Digital agencies helps to choose best shopping cart

Digital agencies explain: WHICH SHOPPING CART? What is one of the greatest challenges facing online retailers today? Would you believe shopping cart abandonment? That’s right a recent survey suggested that as many as 50 percent of online purchases are abandoned before the purchased has been completed. The number-one reason for this is simple frustration with the shopping cart—difficult to use, slow, and unreliable and because of this shoppers give up on the process and abandon their carts before checking out and paying up. So it stands to reason that which shopping cart program you purchase or rent is of great importance to your online business, perhaps one of the most important decisions you will have to make, according to digital agencies.

Submit a shopping cart software search to any of the major search engines and you will likely be overwhelmed by the response. Thousands of choices and which shopping cart program is the best? The best shopping cart will largely be based on your needs and more so your budget. There are free shopping cart programs and services available, but most are highly unreliable and will ultimately cost you sales (remember cart abandonment because of poor reliability) and therefore not a very good value, even though they are free. Then there are shopping carts that you can rent and that operate from a remote server location. Some of these are of very good quality, reputation, and have a terrific performance track record and can be subscribed to for less than $100 a month. However, the downside is that many require your customers to link over to the shopping cart provider’s web site to complete the purchase and therefore you lose the opportunity to upsell and sell more because you lose control of your customers if they are not still within your site. Additionally, some of the remote servers shopping cart programs are very limited in terms space for the amount of product description you can include for promotional purposes.

Another option is to purchase your own shopping cart program and server, and operate the program yourself. Once again, this route can be very costly for quality software and hardware, thus eliminating online retailers with restrictive financial budget. Ultimately the best way to find out which shopping cart program or service will be best suited for your particular needs and budget is to ask other online retailers. Also check with your internet Service Provider as many have expanded operations and include reliable shopping cart programs and services or can refer you to a reliable source. Whichever route you choose make sure that your shopping cart is safe, secure, fast, easy-to-use, reliable, and cost effective for your needs. If it does not meet every one of these criteria then keep shopping for another, and keep asking your digital marketing agency for advice.