Mimi

In the summer of 2015, Mimi traveled from Sweden to embark on a life changing road trip through California with her family. “It made me realize that there’s so much more to the world than just Sweden. That trip made me want to be more than just me. I guess you could say I fell in love. How cheesy,” she laughs. After returning from her trip, she was inspired by the English language and explored it through YouTube. Innately creative, Mimi realized she could make the kinds of videos she loved watching. YouTube turned into an outlet for her. She began posting videos in 2015. Some peers at school mocked her for speaking English, so she changed her approach.

Originally posting music related content, she had a short stint as a “pink, happy, glittery beauty guru”, but it didn’t last. “I felt like that person wasn’t me and it showed. So I stopped making videos that I hated and started making videos I wanted to make.” She returned to singing and two years later released her debut EP I Will Be Okay this past September. “I’ve always been singing and writing music so that became a part of my channel because it has always been a part of me,” she explains. “Sometimes I feel like it’s the only thing I’m good at.”

When it comes to her music, Mimi is inspired by everything around her. “But the inspiration for my EP was what I was going through at that time,” she says. “Leaving childhood friends, not really fitting in, wanting to get away and moving on.” It’s like a coming of age story. Going forward, Mimi doesn’t know what part music will play in Mimi’s future, but it will always be a part of her somehow. “I don’t know what the future holds, but I hope to one day return to California.”