How We Get Homes Sold by Catholic Book Writter

How We Sell Homes by Al & Dee Allegue Dear Prospective Client, Thank you for the opportunity to present our services to you. As you review this material, you’ll begin to understand that all REALTORS® are not alike. Over the years, we’ve built our business and reputation in doing the very best for our clients and to get the highest price in the least amount of time and convenience to them. We’ve included in this book a fair amount of information simply to reinforce the fact that WE GET RESULTS and results that can be PROVEN! It doesn’t matter whether it’s a “Buyer’s Market” or a “Seller’s Market”… there’s always fierce competition among the houses on the market for those ever-so-few qualified buyers. Sellers need aggressive, strategic and effective real estate marketers to direct those Buyers to their property and get it SOLD at their price and terms. Sellers also need aggressive negotiators that will fight for every single penny of equity in the home – we are Your Equity Defenders! We hope you’ll find this Home Sellers Marketing System informative and useful. After reviewing the information you’ll probably conclude that selling a home is a competitive business. And, as a business, it’s in your best interest to hire the very best to represent you. You’ll also notice our team is formed with real estate specialists in specific fields of the real estate industry. Our years of experience told us that working as one lone agent doing everything is not what clients want. I’m certain you will agree you want a specialist in marketing your home, a top notch negotiator that obtains the best terms for you, and a closing specialist that ensures everything goes well and you close on time with the least amount of issues. We are that team! When you hire us, you hire ten real estate specialists… not just one. Welcome to the Al & Dee Real Estate Group, at The Pinnacle Group.

Al & Dee

Four Tier Strategic Selling System For Selling Homes

Team of Real Estate Specialists The Al & Dee Group has been legendary in helping families selling and buying homes for the past 21 years. And because we work as a team of real estate specialists, we have an edge over other real estate professional who work by themselves. The power of a team outsells the efforts of one.

Al Allegue, CRB, CRS, MBA Team Leader & Principal Broker Email: al@alndee.com Phone: 228.374.0002 Al is the Team Leader of the Al & Dee Real Estate Group, the Senior Listing Agent and the CEO and Co-Founder of The Pinnacle Organization. He hold business degrees from Florida State University and Troy State University. Al makes certain marketing systems are followed, reviews results weekly, provides personal feedback to sellers, and adjusts marketing strategy. He also hold certification as a Master Negotiator allowing him to negotiate the best terms on a real estate transaction.

Dee Allegue,

CRS Senior Buyer’s Agent & Listing Partner Email: dee@alndee.com Phone: 228.374.0880 Cell: 228.209.2114 Dee is the Senior Buyer’s Agent and Al’s Listing Partner. With over 20 years experience working with buyers and seller, Dee focuses on understanding client’s needs and a dedication to negotiating a win-win transaction. Dee has an administrative degree from Illinois State University.

Anika Schroeder Marketing Specialist marketing@alndee.com Cell: 228.374.0002

Anika is the team’s Marketing Specialist and Social Media Coordinator. She follows the team’s proven marketing system to ensure your property is exposed to the maximum number of prospective home buyers. Anika also call calls all showing agents and obtains the comments made by buyers who visited your home.

Audrey Leeper

Closing Specialist Closing@alndee.com Phone: 228.374.0002

Audrey is the team’s Closing Specialist. Audrey’s responsibilities are to coordinate all inspections after your home is under contract. She coordinates and monitors the buyer’s home inspections, appraisal, survey, termite inspection and coordinates the title search and closing date and time.

Shalon Lopez

Asset Portfolio Manager Email: ppm@alndee.com Phone: 228.374.0880 Shalon is the Asset Portfolio Manager for the Al & Dee Real Estate Group and manages the real estate assets of our clients. She also researches and finds investment opportunities that would be a good fit for our investors.

Ryan Reinike

Marketing Creative Director & Photographer Email: ryan@magneticarrow.com Cell: 504.905.0880 Ryan is The Al & Dee Real Estate Group’s Creative Director serving as project manager and digital creator in our Marketing Department. As the team’s photographer, Ryan focuses on maximizing the amenities of a home to exceeds client’s expectations and greater exposure to buyers. His experiences in the entertainment industry, marketing, branding and presentation give him a unique ability to showcase The Al and Dee’s listings and marketing pieces.

Mark Watts

Attorney Email: mark@hornsbywatts.com Phone: 228.207.2990 Mark is a Senior Partner with the law firm of Hornsby & Watts in Biloxi. A law firm that specializes in real estate transactions and probate matters. , Mark was born in Biloxi, Mississippi, 1976; admitted to Mississippi Bar in 2006, U. S. District Court Northern and Southern Districts of Mississippi, U.S. Court of Appeals, Fifth Circuit. Education: Mississippi State University (B.A. History, 1999), University of Mississippi (J. D. 2006). Member: Mississippi Bar, Harrison County Bar.

Bruno Milanise

Bay Pest Control Email: bruno@baypestcontrol.com Phone: 228.265.5762 Bay Pest Control is a local company founded in 1955 and provides pest control such as fumigation, insect and Disease Identification, pest and rodent control, termite inspections, lawns and tree fertilizing, soil analysis and more.

Donnie Blaylock

Community Bank Email: Donnie.blaylock@communitybank.com Phone: 228.217.6761 Donnie is a mortgage broker and specializes in structuring mortgage loans that fit the individual buyer. Loan packages range from zero money down, special programs, down payment assistance, veterans only mortgage, conventional and jumbo loans.

Dave Ramsey Financial Advisor DaveRamsey.com

As the only Dave Ramsey Endorsed Local Providers (ELP) for the Mississippi Gulf Coast, Al & Dee are blessed to have Daveâ&#x20AC;&#x2122;s mentorship and guidance. Al & Dee are directly responsible for helping home buyers and sellers reach their financial goals.

A Written Marketing Strategy Unique for Your Property

Weâ&#x20AC;&#x2122;ll develop a written marketing plan unique for your property that takes into account amenities of your property and your motivation for selling the home. Our written marketing plan contains over

411

marketing activities designed to give

your property maximum exposure to potential buyers.

A roadmap to follow to get your property sold in the fastest time, the most money and in a seamless transaction

This is our award winning Marketing System for you to review. However, it is the baseline we will use then add additional marketing strategies depending of the uniqueness of your home and selling features. There are 411 Marketing Strategies our team will implement to get your property sold! 1. Launch a Pre-Listing System 2. Obtain County records and MLS History to gain inside knowledge of the property. 3. Research Tax, Lien and Title information 4. Assess the seller’s needs, timing and motivation

13. Review the property profile in detail 14. Order Assessor’s tax information from the County Assessor’s Office 15. Review the Assessor’s tax information when received 16. Ensure the legal name is correct as per title research and if incorrect order from the title company for the sellers to sign 17. Retrieve County Flood records from our database linked to County Flood Maps and Zoning computers 18. Review all the above information for accuracy and determination if the property is in flood zone, residential zoning and/or wetland areas 19. Enter the seller’s name and address in the computer system (RealtyJuggler) to keep you up-tdate on things

