local wolves features
alexa boldy STORY BY MICHELLE LEDESMA PHOTOGRAPHY BY SARA FEIGIN
Art is all around us—whether it be recurrent flashes of neon light that ignite a certain sense of self or a photograph that helps you revisit a nostalgic moment in your life—it's the natural essence that brings out the passion deeply rooted within. It's a magical thing, Art. ALEXA BOLDY, a design creative formerly from rural Northumberland, England who's current base is in London, has pleasured all senses by showcasing her creativity by way of art design all across London and beyond. Alexa, always quite keen on art as a child from the start of her upbringing in Northumberland, is often taken aback by the beauty and inspiration her hometown surroundings precipitate. The captivating scenery of her childhood has a significant impact on the work she creates. When asked about any direct influences on her creative work, Alexa states growing up in the rural countryside changed the way she approaches life. Having no form of entertainment growing up, she had to find and rely on her sources of amusement; painting faces or building dens from the ground up to creating props for photo shoots where she'd eventually invite her friends to join in. She had to make it a mission to be comfortable in her own company, to learn new things, and to push herself out of the comfort zone. Alexa is currently working for the agency ODD better known as the London-based Integrated Creative Agency which focuses on advertising, marketing campaigns, and more. As a creative junior art director at ODD, she has noted that the reason she is intensely satisfied with her
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job is that of the team she works with and the positivity that surrounds her in the workplace. Alexa says "It's made me appreciate and understand the importance of having a good team around you and working with people that trust in your abilities and always want to push you forward to succeed." She has previously collaborated with brands like ASOS and AllSaints providing them with an innovative design approach to fit their needs while also leaving her artistic touch in the mix. You can take a look at her previous and current (mesmerizing) work on her website, alexaboldy.com. Inspired by people and their efforts toward their passion, a few of her favored fellow creatives vary from Jaz O'Hara and Quentin Jones to powerful and soulful musical entities like Maggie Rogers and Ben Howard. She says making a difference changes the outcome stating "People who make you feel like life is yours for the taking but also give back to those less fortunate than you is why I hope, in my life, I can have as positive an impact on the world." The truth is, a particular emotion is better understood when it's parallel alongside the action. Told by the optimistic design creative herself, in times of distress or sheer moments of gratitude, there is only one way to ascend to fulfill your greatness; and that is with happiness. “Happiness is the most important thing. If you’re not happy with yourself, then you’re the poorest man on Earth. Trust the process.”
