
According to Jon Conelias, CEO of ReElivate, the question that ultimately comes up is how to pick the right experience for your team. Here are a few things he suggests:
• What is the primary goal of the gathering?
It will impact the nature of your choice. For example, if it’s bonding, you would pick something that requires participants to interact with one another rather than choosing an experience you all passively watch.
• Are you trying to reward your employees?
Consider an event that is focused on entertainment and enjoyment.
• Consider making the event part of the workday.
You don’t know what commitments employees have outside of work. Scheduling an event during the workday makes it feel more like a treat and shows that you value the experience (and them).
Whether felting class, musical wine tasting, trivia night or an evening of meditation for people who can’t meditate sounds good to you, there is a virtual experience for you and your team that enables you to stay connected and engaged in a way that may surprise even the most buttoned-up HR manager or business owner. ■
I N T R O D U C I N G THE MARKET AT MICHAEL ANTHONY’S
The new Market Cafe is an active Italian market combined with a cafe atmosphere. From 11:30am – 2:00pm, we offer a menu of sandwiches and pizza. At 5:00pm, the Cafe transforms into a cozy trattoria with a small plate menu featuring artisan pizza, pasta, salads and snacks in a casual atmosphere. We feature a selection of Italian wines by the glass and a full bar. Please call for reservations.
18
YEARS
RESTAURANT
Acknowledged by food and wine enthusiasts and critics alike, the restaurant presents a fine-dining experience combining an awardwinning wine list, exquisite food, and attentive service. COOKING SCHOOL
Classes are held several days each week in our Tuscan inspired state-ofthe-art culinary center designed to provide the environment for learning skills and techniques for both novice cooks and culinary enthusiasts.
Six ways to crush your Instagram game
Stay in the know. Instagram is a chameleon, changing more often than many of us change our air filters. Stay up-to-date on the latest algorithms and features available to maximize your engagement. We’re looking at you, IGTV and reels…1
2
Boost your butt off. As much as organic growth is great, you will see the most effective change on Instagram when you pay to play. This is the best assurance that you will get in front of your targeted buyers, personas, audience, etc. Get a compass. The worst thing you can do on social media is creating content without direction. Understanding the goals you have for your business and the people you need to target are crucial. Take time to establish business needs and create buyer personas to ensure your content is effective. Typical goals include increased site traffic, purchase of products or services, and brand awareness.
4
#HashtagsHaveAPurpose. Hashtags are more than an extension of your caption – it’s a way to organize content for others. Hashtags range from the generic to the niche. While it is OK to incorporate many of these, don’t go overboard. A rule of thumb is to use between three and eleven. Bonus tip: for mobile targeting, write your post but include hashtags in the comment section.
Stop selling, start listening.
Your Instagram account is not an excuse to spam followers with sales material. Take a conversational tone in the captions, reply to comments, and interact using quizzes, chat boxes, and reaction bars in Stories.
Take action. A follower reads your caption, likes your post – and then? Adding a call to action (CTA) in captions tells the viewer how to further engage with you. You can direct them to your website (link in bio), tag products, offer a promotion, or tag other accounts and posts.
What’s on your list?
PODCASTS THAT ARE A MUST-LISTEN
FOR WOMEN BizChix Podcast Natalie Eckdahl, a business strategist and high performance coach who helps performing women across the globe build, grow, and scale their businesses while avoiding overwhelm. Her specialty is working with women to achieve success and confidence. Natalie’s guests include hundreds of industry influencers to help my listeners and clients grow their businesses. BizChix.com
FOR SHARK TANK FANS Rise and Grind Podcast You know Daymond John from Shark Tank, the FUBU founder who is one of the most successful businessmen in the U.S. today. John believes that you have to rise and grind as early as possible to be successful and features guests like Wendy Williams, Nely Galan, and Gary Vaynerchuk who share their secrets of how to work your way to the top. DaymonJohn.com
FOR ENTREPRENEURS The GaryVee Audio Experience Podcast Gary Vaynerchuk is the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations. In the late '90s, after identifying “the internet” as a land-grab opportunity, Gary transitioned his father’s local liquor store into one of the first wine e-commerce platforms resulting in growing the family business from $3-60MM in sales during a 5-year period. His guests range from celebrities to local start-ups, but Gary is always the star of the show. (Warning: Explicit content, Gary is not always P.C.) garyvaynerchuk.com
It’s the difference in energy and synergy.
