The majority of ALL real estate agents have no marketing process, only a sales process. And everyone is pretty much taught the sale process. To them, it’ a numbers game!
1. Bug the heck out of you to get the listing 2. Don’t have a written marketing plan 3. Overvalue the home to take the listing 4. Put a yard sign, take lousy photos, & put it in the MLS 5. When it doesn’t sell, bug you to lower the price
Society HATES Salespeople!
We Use The Warren Buffett Approach to Market And Sell Real Estate 1. Value-Driven Approach 2. Sophisticated Marketing Process 3. Differentiation Strategies 4. Use Home Value Like A Stock Price 5. Be a Master Negotiator—Your Equity Protector!
The WRONG Approach Why must YOUR home sell for what my neighbor’s house down the street sold? This is called a Price-Driven This approach is where agents base what you can sell or profit from your home on a fixed priced based on “others” homes. This is an inferior and outdated approach.
Approach.
We Use The
Value-Driven Approach We look at a property’s Value NOT Price, and find hidden ways to increase the value of that property. Just like Buffett does with companies, we do it with your home. We find ways to increase the Value, or better said, the Perceived Value of your home.
Sophisticated and Unique
Marketing System All homes are not the same… right?
So why use the same marketing strategy for selling all homes?
Our job is to identify these “Value-Driven” amenities and create a unique, written, marketing strategy and approach to determine where a clients home’s starting position is.
Differentiation Strategies Our marketing strategies are based on:
Exclusive Niche Marketing
Proprietary Secrets
Affinity Connections
More showings means better profits The more traffic we generate, meaning more showings, the higher the likelihood of finding that person who doesn't just like your home, but LOVES it. This is why it’s important your home tells a story. And captivates potential buyers before they arrive in person. This is the secret to more showings and higher profits. Here’s how we do that: Since 92% of home-buyers begin their search online for a new home, photos can make or break your success. This is why we hire THE BEST photographers to take stunning High Definition photos.
Model Homes Generate Higher Profits This is exactly why we hire THE BEST stagers around. This SCIENTIFIC STAGING, can be powerful and be a huge motivator in making a buying decision. This works on a behavioral level. Scientific Staging pushes buyers from just comparing beds, baths, and square footage, to being emotionally connected to a home in which they can see themselves living, resulting in a higher sales price.
More Eyeballs Means More Showings This isn't brain surgery. If we can increase the number of “eyeballs” that see your home by ten-percent - something we've discovered through our research - there’s a 90% chance we’ll find the highest paying buyer for your property. Herein lies the challenge, then, right? It boils down to just two things: First, Creating a Buzz, and urgency for your home. The more activity we generate, the quicker we can generate offers on your home. Second, how effectively “the story” of your home is actually told to those prospective home-buyers.
WOW Factors Eliminate ObjecThis is common sense. Have you ever been to a 5-Star hotel, you walk in and you can see your reflection in the tile floor, you go to the bathroom and the toilet paper is folded to look like a duck, and the bed is made so it takes you 15 minutes just to get in bed, and there is not a crumb on the floor or a piece of dust on the furniture? Why do they do this??? Because, first impressions are everything. Clean, mop, vacuum, clean appliances, clean baths, etc. So when potential buyers view your home, they will feel at home and know that your home has been well maintained, cared for, just like the 5-Star Hotel . This will lead to quicker offers with less resistance to price and can easily put an additional $1,500 to $3,000 in your pocket.
Eliminate All Negotiations and Low Ball Offers What buyers are looking for when they do a home inspection, is additional items to negotiate for a reduction in price or money out of your profit. We do our inspection before ever listing your home. This inspection lets you know of potential issues that might arise and give you an opportunity to resolve these issues before buyers even view your home. But by doing a pre-listing inspection, you are made aware of any potential issues that might arise during the process that could jeopardize the sale and cost you THOUSANDS of dollars in repairs.
Less Issues Means Greater Profits With a home warranty. What the true value of a warranty provides is that it puts the power of negotiations in your court. A home warranty while listing a home is considered piece of mind for both you and the purchaser. A Warranty typically covers, appliances, heating/cooling, electrical, plumbing issues that arise during normal use. Having a warranty in place also limits the purchaser from “nickel and diming� you on minor issues from a home inspection and easily save you $200 to $800.
Immediate Feedback to React to the Market We take care of setting up showings on our computerized listing organizer, through our office or answering service, with potential buyers and their agents, and then follow up via email and phone to get feedback on what the buyers and agents thought of your property. What this does is documents and tracks the amount of activity and showings that we receive on your property. We can them immediately and pro-actively react to the feedback.
More Eyeballs, More Activity, Higher Price When appropriate, we also preform a Brokers’ Open house to prominent real estate agents in the area. What we do is market directly to over 400 agents in the area and follow-up with email blasts and Facebook posts. We have found that instead of doing a typical Open House, a Brokers’ Open is for agents, and when an agent sees that your home might fit the needs of one of his or her clients, they can pass along the information about your home. The result in less haggle in price and quicker accepted contracts which means additional profits in your pocket.
We understand that your home is, most likely, your largest investment and for that reason we offer unique services that are value-driven in their approach and each service that we offer brings something unique to add value to your home sale. Please contact us at al@alndee.com or call 228.313.1240