5. Ask the seller questions about the property and 20. Prepare Pre-Listing Package to be delivered to themselves to learn how to better provide our serthe seller two days before the appointment. The vices Package contains unique marketing video, infor6. Find out if the seller is interviewing any other mation about where the buyers come from, reREALTORS® and if so who and when are you sources of the Al & Dee Real Estate Team’s past interviewing—we have an interview form you can advertising, market condition report, pricing video, use! addresses of Success (past clients—buyers and sellers), “My Clients Say it Better testimonial let7. If necessary, deliver the questionnaire to the seller ters. Information about how long it takes for a to ask the other REALTOR® to ensure the seller house to sell, copy of The Al & Dee Real Estate selects the best real estate professional who will Magazine, team business cards, information get them the most money, in the shortest period of about THE PINNACLE ORGANIZATION, and two time with the least amount of hassle videos of Pricing Your Home to Sell and Staging 8. Search the MLS and PDP databases to determine Your home to Sell. the overall market picture, area market picture, competitive properties on the market, competitive 21. Prepare all personalized material specific to the appointment so as not to waste the seller’s time properties that are under contract, competitive properties that are Withdrawn or Expired and 22. Prepare the required listing forms including the competitive properties that have been sold in the MS Listing Agreement, Working with a Real Espast six months tate Broker, Property Condition Disclosure, Lead Base disclosure, Lock-Box Disclosure and Listing 9. Research all comparable property and complete a Transaction Coversheet Comparable Market Evaluation 10. Call agents, if needed, to discuss the activity on the properties they have listed in the area 11. Research previous sales activity on the subject home 12. Order property profile from title company (also known as Lien, Title and Encumbrance Report

23. Write an information letter for the homeowner 24. Have the Team’s Client Care Coordinator deliver to the seller the Pre-Listing Package and encourage them to review it prior to the listing appointment 25. Request that the seller complete the Property Disclosure Form prior to the listing appointment so it 10

can be completed properly

the seller

26. Encourage the seller to have an extra key for the 42. Discuss he advantages of having a Home WarSUPRA lock-box available at the time of the apranty to make the property more attractive and pointment so that we can immediately begin easier to sell showing your home 43. Complete, sign and review all the listing docu27. Encourage the seller to have all paperwork about ments the home (from the time of your original purchase 44. Provide the seller with a copy of the completed up to the present) available at the time of the apdocuments pointment. 45. Establish the Showing Instructions 28. Encourage the seller to view the two DVDs from 46. Complete the current mortgage information to inDave Knox clude account number, address and telephone 29. Encourage seller to view the rest of the document number included in the Pre-Listing Package 47. Complete the Home Owner’s Association infor30. The day of the appointment provide a courtesy mation confirmation call to remind you of the listing ap48. Schedule a time for the photographer to take marpointment keting photos 31. Record the appointment in the CMA log so that 49. Pick up key for the SUPRA Lock Box follow-up is never neglected

32. Attend the Listing Appointment 33. Preview the home with the seller to find out the home’s best features from the seller’s point of view and take notes about the home for all marketing materials 34. If the home was listed before and failed to sell, complete a Salability Check List and discuss with the seller the results

50. Install the SUPRA Lock Box on the front door or other accessible location. Place the key inside. Explain how the key is accessed 51. Obtain from the seller any documents and/or information that would help sell the home such as Survey, amenities, previous appraisal 52. Provide the seller with a copy of “Getting Your Home Ready” pamphlet

35. Encourage the seller to complete a survey about client services so that we can better serve the next client

53. Explain how feedback is completed and ask how often they would like to be contacted to be provided with the feedback

36. Present the seller with marketing study including properties currently on the market (the competition), properties under contract and contract pending, properties that have recently sold and properties whose listing where Withdrawn or Failed to Sell

54. Retrieve the Pre-Listing Package but leave “How We Sell Homes” binder

37. Explain to the sellers how a property’s sales price is determined 38. Help the seller select a price at which the house will sell within the seller’s allotted time 39. Discuss preparations needed to market the home effectively

55. Answer questions from home sellers 56. Return to the office and launch a Listing System 57. Marketing Specialist reviews the listing documents for accuracy. If any documents or signatures are missing, the Marketing Specialist will obtain as required 58. Order the plat map 59. Confirm the property’s lot size 60. Review the seller’s house plans, if provided

40. Plan marketing strategy with the seller

61. Order the Al & Dee Real Estate Team For Sale yard sign or more than one depending on the lo41. Discuss all the possible financing alternatives with 11

cation of the home. 62. Order directional signs if the city allows the signs to be placed

instructions, showing instructions, etc. 80. Call the County school district for assigned elementary, middle, and high school. Annotate this information in the MLS Input Sheet

63. Order a Home Brochure box to be attached to the For Sale Sign 81. Call utility companies to ascertain which utility companies service the listed property. Also obtain 64. Determine if a night sign reflector is necessary. the average utility bill. Order if required 82. Research land use and zoning 65. The Marketing Coordinator calls the seller to introduce themselves and explain what he/she does. 83. Research all items needed for the MLS Input Schedule an appointment to go to the home and Sheet and complete the form take measurements of the rooms. This information 84. Note all property inclusions and amenities is necessary for listing entry into the MLS 85. Note all property exclusions 66. Call the Team’s photographer and confirm a day 86. Contact the Homeowner’s Association manager and time to take the marketing photos 67. Call the seller and verify the time for the marketing 87. Research the Homeowner’s Association fees and any pass-due balance photos 68. On the day of the appointment, arrive at the home 88. Obtain a copy of the Homeowner’s Association By -Laws, rules and regulations at least 30 minutes before the photographer and help stage the home 89. Research the services provided under the Homeowner’s Association fess 69. Have the home ready for photographs before the photographer arrives 90. Research where the mailboxes are located 70. Once the photos are received, process them to HD format and enhance as necessary

91. Research pool passes and/or tennis court entrance code or keys

71. Research the year the home was built through the 92. Send an email to the seller with all the information County Records you researched regarding the Home Owner’s Association 72. Enter the Survey results in the computer and analyze the statistics 93. Research information regarding the second mort73. Make certain the seller received copies of all the listing documents

gage, if required

94. Prepare an ad copy to be inserted in the property Description of the MLS. This is the section the 74. Complete the information in RealtyJuggler public will see when seeing the home on the inter75. Launch a Listing Drip Mail Campaign for the seller net. to receive important information about the market95. Prepare an ad copy to be inserted in the REALing TOR’S ® Only section of the MLS 76. Create a Listing Folder on the Team’s server on 96. Prepare and ready a list of the home’s amenities Microsoft OneDrive that will be uploaded into the MLS system for pro77. Scan all the listing documents and upload them spective buyers and REALTORS® into The Team’s Server 97. Give the MLS Input Sheet to Al & Dee for their 78. Retrieve a 5-part brown in color folder (this is our review and approval working folder) and files all the listing documents 98. Enter the property into the Gulf Coast Multiple in accordance with the master Listings Service using the information gathered 79. Complete the New Listing Transaction Coand annotated in the MLS Input Sheet versheet, Transaction Broker Addendum, closing 12

99. Upload the maximum allowed of 50 marketing photos on to the MLS System 100. Upload a copy of the Property Disclosure and the Home’s Amenity on to the MLS 101. Upload a copy of the Lead Base Disclosure

117. Order the well inspection and septic inspection 118. Once the reports are received review for accuracy and see if repairs or modifications are required 119. Determine well usage as household or domestic

102. Enter property into the MLS system’s email

120. Confirm well production (GMP) and sustain rate flow and recovery rate flow

103.Inspect the MLS Sheet for errors and omissions

121. Verify well depth

104. Make copies of the MLS Sheet and file in the working folder

122. Research natural gas availability

105. Email a copy of the MLS Sheet to the seller

123.Verify propane tank lease and term, if applicable 124. Add listing information to the inventory binder

