Vol. 1 No. 5
Free to Every Home and Business Every Month
April 1, 2012
Brick Sale For New School Underway
“Cash Mob” Strikes Cataldo’s BY PATRICK COLEMAN Thanks to the initiative of a loyal customer, Cataldo’s Hardware Store was the beneficiary of a Cash Mob, a growing retail phenomenon driven by patrons to support local businesses. The concept is simple; encourage your friends and their friends to bring their business to a retailer on the same day.
BY PATRICK COLEMAN The opening of the new Freeman-Kennedy Elementary School is on schedule for the fall of 2012 and the Norfolk Teacher and Parent Association is offering the community an opportunity to be part of the new building. The design of the new school includes a courtyard that will feature a commemorative brick paver walkway and anyone can buy one of the bricks to be used and have it inscribed with a unique dedication. All the money raised will go directly to the schools in the form of enrichment programs or educational materials.
That’s exactly what happened on Saturday, March 10th, when Cataldo’s experienced one of the store’s best Saturdays in a long time. “Business has been slow this winter,” says an appreciative Marilyn Cataldo, owner of the 32 year old store. “Saturday’s business was up significantly.” The organization of the Cash Mob started with Wrentham’s Ted Schensnol. He read about a community in Chagrin Falls, OH which turned out in droves to support its locally owned and independently operated hardware store. In Chagrin, a local resident simply sent out an email to a few close friends to encourage them to show up and spend at least $20 at the hardware store on a specific date. Schensnol immedi-
Marilyn, Paul and Peter Cataldo were touched by the turn out of the community in supporting their hardware store.
ately thought of Cataldo’s Hardware Store and how Wrentham was the type of community to do the same thing. “I read the article,
and thought what a great idea for a small business like Cataldo’s especially in these economic times,” Schensnol said. “I’ve al-
ways told my wife that we need to support our local businesses.”
CASH MOB continued on page 2
The Norfolk TPA hopes to sell around 300 of the 4” x 8” red bricks. “The response has been pretty good so far,” says Julie Redlitz,a member of the TPA and one of the parents leading the brick
BRICK SALE continued on page 5
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