John Harris (left) and Brian DeChirico (right) are part of the team at Hilton Head Exterminators that works together efficiently and effectively as they continue to be the most trusted pest control provider in the Lowcountry.
It’s teamwork like theirs that earns trust and maintains relationships over decades. Hilton Head Exterminators is into its sixth decade of trustworthy customer service.
Inspiration and innovation
IT’S EVERYWHERE YOU LOOK. STARTING HERE.
What does it take to turn a creative spark into a brilliant business idea? While it’s different for everyone, there are definitely some common factors that can lead people from that first glimmer of an idea for a new business, new product or new service to making the jump to turn their vision into a reality. For some, it may start with that “tipping point” or “Aha moment” when you realize that what you think might be a good idea could truly have the potential to be great. For others, instead of one big Eureka moment, they find that their path to launching and growing a business consists of smaller ideas and insights along the way. In all cases, though, taking that creative business idea and turning it into something more is powered by both inspiration and innovation – and the two often go hand-inhand when looking at how some of the most successful businesses both got their start and continue to grow.
As we head into Q2, we continue to look for the inspiration, innovation – and creativity – that is all around us. From the way local businesses have creatively adapted to the times, to tips for creative team building, we’re looking at the important role that the creative process plays for so many businesses today. We’re also continuing to profile the innovative business leaders who inspire us with their stories of taking their idea to the next level – and the role that innovation and inspiration played as they took their businesses from an initial idea to a thriving business.
Here’s to the Lowcountry’s innovative and inspiring business leaders, and to ways to use innovation, inspiration and creativity to take your business to the next level. ■
Turn your online meetings from blasé to blow-them-away
5 CREATIVE TWISTS FOR YOUR NEXT ZOOM
BY MARY PATTERSON
■ Turn virtual meetings into talk shows. The meeting leaders can sit in their living rooms (Oprah style) and talk to distanced employees or guests from the sofa. A simple, single camera and a couple of lapel lavalier microphones will do the trick. This style is much more engaging than the usual faces on a screen, Brady-Bunch style.
■ Home office helper. Send your staff a simple branded document or video with tips for turning their homes into a fully functional workspace. Tips can include things like “close the bathroom door,” “clear the clutter on the counter,” and “mute when you are not speaking.”
■ Refresh your e-learning content. If you don’t have e-learning or online training, now is the time to create it. With PowerPoint and a screen recording tool like Loom (a free Google extension), you can easily transform boring manuals into short videos stored in the cloud for remote access.
■ Share the hosting. Shake it up and delegate hosting meetings to your team. It is great for their professional development and, who’s kidding whom, your employees may be tired of your face on the screen. Encourage the meeting hosts to add their personal touches to the agenda with fun ice breakers and breaks.
■ MacGyver your presentations. Take a tip from TED Talks and turn your boring slide shows into engaging presentations. Your living room drapes can be the backdrop, and you can wear a lapel mic to make sure the sound is strong. Here’s the fun part – you can use your laptop as a teleprompter by putting your script in Word and using a wireless mouse to scroll. Your audience will see your eye contact and confidence, and you will feel like a global TED speaker. ■
PRO TIP Create branded Zoom backgrounds for your team to use in
meetings and with clients. See our LOCAL Life and LOCAL biz examples at locallifesc.com and localbizsc.com.
Understanding the creative process
FIVE STEPS TO FOLLOW FOR A MORE CREATIVE BRAIN
BY HANNAH MASSEN
When you think of the creative process, you probably picture a series of subjective steps exclusively embarked on, and understood, by gifted artists and writers. But creativity — and the actual creative process – isn’t only for those who are innately creative. In fact, not only is creativity something that everyone can uncover – and utilize – in everyday life, but business owners in particular can harness their creative side in order to put creativity to work for them and their businesses.
Contrary to popular belief, the creative process does have a standard structure. Everyone has a different way of generating ideas (for some of us, it’s Pinterest and white wine), but the process usually begins by gathering inspiration and culminates in a final product. So, if you’ve ever created an original work of any type, you’ve been through the creative process yourself – perhaps without even knowing it.
Ready to uncover your creative side and put the power of creativity to work for you and your business? Experts have broken down the creative process into five main stages. So whether you’re an established artist or an emerging entrepreneur, breaking it down into these steps can help unlock your out-of-the-box thinking and unleash your inner creativity.
The creative process isn’t just for artists and writers, or those who are innately creative. In business, following the five main stages of the creative process can not only help you come up with some out-ofthe-box ideas, but can help you creatively grow your business.