106. Email all the company’s Associates the infor125. Add listing information to the “Update” file in the mation on the new listing so all agents are aware computer that it is available to show. Also ask all Associates 126. Verify all rents and deposits, if applicable if they have any current buyers looking to purchase a similar property 127. Obtain copies of leases from seller. If applicable 107. Check RealtyJuggler for all buyers currently en- 128. If rented, call the tenant for each and every rolled in our Buyer Profile Program that meet the showing specifications of your home 129. Verify each showing with the seller if the seller 108. Enter the new listing into the Team Tracking lives in the home System on the Server 130. Annotate every showing in RealtyJuggler 109. Enter the new listing into the Listing Board so all 131. After each showing, call every agent and ask for Associates can see the available listings feedback 110. Enter the new listing information into database 132. Record SUPRA serial number into the KIM Webfor correspondence site 111. Complete computer searches for all buyers entered into the MLS by other agents that fit the cri- 133. Email every showing agent requesting feedback of the showing teria of your property. 112. Contact the specific agent that has the buyer and 134. Provide the feedback to the seller tell them about the new listing and encourage a showing of your property

135. Annotate the feedback in RealtyJuggler 136. Call the seller weekly and report what has been accomplished on a weekly basis

113. Place For Sale sign prominently on the yard for high visibility. Attach the Home Brochure Box to 137. Mail thank you note to each agent that showed the yard sign and any directional signs allowed by the property the city. Also install a night reflector on the sign if 138. Email “Marketing Your Home” information required

114. Insert 25 Temporary Home Brochures in the Bro- 139. Email “Quick Sell List” and ‘Home Improvement Tips” booklet chure Box until the final brochures is printed. We do not want the Brochure Box to ever be empty 140. Email “It Takes More than Luck” 115. Research to see if a septic and well system is in 141. Email “Five Deadly Sins” the home and when was the last time it was 142. Call the seller to see if there are any questions cleaned and inspected or concerns 116. Research the water availability 143. Team previews the property and provides feed13

back to the seller 144. Write advertising copy for internet web sites 145. Write advertising copy for Home Brochure 146. Produce a Home Brochure with the marketing photos and amenities researched 147. When final, give copy of the Home Brochure to Al for final review and approval

160. Once the post cards are received, mail the post cards to our demographic farm, past clients, sphere of influence, affiliates, prospective buyers and sellers and the top 100 real estate professionals on the Mississippi Gulf Coast 161. Also mail several post cards to top real estate agents in New Orleans, Louisiana and Mobile, Alabama

148. Once approved, print 50 color copies in the Kyosera printer

162. Email request for referral to seller

149. Have the Client Care Coordinator remove the Temporary Home Brochures and insert 25 of the color Home Brochures. The other 25 Home Brochures are placed in the mail box

164. Mail written Feedback Report at the end of each month

150. Call the seller and inform that 25 Home Brochures were placed in the mail receptacle and bring them inside the home. Encourage the seller to feed the exterior Home Brochure Box with the inside Home Brochures so the box is never without brochures. Encourage the seller to call the team and ask for more brochures once there are only 5 left 151. Write advertisement copy for Team Magazine

163. Report all feedback to seller

165. Order Luxury Home Brochure for any home listed priced over $400,000 166. Mail seller a copy of The Al & Dee Real Estate Magazine 167. Mail Team Magazine to all real estate agents on the MS Gulf Coast 168. Discuss with the seller the possibility of providing a Home Warranty 169. Complete Home Warranty Application

170. Go online and complete the Home Warranty 152. Update the Team Magazine with information and 171. Receive Home Warranty verification picture of your property 153. Every quarter, take Team Magazine to Sorg Printing and order 5,000 copies be made

172. Mail a copy of the Home Warranty to seller with instruction how to use it if there is a maintenance problem while the home is listed

154. Once the Team Magazine is received, mail 3,000 to prospective buyers. 500 are then placed 173. Add the Home Warranty information to the MLS in the many distribution centers where our maga- 174. Add the Home Warranty information to the Home zine is displayed. The other 500 copies are kept in Brochure the office and mailed to our demographic farm 175. File a copy of the Home Warranty in the Teamâ&#x20AC;&#x2122;s and distribution to prospective sellers Working Folder 155. Mailed several Team Magazine to top real estate 176. Decide to conduct a 20-20-40 System Campaign agents in New Orleans, Louisiana and Mobile, where Al knocks on 20 homes to the left of the Alabama listing, 20 homes to the right of the listing and 40 156. Write advertisement copy for CableOne TV show homes across the street. We do this to obtain possible buyer leads. 157. Submit the information of your property to CableOne TV show so the home will be featured on the 177. Prepare 60 Home Brochures for 20-20-40 SysReal estate Channel tem 158. Write advertisement copy for Just Listed post cards

178. Arrange for all team members to participate in the 20-20-40 System Campaign. Select a time and date. 159. Order 50 â&#x20AC;&#x153;Just Listedâ&#x20AC;? post cards from Vista Print with photos and information about your home 179. Conduct 20-20-40 neighborhood visit. Use The 14

Al & Dee Truck during the 20-20-40 System

211. Do a live introduction of the new listing on Periscope.com

180. Hand out Home Brochures to all the neighbors in the 20-20-40 System Campaign 212. Add Virtual Tour link, QRE Code, and Text codes to Home Brochure 181. Call the seller and brief on the results of the 2010-40 System Campaign 213. Provide information of the new listing to insurance company and obtain a quote for cost of in182. Follow up on all leads developed form 20-20-40 surance 183. Create Mobile Text Hot Line 214. Once insurance quote is received, upload to the 184. Create a Virtual Tour using the marketing photos MLS as .pdf 185. Upload Virtual Tour to YouTube 186. Upload new listing to Overture.com 187. Upload new listing to Google.com 188. Upload new listing to realestate.com 189. Upload new listing to lendingtree.com 190. Upload new listing to realtytime.com 191. Upload new listing to immobel.com 192. Upload new listing to bargainnetwork.com 193. Upload new listing to realestateabc.com 194. Upload new listing to homeseekers.com 195. Upload new listing to ired.com 196. Upload new listing to findwhat.com 197.Upload new listing to number1expert.com 198. Upload new listing to homes.com 199. Upload listing to selected international web sites 200. Upload new listing to The Al & Dee Real Estae Team Flag Ship Web site and www.alndee.com 201. Upload new listing to 123movers.com 202. Upload new listing to msn.com 203. Upload new listing to trulia.com 204. Upload new listing to reaffinity.com 205. Upload new listing to Zillow.com

206. Upload new listing to Trulia.com 207. Upload new listing to facebook.com 208. Upload new listing to several sites in social media such as FaceBook and periscope 209. Tweet the new listing on Tweeter.com 210. Write a blog about the property and post it on www.alndee.com

215. Research the MLS for other listings in the same neighborhood 216. Contact each listing’s agent and discuss our new listing 217. Create an on-line magazine and upload to Wix.com 218. Email home owner a link to their home on Wix.com and ask them to email the link to their friends

219. Every Friday, our Client care Manager goes to the home and replenishes the Home Brochure Box 220. If the home is vacant, prepare 50 Home Brochures and place in the home seller’s mail box to bring inside the home 221. Obtain internet “Hit Report” and email to home seller 222. Call the seller and review the Hit Report and, if necessary, make adjustments in the marketing system 223. Place a copy of the “Hit Report” in Team Working Folder 224. Contact the seller and instruct them to retrieve the Home Brochures from the mail box and to replenish the Home Brochure Box as needed 225. Mail new listing post card to Hattiesburg, Mississippi real estate top producers 226. Mail new listing post card to selected real estate top producers in Central and South America 227. Every two weeks research the current market condition and email a copy to the seller 228. File a copy of the Current Market Conditions in the Team Working Folder 15

229. Call seller and provide market condition report 230. Discuss with the Team the possibility of doing a Tour of Homes or Open House

and update all the marketing pieces of the new listing terms. 251. Change the terms on the MLS

