Vol. 1 No. 4
Free to Every Home and Business Every Month
July Jubilation Rocks the Square And like all the merchants taking part - a total of 45 - Footstock was chock full of deals in their makeshift street displays.
BY DAVE HALPERIN Featuring sidewalk sales on a closed-down Washington Street, two bounce houses, a DJ, and, for the first time ever, a petting zoo, the 2011 July Jubilation drew large crowds to Wellesley Square on July 16.
"We just put everything on sale," Keith said. "It's our last summer push." One store that drew a large crowd - in fact, it overflowed with teenagers and young women was LF Stores, where exhausted Manager Larissa Olson and her staff catered to a line that stretched out the door.
The celebration has stood the test of time since being dreamed up by former Wellesley Bank employee Frank Shea in the early 1990s. After a time period of lessening interest and involvement, the celebration was "brought back from the dead" four years ago by the Wellesley Merchants Association, according to Demian Wendrow, operations manager of London Harness and a member of the association.
"We never go on sale, so everyone comes when we do," Olson said. Lilly Ross of Needham was one such customer, seen holding up designer shirts from racks and boxes placed outside the store. "They have really cute clothes. They're usually really expensive, but today they're really cheap," she noted, pointing to a shirt that normally costs $180 but was marked down to just $18, while her friend, Carly Weinstein, held a shirt also priced at $18, down from $116.
"We didn't want it die out, because it's a chance to give back to the community and have fun while we're at it," Wendrow said. Tom Keith of Footstock, who, along with Wendrow did much of the behind the scenes work to make the celebration possible, agreed that July Jubilation is a chance to give back to the Wellesley community while also sparking interest in local shopping.
August 1, 2011
Youthful Fire Rescuers BY DAVE HALPERIN If the handling of fire extinguishers and fire hoses at Morses Pond recently is any indication, then the future of fire safety in Wellesley is in good hands. A group of Wellesley youth entering sixth, seventh, and eighth grades took part in the week-long Fire Rescuers Program, co-sponsored and run by the Fire Department and the Wellesley Youth Commission and state-funded by S.A.F.E., a Massachusetts' initiative to provide resources to local fire departments to conduct safety education programs in grades K-12. Thursday of that week found them in the far corner of the Morses Pond parking lot, learning the proper way to handle fire extinguishers. One by one, the Fire Rescuers in training donned the heavy suit of a firefighter before, under the guidance of firefighter Dana Gerrans, blowing an extinguisher at a con-
Andy Brown, owner of WellesJordan Marcou (left) and Demian Wendrow (right) of London Harness with July Jubilation stilt walker Jim Vosolo.
JULY JUBILATION continued on page 5
FIRE RESCUERS continued on page 3
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