4 minute read
MEDIA & COMMUNICATION
MEDIA & COMMUNICATIONS
CAMPAIGNS
INFLUENCERS
Since its inception, LODE has strongly had its roots in Influencer Marketing. Most notably
the endorsement by precious metals expert David Morgan which has led to great strides in LODE Platform adoption. As LODE continues to grow, the project will continue to connect and receive endorsements from larger and diverse influencers effectively tapping into broader
and broader markets. Using the networks from its existing ambassadors, LODE believes that it will have the potential to tap into audiences reaching into the hundreds’ of millions.
AFFILIATE PROGRAM
Similar to influencer campaigns, LODE
has undergone the effort of developing a
comprehensive affiliate program to drive
its existing community to become active promoters of the platform. This program allows members to be rewarded not just for bringing in new members that fund their accounts but, also for having users subscribe to silver/ gold card subscriptions on a recurring basis. To make the earning potential even greater, affiliates receive rewards 3 tiers deep, which
is to say they are compensated for any new members that the initial “children” (people who join through the affiliate link) bring in, two
times over. Emulating successful strategies executed by similar entities, LODE firmly
believes that the success of this program will play a key role in giving LODE a viral component of its marketing. PAID PROMOTIONS AND ADVERTISING
When LODE is ready to activate on paid promotions, there are many avenues to explore. It is important to note that due to the ban on crypto asset advertising, many social media platforms are unavailable. Because of this, advertising requires a great deal of strategy and creativity. Opportunities to showcase advertisements via YouTube, web browsers, commercials, as well as, top ranking websites such as Coinmarket Cap are viable options. Additionally, many traditional advertising routes in print media and product placement in cinema exist, with the right targeting, massive audiences can be exposed to the LODE Project with great velocity. LODE has set the foundation for these opportunities and they will be activated when the timing is right.
MEDIA AND PR
Similar to advertising and influencer marketing,
there are more traditional media and PR opportunities. LODE has gained visibility in the media through interviews and coverage by various media outlets and publications. Additionally when ready, LODE will activate news coverage in major platforms and outlets, and syndications to become a leader on the financial market.
SOCIAL MEDIA
As with almost all organizations, a presence on social media is an important part of the marketing funnel. With a financial operation
such as LODE, it is best noted that Social Media serves an equally important role as a vehicle for customer retention as much as a tool for customer acquisition. Each platform plays a different role in engaging with the
community in different ways.
AGGREGATES: LINKEDIN, TWITTER, FACEBOOK AND INSTAGRAM
Aggregates play an important role in pushing out content created by the marketing team. Its primary purpose is to keep its existing communities apprised of developments and gain further reach of generating new traffic through people’s
social spheres. The higher the engagement on these platforms the more likely it will garner a larger reach.
In 2021 LODE will expanding reach through emerging social media platforms. New platforms being considered include: - MeWe - ParlerVideo - BitChute and Rumble - Signal - Clouthub.com
CONTENT HOSTING: YOUTUBE, MEDIUM AND EMAIL
Content hosting platforms such as the ones listed above are the ones where high value thought leadership and content is largely produced. These platforms serve as the “go to” locations for information on the project, as well as, have the highest conversion rate of acquisition and engagement. Over the course of 2 years, LODE has increased its YouTube over 200% with the help of influencer marketing,
and video has become the most popular format for getting new information. Because of this, the largest portion of high quality media produced is done in-house with LODE’s Media and Marketing service providers to always meet the high calibre required of the program.
WEBSITES
The repertoire of the LODE websites serve as important pieces of the LODE conversion funnel. Outlined below are a brief description of the purpose and advantages of each website.
LODE.ONE
The core site, LODE.one is the largest tool the platform has for capturing new users. Looking over the Q1 of 2020, the LODE.
one website has demonstrated itself to be an above average performer with a conversion rate of 7.7% (compared to industry averages of 2.5%).
LODEPAY.COM
LODEPAY.com is the landing page for the LODE first utility asset - the AGX Coin.
Labelled as “Modern Silver-Money”, the page’s purpose is to educate a global community to the advantages of backing their money with a sound asset. LODEPAY. com will include both the AGX and AUX Coin assets.
LODEMARKETS.COM
Acquiring sound money is only one part of LODE’s mission to restore sound money. The other key component is to enable the world to spend and send money as each member sees fit. The LODEMARKETS.com
website serves as a one-stop shop for merchants looking to retail their goods and services in exchange for one of the LODE Projects utility assets (AGX or AUX Coins).