231. If agreed, select a date and time and contact the 252. Answer all REALTOR® questions seller and advise of the Tour of Homes decision 253. Encourage offers from all showings 232. Launch Tour of Homes System 254. Work towards multiple offers 233. Prepare the Tour of Homes package that con255. After 30 days on the market, the Client care tains all the material necessary to conduct the Manager changes the location of the sign in front Tour of Homes of the home 234. Conduct an MLS search of all the homes in the 256. Brief company agent of listing during staff meetarea that are also for sale ing 235. Generate a finance sheet showing potential buy257. Call back every Hot Line calling about the home ers what it would cost to buy your home 258. Mail Home Brochure to Gaming HR POC 236. Seven days before the Tour of Homes, install 259. Take Home Brochure and post at Keesler AFB “This Home Will Be Open On..” sign in the front Housing yard 237. Prepare a Tour of Homes Brochure with the day and time to be given to all the neighbors

260. Determine if drone photography is required 261. If so, contact drone company and schedule aerial photos

238. Three days before the Tour of Homes knock on the door of all the neighbors in the area and let 262. Once completed, add video to all marketing them know about the Tour of Home in your neigh263. Discuss with the Seller the possibility of doing a borhood 3-minute film production of the home 239. The day of the Tour of Home conduct the open 264. If agreed, contact film director and schedule filmhouse ing 240. After the Tour of Homes follow up with any po265. Write script for the film tential buyer 241. Mail a Thank You card to all the potential buyers 266. Rehearse script at location 242. Call the seller and provide the results of the Tour 267. Schedule film day with Seller of Home 268. Film day: Rehearsal and tape 243. Promote the property at the Board of REALTORS® meeting 244. Order Lowe’s discount coupon for seller 245. Submit listing information to the Hot Sheet 246. Record description of the property on the Interactive Voice Response system

269. Edit film 270. When finished, review with seller 271. Final product delivered 272. Upload film to YouTube 273. Upload film to www.alndee.com

274. Provide Seller copy of the film 247. Preview a minimum of 5 other homes in the area 275. Embed film so it can be emailed to prospective also for sale buyers, local and relocation agents 248. Call the seller to check on the Home Brochures supply weekly 276. WE TAKE THE UNDER CON249. Discuss price adjustments, if any, with the seller 250. If changes, launch the price Adjustment System

TRACT TO THE CLOSING TABLE 16

277. Once an offer has been received, negotiate the 301. Email a copy of the contract to the buyer’s lender best terms for the seller and create a Win-Win ne302. Advise office of the Under Contract gotiation environment 303. Advise Client Service Manager of the sale 278. Prepare a net sheet on all offers 304. Enter proper status in the MLS 279. Review all offers and identified the best terms for 305. Scan entire contract package and upload into the the seller. Develop counter offer scenarios Team server 280. Enter offer on Contract Information Form for 306. Prepare and Under Contract Working Folder easy review by the seller 281. Contact seller to discuss buyer’s qualifications

282. Contact lender for the buyers qualifications status and the status of the loan 283. Negotiate offer using accelerated negotiating techniques 284. Review the offer with the seller 285. Present all documents to the seller including: counter proposals, addendums, contingencies, property disclosures, and closing instructions

307. File a copy of the under contract package in the Working Folder 308. Launch Under Contract System 309. Add property to the Team Server 310. Add the new Under Contract to the Listing/Under Contract board and identify the closing month 311. Record the Earnest Deposit 312. Deposit the Earnest Deposit

286. Accept, amend, or counter the offer

313. Restrict showings or continue showings at seller’s request

287. Negotiate until the offer is accepted

314. Coordinate closing with co-op agent and lender

288. Assist co-op agents in presenting the counter proposal to the buyer

315. Review buyer’s credit report

289. Ensure that both parties sign the contract 290. Send contract to seller or buyer if they are out of town 291. Send overnight delivery or DocuSign to obtain signatures

316. Identify the Home Inspector 317. Coordinate home inspection date between the co -op agent, the seller and the home inspector 318. Order survey, if required 319. Order septic inspection, if required

292. Place an “Under Contract” sign on the property

320. Order well inspection, if required

293. Deliver signed contract to co-op agent

321. Order water potability test for the water

294. Deliver Seller’s Property Disclosure for buyer’s signature

322. Once the home inspection is completed, review the report and identify any items needing repairs as requested by the buyer

295. Deliver closing instruction to the co-op agent 296. Select and contact the closing attorney

323. Negotiate between buyer and seller any items to be repaired

297. Email copy of the contract to the Closing Attorney

324. Obtain Home Inspection addendum

298. Direct the closing attorney to perform and lien and title search and begin documents processing

325. Once repairs are completed obtain the home inspection contingency and removal from the contract

299. Send Closing Attorney seller’s mortgage information to obtain seller’s pay-off amount and closing instructions

326. Coordinate with the Buyer’s mortgage the ordering of the appraisal

300. Email “Problem Letter” to the seller

327. Identify the appraisal and inform the seller of the day and time of the appraisal to obtain access 17

328. Meet the appraiser at the property if required by the appraiser 329. Contact the appraiser to answer any questions and/or provide comparable for his/her use in determining the appraised value of the home 330. Call the buyer’s lender to review appraisal and conditions 331. Arrange to have all the appraiser’s conditions met in a timely fashion

332. Obtain bids if necessary 333. Relay results appraisal to the seller 334. Coordinate any repairs with contractors for seller, if necessary 335. Follow loan approval through to the Underwriter 336. Receive the results of the Termite Inspection 337. If termites are found, arrange for treatment between the seller and termite company

338. If no termites found, obtain the Clear Certificate and review for any requests made by the pest company such as conducive areas, removal or wood near the home, etc. 339. Send the Clear Certificate to the buyer’s lender and the Closing Attorney

350. Address any items revealed in all the inspections 351. Deliver copies of the Septic, Well and Potability Reports to the Closing Attorney 352. Request Earnest Deposit from the Escrow Account manager 353. Deliver the Earnest Deposit to the Closing Attorney 354. Client Care Manager goes to the home and removes the SUPRA Lock Box, yard sign and directional sign 355. Remove the SUPRA serial number from the KIM website 356. Obtain a copy of the Death Certificate, if required 357. Obtain 1031 Tax Deferred Exchange papers from a qualified intermediary, if required 358. Receive loan approval from the buyer’s lender and Underwriter 359. Inform the seller of the loan approval and movement towards closing 360. Prepare the Buyer’s Closing Package containing discount information for interior decoration, a Client’s Perk Card,,

361. Call the seller and again remind them to terminate the utilities as of 5:00pm the day of closing, 340. Check with the Closing Attorney to see if the lien cancel home insurance after the closing, bring and title work is completed and Title Insurance their driver’s license of other form of identification, Commitment is received keys and garage door opener to the Closing attor341. Notify seller if there is a problem ney 342. Contact seller and give them instructions regard- 362. Obtain a copy of the Certificate of Disbursement ing the closing, termination of insurance and utili(CD) and review ties 363. Send a copy of the CD to the seller 343. Confirm the buyer has obtained insurance on the 364. Review the CD with the seller and answer all the new home questions 344. Type Power of Attorney if necessary and deliver 365. If CD approved, call the Closing Attorney and to the Closing Attorney convey that the seller’s side of the CD is approved 345. Contact the co-op agent and schedule the buy366. Take the key from inside of the SUPRA lock and er’s Final Walkthrough Inspection bring it to the Closing Attorney 346. Notify the seller and inform of the buyer’s final 367. Prepare closing forms and bring to the Closing inspection Attorney. These forms are Property Acceptance, 347. Receive and review Septic Inspection Report signed Property Condition Statement 348. Receive and review Well Inspection Report 349. Receive and review Water Potability Report