■ Preparation. The first stage of the creative process is one you’re likely familiar with: preparation. While it might feel like you’re cramming for an exam, now’s the time to consume as much inspirational material or useful information as you can. But getting informed doesn’t have to be boring. Searching for hashtags on Instagram, watching TedTalks, or even watching people can inspire you. This stage is both an external and internal process, consisting of both going into the world to gather the information you need, and then truly thinking about and engaging with all of this new information that you’ve gathered so you can take it to the next step. ■ Incubation. Phase two is when you let all that information and inspiration soak in. You might not feel like you’re doing much, but your subconscious should be hard at work dreaming up ideas. Don’t be too hard at yourself if you spend a day staring at a blank Word doc or scribbling out ideas. Give yourself time for the next stage to occur. ■ Insight. You’ve had an idea. A breakthrough. A “eureka” moment. But the insight stage might not hit you like a Mack truck. Sometimes, it comes in the form of a daydream, a passing thought, or even an idea you didn’t take seriously at first. Keep a notepad handy to document your thoughts. Or, for $15 visit Amazon (for the umpteenth time this month) and order the Brilliant Ideas launch pad by Kari Chapin. ■ Evaluation. Once you’ve settled on an idea, it’s time to put it to the test. This is the phase where you really dig deep – as tricky and painful as it might be to your ego – and ask yourself if this is an idea that’s ultimately worth working on. Does it hold up against a flood of critical thinking, honest questions, and the scrutiny of your peers? Is it logistically possible with the resources you have available? ■ Elaboration. Once your idea has passed the scrutiny test, it’s time to bring it to life. For many, this stage can take longer than the other four put together (or at least feel that way if you’re up against a deadline). If you come up with something you’re not completely happy with, repeat steps 1-4. ■
Your customers are forever changed
THREE THOUGHT-STARTERS TO EXCEED THEIR NEW EXPECTATIONS
BY MARY PATTERSON
It was only a year ago that
Iour lives and businesses were forever changed, although it does seem like a lifetime. Over the past year, consumers have created new routines, adopted new technologies and formed new expectations of the companies they do business with.
At the height of the pandemic, customers learned to live without you, or with less of you, so you need to regain their trust. While they may not tell you how they really feel about your operation, they will tell their friends, family and 1,200 neighbors when they take to their Nextdoor app.
Regardless of the type of business you operate, these three tips and ideas can be applied.
Turn lemons into lemonade with ideas that could differentiate you and help you do more business.
IMPROVED CUSTOMER SERVICE
Even if you have good service, it has to be better now, and keep getting better. Your customers make purchases online, they did things for themselves they may not have before and they learned to live without many things. And in some instances, that ‘deprivation’ led to surprisingly rewarding experiences.
Think of ways to deepen your relationship with your customers. If you can’t think of ways, ask your customers! You don’t need a fancy survey – simply say, “We really appreciate your business. What could we do to make your experience with us even better?”
CONTACTLESS PAYMENTS
Businesses have gone to great expense and trouble installing plastic partitions and sanitizing door handles and menus. Yet at the end of a safe and sanitary transaction, the customer is handed a payment terminal to insert their credit card.
Use a QR Code for payment. Square, Paypal and other payment services offer this technology and it is surprisingly easy and affordable.
REINVENT SOCIAL DISTANCING
Consultants at McKinsey & Company predict 2021 is the year of transition as their studies indicate that people are not going to be excited about crowds and close proximity any time soon. There will not be a “back to normal.”
Take a cue from the restaurant industry, which adapted to delivery, curbside and new ways of dining in. Think of ways your place of business can be reconfigured or redesigned to give your customers (and employees) more space and comfort. ■
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My Big Break
BY ELLEN LINNEMANN
Kevin Ryan’s life has always been about service. A West Point graduate, he spent eight years lead-K ing and training soldiers in Alaska and Colorado, going on to command two companies in Iraq.
After bringing all of his troops home safely, he left the Army for civilian life in 2004. He spent the next eight years having the privilege of working side-byside with his father to grow his specialty management benefits company. But it was a life-changing Valentine’s Day gift from his lady love Meredith Sutton in 2012 that led him to not only embark on a new journey to become a successful business owner, but to continue his passion for service – and honoring those who serve.
HIS BIG BREAK(S)
That now legendary Valentine’s Day gift – a beer home-brewing kit – is what Ryan notes as his first “big break” when it came to setting him on a path to his new career. After spending two years perfecting his beer-making skills and trying new recipes with friends and family, and with the help of 23 investors (most of them Army, Navy and Marine Corps veterans), the couple prepared to launch what they knew would be a truly unique craft brewery – dedicated to not only making great craft beer, but to donating a portion of its revenue to charities that support service men and women and first responders.
