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MEDIA & COMMUNICATIONS CAMPAIGNS INFLUENCERS Since its inception, LODE has strongly had its roots in Influencer Marketing. Most notably the endorsement by precious metals expert David Morgan which has led to great strides in LODE Platform adoption. As LODE continues to grow, the project will continue to connect and receive endorsements from larger and diverse influencers effectively tapping into broader and broader markets. Using the networks from its existing ambassadors, LODE believes that it will have the potential to tap into audiences reaching into the hundreds’ of millions.
AFFILIATE PROGRAM Similar to influencer campaigns, LODE has undergone the effort of developing a comprehensive affiliate program to drive its existing community to become active promoters of the platform. This program allows members to be rewarded not just for bringing in new members that fund their accounts but, also for having users subscribe to silver/ gold card subscriptions on a recurring basis. To make the earning potential even greater, affiliates receive rewards 3 tiers deep, which is to say they are compensated for any new members that the initial “children” (people who join through the affiliate link) bring in, two times over. Emulating successful strategies executed by similar entities, LODE firmly believes that the success of this program will play a key role in giving LODE a viral component of its marketing.
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PAID PROMOTIONS AND ADVERTISING When LODE is ready to activate on paid promotions, there are many avenues to explore. It is important to note that due to the ban on crypto asset advertising, many social media platforms are unavailable. Because of this, advertising requires a great deal of strategy and creativity. Opportunities to showcase advertisements via YouTube, web browsers, commercials, as well as, top ranking websites such as Coinmarket Cap are viable options. Additionally, many traditional advertising routes in print media and product placement in cinema exist, with the right targeting, massive audiences can be exposed to the LODE Project with great velocity. LODE has set the foundation for these opportunities and they will be activated when the timing is right.
MEDIA AND PR Similar to advertising and influencer marketing, there are more traditional media and PR opportunities. LODE has gained visibility in the media through interviews and coverage by various media outlets and publications. Additionally when ready, LODE will activate news coverage in major platforms and outlets, and syndications to become a leader on the financial market.
SOCIAL MEDIA As with almost all organizations, a presence on social media is an important part of the marketing funnel. With a financial operation such as LODE, it is best noted that Social Media serves an equally important role as a vehicle for customer retention as much as a tool for customer acquisition. Each platform plays a different role in engaging with the community in different ways.