368. Call the Closing Attorney and set date, time and location of the closing 18

369. Notify seller of the day, time and location of the closing and request they be there 15 minutes before the closing time 370. Notify co-op agent of the day, time and location of the closing and request they be there 15 minutes before the closing time

392. Make the necessary changes in The Al & Dee Real estate Team to better service the next client 393. Copy the Seller’s CD and print end-of-year letter regarding taxes 394. Call person responding to the Service Survey and report corrective actions

371. If anyone is not able to attend the closing then 395. Write and mail Thank You card to the seller schedule different times for the buyer and seller to 396. Write and mail Thank You card to Closing Attorcome into the attorney’s office and sign ney 372. Notify the seller of any changes 397. Write and mail Thank You card to buyer’s lender 373. Attend the closing and answer any questions or resolve any issues that may arise during the clos- 398. Write and mail Thank You card to Pest Control company ing 374. Make certain seller signs closing document as required

399. Write and mail Thank You card to co-op agent

375. Get a copy of all closing documents to the seller

401. Write and mail Thank You card to surveyor

376. Ascertain the seller gets their proceeds form the Closing Attorney

402. Write and mail Thank You card to septic tank inspector

377. Obtain a copy of CD with signatures from the buyer and seller

403. Call the seller three to five days after the closing to make sure everything is all right

378. Present the seller with a check at closing

404. Call the seller ten to thirty days after the closing to make sure everything is all right

379. OVERSEE

AFTER CLOSING ACTIV-

ITIES 380. Complete appraiser notes for the MLS 381. Complete the follow-up report

382. Complete the MLS reporting forms

400. Write and mail Thank You card to well inspector

405. Mail to seller “10% of our Income is Donated on Your Behalf” letter asking the seller which charity they would like the donation 406. Write and mail donation check to the seller’s charity of choice

383. Complete follow-up with the Closing attorney that payoff was mailed via overnight mail

407. Add address to the list of properties sold

384. Report “sold” information to the MLS

409. Follow up with seller on a regular basis

385. Send Service Survey to seller

410. Maintain a loyal relationship with the seller

386. Send Service Survey to lender 387. Send Service Survey to Closing Attorney

411. Keep seller up-to-date via mailings of monthly events and real estate news

388. Enter client’s new address and phone number into the database for future contacts

A note from The Al & Dee Real Estate Team

408. Update RealtyJuggler

389. Scan the closing documents and upload into the There is much more that goes into the proper service of Team Server each real estate client. It is The Al & Dee Real Estate Team’s basic belief that “We get by giving first.” To that

390. File the closing documents in the Team Working end, we offer our value first, up-front and in advance. We Folder don’t stop there. We guarantee every service we offer. That 391. Discuss return of Surveys during a team meeting way, you have NO risk. We want to be your “Personal Agent for Life.”

Our Marketing Starts with Great Photography

LIVING THE DREAM Ocean Springs, MS

Daylight & Twilight Photography The key to great marketing starts with great photography. Capturing both daylight and twilight shots, our photography captures more than just the house, it captures the story, the memories and your lifestyleâ&#x20AC;&#x201D;ultimately evoking the emotions of buyers to buy. Our pictures tell a thousand words.

“

We were amazed by the level of photography The Al & Dee Real Estate Group brought to our listing. They didn’t rush the shots and spent two full days making sure they captured our house in its best light. Shooting both daylight and twilight shots, Al & Dee were able to show the world why we fell in love with our house. The incredible photography was the start to their amazing marketing campaign!

“

Ultimate Web Exposure To increase the potential for your home to be found by the most qualified real estate consumers, The Al & Dee Real Estate Groupâ&#x20AC;&#x2122;s brand has partnered and distributes your property to the most significant media companies and real estate-focused websites in the U.S. and the world. Al & Deeâ&#x20AC;&#x2122;s properties are viewed an astounding amount of times across all of our partner sites annually.

Number of time our properties are viewed across all of our partner sites annually.

190

Million

Your Home Advertised in the Only Multi-Lingual Real

Estate Magazine in Mississippi The Al & Dee Real Estate Group is the ONLY Real Estate Group and Company advertising in several languages to attract the majority of potential buyers to your property.

70%

55%

It reaches 70% of Hispanics and Latin American living on the MS Gulf Cost

We reach 55% of Asian families now living on the MS Gulf Coast

Virtual Marketing State of the art video technology and our partnership with CirclePix allows The Al & Dee Real Estate Group to showcase videos for each of our feature listings directly on our site for easy navigation.

40.9K + YouTube Sub-

86%

70%

Percentage of homebuyers who use video to see what the inside of

Percentage of homebuyers who use video to find out more about a specific

Print Marketing is Still Alive! Distinctive marketing, custom-tailored for each unique client.

15,000 Using our intricate neighborhood databases, we direct mail to targeted zip codes, to notify buyers your home is available for sale.

Social Media Everywhere Together our social media platforms produce over 1,000,000 impressions. Social media, like real estate, is about connecting people and creating relationships, which makes it the ideal tool for marketing your home

We Use Text and IVR to Market your Property

68%

Of home buyers use their telephone to search for information on properties for sale. A telephone is now a mini computer and we use it to your advantages.

Interested buyers will call a toll-free number and hear a recording about your property. When they do, our team will get a text message with the prospective buyerâ&#x20AC;&#x2122;s name and telephone number. Our team will then proactively prospect these buyers

Your property will have a code prospective buyers will use to receive information about your property on their cell phone. When they do, we get a text message with the prospective buyer name and telephone number. Our team then proactively prospects these buyers.

Our Point of Difference There is a Difference Sales To List Price The Al & Dee Real Estate Group has an average sales to list price of 96%. The average agent is less than 90%. This means if you had a $200,000 home, you would save $12,000. Time is Money The Al & Dee Real Estate Groupâ&#x20AC;&#x2122;s listings are on the market for an average of 86 days while the average time on the market is over 165 days. Who Has the Buyers

Mission Statement To provide the highest level of professionalism and to obtain for our clients the highest price possible for the sale of their home in the shortest period of time with the most favorable terms. To give more than just a sale; added value and top priority are our commitments to you.

The Al & Dee Real Estate Group sell a home every 2.3 days while the average agent sells a home every 52 days. More Than A Sign The Al & Dee Real Estate Group will design a specific marketing plan for your home, through their state-of-theart office they are able to provide graphics, flyers, virtual tours, and marketing materials to get your home sold fast. Team Support Al & Dee employ a Team of professionals to insure your listings gets to the closing table once an offer is received. Over 98% of their contracts closed compared to an average of only 75%. Now do you want a 98% chance of closing or 75%?

Performance Throughout the 25+ years marketing real estate, The Al & Dee Group has developed a tested and proven system to get homes sold faster and for more money than other real estate professionals. Al & Dee know what marketing activities are needed to create the synergy to get homes sold. Weâ&#x20AC;&#x2122;ve compared the results for those home sellers who worked with The Al & Dee Group vs. those who worked with agents without a proven written marketing plan, and here is what they found:

WHY LIST YOUR HOME WITH AL & DEE? Al & Dee outperform other agents in the three most important factors of selling a home:

2.3

TWICE

TIMES FASTER at selling homes

as likely to sell your home above asking price

2.2 TIMES HIGHER customer satisfaction

Sellers rate Al & Dee higher in all six categories that matter most: Competency

Trustworthiness Timeliness People skills Communication skills Willingness to go the extra mile

A Few Families We Have Helped Mr. & Mrs. Robert Bonney 3612 Magnolia Court Ocean Springs, MS