Since their launch in 2014, they have raised over $200,000 for local, regional and national organizations.
It was while preparing to launch their brewery – Service Brewing Company – that Ryan experienced his second big break and a pivotal moment for his business idea. Knowing that they wanted to be located in Savannah, the couple searched tirelessly for just the right building in their price range. When real estate agent Lori Judge showed them a building that was in an area of the city not known for restaurants, bars, nightlife or foot traffic – but at 60,000 square feet was about five times the size of what they had originally been looking for at a price they could afford – they jumped at the opportunity. Ryan credits going with their gut feeling and choosing this particular building as instrumental in the launch and growth of the business. It enabled them to not only create a sprawling brewery, but provided an opportunity to do what they wanted — to integrate into the community. Meredith, a graduate of Savannah College of Art and Design, designed the stunning Savannah tasting room based on the stories Kevin told about his military experience. She also creatively built the brand to pay homage to American military history.
Today, Ryan looks back at those pivotal moments for Service Brewing Company, knowing how the right idea, at the right time – and in the right location – were instrumental in the continued success of his business. Not only has the area of the city in which they are located experienced tremendous growth, but the sprawling, open and airy nature of Service Brewing Company enables them to provide people with a great option for enjoying a socially distanced afternoon or evening in their 4,000-square-foot taproom or in the outdoor seating area.
Sir, Yes Sir!
WHAT’S NEXT FOR SERVICE BREWING COMPANY?
With its continuing focus on high quality beers and local ingredients, Service Brewing Company is poised well for the future. In addition to the spacious brewery being a continued popular spot for socially distanced gatherings, Service Brewing Company can host a wide variety of private events in their tasting room. It also is expanding its distribution throughout the region.
Most importantly, though, Service Brewing Company remains committed to the ideals that began back in 2012 when a Valentine’s Day gift uncovered Ryan’s talent and passion for making beer: to honor and give back to all those who have risked their lives to put country and community first. ■
For Service Brewing Company, the combination of the right idea, at the right time – and in the right location – was the key to the success of the business.
The silver lining of Covid-19
BY RANDI BUSSE
While many will be hard pressed to express such sentiment, one local business owner has created several silver linings. Ian Duncan and his wife, Kathleen, founded The Grind, a full-service coffee supply company in Bluffton in 2016. Their goal was to provide area residents and businesses with the highest quality coffee and coffee service in the area. When the business relocated in 2019 to Sheridan Park, it gave them the ability to better serve the local community, providing a quiet industrial style coffee shop with a decidedly hipster vibe. It quickly became a great workspace for local professionals. The drive-thru window would turn out to be even more critical to the operation of their business once COVID-19 roared into the Lowcountry.
If you know Ian and Kathleen they are unique and sincere people first. During the pandemic, many business owners were solely focused on their own survival. Ian and Kathleen reached out to other local business people and invited them to participate in a mini-farmers community market to help others make it through as well. Updating their website made it easier for customers to order online and eliminate phone calls.
The pandemic provided a chance to make staff changes and realign employees that weren’t a good cultural fit. He started an incentive program to reward employees who bring in new business.
Ian and Kathleen soon realized how many silver linings they were able to create to not only sustain their business, but also to grow it.
Ian and Kathleen utilized the services of SCORE SC Lowcountry throughout their business trajectory. SCORE offers numerous resources to local business that can help find those silver linings. www.score.org/recovery/small-business-resilience-training. ■
RANDI BUSSE is a SCORE mentor, customer service speaker, trainer and author of “Turning Rants Into Raves: Turn Your Customers On Before They Turn On YOU!” workdevgroup.com
Three silver linings you can create
1Website updates Make sure your site can take online orders and has clear information about your Covid policies and business hours.
2Staffing Evaluate your staffing and job roles. Everyone has to pivot and employees can take on new and different tasks.
3Continuous Improvement Use resources like SCORE to up your game. Doing the same thing as you always have may not get the same results during and post pandemic.
Digital Signage allows you to update content on the fly, so your message can stay relevant. With Custom Audio Video’s quality technology and easy to use controls, your Digital Signage always makes a statement.
To learn more about all of our digital business solutions,
Call. Click. Or Come In.
48 Pennington Dr, Suite B Bluffton, SC www.custom-audio-video.com
