the greatest
achievements in the
agri-food value chain
will occur the
next 20 years
Source: http://www.fao.org/fileadmin/templates/wsfs/docs/expert_paper/How_to_Feed_the_World_in_2050.pdf
N E W TE CH N OLOGY + OLD B USIN E SS MOD E L = E XPE N SIVE OLD ORGAN IZATION S
N E W TE CH N OLOGY + eOLD mpow e reEdSScommun B USIN MOD E Lity = succe ssful ad aptation
D e m ys ti fyi n g B lock ch a i n s oluti on s Commodification of Trust: • self-enforcing smart contracts • IoT solutions
Inclusive Governance Model: • democratise ownership • custodian of ecosystem
Agriculture is the single largest employer in the world • 40% of global population • Over 1 billion farmers on
500 million small farms worldwide
• 85% are small-scale farms
”as a result of expected changes in population and income levels, the environmental effects of the food system could increase by 50–90% in the absence of technological changes and dedicated mitigation measures” Source: Nature.com
Source: http://www.fao.org/save-food/resources/keyfindings/en/
Where does our food come from?
35 Ingredients 60 countries 5 continents Source: Food Safety Authority of Ireland
Automation on Steroids
Empower Intermediaries PROFILE INFLUENCE on affecting our solution
ALIGN CLOSES WITH THESE PROFILES
DISTRIBUTORS CONSUMER’S PERCEPTION SATISFY T HE OF THESE NEEDS PROFILES
HESE T R O T I MON S PROFILE
WHERE WE WANT THEM TO BE
FARMERS
DISTRIBUTORS IN OUR MODEL
MANUFACTURER
RETAILER FARMER’S PERCEPTION
WHOLESELLER
CONSUMER KEEP THESE PROFILES INFORMED
PROFILE INTEREST in the results of our solution
1. Standard of custom metrics/ indicators* for integrating blockchain into the agri-food value chain. 2. Ecosystem transformation and best practices building upon these standards 3. Project business models created using certified indicators *philosophical practice and data interoperability standards - similar to what is found in social impact or ethical standardization platforms
“Eating is an agricultural act” –Wendell Berry: farmer, poet, author and activist
Brian Heinen Agri-Food Blockchain Advocacy Initiative
@BrianHeinen