Keith & Leslie Carragham (Lt Col Retired) 26 Lakeview Avenue Ocean Springs, MS

Carl Campbell 37 Imilda Road Gulfport, MS

Earnest Short 3965 Main Street Biloxi, MS

Mary Phillipo Alvergara 6519 Shore Drive Ocean Springs, MS

Janine Isbell 1664 Beach Blvd. Biloxi, MS 39531

William J. Carroll 413 Ross Circle Biloxi, MS 39531

Paul Marlett 413 Ross Circle Biloxi, MS 39531

Cassandra Montgomery 1664 Beach Blvd., Unit 102 Biloxi, MS 39531

Loi Thi Nguyen 5459 Mason Road Biloxi, MS 39530

US Bank National Association 7301 Bay Meadows Way Jacksonville, FL 32256

Roberto Duran 255 Strangi Avenue Biloxi, MS 39530

Jarnail Singh 3269 Stonegate Avenue Gautier, MS 39553

Ty & Cheryl Magowan 10293 Maple Cove Ocean Sprigs, MS 39564

Wendy Williams 3621 Brown Ave Gautier, MS 39553

George C. Ivy 1121 East Pass Road Long Beach, MS 39560

Michael Due 505 Harvey Avenue Gulfport, MS 39503

Michael and Tamara Murphy 8008 Clamshell Avenue Ocean Springs, MS 39564

Benjamin & Leslie Wilder 11101 N. 11th Street Ocean Springs, MS 39564

Nancy Ellen Santa Cruz 403 Bechtel Blvd. Ocean Springs, MS 39564

Mary P. Crawford 1112 26th Street Gulfport, MS 39503

Glen Chatham 2003 bent Oaks Blvd. Biloxi, MS 39532

Mable Robinson 984 Greystone Ave. Biloxi, MS 39532

John & Angela Wescovich 711 Live Oak Drive Biloxi, MS 39532

Ebb Tide Properties, LLC Corporate Company

Greg Hough 13305 Carriage Circle Gulfport, MS 39503

Candace Hasan 8226 Texas Avenue Gulfport, MS39503

Matthew S. Williams 8226 Texas Avenue Gulfport, MS 39503

Francis & Ruth Gordon 153 Markham Drive Gulfport, MS 39507

Hayward Duresseau 171 Pine Grove Biloxi, MS 39531

Jeanine Jones 4622 Brodie Road Dâ&#x20AC;&#x2122;Iberville, MS 39540

Charles & Carol Thomas 8727 Victory Lane Biloxi, MS 39532

Anthony Kibby 4807 Bonfair Avenue Pascagoula, MS 39581

Ronald Leo Gibson 11182 Vixen Loop Gulfport, MS 39503

Robert A. McNeill 759 Vieux Marche Mall Biloxi, MS 39530

Shea E. Goings 358 Lang Avenue Pass Christian, MS 39571

William B. Corley 507 Highland Drive Bay St. Louis, MS 39520

Beacon National Investment Group 19528 Champion Circle Gulfport, MS 39503

David M. Teitelman 2300 Starfish Road Gautier, MS 39553

Sarah A. Odom 864 Carolee Circle Biloxi, MS 39532

Denise Ponce Lot 12 Pickering Forest Ocean Springs, MS 39564

Sylvia Stringer 0 Spruce Vancleave, MS 39565

Alvin Strickland 16006 Oral Drive Biloxi, MS 39532

Tytti & John Kooienga Lot 111 Belle Fontaine Drive Ocean Springs, MS 39564

Stanley L. Guerra 15150 McGregor Road Vancleave, MS 39565 30

First Federal Bank 4413 Shadow Wood drive Pascagoula, MS 39581

Jodi Harris 3610 Dijon Avenue Ocean Springs, MS 39564

Brian & Paula Quinn 3 N. Lakeview Drive Ocean Springs, MS 39564

Debra S. Powell Lot 27 Ashton Oaks Gulfport, MS 39503

Charmaine Parker 10379 Cottage Court D’Iberville, MS39540

Steven Colletta 1957 Clearville Drive Biloxi, MS 39532

John Hammett 306 Wisteria Lane Ocean Springs, MS 39564

Karen Bates 1500 S. 9th Street Ocean Springs, MS 39564

Phill Polen 20016 Savage Lane Ocean Springs, MS 39564

John Narramore 3401 N. 8th Street Ocean Springs, MS 39564

Mary Harker 2008 Barracuda Avenue Ocean Springs, MS 39564

Jonathan Lopez 14484 Windmill Ave Biloxi, MS 39540

Acceptance Loan Company Lots 88, 89 & 90 Willow St. Ocean Springs, MS 39564

Mary Reinhart 13438 Waters Edge Way Biloxi, MS 39542

Frank Loosli 9004 Warbler Avenue Ocean Springs, MS 39564

Peggy Davis 2540 Wilson Road Biloxi, MS 39531

Wayne King Jr. 11059 Lamey Bridge Rd, #910 D’Iberville, MS 39540

Matthew R. McBride 15330 Sugar Cane Gulfport, MS 39503

Lynn West 10904 Tarheel Cove Ocean Springs, MS 39564

Dwayne Johnson 1653 Pringle Avenue Biloxi, MS 39530

Maurice Francois 2401 Palmer Street Ocean Springs, MS 39564

Sylvia Gonzales 2 Pecanwood Cove Gulfport, MS 39503

Brad Barlow 32 E. Park Street Gulfport, MS 39507

Stephen D. Shaun 1664 Beach Blvd., #15 Biloxi, MS 39540

Sharon Thomas 11082 Amber Drive St. Martin, MS 39540

Shawn Godwin 8088 Beverly Road Biloxi, MS 39532

Vuong Dao 6668 Balboa Circle Ocean Springs, MS 39564

Jake Dupree 434 East Beach Blvd. Gulfport, MS 39507

Carl Lind 1460 Beach Blvd. Biloxi, MS 39530

James Pearson 102 Bradford Circle Ocean Springs, MS 39564

Roberto Cruz 5199 CCC Road Ocean Springs, MS 39564

John & Melanie Gardner 11438 Coleman Road Gulfport, MS 39503

France M. Brinkley 350 Dianne Drive D’Iberville, MS 39540

Felicia McDermot 20032 Esther Dr. Gulfport, MS 30532

Pamela McBeth 55 Emerald Cove Gulfport, MS 39503

Suzzana Marduki 931 Greystone Drive Biloxi, MS 39532

Marcos Thpmas 2404 Gladioulus Drive Pass Christian, MS

Meredith Brown 2408 Highland Drive Biloxi, MS 30532

Albert Redman 16267 Hudson Street Ocean Springs, MS 30532

Maurie Vertice 6520 Shore Drive Ocean Springs, MS 39564

Vermond McHenry 5621 27th Avenue Gulfport, MS 39532

Amber Joseick 5702 Yellowstone Aveneu Ocean Springs, MS 39564

Phil White 110 Greystone Drive Biloxi, MS 39532

Diego Garcia 8923 Fleetwood Drive Ocean Springs, MS 39564

Raymond Garcia 7830 Market Street Biloxi, MS 39532

Carrie Ansardi Lots 1—4 Knowllwood Shore Pass Christian, MS 39571

Larry Levy 6900 Humphrey Road Vancleave, MS 39565

Robert Hogue 7229 Shove Drive Biloxi, MS 39532

Lynn Grier 371 Gahan Drive Gulfport, MS 39530

Darren Lei 18304 Shadow Creek Biloxi, MS 39540

James Bond 134 Mitzi Drive Gulfport, MS 39530

Excel Real Estate, LLC 770 Water Street Biloxi, MS 39531

Katherine Staunton 2954 Haversham Place Gulfport, MS 39530

What People are Saying About Us Ret USAF Colonel We are happy to share a recent comment from one of our clients; Extraordinary service. I began working with Al in 2004 via the phone. His guidance was superb throughout our multi-year discussion as we determined the “best” time to sell. Al’s excellence accelerated when we final decided to list the home. Every aspect of the sale process was completed timely and above expectations. The sale went final on a timely basis and at a very fair price. YEAH!!!! Ian I worked with Al & Dee and specifically Al to purchase a property in Ocean Springs. From start to finish it was a great experience. Al is wonderful. He not only have intimate knowledge of the market but he is fun to work with, has great taste and overall is a great agent. I think he has a unique ability to really understand his clients. I would highly recommend working The Al & Dee Team I already plan to in the future as well. Mary Dee was always available, which we learned is absolutely essential in a competitive market. She and her team were accessible 24/7. She is very knowledgeable about the Gulf Coast and knows who is who regarding buyers, sellers, local real-estate firms, developers etc… Also, she was very assertive yet tactful in negotiating various aspects of our sale…we would definitely recommend her to anyone wanting to move to or from the MS Gulf Coast. Alison We just closed our home today. What a seamless process. We worked with Al and Dee. They were Superstars!! From beginning to end, they were on top of everything. Nothing was ever too difficult. Professional and relational. Pinnacle Real Estate is an outstanding company and it is reflected in the staff/team, company’s high standard of excellence and the way they give back to the community. (Making a difference) A company that completely gets it. I can’t say enough good things about them. Now onto our new place. Michele We cannot praise enough Shalon specifically and the Pinnacle Real Estate Group. We had a very specific and hard-to-meet requirement. We were unwillingly to sell our condo before finding a new place. And we would not buy a new place without selling our current residence. Shalon found a buyer immediately after finding a new condo for us and before listing our property. She guided us through the offer process successfully despite the fact that we were bidding against a cash offer. In selling our property another realtor in the Pinnacle Company represented us. She and the entire team made this a successful transaction for buyers and sellers. Alan Al is a very intelligent highly motivated and knowledgeable realtor. Dee is there with him. They said they would get our house sold and they did. We are very happy with the Pinnacle Real Estate and would highly recommend them. Thanks all for a great job.

John We could not be happier about our decision to work with The Al & Dee to sell our place. We had a marathon day of interviewing six brokers, and as soon as the last one left, our choice was clear: go with Al and Dee. They knew exactly which buyers our place would appeal to, the small additions that would make it even more desirable (they even gave us an inexpensive shopping list at IKEA on-line for the items we needed), and had the listing up and running in no time. It not only sold within two weeks, but broke the price-per-foot record for the neighborhood. Throughout the process, communication was frequent and clear. As I said, we could not be happier. Gulfport Resident Al & Dee helped us sell our home in Gulfport. These people know what they are doing. They were extremely professional, knowledgeable, and helpful every step of the way. The pictures they took of our place were beautiful and the marketing materials they produced were impressive. This is a top-notch operation. Highly recommend. Alfonso Al and Dee and everyone at Pinnacle properties work for you like a finely oiled machine, (with personality and passion). I recommend them highly if you’re in the market to sell your home. They sold mine and were there for me every step of the way. Hurray for Al & Dee!! Angelica We recently retained Al & Dee on the sale of our home. We mainly dealt with Al, but both were always accessible at any time. They were extremely efficient and worked hard to get us four offers within the very tight time frame we gave them (4 weeks). They were extremely supportive and have a wonderful team behind them that make the post-closing process extremely smooth right until the end. Everyone in their office greets you with a smile and is willing to help in any way. I can’t recommend Al and Dee enough. Anne Marie They are fantastic! Al and Dee are IT! They are knowledgeable, swift, organized, efficient, communicative, professional and totally on it! They organized painting and staging my house, listed and sold it all within 1 month! Plus, they really know the Gulf Coast market. We are so grateful! Larry and Marcie

We worked with the amazing Al and Dee Team with the buying and selling of a house. Needless to say, it was quite a stressful undertaking BUT Al and Dee made the sale of our house so easy and stress-free. The entire transaction would not have happened without them and we are now in our dream home and are so happy. If you are looking to buy or sell on the Gulf Coast, this is the company to work with. They are knowledgeable and so helpful. Dee made our transaction enjoyable with her calmness and humor. We miss talking to her and love everyone over there. Thank you team! Ocean Springs Resident Al & Dee were extremely responsive, professional, supportive and an absolute pleasure to deal with. They knew the Ocean Springs market well and the whole team was great to work with. I would absolutely recommend them and use them again.” Rikki When I was considering selling my property, I was referred to Al. He and his spouse, Dee, met with me and through their exceptional talents and knowledgeable presentation, I found that after a price adjustment our home sold within one weekend and closed under 3 weeks. I cannot imagine another real estate group that could be as effective and make the process as carefree as this was. The team was exceptionally responsive, accessible and competent. The experience of selling a home does not get better than this!

Tracy My husband and I were considering selling our home. We asked Al and Dee to provide us an assessment of our home’s value. Several months later we contacted Al, as we had decided to list the house with their team. We worked closely with Al during the process. I cannot say enough positive things about Al. First, the assessment Al did on our home’s value was spot on! Second, the Pinnacle Team was always available, responsive and service-focused. Third, they brought in all the right people to make this a successful and simple transaction for us (a staging team, painters, handyman, movers, etc…). Al understands Biloxi, and he has a great feel for the neighborhood, properties and buyers. He said that we had a home that a buyer would fall in love with, and that is exactly who bought the property. While it took a little longer than we had hoped to find the right buyer, Al and his team kept up their focus, energies and momentum to find the perfect buyer for our property! Margo We bought a new home in Gulfport and our buyer’s agent was Dee. I cannot say enough about how wonderful she was and how well supported her work was. We had a very complicated situation which Dee and her team worked through with great professionalism. She was always a pleasure to talk or meet with. Most importantly as our agent she always addressed situations with intelligence, was kind and listened well and when things were difficult she brought a sense of humor and a can-do attitude to solving problems. Roberto We love Dee from the Al & Dee Team. She is awesome. Her advice regarding our Gulfport property was invaluable. We really appreciate her honesty integrity and highly recommend Dee and her team to anyone.

LSU Fan Let me start off by saying, I LOVE my new home. Couldn’t have dreamed of a better place. Not only did Pinnacle get me my dream home, but they also got me a brand new LSU color Linus bike with a Al & Dee sticker on the side when we closed. It was my first house warming present and sometimes, the little things can make a big move so much warmer. I met Dee through a mutual friend and I started telling her about how I had been having trouble finding a home (after losing a house that I put in an offer for). She told me, (and I kid you not) “I’ve been known to match people with their house on the first try.” She got me an appointment the next day to see the property and it was like coming home. We put in an offer the next week and in less than 10 days after she showed it to me, we closed on the property. There were 5 other offers with mine. She was great and worked Ninja fast and I was able to move in the week before the Holidays, which was so nice to get to nest during. Al on the other hand is a tough cookie with a big heart, but that’s who you want when negotiation the best terms for you. He will fight for you when you’ve found “the one,” and it’s rare that you can feel so taken care in such a stressful situation like moving. I refer my friends to Al and Dee because of how easy they made the experience. Bob Al sets the bar in the real estate industry and is ranked as the #1 broker on the Gulf Coast for a reason. I had the pleasure of experiencing the true meaning of a great agent and team. I was in contract on a purchase property with all contingencies removed when an “off market deal” a previous agent brought to the table fell apart in the 11th hour. I was hard pressed to sell my home I did not really fully understand the importance of hiring the right agent until this experience. Al and Dee had my best interest in mind first and foremost. I was 100% supported and guided through the process. Their attention to detail in drafting the terms of the deal were impeccable. Often times buyers and sellers focus on the price but I learned equally important are the terms contained within. The cherry on top, they sold my home for well over asking with the accepted offer coming in the day it was listed. It doesn’t get better! - See more at: http://alndee.com/category/testimonials

Résumé QUALIFICATIONS 

Top 1% of the top 1% in America among real estate agents



#1 Pinnacle Real Estate Team on the Mississippi Gulf Coast



#1 Pinnacle Company on the Mississippi Gulf Coast



Sells more real estate than any other agent on the Mississippi Gulf Coast



Pinnacle Mississippi Broker/Owner of the Year (twice)



Diamond Award winner in Gulf Coast MLS (most sales)



Star with the Star Power System (Top agents in US)



Authors of several real estate books



Retired intelligence officers from US Government



Highly productive personal team of licensed Realtors for constant accessibility and smooth transactions



Having a team of real estate specialists instead of working alone like most agents



Over $1 Billion in residential sales

PROFESSIONAL DESIGNATIONS 

SRS – Sellers Representative Specialist



CRS – Certified Residential Specialist



CRB – Certified Residential Broker



CDPE – Certified Distressed Property Expert



GRI – Graduate Realtor Institute



ABR – Accredited Buyer Representative

EDUCATION 

Florida Estate University – B.A. (GO NOLES!)



Troy Estate University – MPA



Southern Illinois University – B.A.



University of Southern California - USC



University of Las Vegas Nevada - UNLV



Howard Brinton Star Power Conferences 1997 – 2016



MS Association of REALTORS Leadership University 36

Only 12 Real Estate Professionals in the US are Selected as Star Power Stars Each Year Howard Brinton, who began the popular series in 1989, said “Al and Dee were selected because of their outstanding success in the real estate business; their unique, creative, and highly effective business practices; and their reputation for integrity.” The Allegue’s, who have been leaders in the real estate industry on the Gulf Coast since April 1996, said, “It’s exciting to be selected, to be able to share our ideas with others, and to give back to an industry that has been so good to us.” The Allegue’s, who are the Broker/Owners of Pinnacle Real Estate Group, will assist over 500 people in making home-investment decisions this year. According to Brinton, nationally the average real estate agent closes less than 12 transactions per year. One member of the Club had this to say about the information given: “The STAR POWER Systems have armed me with the best tools available to provide the highest quality of service to my clients. In addition, I continue to build a tremendous network for referring my clients to the best agents all over the country when they’re considering a move or looking to buy a second home. I also receive invaluable insight on the benefit of operating from a business philosophy and incorporating the latest technology to keep me on the cutting edge.”

Role of an Agent in Pricing There is no “exact price” for real estate What I think your property is “worth” doesn’t matter The market determines the value Together we determine the price I will see a range of prices being paid for homes in your area

How Home Buyers Determine the Value

of Your Property When you bought this property, how did you establish its value? By COMPARING it to others for sale at the time? Buyers are still using the same logic when looking for a property to buy When you choose your price, you also choose your COMPETITION

The Laws of Regression and Progression in Real Estate

REGRESSION â&#x20AC;&#x201D; The value of a larger home is reduced by the influence of other smaller surrounding homes and the sale of other homes.

PROGRESSION â&#x20AC;&#x201D; The value of a smaller home is increased by the influence of other larger surrounding homes and the sale of other homes.

1. If we have low to no showings: We have missed the mark, price wise, and we are in need of significant repositioning 2. If we get showings and no offers: We need a minor price repositioning

3. Your home sells right away. YEAH!

The Absorption Rate A windsock tells you the direction and intensity of the wind. Similarly, the absorption rate of real estate is one method to determine how fast homes are selling. Track it over time, and you have a trend. This is a very useful tool that helps us manage our clientâ&#x20AC;&#x2122;s expectations when listing a home. However, it is important to remember that this is just an estimate and is not a guarantee of future performance. This figure is very easy to determine on your own. For example, if 6 homes sold per month and there are 50 homes currently for sale, then there is an 8 month supply of inventory for this particular market. The key to selling is being positioned within the next 6 homes that will sell.Your goal is even more elusive because there most certainly WILL be other homes coming on the market during that period. The only answer is to have your home priced properly for its location and condition.

Determining the Value of Your Home THE AL & DEE MARKET ANALYSIS REPORT

A Personalized & Comprehensive Comparative Market Analysis for Mr. and Mrs. Samuel Robertson 6520 Shore Drive Ocean Springs, MS 39564

Market Analysis As real estate professionals, staying on top of today’s market is our most valuable asset to you, our clients. The Al & Dee Real Estate Group has created many innovative resources to help our team stay informed and in tune with how today’s local market is moving. From our market tracking software to our firm’s multiple market report website, our team is constantly studying today’s trend.

Personalized & Comprehensive Comparative Market Analysis When determining the value of your home, you will receive a comparative market analysis comparing previous sales, pending homes and active homes with similar criteria s your property. Then, based on the information provided in combination with our teamâ&#x20AC;&#x2122;s experience of selling thousands of homes, we will assist you in determining the best educated and probable sales price of your home.

Continuous Follow Up & 30 Days Review We believe that determining the value of your home is an ongoing process. Every 30 days, our team gets together with you, our client, to review all of the marketing, buyer activity and broker feedback your listing has received, as well as to review the current market to ensure your property is still at the correct price to attract an acceptable offer.

â&#x20AC;&#x153;

Others Talk Marketing. We Show You Weekly Where Your Home is Being Marketed.

Every week we received a marketing update on the status of the marketing of our home via email and by telephone. And every 30 days we discussed marketing and strategy directly with Al. I believe our home sold in less than 30 days because of their marketing and feedback efforts that allowed us to strategically positioned our home on the market.

â&#x20AC;&#x153;

You Will Received Feedback on Our Marketing and all Showings

We promise to be in touch with you every step of the way and provide you with weekly updates of our marketing efforts and provide you samples of all of our marketing materials.

Every two weeks we review your listing, conduct a new market analysis and provide you with a strategic plan of where we are in the success of the sale of your property. Based on the changing market, we will make adjustments and/or corrections in our marketing.

When an Offer is Presented We Will Negotiate the Best Terms for You.

Itâ&#x20AC;&#x2122;s not only marketing your property, itâ&#x20AC;&#x2122;s also having the experience to negotiate on your behalf the best terms for you. This equates to more money in your pocket.

98.9%

Our average sold price is 98.9% of the list price. The average agent on the Mississippi Gulf Coast gets 81.3% of the list price* *MS Gulf Coast Multiple Listing Service data, 2015

EASY EXIT AGREEMENT What's your biggest fear when you list your home with a real estate agent! It’s simple. You worry about being locked into a lengthy listing agreement with a less than competent real estate agent, costing your home valuable time and exposure on the market. Well, worry no more. The Al & Dee Real Estate Group take the risk and the fear out of listing your home with a real estate agent. How? Through their EASY EXIT Listing Agreement. When you list your home through The Al & Dee Real Estate Group EASY EXIT Listing Agreement you can cancel your listing with them at any time. No hassles. It's easy.

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you can cancel your listing anytime

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you can relax, knowing you won't be locked into a lengthy or binding contract enjoy the caliber of service confident enough to make this offer to you

The Al & Dee Real Estate Group have strong opinions about real estate service. They believe that if you are unhappy with the service you receive, you should have the power to fire your agent. It takes a strong belief in the quality of one's service to make this kind of stand, but The Al & Dee Real Estate Group never settles for less than the highest standards of their staff of real estate professionals. They are confident you will be happy with their service and results. They always stand behind their services because they believe in their mission statement: “Expect more from us… Ask Anyone.” Call them today to find out more about how their unique service can make all the difference in your home sale.

(228) 374-0002 www.alndee.com 49

Our selling Team is ready to look at your property and develop a unique strategic marketing plan.

228.374.0002 alndee@alndee.com